The poor are poor, the rich are rich

Chapter 117 4 Zhang Ruimin: Innovation Achieves Wealth Dreams
Chapter 244 Zhang Ruimin: Innovation Achieves Dreams of Wealth
Regal Profile:

Name: Zhang Ruimin
Born on January 1949, 1 in Laizhou City, Shandong Province.

In 1995, he received a master's degree in business administration from the University of Science and Technology of China.

Since 1984, he has served as Chairman of the Board of Directors and Chief Executive Officer of Haier Group.

In 1997, won the "1997 Entrepreneur Achievement Award" issued by "Asia Weekly".

In 1999, among the "30 most prestigious entrepreneurs in the world" selected by the British "Financial Times", Zhang Ruimin ranked 26th.

In September 2002, Zhang Ruimin won the "Global Outstanding Business Leader Award" and "Best Donor Award" established by United Way International, and he is the only entrepreneur in China who has won this honor.

In August 2004, the US "Fortune" magazine selected "Asia's 8 Most Influential Business Leaders", and Zhang Ruimin ranked No. 25, which was the highest among the selected mainland Chinese entrepreneurs.

In November 2005, the British "Financial Times" selected "the world's 11 most respected business leaders", Zhang Ruimin ranked 50th, and was the only Chinese entrepreneur on the list.

In 2001, won the title of "National Excellent Communist Party Member", and was an alternate member of the No.16 and Seventeen Central Committee of the Communist Party of China.

"...If you want to be successful, you should start on a new path, not follow the beaten path of success." This motto has a profound meaning.Personalized strategies, personalized products, and personalized management are all things that attract people's attention.In the face of fierce competition, if a person wants to realize his dream of wealth, he must stand out from many competitors. He must find a new breakthrough in entrepreneurship and find a unique way to find his own wealth world.Zhang Ruimin is such a wealthy celebrity. He used a series of innovative principles and innovative systems to push Haier to develop and take off; Don't rush to the goal.And the realization of one goal after another has been continuously transformed into a new driving force for progress.Haier's achievements are mainly due to its innovative understanding of the market.

Zhang Ruimin believes that the position of an enterprise in the market is like a small ball on a slope. To prevent the ball from sliding down, it is necessary to apply a stopping force to the ball, but only the stopping force can only keep the ball at its original height. Only by breaking the balance and creating new impetus can the enterprise climb to a new level.This requires everyone in the enterprise to maintain the spirit of innovation.

Regarding the principle of innovation, Zhang Ruimin said: "Haier has a 'three principles' of innovation: the goal of innovation, the essence of innovation, and the way of innovation." Based on this, Haier proposed "strategic innovation", "concept innovation", "technology Innovation", "organizational innovation is the guarantee", "market innovation is the goal", "cultural innovation" and other innovative principles and series. "As long as you find the way, you are not afraid of the long way." Haier's innovation path is naturally clear, so its take-off is also logical.

Zhang Ruimin listed Haier's innovation as one of the core strategies of the company, making innovation the driving force for Haier's future development.Zhang Ruimin said that inventions are not necessarily technological innovations, and inventors are not necessarily innovators. Only inventions that can be transformed into social economic activities and achieve significant economic benefits are technological innovations.The technological innovation that does not seek all but what is used, and the product development principle of "produce one generation, develop one generation, and conceive one generation" have enabled Haier to establish a market-oriented innovation principle and keep its products in a leading position in the market.

In addition, in terms of organizational innovation, Zhang Ruimin said: the internal organizational structure and organizational system of the enterprise must be able to adapt to changes in the external market.Therefore, Haier's organizational structure has undergone three major changes from a linear functional structure to a matrix structure and then to a market chain structure.Here, Zhang Ruimin also emphasized "an orderly unbalanced structure" and explained that the change of the entire organizational structure comes from the viewpoint of Haier's organizational innovation, that is, the enterprise should establish an orderly unbalanced structure.Only those enterprises that quickly adjust their organizational forms after the environment changes and their business strategies are adjusted can survive in the fierce competition.Organizational innovation has provided Haier with new vitality.

Under the leadership of Zhang Ruimin, Haier continues to innovate in the process of market expansion, and always regards "creating a world famous brand" as the foothold of internationalization. The "trilogy" of "going out, going in, and going up" makes it confidently walk on the road of "creating China's world brand", overcome obstacles and forge ahead bravely.

Zhang Ruimin believes that cultural innovation provides an inexhaustible driving force for Haier.Zhang Ruimin once said: "I admire GE's Welch. He can make the company bigger and smaller at the same time. Among the global companies, he is the only one who has done it." What he admires is also Haier itself. made.Haier wants to operate each employee as an SBU, which is to give full play to the innovative spirit of each employee and make them the driving force of Haier's development, so as to maintain the safe, stable, rapid and sustainable development of the enterprise. SBU means "Strategic Business Unit". Not only every business department, but everyone is an SBU. Then the overall strategy of the group will be implemented on every employee, and the strategic innovation of each employee will ensure that the group implementation of the strategy. SBU points out the most essential thing in modern enterprise management. It is through the SBU mechanism that Haier organically integrates innovative thinking and employees' self-realization needs, so that Haier people can taste the sense of accomplishment in the step-by-step progress, and further form Haier people. Unique sense of mission, from "I want to do it" to "I want to do it", with a sense of responsibility to control the overall situation.

Innovation is not mysterious. Everyone has the potential for innovation. Only when people understand the mysteries of creation and are good at mastering scientific methods can people's potential for innovation burst out.Innovation is where people's ability lies, and it is also the eternal driving force for people's success.The ever-changing science and technology is the result of creation. Creation is the highest achievement of human psychological development and the highest symbol of spirit. It is the most powerful, most promising and most valuable thinking activity in human activities.To become a creative talent and build an innovative enterprise is undoubtedly the goal that people of insight yearn for today, and of course it is also a compulsory course for those who become rich. "Advanced, integrated, international", Zhang Ruimin is like this, the core of his values ​​is two words - innovation.He turned this value into the soul of Haier, enabling Haier to continuously create brilliance on the way forward.

(End of this chapter)