Business experience of opening a store: all kinds of store business optimization and management deta

Chapter 15 Business Classic Six: Manage the Employees Well to Open the Store (2)
First, let the clerk understand that the product is an important asset of the store, and be careful not to get the product dirty or damaged.If the moral quality training is done well, the sales staff can be encouraged to actively protect the company's assets, so the manager or store manager must always take the moral quality training to heart.

Second, every customer hopes to buy the goods he wants from a salesperson who knows the moral character very well.

Today, when customers are very picky about goods and services, the good moral character of shop assistants has become an important competitiveness of the shop.If the store's sales staff are well-reviewed by customers, then the store's product quality will also be well received.In this way, it becomes the foundation of the store's prosperous business.

How to improve employees' communication skills

Whether the communication in the store is good or not is a big issue for managers or store managers.If the communication is good, the work in the store can be carried out smoothly, and the cooperative relationship between the store staff will also be good.In this way, there will be fewer mistakes and disputes at work.On the contrary, if it is a store with poor communication, not only the coordination work in the store cannot be carried out smoothly, but even some necessary activities cannot be carried out.

Faced with this problem, what should the manager or store manager do?We present the views of the three managers in turn.

Store manager A—to convey instructions in the store, such as greetings in the morning and evening, can be implemented by making a contact book.Those who read the contact book will sign it.Those who have not signed the contact book should be reminded to pay attention.Use this method to implement the company's policy and the manager's or store manager's policy.I think this is an important part of the day as a manager or store manager.

Manager B——In my store, the morning meeting is an important moment of communication.About 15 minutes before the opening of the store, in addition to instructing various matters to be communicated, it can also unify the consciousness of the store staff.Sometimes I chat in the store in my spare time, reminding the clerk what needs to be paid attention to.

Manager C——We all understand the importance of communication.Even if you do it day after day, you have to review yourself.In the morning meeting, communication is a very important part and must be implemented.Once the morning meeting is suspended, it is difficult to have time to concentrate on working and communicating with all staff.Therefore, the morning meeting is mainly to communicate company matters, and then do contact matters in the store.

Two of the store managers said in unison that the use of the morning meeting can allow employees to thoroughly understand the company and the matters to be communicated in the store.

The communication in the store has two meanings. One is that the organization’s activities and business-related information must be conveyed to the members of the organization; the other is that the manager or store manager can exchange and understand each other’s ideas.These two communications must be carried out satisfactorily.

The business report can also be done in the morning meeting. If the manager or store manager has no leadership ability, it will cause a certain "close group" to form in the store.Therefore, as a manager or store manager, you must be fair to everyone and be able to accept everyone's opinions.

How to Cultivate Employees' Self-learning Ability

1. Guide subordinates to self-study
That is to let employees understand the necessity of lifelong learning. Once they are sent to participate in corporate training and training in the company or store, if the employees are willing to participate, the effect will be great, naturally.If subordinates can use part of their free time for self-study, it will be of great benefit to their work.

2. Help subordinates learn by themselves
When the manager or store manager asks his subordinates to use their free time for self-study, they should show concern, not make jokes, and don't rush to express their opinions.Otherwise, there will be a failure of the manager or store manager's responsibilities.Does not like the growth of subordinates is narrow, not enough to lead others.There are countless such examples.

The manager or store manager should help his subordinates actively learn by themselves, including the following points:
The manager or store manager should guide the subordinates from the things they are interested in or concerned about.First study the things that your subordinates care about and are interested in. However, the store manager should not think that I must be better than you if I learn this thing before you.When the subordinates say what they didn't pay attention to, they should show joy.

While introducing the way of correspondence education, he discussed his choice with his subordinates.Correspondence education in retailing is necessary.Like some correspondence universities, business universities, etc., its content is very rich.You can introduce and chat with your subordinates about the chosen path.

Subordinates gain qualifications useful for retail jobs.The acquisition of knowledge and skill qualifications recognized by a third party has a certain level, which can increase the self-confidence of subordinates and make them more confident in their work.

The manager or store manager should motivate subordinates to work hard in these areas and help them grow.

How to Improve Employees' Interest in Learning

How to deal with subordinates who hate education and training?This will increase the learning interest of employees.

The results of education and training have a lot to do with the willingness of subordinates to receive education and training.Therefore, in order to improve the results of education and training, the first thing is to make these students have considerable interest in education and training.

Even if the students have the same abilities but different interests in education and training, the results will be very different.Tell them what benefits it will bring if they learn this education and training well.

We can often hear that in school education, students' grades suddenly improve due to changes in teachers.This is certainly the result of the teacher's hard work in teaching, but it also has a lot to do with the teacher's ingenious improvement of students' interest in learning.

