The poor are poor, the rich are rich

Chapter 24 6 Building a Mutually Beneficial Partnership with the Powerful
Chapter 46 Forge a mutually beneficial partnership with the strong
There is an old proverb in the West that says: "When a lion and a tiger get married, all the monkeys in the mountain are full of energy." This sentence means that a mutually beneficial partnership with the strong will produce a new look.

In business practice, this proverb is also used. In the face of the strong, the smartest way is to turn the opponent into a helping hand, from the original hostility to mutualism.

Lifeng Group in Wenzhou is one convincing example.

In Wenzhou, Lifeng Group started out as a small factory producing motorcycle brake handles. The boss Zhang Feng developed a motorcycle brake handle with anti-corrosion performance exceeding Japanese standards and filled the gap in China, so he was able to become a leader in the motorcycle manufacturing industry. occupy a place.When this product became a substitute for imported parts from Japan and was recognized by the domestic market, Zhang Feng won a cooperation contract with China's largest motorcycle manufacturer - China Jialing Group.Later, relying on the good reputation he had established, Zhang Feng sought deeper cooperation with Jialing Group. In 1992, the two parties reached an agreement to jointly invest in the establishment of Ruian Jialing Lifeng Motorcycle Parts Co., Ltd., with a registered capital of 600 million yuan and 180 million yuan invested by Jialing Group, accounting for 30% of the total share capital. The company is exclusively for Jialing Group Production of motorcycle brake assembly parts.

Since cooperating with the leader in China's motorcycle industry, Lifeng Group's output value has doubled within 3 years, and its scale and benefits have expanded by 10 times.On this basis, Zhang Feng also proposed to expand the production of accessories to complete production, thus taking advantage of Jialing Group's technological and brand advantages to develop various types of Jialing Lifeng motorcycles.These motorcycles are mainly intended for export.Through this cooperative relationship, both "Jialing" and "Lifeng" have gained profits.In terms of "Jialing", the production cost has been reduced, and accessories and complete vehicles that meet the quality requirements have been obtained; while in the aspect of "Lifeng", in addition to profits, it has also obtained advanced production technology and brand awareness. Growth and development are also on the fast track.It not only has the production technology and experience of complete motorcycles, but also has the indispensable funds and momentum for products to enter the market, and also has established channels for motorcycle sales, which can be described as "killing three birds with one stone".When all the conditions were ripe, the large-displacement, high-grade heavy-duty motorcycle "Dadi Mowang" independently developed and produced by Lifeng Company came out, and quickly passed the technical appraisal and obtained the motorcycle production license.The development from a small factory producing motorcycle parts to a giant in the motorcycle market cannot be said to be due to Jialing.

It is the establishment of a mutually beneficial partnership with the strong Jialing that makes Lifeng what it is today.

We live in this society, it is unavoidable to cooperate with other people, cooperation is the soil of success, it is necessary for human survival, and what kind of people to establish this kind of cooperative partnership; is it wise or weak, smart businessmen, of course Will not hesitate to choose to establish a mutually beneficial partnership with the strong.

Of course, establishing a partnership with the strong is not an easy task. You need to find out the intersection of their interests. If there is no profit, no one will cooperate with you.The essence of business is to achieve mutual benefit on a fair basis.

As society develops, each individual will establish reciprocal relationships with other individuals, so that the entire economy will make great strides, and the gap in per capita wealth will slowly begin to narrow.Those who violate the laws of market development and those who are not suitable for the market development environment will be eliminated by the market.There are no losers in any competition, the only losers will be those who drop out of the competition.After the reciprocal relationship is established, all individuals are winners and benefit from each other.

And establishing a mutually beneficial partnership with the strong is just one type of this market reciprocal relationship.No matter when the market develops, it must be admitted that relative strength and relative weakness always exist. If the weak want to maintain themselves and not be swallowed by the strong, they must establish a mutually beneficial relationship with the strong.

(End of this chapter)