Tao Te Ching and Wuwei Management

Chapter 46 1 "See Xiaoyue Ming": details determine success or failure, what determines details

Laozi said: "Difficult things in the world must be done in an easy way, and major things in the world must be done in detail." He inadvertently expressed the essence of detail management.Zhang Ruimin, President of Haier, said that it is not easy to do simple things well.All great companies come from the accumulation of bits and pieces. "Taishan does not reject the fine soil, so it can reach its height; the river and the sea do not choose the trickle, so it can reach its depth." Business operators must realize that the current market competition has reached the era of details.

It is no skill to see a lion, but it is a skill to see lice.

See Xiao Yueming.

—— "Tao Te Ching" Chapter 52
To be able to see subtle things is "brightness".The German philosopher Hegel has a famous saying: "Knowledge is not true knowledge".Entrepreneurs must start from the details, see what ordinary people have never seen, think what ordinary people have never thought, and only then can they do things that ordinary people have never done.

In a certain police academy, the graduating students are sitting in the classroom on the third floor, nervously waiting for the upcoming graduation exam.The examiner walked into the classroom, walked towards the podium, and said to the students: "Attention everyone, the exam begins now! Please run to the first floor immediately, and then run back to the classroom!"

Although the students were puzzled, they could only obey the order.When they completed the tasks as required, the examiner asked a question: "Excuse me: how many stairs are there from the first floor to the third floor?" The students were dumbfounded.

For the vast majority of people, the stairs are just passages for going up and down, and there is no need to care about the number of levels; but for a police officer, he must pay attention to details and should have a sharper insight than ordinary people. Only in this way can we discover all kinds of information related to "solved cases".The strength of a person's insight and his sensitivity to details determine whether he can accurately grasp the problem.For entrepreneurs, it is very important to cultivate detailed thinking in order to improve self-insight.

Today's enterprises have entered the era of meager profits, so refined management is necessary.details make a difference.Indeed, many companies do not pay attention to details in management, resulting in countless cases of failure.

There is a pharmaceutical factory in China, which is preparing to introduce foreign capital and expand its production scale.They invited the German Bayer company to send representatives to visit the pharmaceutical factory.After a brief indoor meeting, the director of the pharmaceutical factory spit out a mouthful of phlegm.When Bayer's representative saw this scene, he immediately refused to continue the visit, and also terminated the negotiation with the pharmaceutical factory.

In the opinion of this representative, the hygiene requirements of the pharmaceutical workshop are very strict. As the owner of the factory, the factory director can spit everywhere, so the quality of the employees can be imagined!How to guarantee the quality of products in cooperation with such a pharmaceutical company?

There is a business delegation from the United States to China to inspect companies.One day, when the delegation went to visit a large state-owned enterprise, they asked to visit the staff restaurant first.After they visited the restaurant, they were very dissatisfied and said: "If you give the employees such a meal, no one should work." Afterwards, they visited the workshop again. After watching the workers' work, the delegation members said angrily : "If you work like this, you shouldn't be given food!"

In many enterprises, management systems have been formulated, but the implementation is not in place, and the details are ignored.

Some scholars who study psychology point out that an important reason why customers are willing to make repeated purchases from the same brand is the customer's detailed experience.So savvy marketers, by paying attention to every detail of customer service, can create a service experience that is both easy and impressive for customers.

In the marketing activities of enterprises, have they fully considered the detailed experience of customers?That's the crux of the matter.

When many entrepreneurs mention these problems, they often say angrily that "the management is too messy", "the employees are too irresponsible", "the quality is too low", is the problem really that simple?In fact, over-emphasizing the role of details often ignores the essence of the problem.Why do employees not pay attention to details?Is it just irresponsibility?Does the manager have any responsibility?When we further analyze the problem, we will find that the real problem is that the leaders lack detailed thinking.When many of our entrepreneurs mention strategy, they mean a grand narrative, a battle against the sky, and striving to be first-class and go global.It is not an exaggeration to have grand ambitions and a sense of mission. The problem is that the leaders of the enterprise lack a kind of refined spirit and thinking, and have not implemented this thinking into all levels of enterprise management.

Therefore, details determine success or failure.So what determines the details?is thinking.Entrepreneurs should seriously reflect on whether they have paid attention to every detail and solved every detail problem in their business management activities.You must know that all the companies that have become century-old stores are not only continuously creating miracles, but more importantly, they are constantly insisting on starting from the details, starting from the continuous basic management, constantly optimizing the process, and constantly improving the management level. Continuously implement the corporate culture into every level of the enterprise in the simplest way.

Entrepreneurs must have detailed thinking, not that entrepreneurs must do everything by themselves, but that entrepreneurs must have the concept of refined management and the management quality of continuous management. By emphasizing details, the corporate culture can permanently affect and enhance the competitiveness of the company .

(End of this chapter)