The poor are poor, the rich are rich

Chapter 135 5 Ye Lipei: Judgment is a necessary condition for making money

Chapter 275 Ye Lipei: Judgment is a necessary condition for making money

Regal Profile:

Name: Ye Lipei
Born in Shanghai in 1944.

In 1979, he moved to Australia. During the 10 years there, he made his first pot of gold through textile trade.

In 1989, entered the Shenzhen real estate industry.

In 2003, Ye Lipei's real estate map turned a new page. In June, he invested 6 billion yuan in the Xinzhuang area of ​​Shanghai to start the construction of "Zhongsheng Commercial Center" with a total construction area of ​​18 square meters.

In the process of creating wealth, good judgment will make money flood your pockets like a flood.If you make a wrong decision, you can lose everything and lose everything.Ye Lippei, chairman of Zhongsheng Group, is full of wise judgment, which has brought him endless wealth.

"Furious, leaning on the railing, resting in the rain..." According to rumors, Ye Lipei is the real "Shanghai's richest man". At the very least, his title is also "Shanghai Real Estate King".But he said: "Don't call me the real estate king of Shanghai. How dare I, it will kill me, and I will be implicated whenever there is trouble. I just do my real estate business very hard and rely on the company team to do it together. Otherwise, how can a stupid person like me do it? The company belongs to the entire team, and if there is any achievement, the first thing I want to thank is my team.”

Ye Lipei started to engage in real estate on July 1989, 7. At that time, he established the first wholly foreign-owned real estate company in the mainland. After developing two projects in Shenzhen, he came to Shanghai and won a bid for a piece of land in Gubei New District. Land, this land is also the second piece of land leased by Shanghai Land.This land was later used to build garden villas in the western suburbs.Since then, Ye Lipei's real estate kingdom has begun to expand on a large scale.

What made Ye Lipei so successful?
"There is nothing special about real estate. There are three main elements," Ye Lipei said, "calm, down-to-earth and bold." It sounds like three words with no special feeling, but if we analyze it based on his experience, You will find that the mystery hidden in it is indeed very deep.

Ye Lippei said: "I am most satisfied with residential buildings, to be precise, Mingdu City, because it has a good return and a good reputation in Shanghai; the most stable is office buildings, like Nanzheng Building, with a fairly stable return on investment; and the most The challenge is the shopping mall, because from scale to design, I want to make it the top in Shanghai and even in Asia.”

So how did the Mingducheng project, which he was most satisfied with, succeed? "Judgment is a necessary condition for making money." In several business opportunities, Ye Lipei's keen judgment has become an important reason for his success.

In 1989, Ye Lipei and his friends from Minhang District went to the area near Gubei in Minhang to take a casual look, and finally caught a piece of farmland of about 35 square meters.His first idea was to buy it and develop it into the most upscale residential area in Shanghai.

"My friends all said that I was out of my mind." Ye Lipei said, "At that time, this land could be said to be given to developers to build buildings. They didn't necessarily want it, but I just thought it could become a high-end residential area. potential, so I bought this piece of farmland at a very low price.” Facts have proved Ye Lipei’s judgment, since then rail and ground transportation have converged here, and the brand of Mingducheng has also made a name for itself in Shanghai, with the price per square meter Between 1500 and 2800 US dollars.

"At this time, the trough of Shanghai's real estate industry came. The banks tightened their lending policies, and they couldn't get loans. Soon, many foreign-funded real estate projects dived one after another and sold them at half or even lower prices. But I just insisted not Let the price drop, no matter what.” “I was very firm at the time, thinking that there would always be ups and downs in the real estate market, so there was no need to worry too much, and instead I could take this opportunity to find some new opportunities.” Ye Lipei said.

One of the opportunities he found was the real estate rental market.He believes that when the real estate is in turmoil, foreigners dare not buy properties blindly, but the housing still needs to be solved, so they must be rented, so he rented out 30% of the properties in the famous capital city, which immediately attracted queues, and the occupancy rate reached 96% about.Another opportunity is to practice his internal skills hard. He keeps adding greenery and other facilities in the famous capital city, and hires the best hotel management to do property management. Therefore, although he does not lower the price, the property sales are still very prosperous.Bold investment enabled Ye Lipei to find a promising land, calm judgment prevented him from selling blindly, and the key to all of this was that his sound financial style prevented him from being immediately knocked down by the bank's reluctance to lend.

To this day, Ye Lipei still keeps emphasizing his steady principles in interviews. He said: "After going through that difficult period, I know how to resist risks by being down-to-earth. Opportunities to do business come every day. Only by standing firm can you make money. "

Talking about the living environment of private enterprises, Ye Lipei said: "At present, the outside world does have some unfavorable evaluations of private enterprises, but I believe that everyone has the ability to distinguish what is a standardized private enterprise. If the real estate prices in Shanghai are affected by certain external factors Impact, I don’t think it will, because the current land price is very transparent and the operation is very standardized, so it will not be greatly affected. As a private enterprise, there should be a lot of things to reflect on, strict requirements on yourself, and keep the pace of development steady. Too soon is better for our future."

If a person wants to be successful, judgment is an important source. In the process of creating wealth, correct judgment will undoubtedly play a decisive role.Judgment is a necessary condition for making money. In today's market economy that is taking off day by day, only those who can respond quickly to market changes and make accurate judgments on future market conditions can calmly grasp the fleeting opportunities again and again. Business.

(End of this chapter)