Tao Te Ching and Wuwei Management

Chapter 45 6 "Disasters come, blessings depend on": Good at spotting turning opportunities, dangers are paper tigers
Crisis, crisis, is opportunity in danger.

Misfortune comes, and blessings depend on it.

—— "Tao Te Ching" Chapter 58
There may not be happiness hidden in disaster.In fact, any crisis in the world breeds business opportunities, and the more severe the crisis, the greater the business opportunities. This is an undeniable business truth.Therefore, don't be discouraged when a crisis occurs.As an excellent entrepreneur, one must not only be good at coping with crises and turning dangers into disasters, but also be able to seek business opportunities in crises and seize "opportunities" while taking advantage of "dangers".

For enterprises, crisis means "danger" and also "opportunity".Augustine, the former CEO of Lockheed Martin, believes that every crisis itself contains not only the root cause of failure, but also the opportunity for success.In fact, there is no corporate crisis that is absolutely out of control, only inappropriate crisis handling methods.If handled properly, a crisis can turn into an "opportunity".

At all times and in all over the world, there are many examples of turning crises into business opportunities.

The Russian Giliyanke has a beautiful forest manor, which was left to him by his grandfather.He has a good relationship with his grandfather. After his grandfather passed away, Giliyanke took good care of the manor and always remembered the happy time with his grandfather.However, an unfortunate thing happened. In the third year of his grandfather's death, a wildfire mercilessly burned down the lush forest, and the manor was miserable.Ji Liyanke was very sad and planned to borrow money from the bank to restore the forest manor to its former vitality.After appraising his assets, the bank felt that he was incapable of repayment, so they rejected him indifferently.

Gillienck was depressed and depressed. Losing the estate seemed to him to be the loss of his grandfather's love.Gili Yanke didn't think about eating and drinking, and his wife was afraid that he would get sick, so she persuaded him: Nothing happened for no reason, the wildfire destroyed the manor, it must be with some kind of wish of grandfather, you should go out take a look.Gili Yanke followed his wife to the street for a walk. When they came to the corner of a street, they saw a crowd of people in front of a shop. It turned out that some housewives were queuing up to buy charcoal for barbecue and heating in winter.

Gillienck's wife asked him, did you think of anything?Gili Yanke naturally thought of something - he immediately turned back to the manor, hired a few charcoal workers, processed the charred trees in the manor into high-quality charcoal, packed them into boxes, and sent them to the charcoal in the market Sell.As a result, the charcoal was sold out as soon as it was delivered to the market.Giliyank made a decent amount of money from it.

His wife said: Grandfather must be eager for you to use the estate to realize profits, so he used a fire to develop your mind.In the spring of the second year, Giliyanke bought a large number of saplings, and at the same time, he set aside a piece of the manor to plant trees for charcoal.From then on, he started a charcoal business, which made him a huge fortune.

Like Ji Liyanke, at a critical juncture, he found the best solution to the crisis and minimized the loss of the crisis. Alibaba's approach has always been talked about. In 2003, China suffered a sudden SARS attack. In May, an employee of Alibaba was diagnosed as a suspected patient. Starting from May 5, the company's offices were closed, and nearly 5 employees went home and were quarantined for 7 days.But Alibaba has created a "miracle". Under the initiative of the company's leaders, nearly 400 employees did not give up their work, and continued to work at home by using the Internet. The "home office" model that we have widely talked about, the company has not collapsed, and even achieved unprecedented results.Ma Yun successfully turned this crisis into an opportunity, and Alibaba's business volume increased by 12 times during the SARS period.

"SARS provided opportunities for e-commerce, making e-commerce break through the ice in people's psychology." Xie Wen, chairman of the Internet Lab, believes that SARS has made more people change their original consumption habits, and made e-commerce a reality. Another big step forward.SARS gave people a motivation to try a new way of consumption to replace their usual way of life.Once people find that this way of consumption is so simple and convenient, they will continue to use it.During the period of SARS, "Go online more and go to the street less" became the mantra of netizens at that time.SARS ignited the Chinese Internet. Obviously, Ma Yun is an outstanding representative who seized the important development opportunities under the SARS crisis.

There is also such a classic case.A football manufacturer in Germany was brought to court by dozens of women, alleging that their husbands’ obsession with football has reached an intolerable “crazy” level, which has seriously affected their husband and wife relationship, and they demanded compensation from the football manufacturer Her mental damage costs 100 million euros.The actions of the women actually received sympathy and support, and thousands of women across Germany wrote letters to support them.Many see this as a disaster for the factory: They think the reputation of the factory will be greatly damaged.But the shrewd manufacturers took the opportunity to make a big splash, using the woman's accusation, and vigorously placed advertisements in the media: Are they accusing us because of you or because of football?By implication, they produce the best footballs in the world.The men gave their full support to this advertising idea. As a result, after this strange lawsuit was hyped up by the media, the reputation of the factory was greatly improved, and the product sales increased by 10 times.

No one wants to encounter a crisis, but with the ever-changing market conditions, business managers will inevitably encounter unexpected crises, and disasters are inevitable.Therefore, business managers must not always focus on yesterday's crisis at the expense of tomorrow's opportunities.We should see that danger can be turned into opportunity, and opportunity may be lost in danger. There is no absolute crisis, and there is no eternal opportunity. high realm.If you can find a way to overcome the crisis and capture business opportunities like the "IQ" in the above examples, then you will definitely be able to create a new market miracle.

(End of this chapter)