Datang: My apprentice is Li Chengqian

Chapter 131 Don't Need a Penny?

After more than half a month of operation, the Qin family's paper-making workshop has fully entered the rhythm.

Stacks of paper are produced and transported to the printing workshop.

With cheap paper, the circulation of "Da Tang Daily" is no longer fixed at [-] copies per day.

But according to the demand in the market, it is constantly increasing.

In the past, "Datang News" was mainly sold in Chang'an City.

However, some savvy merchants discovered that selling "Datang Daily" in nearby counties and counties, as long as the price was raised a little, it was actually a profitable thing, and they were immediately motivated.

So after entering the first year of Zhenguan, the sales of "Datang Daily" have been growing.

Even if it is changed from printing every three days to printing once a day, the daily sales volume of "Datang Daily" is rapidly approaching [-] copies.

As a result, the influence of "Datang Daily" is naturally rising.

As the editor-in-chief, Xie Linmao spent the entire Spring Festival at the newspaper office.

He is no longer so interested in imperial examinations and being an official.

The Xie family is not short of money, and being an official is just for fame.

But now by starting a newspaper, his reputation has been rising rapidly.

"Editor Xie, a businessman came outside and said he wanted to talk to our newspaper about advertising. Do you have time to see me?"

Just as Xie Linmao was writing a report, Zhang Erwa walked in from the outside.

These newspaper boys usually sell newspapers outside in the morning, and return to the agency to study or help in the afternoon.

As small newspaper sellers, both Zhang Erwa and Liu Goudan have fallen into Xie Linmao's eyes, staying by their side, giving advice from time to time.

"Is there a merchant coming to talk about advertising? Then what are you waiting for, please come in quickly."

Xie Linmao immediately put down the quill in his hand and got up to meet the guests.

Speaking of this quill, it is now the standard equipment of the writers of "Datang Daily".

Ever since Qin Xiedao first used a quill in front of Xie Linmao, animals like geese have been unlucky.

In the city of Chang'an, there was a trend of using quill pens soon.

Even the price of geese almost doubled.

"Okay, then I'll go and invite him in right away."

Seeing that her editor-in-chief attached so much importance, Zhang Erwa hurried to invite the businessmen outside the door.

There is no way, although the situation of "Datang Daily" seems to be booming now, the sales volume is getting better day by day.

But Xie Linmao, the head of the family, knew very well that the more newspapers were sold, the more losses the newspaper office would suffer.

Now that Qin Xiedao has determined that advertising revenue will be the main income of the newspaper in the future, Xie Linmao naturally hopes that the newspaper will start publishing advertisements.

In order not to lose money to Yi Guogong's government every day, Xie Linmao will be under a lot of pressure.

Otherwise, how could a merchant who had never heard of the name meet the editor-in-chief of "Datang Daily" immediately without any appointment?
It's like a merchant in your later life who wants to advertise on CCTV.

If you come downstairs to CCTV casually, you just want to meet the head of the station, are you dreaming?
Let alone the head of the station, even if you want to meet the owner of the advertising center, it is impossible.

……

"Shopkeeper Cao, do you mean that you want to advertise your Cao's tea in our "Da Tang Daily"?"

After Xie Linmao met Cao Hongbin, he exchanged pleasantries for a while, and immediately got into the topic.

"That's right, I have read Qin Langjun's article 'On the Function and Effect of Advertising' several times. Every time I read it, I will have a different experience.

I very much agree with Qin Langjun's point of view, and I have also seen the situation of Qinji Wool Thread Shop advertising in "Datang News", so I want to cooperate with you. "

Cao Hongbin had already figured out how to speak on the road, so after seeing Xie Linmao, he was not in the state of not knowing anything at all.

"Advertising is of course no problem. To open a door for business, as long as the price is right, there is no problem with general advertising."

This is the first official advertiser of "Datang News", Xie Linmao naturally will not pretend to be arrogant.

On the contrary, he actually hopes to have a successful advertising case more than Cao Hongbin.

In this way, other businesses will realize the role of advertising and will be willing to spend money on advertising.

"If I want to advertise like the Qinji woolen thread shop last time, how much will I charge?"

"That way, the fee will be higher! Of course, you are our first customer, I can give you a preferential price, as long as [-] yuan!"

"Ah? So expensive?"

Cao Hongbin was taken aback.

One hundred pennies for an advertisement?
This fee is too exaggerated.

He has been in Chang'an City for two years, and he has not earned a hundred guan in total.

If it weren't for the fact that Cao's family was well-off in Hangzhou, they wouldn't have been able to hold on for a long time.

"Is...is this price a bit too high? Is it just a one-time advertisement in the newspaper, and is it necessary to charge like this?"

"Cao shopkeeper, our advertisement is a cycle of three days. This one hundred guan can be published in the "Datang News" for three consecutive days. Calculated, it is more than 30 guan per day.

If you think about it, we sell tens of thousands of newspapers every day. Basically, everyone in Chang'an City reads our "Da Tang Bao".

You only need to spend more than 30 pennies to let so many big shots know that there is a place that sells tea like Cao's Tea Shop in Chang'an City, and that all the tea they sell is good tea from Jiangnan Road.

This price is not too expensive, but too cheap. "

Seeing Cao Hongbin's big reaction, Xie Linmao immediately changed his statement.

One hundred guan for one day and one hundred guan for three days are completely different prices.

Sure enough, after listening to Xie Linmao's explanation, Cao Hongbin's complexion improved a lot.

He was also weighing quickly in his mind to see if it was worth taking the risk.

"Editor Xie, can you guarantee the effect of this advertisement? For "Datang Daily", if the merchant advertises in your place and it doesn't have any effect, it will actually be a blow to your reputation.

You certainly don't want to see this kind of situation, right? "

At this time, Cao Hongbin had already made a decision in his mind.

It's just that he still has a little concern, and hopes that Xie Linmao can give Cao's Tea Tea more support.

"Of course we are clear about this truth! In fact, if you feel uneasy about this plan, I have another charging plan, and you don't have to pay a penny."

Xie Linmao naturally knew what Cao Hongbin was worried about.

So at this time, he felt that he could consider another more aggressive charging plan.

"You don't need to pay a penny? Is it true?"

When Cao Hongbin heard this, his eyes widened.

Obviously, he was very interested in this plan.

(End of this chapter)