The poor are poor, the rich are rich

Chapter 116 3 Zhou Furen: Are Opportunities Monopolized by Others?
Chapter 243 Zhou Furen: Are Opportunities Monopolized by Others?
Regal Profile:

Name: Zhou Furen
Born in Liaoning in August 1951.

1976年1月～1983年12月，任英落镇后印大队No.11生产队队长兼任后印村民委员会副主任。

1984年1月—1995年12月，任英落镇后印村No.11村民小组组长。

From January 1985 to July 1, he served as the director of Yingluo Building Materials Factory.

From August 1988 to August 8, he served as the general manager of Haicheng Xiyang Refractories Co., Ltd.

Since January 1996, he has served as Secretary of the Party Committee of Xiyang Village.

From October 1998 to September 10, he studied on the job at Shenyang University of Technology and the Graduate School of the Chinese Academy of Social Sciences and obtained a master's degree.

Since September 2001, he has served as chairman and general manager of Xiyang Group.

"He has the temperament of an adventurer and the principle of saying nothing; he has an almost greedy desire for business opportunities, dares to take risks, and dares to make bold bets. Everything he has makes him like Liu Xiang's lightning speed on the field, Leading Chinese private enterprises." This is Zhou Furen's friend's evaluation of Zhou Furen.On the road to wealth, Zhou Furen led his Xiyang Group to create miracles that shocked the world!

From small to large, from scratch, from the perspective of the development history of Xiyang Group, from magnesia, to compound fertilizer, to the steel industry, each transformation of Xiyang Group is just right.Zhou Furen believes that this is mainly due to his own relatively accurate judgment on the market.He said that the fields he is involved in are basically routine projects, and he basically does not do unfamiliar fields.

As China is a large agricultural country, land is the top priority of rural construction.Zhou Furen once served as the captain of the production team, and his special experience gave him a sense of responsibility and mission to invest in Xiyang Fertilizer.His innate sense of agricultural information made him firm in this belief, and Xiyang Group became the largest compound fertilizer manufacturer in China after that, which also confirmed his belief.

In the 20s and 90s, Zhou Furen planned to cross the Yalu River and enter the mysterious North Korea to invest in the development of high-grade magnesium ore and iron ore there.This is the first step for Xiyang Group to formally move towards international operation.The rise of Xiyang Group is one of the miracles created in the era of reform and opening up.Zhou Furen has a self-made entrepreneurial experience, which endows him with the temperament of an adventurer. He has an almost greedy desire for business opportunities, and dares to make bold bets even in the face of huge risks.

On the journey of embarking on the road of internationalization, Zhou Furen said that the road of internationalization must be taken. If you don’t take it today, you will take it tomorrow.Whether you have an international vision will determine whether you can occupy a place in the world in the future.Of course, internationalization does not happen overnight, it requires a certain amount of accumulation and exploration.To reflect internationalization in the group's long-term development strategy, no matter under any circumstances, we must establish a firm belief in internationalization.It is Zhou Furen's goal to lead Xiyang Group into the world's top 500. He said: "If I don't achieve this goal, I will not retire."

During this process, Zhou Furen made a series of strategic deployments such as targeting resources, building brands, and entering the world's top 500 companies.

"...the first phase plans to increase the production of magnesium ore in North Korea to 100 million tons, and the second phase is planned to be 200 million tons. After the completion of the entire investment plan, the magnesium refractory materials produced by Xiyang Group can account for half of the global production The above." In terms of resource targeting, Zhou Furen put forward specific plans one by one to make Xiyang Group move forward steadily.

"Learning Korean is the first step in cultivating a group of talents. In the future, more young people who can speak Korean will come to work in North Korea." While pursuing internationalization, Zhou Furen strives to create a series of international brands .He said: "We have entered the era of brand management. In an era of excess products, only brand is the magic weapon to win. We must promote the brand through various lively ways. Our goal in the future is to make Western brands Become a world brand!" According to his understanding, the important prerequisite for a good brand is not to fight price wars.Whoever fights the price war will be the first to fall. "Xiyang Group is a high-end brand, and it must achieve high profits. Without sufficient profits to support the company, it is very dangerous. High-end brand positioning is long-term, and it determines the grade and position of the company. We not only want to be bigger and stronger , but also for a long time. In terms of brand resource development and maintenance, we need to increase investment in capital, technology and management to comprehensively enhance brand value. Strong brand influence, sufficiently rich product lines, and rapid terminal construction capabilities , Strong terminal control ability should be our basic standard." Zhou Furen said.

……

It is just such a "farmer", who seems to be able to start from scratch, walk out of the mountains, lead the Western Group to forge ahead, and become a dark horse among the wealth celebrities only by relying on his business acumen, which is called "computer".This cannot but be said to be a miracle!
In today's era of surging commodity waves, grasping opportunities is very important to a person, which is also an important reason why Zhou Furen is on the rich list.

"Hold on to a good thing, no matter how insignificant; reach out and grab it, and don't let it slip away."Zhou Furen had an almost greedy desire for business opportunities, and seized the opportunities in good time, so he led Xiyang Group onto the road of thriving wealth.

(End of this chapter)