The poor are poor, the rich are rich

Chapter 131 1 Sun Hongbin: Discover the mysterious power in your heart
Chapter 27 The logic of the rich: Never be the majority
Chapter 271 Sun Hongbin: Discover the Mysterious Power in Your Heart
Regal Profile:

Name: Sun Hongbin
Born in Linyi City, Shanxi Province in 1963.

In 1994, Sun Hongbin founded Sunco and entered the real estate industry as a real estate agency.

At the beginning of 1995, with the support of Liu Chuanzhi and Zhou Xiaoning, chairman of Zhongke Group, Sunco, Lenovo Group and Zhongke Group established Tianjin Zhongke Lenovo Real Estate Development Co., Ltd.

In 1996, Sunco Group began to develop real estate, and gradually became the absolute "big brother" in the local area, accounting for 15% of the market share in the primary market, and gradually opened branches in Beijing and Shanghai.

In 1998, Lenovo and Zhongke Group transferred all shares to Sunco, and the company changed its name to Tianjin Sunco Investment Co., Ltd.

In 2002, commercial housing developed by Sunco Group accounted for 10% of the Tianjin market.

In 2003, Sunco entered Beijing and started a national expansion strategy.

In 2006, Sun Hongbin established Sunco Real Estate Network, which became one of the largest real estate intermediaries in China.

In 2007, Sun Hongbin sold Sunco Group to Hong Kong Road King Infrastructure Group, and transferred his main energy to the operation of Sunac Real Estate Group.

When it comes to Sunco Group, everyone knows that its chairman Sun Hongbin is a well-known wealth celebrity.Song Hongbin's success in the real estate industry largely stems from his inner desire for wealth.

People who have met Sun Hongbin think that he is a very passionate person. He puts more emphasis on "speed": "For example, in the design process, I did not allow bidding very early. It was too slow. The R&D department must know which research institute and which A company is most suitable for the design of this project, directly hired, and the extra money will be recovered through quick start and sales.” In the real estate industry, it is not uncommon for a project to take one year or even two years from land acquisition to start of construction , and Sunco was able to shorten it to three months.

In Sun Hongbin's view, trust and decentralization are natural things: "We firmly believe that trust must be complete and thorough, and trust must be penetrating. Only in this way can we fully assume responsibility and bear pressure. Without decentralization, there will be no speed. We and other The biggest difference among peers is that decision-making is quick, and then we can talk about quick start and sales. The premise of decentralization is that your team has a common strategy, and everyone thinks about the same problems. One person judges ten projects and ten people judge separately Out of ten projects, which one has a greater probability of making a mistake? You have to figure this out.”

In the instillation of employee strategy and culture, Sun Hongbin believes: "Our core values ​​are mission-like passion, never-satisfied challenge spirit, common development, and shared success." In Sunco Group, everyone uses standardized According to Sun Hongbin, "even our security guards know what our strategy is." "With a common program and beliefs, everyone may be ordinary, but together they are very powerful and have infinite potential. An excellent team will continuously release energy." Sun Hongbin said.

Sun Hongbin, who spends half a year in the United States every year, gave Sunco more of a "cowboy" spirit.Not only Sun Hongbin, Shunco is also full of enthusiasm for development.

It only took more than half a year for Sunco to go out of Tianjin and radiate to the whole country.As for how to measure the success of Sunco, Song Hongbin believes: "The maximization of shareholder value is what I value most. The maximization of shareholder value requires the company to grasp the balance between profit and growth, short-term interests and long-term interests, and only pay attention to short-term profits. Growth is short-sighted, blindly pursuing growth without paying attention to current profits will bring great risks. The pursuit of growth does bring risks, but I don’t think the faster the growth, the greater the risk. I think the biggest risk of an enterprise is not to develop. "

Sun Hongbin: "This is our own choice, we like this, we can find fun in it. We are a team with common beliefs, a great team with common beliefs can create miracles, and we are creating miracles."

Yes, as the chairman of Sunco Group, the job of leading Sunco forward can only be done by Sun Hongbin himself. "So far, our nationalization strategy is successful." Sun Hongbin once declared to "Chinese Entrepreneur".

"The characteristic of Sunco is that the employees are aggressive and strong in execution." Sun Hongbin said.

Cash flow, speed.This used to be the keyword of Sun Hongbin and the "Sunco model". "When buying land, delay the down payment time, lengthen the follow-up payment time, start construction as soon as possible after buying the land, open the market as soon as possible, and get the payment back as soon as possible."

Character determines destiny.It is this discovery of the inner mysterious power that makes Sunco Real Estate develop by leaps and bounds under the leadership of Song Hongbin.Sun Hongbin's inherent optimism, radicalism, paranoia, and no retreat have all been integrated into the development of Sunco.This real estate "hacker" single-handedly created the most amazing growth miracle in the history of China's real estate business.

Before incarnation, each soul commits to a certain task on Earth.No matter what mission your soul has taken on, no matter what contract it has with the universe, all the experiences of your life are working to awaken the memory of that contract deep within you and prepare you to fulfill it. "How do you know if you're in sync with your true self? Are you off track and you don't know it? Be yourself, not anyone else. In a world that forces you to live like everyone else day in and day out , which means fighting a tough fight, a tough fight that everybody has to fight; but you never stop fighting," Cummings said.Discover the mysterious power in your heart and let wealth approach us.Unearth the mysterious power within, and we will see the power of wealth.

(End of this chapter)