Datang: My apprentice is Li Chengqian

Chapter 130
Cao Hongbin was a tea merchant in Hangzhou.

However, in the Tang Dynasty during the Wude period, the atmosphere of drinking tea was not particularly strong.

At least compared with the heyday of the Tang Dynasty, there is still a gap.

Of course, this is not the main reason for his bad business.

There is no particular place of origin for tea these days.

Even Cao Hongbin thinks that his own tea is of better quality than Wang's tea, but due to his lack of reputation, the business of his Cao's tea shop has always been relatively deserted.

Although it would not be a loss, but after two years of tossing in Chang'an City, he really didn't make any money.

For a businessman like them, wasting two years without making any money is actually a failure.

"Cao Zheng, are you saying that our tea is really not good? Why is it that the price is [-]% cheaper than Wang's tea, but it doesn't sell well?"

Inside Cao's tea shop, Cao Hongbin looked at the deserted shop, feeling a little depressed.

The warehouse in the backyard is full of tea leaves in stock.

There is no Pu-erh tea now, and it does not mean that the longer it is stored, the more valuable it will be.

If the new tea in the ninth year of Wude is not sold in time, the price will definitely drop sharply after the new tea in the first year of Zhenguan comes out.

Even if it has not been sold, it can only be sold at a loss to some common people.

"Treasurer Cao, I think it may be a matter of reputation. People who can afford to drink tea now are not ordinary people. These people are used to drinking tea produced by Wang's Tea Shop. Even if our price is better, everyone would like to drink tea." Will not come to buy.

I think that if we want to change this situation, we can only start with how to improve the reputation of our Cao's tea. "

Cao is the son of the Cao family in Hangzhou, and he is loyal to Cao Hongbin.

The current situation is naturally not what he wants to see.

"Then do you have any suggestions, how do you think we can improve the reputation of our Cao's tea?"

Three people, there must be my teacher Yan.

Cao Hongbin, who had no other options, was now willing to listen to Cao Zheng's opinion.

"Before I heard that Qin Ji Beauty Shop in West Market sold soaps, it first became popular in Pingkangfang.

I think it is possible to sell a batch of tea from the shop for free or at a low price to various brothels in Pingkangfang, so that they can use our tea to treat customers.

Slowly, as long as everyone thinks the taste of Cao's tea is good, they may accept it. "

Cao Zheng's proposal was not entirely a random proposal.

However, Cao Hongbin obviously does not agree with this suggestion.

"Once a place like Pingkangfang is contaminated, it will be difficult to get rid of everyone's impression of our Cao's tea in the future.

Moreover, our tea leaves are not like soap or clothing, which you can feel intuitively.

For most people, after the tea is brewed, there is no difference in drinking it.

We can't count on those brothels in Pingkangfang. Every time they serve tea to people, they will tell them that the tea is made from Cao's tea shop. "

Cao Hongbin used to be considered a scholar.

In the past, when he saw his Aye doing business, he didn't think it was difficult.

But when he really inherited the family business, he found that it was not that simple.

"If the plan of Pingkang Fang doesn't work, can we also refer to the plans recently used by some shops in West Market?"

It was rare for the shopkeeper to discuss the issue with him so formally. Cao Zheng was thinking very actively.

"What plan?"

"Just handing out leaflets! We find a printing workshop to print leaflets, and then hire some people to distribute leaflets at the intersections of each workshop to let more people know about our Cao tea."

"No way! About a dozen leaflets were distributed, but none of them were given to the people we hoped to receive the leaflets.

I even heard that some people think that leaflets are a good thing, and paper can be fully utilized, so they will take the initiative to ask for leaflets from those who hand out leaflets.

So don't look at the printing of a lot of leaflets, which cost a lot of money, but in the end almost all the leaflets fell into the hands of useless people. "

Although Cao Hongbin is not familiar with the term target customer, he already has this concept in his mind.

Obviously, he believes that there is no way to send leaflets to target customers in the form of leaflet distribution.

After all, people who can afford tea must be at least middle-income people.

The cost of paper is very high these days, and a lot of money was spent on printing a bunch of leaflets, but it didn't have any effect. Cao Hongbin was naturally reluctant.

"If you think so, shopkeeper, I have another idea."

Cao Zheng happened to glance at a copy of "Datang Daily" on the desk in the accountant, and then thought that he went to Qinji Wool Thread Shop to buy wool because he saw an advertisement in "Datang Daily".

So I had an idea and came up with a new plan.

"What's the idea?"

Cao Hongbin asked back in a cooperative manner.

"Advertising! Go to the "Datang Daily" to advertise. A few days ago, I remembered that there was an article written by Qin Dalang himself on the "Datang Daily". The title seemed to be 'On the Function and Effect of Advertising'. Then Qin Ji made an analysis of the situation of the woolen thread shop.

According to Qin Dalang, as long as the advertisement is done correctly, no matter what kind of goods it is, the sales will have a chance to skyrocket. "

The more Cao Zheng talked, the more he felt that this proposal was very good.

Now it seems that Qinji Wool Thread Workshop is the only one that advertises on the "Datang News".

Besides, the advertising business of "Datang Daily" has just developed, and the threshold should not be that high.

"You mean that we spent money to advertise our Cao's tea in the "Da Tang Daily"?"

This time, Cao Hongbin did not deny Cao Zheng's proposal.

He also reads every issue of "Datang Daily".

In the past, it was just regarded as a channel for entertainment and information acquisition, but now that Cao Zheng mentions it, he finds it makes sense.

"That's right, shopkeeper Cao, since Qin Dalang personally wrote an article in the newspaper explaining the benefits of advertising, it means that the "Da Tang Daily" hopes to develop the advertising business well.

At this time, they naturally hope to go to the workshop or shop where they advertise, which can have a good advertising effect.

So when the time comes, we will definitely help us publicize it carefully, so that the business of our Cao's tea shop can have real changes.

Otherwise, it would be equivalent to smashing their own signs. "

"Your analysis seems quite reasonable. Let's go, let's go to the "Datang Daily" now to find out what they say."

(End of this chapter)