Datang: My apprentice is Li Chengqian

Chapter 128 As long as the money is in place, working every day is fine
In the twelfth lunar month of winter, most people hide at home and do not go out.

However, the new paper-making workshop in Duke Yi's mansion ushered in the first batch of paper to roll off the production line in this cold winter.

"Lang Jun, this paper is much better than the ones on the market. It is not easy to be penetrated by ink, and it is also very tough. It is definitely the best paper.

In other paper workshops, it is absolutely difficult to produce this kind of fine paper, so the price has always been very expensive.

But now we are producing this kind of paper in large quantities in the workshop, which means huge profits. "

Xie Linmao may not be very clear about other business matters, but he is very clear about paper matters.

If it is placed in later generations, ordinary scholars will not pay attention to the price of paper or the technology of papermaking, let alone buy paper for use.

But it is different in Datang.

Buying paper is a very daily thing for scholars.

"It is indeed a rare and good paper. It seems that Lang Jun's new paper-making technology is very useful.

The quality of our current paper is not only better than before, but the production cost is also much lower than before. If we follow the path of small profits but high sales, it will directly make the shops selling paper in Chang'an city unable to survive. . "

Ma Zhou also had a good understanding of the whole papermaking workshop.

Originally, he had some objections to Qin Xiedao's reuse of Hou Bao, a Taoist priest.

But after seeing Hou Bao's extraordinaryness one after another, he finally had a formal understanding of the so-called chemical knowledge in his heart.

If it weren't for the new papermaking technology that uses a lot of chemical knowledge and uses several new chemical materials, it would not be willing to achieve lower cost and better quality.

"With these papers, our "Da Tang Daily" can consider printing once a day to expand its influence."

Qin Xiedao had an extraordinary idea of ​​controlling the public opinion in Datang.

This kind of thing, held in one's own hands, can have unexpected effects at critical moments.

And this kind of thing is like an atomic bomb, don't release it easily, just make people fearful.

"Lang Jun, although the cost of papermaking has dropped a lot, the "Datang Newspaper" is only sold for a penny. If you really want to calculate it, we are still losing money, but the loss is not as much as before."

Xie Linmao was naturally very happy when he heard that Qin Xiedao said that he wanted to make "Datang Daily" a daily newspaper.

However, the operating costs of the newspaper must be explained in advance.

Otherwise, when Qin Xiedao saw that "Datang News" was still losing money, he might have some opinions in his heart.

"It doesn't matter. If it's just a slight loss, we can rely on advertising to make up for it. As long as our sales increase and the advertising effect increases, discerning shopkeepers in various workshops will naturally find our newspaper to advertise."

Qin Xiedao naturally did not expect to make money simply by selling newspapers.

Advertisement has always been the main source of profit for newspapers in later generations.

The money from selling newspapers can barely cover the money from printing newspapers, which is not bad.

"You mean our newspaper will mainly rely on advertising fees to make money in the future?"

Xie Linmao was obviously not used to the profit model Qin Xiedao mentioned.

In the entire Tang Dynasty, I have never seen a business like this.

"That's right! "Da Tang Daily" will be sold for a penny in the future, but there will be more and more pages, and the content of advertisements will also increase appropriately.

As long as we can securely let it sit on the No. [-] newspaper of Datang, the income from advertising fees will definitely exceed your imagination.

Other merchants have not yet realized the effect of advertising. Once someone has tried the sweetness, everyone's enthusiasm will immediately rise. "

In the era without computers, televisions, and radios, the influence of newspapers was absolutely astonishing.

Especially with the continuous improvement of Datang's economic level and education level, the influence of newspapers will further expand.

As Datang's first newspaper, as long as "Datang Daily" continues to operate well, there is no need to worry about making money or not.

"Actually, our woolen thread was advertised in the "Datang Daily" this time, and the effect is already very good. The price of only two cents a catty did not bring any profit to our workshop, so even if other merchants Knowing some situations, there will not be any particularly big feelings.

Next time, I think I can find a product from another workshop to advertise in our newspaper, and even give a discount on the advertising fee, in order to let others see the power of advertising in the newspaper. "

Ma Zhou's mind was spinning quickly.

Although Xie Linmao was mainly in charge of "Datang News", as Qin Xiedao's first staff member, he was naturally concerned about the development of the newspaper.

"I wonder if I should increase the circulation of the newspaper to five thousand copies a day before placing advertisements for other workshops?
In this way, the audience of "Datang Daily" will be wider, and the advertising effect will naturally be better. "

Since both Qin Xiedao and Ma Zhou are optimistic about the development of the newspaper and are not worried about losing money, Xie Linmao is also thinking about it, so they just roll up their sleeves and work hard.

"No problem, I heard that many newsboys hope to have more newspapers to sell, or else every time a new edition of the newspaper is released, the newspapers are sold out after only half a day of work, and there is no work to do at other times gone."

Qin Xiedao also bought newspapers from newsboys.

Many of these newsboys did not know Qin Xiedao.

So as long as you give me a penny or two, I am willing to share my feelings about selling newspapers with customers.

"The Chinese New Year is coming soon, why don't we wait until the first day of the first year of Zhenguan, and then we start to expand the circulation, and change it to one release per day?"

Ma Zhou knew that Qin Xiedao had a good relationship with Li Shimin, and he was regarded as a popular person around today.

That being the case, it is also a good choice to set the time point for the revision of "Datang Daily" on the first day of January in the first year of Zhenguan.

When the time comes when my lord faces the Holy Spirit, he can still take this thing for a while.

"That's fine, but the preparations for things need to be done well. If the new newspaper is released on the first day of the first lunar month, if the sales are not good then, it will be a blow to everyone's enthusiasm.

And we also need to know everyone's opinions in advance, so that the craftsmen don't feel resentful because they are still busy during the Chinese New Year. "

Although Qin Xiedao himself has passed the age of looking forward to the New Year, it does not mean that other people have no expectations for the New Year.

"Lang Jun, this problem is easy to solve. As long as the rewards are in place, even if you work every day, there will be no problem."

(End of this chapter)