How to make good use of the timing of education and training

In the daily busy business, some stores give up education and training because they are busy, while some stores think that the time is short and must use the most effective way to implement education and training.

Here I would like to remind some managers or store managers who do not pay attention to education and training because they are busy. If the education and training last for half a year or a year, then its results (performance) must be obvious.

When to do it to achieve the greatest effect?

1 New recruits before taking over the position

As mentioned above, the focus of the education of new recruits is to make him understand his store and get used to this environment. These things are indispensable and important education and training before he can successfully engage in actual business.

2Before the product is sold
Education focuses on improving morale.

Before the goods are sold, education and training are carried out in order to make the goods sellable, so that they can immediately display their combat effectiveness.

Here, it is not necessary to teach product knowledge and hospitality at the same time. What is important is to train on the key points to improve its effect.

In addition, explain that the goal of sales is the goal of all employees of the company, so that he can improve his fighting spirit in order to achieve this goal.

3 When a new competitor joins

Usual service is quite important.When a new competitor enters the market, the education and training mentioned above are very important in order to ensure that the service quality is not inferior to that of the competitor.

If the service quality of new competitors is better than ours, then the regular customers of our store will be lost one by one.

Therefore, when a competing store joins, in order not to lose the original customers, product knowledge education becomes a very necessary topic.

In addition, use about 10 minutes in the morning or after get off work to focus on key points for education and training.If it continues, it will have a considerable effect.

4 When an error occurs multiple times

When business fails to advance or work mistakes occur frequently, timely education and training will have obvious effects.This is the so-called strike while the iron is hot.

Why should training be repeated
If education and training are done when you think about it, the effect will not be too obvious.It can only be fully effective if it is practiced consistently.

A first-class marathon runner must run a few kilometers every day to gradually build up his physical strength. Assuming that he only practices once a month and requires him to run hundreds of kilometers at a time, such a plan is impossible , it is difficult to be efficient.

1 Persistence is the accumulation of power
In any case, education and training must be carried out continuously in order to manifest his strength.In addition, in education and training, other courses must be supplemented according to the needs of the actual situation.

2 Don't make unreasonable plans

In order to ensure that education and training can be carried out continuously, don't let him even have a chance to breathe when making plans.

There is no marathon runner who sprints at the beginning, and then changes to walking before halfway.Therefore, in order to make education and training sustainable, a learning saturation of about eight points should be more appropriate. Only in this way can it be easy to improve educational outcomes.

3 repeated implementation

Even if you think it is a very simple job, it is impossible to fully grasp the essentials after only one education and training.If you think that this matter is very simple, and there is no need for education, training, or if you teach it only once, you will often have some problems.

For example, to say "thank you", it seems very simple to teach subordinates to say this sentence from the heart, but if you want to say this sentence well, you must train again and again.

It is a secret that the same thing must be repeated over and over again to exert its power.

[-]. Staff management

How to Staff and Schedule Store Staff

The number of salespeople a store needs depends on the flow of customers and the level of service the store intends to provide to customers.The larger the business in the store, the greater the daily, weekly, and seasonal fluctuations in sales, and the more salespeople will need to be staffed.At the same time, the more you want to reduce the waiting time for customers to buy, the more sales staff you need.The latter's decisions about store service levels depend to a considerable extent on competitive needs.If your competitors offer a high level of service, you have few other options.

Given a certain amount of customer traffic, the more salespeople there are, the sooner customers can get help (if they need it) once they enter the store.In this way, customers have less waiting time.This will have a positive impact on the store's annual sales.Because as the waiting time of customers decreases and the number of products that help customers purchase increases, then most customers will find that the products they get will also increase, so the sales of the store will also increase accordingly.Also, as wait times decrease, fewer customers get impatient and walk away.Finally, reducing the waiting time of customers can also eliminate congestion. If the waiting time is too long, the store will become crowded and affect other customers to shop.

How to schedule the working hours of salespeople
Arranging corresponding working hours according to different actual situations of salespersons not only avoids complaints from salespersons, but also allows them to feel the store’s understanding and care for them, prompting them to work hard and increase sales.

The salesmen will not allow their working hours to be completely dictated by the store manager simply for the sake of the store's economics.However, each salesperson has a different preference for their working hours, so these different preferences can be exploited here.Some salespeople are willing to work only four hours a day; others are only willing to care about the day job (Monday to Friday); some salespeople prefer to work in the evening; Willing to work only four days a week, but willing to work ten to twelve hours on weekends if they can get away three days a week.Therefore, it is necessary to understand and analyze the time preferences of the sales staff in your store, and then make optimal working time arrangements accordingly.

(End of this chapter)