I was the emperor in the Ming Dynasty

Chapter 351 Differentiated Operations

Seeing the small stove, Li Tian couldn't help thinking of those farmers in Huangzhuang outside the city who didn't have enough to eat or wear warm clothes.

Turning to look at Wang Fu, he asked aloud,
"How is the preparation at the honeycomb briquette workshop, and how long will it take to put it into production!"

Li Tian has been busy with other things recently, and he doesn't pay too much attention to any aspect. Most of the specific affairs are left to Wang Fu and the others to handle.

Wang Fu quickly replied,
"The site of the workshop has been prepared, and the responding personnel have also been prepared. A dozen sets of briquetting machines supported by the Tiangong Institute have also been delivered.

In fact, they started production three days ago. "

He pointed to the briquettes in the small stove and said,
"The burning here is actually the briquettes sent from the workshop!"

Li Tian opened the lid of the stove with a bamboo stick, and when he looked inside, it was indeed burning red briquettes with holes.

Satisfied nodded and said,

"Good job, now that production has started, let's prepare to sell it to the capital!"

At this time, Wang Fu's expression was a little unnatural.

"Why, is there any difficulty?"

After hesitating for a while, Wang Fu said,
"There is indeed a problem."

"Let's listen to it, and I'll give you an idea."

After sorting out his thoughts, Wang Fu said,
"In fact, the coal supply in the capital has always been controlled by a few larger carbon workshops. They have divided the capital into several regions, and each region has a dedicated retail store!"

"The old slave had someone secretly investigate the proprietors behind several of the carbon workshops, and found that they were more or less connected with the dignitaries in the capital."

"Although our honeycomb briquettes are much better than their ordinary charcoal fire, we don't have regular customers of other people's houses. The market has long been occupied by them. I'm afraid it will be difficult for us to open the scene for a while!"

After hearing what he said, Li Tian nodded and said,
"Charcoal fire, like rice, flour, grain and oil, is a necessity for people's lives. It is normal for people to look at it and develop it into a large-scale market structure."

"It seems difficult on the surface to snatch business from these merchants with a solid source of customers, but as long as you do two things, it's not impossible to pry their seemingly unbreakable foundation!"

Wang Fu was confused and didn't understand much, but when he heard Li Tian said there was a way, he suddenly regained his energy.

"What's your majesty's solution, this old slave is all ears!"

Li Tian pointed to the exquisite small stove beside him,

"The first point is differentiated management!

The so-called differentiation is to specialize in those businesses that others dare not do. "

"I ask you, if you need to travel for a long time to travel, would you rather light a small stove like ours in the carriage, or would you rather light a smoking charcoal basin!"

Wang Fu blurted out,
"Of course it is our small stove. Not only does it not emit smoke, but it is also more beautiful, convenient and safe. Even a blind person will choose our stove!"

Li Tian smiled faintly,
"Look at the differentiation, isn't it here?"

Wang Fu listened and suddenly his eyes lit up, and he said excitedly,
"Your Majesty, you mean to sell our briquettes together with this special small stove!"

Li Tian nodded in relief,
"It's finally a shock for you, you figured it out so quickly, it's not in vain to stay by my side for so long!"

Wang Fu curled his lips secretly, "Our family is very exciting, okay, it's just that your majesty has never given us a chance to show it off."

Pursing her lips and smiling, her fat face was trembling up and down like a blooming chrysanthemum.

"Your Majesty's praise, this old slave is also close to vermilion, red and black, and he has been with His Majesty for a long time, so he naturally understands more."

Li Tian was very comfortable with this little flattery, and then said,
"Selling it with a small stove is one way, but after all, there are only a small number of people who can afford an exquisite small stove. If you want to fully open up the market in the capital, you need other methods."

No matter how divergent Wang Fu's thinking is, he can't think of any other way to grab a piece of the pie from his stable business model.

Li Tian stretched out his second finger at this time,

"Previously I only talked about differentiated operations, and the second point is the difference in coverage models."

Wang Fu was full of question marks and shook his head.

"Your Majesty, can you speak more simply and plainly, this old slave really can't understand!"

Li Tian also chuckled, feeling very embarrassed, and for a while, he said it smoothly, and actually made out the set of deceiving businessmen's rhetoric he used when he was a white-collar worker in his previous life.

After quickly coughing twice, he continued,

"Other coal businesses basically rely on one storefront to radiate to all surrounding customers, which is the point-to-face sales model.

They have occupied this market for many years, and the passenger flow is basically relatively stable old customers, which are difficult to leverage.

If we want to occupy their market, we can only use strange tactics to provide more humanized services.

That is to adopt the point-to-point mode! "

Wang Fu was still bewildered,
"Your Majesty, what is point-to-point, what is point-to-point!"

Li Tian felt like laughing and crying at the same time.

There is no way, he can only explain to Wang Fu in more detail,

"Peer-to-point is actually the way of door-to-door sales!
There are thousands of households in Huangzhuang. The briquette workshop probably won’t need so many people in a short time. You just let them build a cart each, and after loading the briquettes, sell them door-to-door.

Our briquettes are better and easier to burn than ordinary coal. As long as the people are willing to listen to you and see the benefits of briquettes, there is a high probability that they will buy them. "

Speaking of this, Li Tian paused for a moment, and continued to diverge his thinking,
"In order to improve efficiency, we can give each salesperson a commission, that is, how much money is raised for not selling a coal briquette. If you want to earn more, you have to work harder to sell!"

When Wang Fu heard this, he was almost dumbfounded.

Looking sideways at Li Tian, ​​who was eloquently talking about this sales concept, he thought to himself,
"Is this still the Majesty I know? Why does Your Majesty even have such ideas in doing business?"

Shock is nothing but shock, but Li Tian's novel sales method really opened up a new way of thinking for Wang Fu.

He thought for a while according to what Li Tian said, then slapped his palm suddenly, and said loudly,

"Wonderful, Your Majesty's move is really wonderful!"

"In this way, not only can the vast majority of the farmers have jobs, but we don't need the support of the store, and we can save a lot of money!"

(End of this chapter)