Super Car Sales System

Chapter 65 Of course, the more the better
Chapter 063: Of course, the more the better
After being reminded by his companions not to disturb Fang Yuan, everyone fell silent. Even Sun Yanming, who had been in the second-hand car dealership for 20 years, looked at Fang Yuan hehehe, waiting for him to tell everyone whether to buy a car with a high-end or a low-end.

Who knew that Fang Yuan didn't talk about the car next, and pointed to a cake in front of Liu Liang and said, "Look at this strawberry mousse cake. It looks good and tastes delicious. It can be said that it has both color and fragrance."

Everyone followed Fang Yuan's fingers to see that this cylindrical strawberry mousse cake was decorated with bright strawberries on the top, white mousse cream on the bottom, and red cake embryo. It is clearly divided into two layers, which is really pretty. It's just that everyone doesn't know what the strawberry mousse cake has to do with the car model.

"Every model produced by all OEMs has high and low configurations. The high configuration of a model is like this strawberry mousse cake, which will show the best side of itself to customers. There may be sports kits in appearance, and the appearance is more It looks more cool, has higher configuration, more refined interior, and more powerful power."

Fang Yuan told everyone that the high-end model is the most expensive model among the models, and it has the latest, best, and most complete configuration. It is the appearance of the entire car series and is used to enhance the product image.

When a new car is released or participates in an exhibition, the static display is definitely the highest configuration.

When competing with other competing products, sales consultants can proudly brag on the roof of the car. They have self-priming doors, air suspension, and steering wheel heating. There are no cameras, automatic parking in place, and HUD head-up digital display.

There is no harm without comparison. Only in this way can customers be fooled into attacking competing products, improve their product image, and increase sales.

Fang Yuan got up and brought the plate of strawberry mousse cake in front of him, scraped off the top strawberries with chopsticks, leaving only the bare cake base.

"The low configuration used by each car series to lower the entry price is the same as the current strawberry cake. There is no beautiful appearance, no redundant configuration, just to ensure that customers can eat, and other redundant enjoyment is gone. "

In order for everyone to understand better, Fang Yuan deliberately took Buick Hideo, which has a good sales volume, as an example.

The cheapest 2019T manual elite model of Buick Hideo in 15, the manufacturer’s guide price is 11.59 yuan (here we only talk about the manufacturer’s guide price, ignoring 4S shop discounts, decoration, insurance, installment, replacement and other messy factors that affect the price.)
As for Buick Hideo's 2019 most expensive 18T automatic interconnected flagship model, the manufacturer's guide price is 14.39 yuan, and the difference between the two is 2.8 yuan.

The price difference of 2.8 is already a lot of money. Fang Yuan laughed at himself and said that anyway, he does not have such a large deposit now.

Fang Yuan asked the waiter Meimei to borrow a pen and paper, first split the whole paper in two vertically in the middle with an oil pen, and then quickly wrote on both sides respectively.

The price difference of [-] yuan, what is the difference between the two?
Fang Yuan first compared the basic parameters.

厂商指导价11.59万元的15T手动精英型，和厂商指导价14.39万元的18T自动互联旗舰型，两者都是前置前驱的紧凑级别4门5座三厢车，整车质保三年或10万公里。

The length, width, height and wheelbase are all the same, 4609mm, 1798mm, 1486mm respectively, and the wheelbase is 2640mm.

The front suspension is MacPherson independent suspension, and the rear is multi-link independent suspension.

It can be said that there is no difference between the two in terms of chassis and body.

The 15T manual elite model is equipped with a 1.0T 125-horsepower L3 engine and a 6-speed manual gearbox. The official maximum speed is 180, the fuel consumption is 5.2, the maximum horsepower is 125, and the maximum power is 92.

The 18T automatic interconnected flagship model is equipped with a 1.3T 163-horsepower L3 engine and a 6-speed automatic manual. The official maximum speed is 195, the fuel consumption is 5.8, the maximum horsepower is 163, and the maximum power is 120.

Fang Yuan clearly listed the data on the paper, and underlined the key points. You can clearly see that the two are in the three most important parts of the car, the engine, the chassis, and the gearbox, as well as the body size. Outside of the engine and gearbox, there is hardly the slightest difference.

After comparing the three major parts of the car and the body size, Fang Yuan began to explain and write quickly on the paper, and began to compare the configuration between the two.

In terms of safety configuration, both have tire pressure monitoring function, seat belt unfastened reminder, ISOFIX child seat interface, ABS anti-lock braking and so on.

