The poor are poor, the rich are rich

Chapter 29 2 Developing the "lazy economy"

Chapter 62 Developing the "lazy economy"

Some people say: "It is better to earn money from a man than to earn money from a woman, and it is better to earn money from a lazy person than to make money from a woman." A way to become rich.

Jack Ma, President of Alibaba, has a famous saying: Believe that customers are lazy.He said: "Many very smart and highly educated people in the world cannot succeed because they have received wrong education since childhood, and they have developed a bad habit of hard work. Many people remember the words Edison said: Genius is 99% sweat plus 1% inspiration, and was misled by this sentence for a lifetime, worked diligently, but ended up doing nothing. In fact, Edison made up this sentence because he was too lazy to think about the real reason for his success to mislead us.

"The richest man in the world is Bill Gates. He was too lazy to study, so he dropped out of school. He was too lazy to memorize those complicated Dos commands, so he compiled a graphical interface program. Therefore, computers all over the world are long With the same face, and he became the richest man in the world.

"The most valuable brand in the world - Coca-Cola, its boss is even more lazy. Although China has a long history of tea culture and Brazil's coffee is rich in aroma, he is really too lazy: get some saccharin and cold water, bottle it and sell it. So wherever there are people in the world, everyone is drinking that blood-like liquid.

"There are smarter lazy people: too lazy to climb stairs, so they invented the elevator; too lazy to walk, so they made cars, trains, and airplanes; too lazy to go to concerts, so they invented records, tapes, and CDs. There are so many examples that I don’t even bother to mention them. I don’t even bother to think about what kind of environment we are living in now without these lazy people!

"The above examples are just to illustrate a problem. The world is actually supported by lazy people. The world is so wonderful because of lazy people. Now you should know the main reason for your failure!
"Lazy is not stupid. If you want to do less work, you have to find a way to be lazy. You have to be lazy to develop style and laziness. Like me, I have been lazy since I was a child, and I am too lazy to grow meat. This is the realm."

Ma Yun put forward his "lazy man theory", the purpose is to tell employees that they need to change their methods when working. Alibaba's philosophy is "to believe that customers are lazy", so we need to think about customers everywhere, what customers are too lazy to do, Ali Baba does what it takes to make them their "cash machines".

It can be said that Jack Ma's "Lazy Man Theory" subverted our previous thinking. He asked Alibaba to be customer-oriented, not to make the network too complicated, and to be easy to understand and easy to operate. Can play with Alibaba, which is what Jack Ma hopes to see.

In modern society, people are becoming more and more lazy, and when they do anything, they want others to prepare for them properly.For example, I don’t want to do anything, so I order fast food every day; I don’t want to walk, I can’t wait to drive my car into the bedroom;Even when you are in a relationship, you can't wait to get straight to the point as soon as you meet.Therefore, lazy people have become a big business opportunity.

Ma Yun's success lies in grasping the common weaknesses of people, and then digging them into opportunities to make money.Ma Yun is a lazy man, but also a smart man. He has captured the market that others have not noticed, "lazy" got his way, and "lazy" got rich.Laziness is not real laziness, and it is by no means a bad habit that makes people develop laziness.Ma Yun's "lazy economy" is actually a change in thinking.The modern society is changing with each passing day, and the market demand is also showing diversity and uniqueness. The emergence of "lazy people" is a new economic opportunity. If you can think from the perspective of lazy people, tap their needs, and try to make your own Products that meet their requirements can make the market bigger and more active.After Bai Juyi finished his poems, he often read them to the old woman. If the old woman didn't understand, she would revise them again until it was "appropriate for all ages".If your product can also satisfy lazy people and make them enjoy their current free life, then you are not far from wealth.

(End of this chapter)