The poor are poor, the rich are rich

Chapter 30 3 Going against the current, crisis is also an opportunity

Chapter 63 Going against the current, crisis is also an opportunity

Not all wealth is generated in good times. Those who break through in adversity are more likely to soar into the sky and obtain wealth that others cannot obtain, and this requires you to have extraordinary courage, vision and courage.

Anyone who seeks wealth will encounter crises of one kind or another on his way of struggle.In the face of a crisis, some people retreat, while others move on.A person who retreats will fail no matter what field he chooses. He is afraid of crises, and crises will appear in front of his eyes from time to time; while those who continue to move forward despite the wind and rain will find that there is a rainbow in the distance after breaking through the haze. wait for yourself.

The world financial crisis broke out in 2008, and the western economy was on the verge of collapse. Industries such as automobiles, stocks, and banks suffered major blows, and the automobile industry suffered an unprecedented blow.But in China, there is a person who, when the same industry around the world has entered the "hibernation period", he ordered the three armies under his command to step up production and expand production in order to break out a new world in the crisis.This person is Li Shufu, chairman of China Geely Group.

On November 2008, 11, under the leadership of Li Shufu, the Geely Vision Xiangtan base with an annual output of 6 cars was officially completed and put into production. The "Global Hawk" was officially released, and the new car "Panda" made a high-profile appearance.

Why did Li Shufu do this? Many people do not understand. He has his own opinion: "When winter comes, you worry that China's auto industry is too weak and may be frozen to death. Your point of view will encounter many challenges. For Geely and China's domestic auto industry, this crisis is actually a fortune and an opportunity. Because the three major auto companies in the United States are facing the most difficulties now, and they almost lose tens of billions every year. Even Mercedes-Benz European companies are also in a lot of trouble now. I predicted the difficulties they encountered today 10 years ago. This is the inevitable change in the global auto industry structure and the inevitable transfer of industries. Chinese autos have a lot to do Yes! When we talk about auto export, we don’t mean that we will go out if we can’t win at home. It’s the inevitable result of the transfer of this industry. China’s auto industry will definitely develop, and I have confidence in this. "

It is precisely because of such profound and unique insights that Li Shufu can go upstream and expand production when the world economy is in a state of complete silence.He said: "Geely has now entered a period of strategic transformation, from the previous 'making the cheapest car' to 'making the safest, most environmentally friendly, and most energy-efficient cars', Geely will spend 3 years to lay the foundation, and 5 years Build the car brand that consumers like most, and build a world-leading car brand in 10 years." In the next few years, Geely will release 3 to 5 new sub-brands.He also said: By 2015, our sales volume will reach 200 million, with two thirds exported and one third sold domestically.He firmly believes that the crisis of European auto giants is an opportunity for Chinese local auto companies.

Li Shufu has always been hailed as a "madman": he is bold in doing things, vigorous and resolute, has been involved in various industries, is not afraid of failure, and can often turn things around in unfavorable situations.The reason why Li Shufu can succeed is not only due to his personal ability, but also to his attitude and approach when facing difficulties.Only by going forward bravely, seizing the opportunities in the crisis, vigorously developing ourselves, not daring to think for others, not daring to do for others, can we turn harm into benefit, be alone when others are suffering from difficulties, and make greater breakthroughs.

Everything has two sides. When most people only see one side and ignore the other side, but you can see the difference, you will not be too far away from success and wealth.Just imagine, if Li Shufu cut production and laid off employees in the face of the crisis like others, his company might not be greatly affected by the financial crisis, but it would lose an opportunity to grow stronger, and it might be overtaken or even absorbed by other companies.Difficulty is a dark night for the poor, but it is the first light before the dawn for those who want to achieve greater development.Therefore, when a crisis comes, don't bow your head and retreat, but face it head-on, and seizing it means seizing wealth.

(End of this chapter)