The 18T automatic interconnection flagship model only has one more parallel assist than the 15T manual elite model.

In terms of auxiliary and control configurations, the 18T automatic interconnected flagship model has more reversing video images, cruise control, keyless start, and remote start than the 15T manual elite model.

In terms of seats, lighting, and multimedia configuration, there is a lot of difference between the two.

Compared with the 18T manual elite model, the 15T automatic interconnected flagship model has more electric adjustment of the driver's seat, heated front seats, GPS navigation system, road rescue call, mobile phone interconnection, Internet of Vehicles, 7-inch central control color LCD screen, interior and rear The mirrors are automatically anti-dazzling, and the rearview mirrors are electrically folded.

Oh, by the way, the high and low beams of the 15T manual elite model are all halogen, and the high and low beams of the 18T automatic interconnected flagship model are all LED.

The whole paper was densely written by Fang Yuan, and there seemed to be a lot of differences. In fact, Fang Yuan felt that there were many configurations that were useless, such as road rescue calls, mobile phone interconnection, car networking, remote start and so on.

Are these configurations good?
Well, something is better than nothing, but I'm not happy about spending more money.

Because some car owners don't say they won't use it for a lifetime, at least the usage rate is very low. If it is road rescue, I can easily solve it by making an after-sales call.

Not in the dog days of summer, who would turn on the air conditioner with a remote start to waste gasoline?

And the high-end configuration means that whether it is suitable for the owner or not, it is all packaged and added, and it costs nearly [-] yuan in vain.

So Fang Yuan's evaluation of Gao Pei is that, apart from looking good, it has no practical use.

What data, what configuration, what function, what is clearly written on the small note, so that everyone's heart is very open, and with Fang Yuan's introduction, the thin and tall man looked at Fang Yuan thoughtfully, and tentatively asked : "In your opinion, don't buy high-end products, but low-end ones?"

"No, I don't recommend buying a low-end model." Fang Yuan told him that the low-end model is cheap, and although there are some safety features, it is very practical. The large screen of the central control, the rearview mirror is folded, and the seats are heated. There are no other functions, which is very inconvenient for daily use.

For example, the color of light emitted by halogen lamps is yellowish, and the brightness is relatively low. Headlights without LEDs have a good lighting effect. If there are LEDs, who uses halogens?
For example, Hideo's high-end is equipped with a large central control screen. If you feel bored while waiting for someone, you can lay the seat flat and lie on it to listen to songs or watch Japanese short movies.

For example, the electric folding of the rearview mirror can prevent the rearview mirror from being crashed when parked on the side of the road.

Fang Yuan said that the high configuration is wasteful, and the low configuration has few functions. Everyone is a little confused. Which one does Fang Yuan recommend?
Liu Liang's eyes lit up, and he answered first, "I see, you recommend Zhongpei."

"Hehe, congratulations..." Fang Yuan smiled, and continued, "The answer is wrong."

"Huh? High school and low match are not recommended?"

"It's not that high, medium and low configurations are not recommended. Which configuration is suitable depends on the individual's actual car needs and personal economic situation."

Fang Yuan patiently explained that if the car owner's economy is very strong, he is more concerned about face, and has requirements for power, the more configurations the better.

There are so many top configurations, don’t worry about whether they are useful or not, we can show off our skills.When attracting customers, girlfriends, and relatives, we can show them our HUD display, panoramic camera, automatic parking, etc. like the ancient generals inspecting their subordinates... After they are shocked, they can talk endlessly Explaining it to them can be regarded as one more topic for chatting.

If you have money, but pay more attention to frugality, you can choose a medium match.

For example, compared with the 2019 Buick Hideo 18T Auto-Interconnect Elite and the top-equipped 2019 18T Auto-Interconnect Flagship, there is no difference in the three major parts and power of the car, except for a few tasteless configurations, which can save 8 yuan Money, why not buy mid-range, instead spend more money to buy high-end?

If you don’t care about the power and configuration, and you just commute to get off work, or buy vegetables in the vegetable market, you must choose a low configuration. After all, no one’s money is blown by strong winds, and one can be saved.

Of course, there are also local tyrants who equip their nannies with Mercedes-Benz. It can only be said that they have money and live freely.

"Oh, we understand that no matter whether it is high-end, medium-end or low-end, it depends on whether your wallet is full and whether it suits your actual needs." He turned to the companion behind him who hadn't come over.

(End of this chapter)