Business experience of opening a store: all kinds of store business optimization and management deta

Chapter 18 Business Classics VII: Only with Special Features Can There Be a Market (2)
Opening an audio equipment store is also a good choice. Now, music enthusiasts, mainly young people, have formed a strong customer base.These people have their own objects of worship, and form groupies.The popularity of music stations in various places and the rise in ticket prices for star concerts make people feel that the audio equipment market has great potential in the future.

How to Run a Food Store

At the beginning of the store, there were food stores of various types and sizes, such as butcher shops, bakeries, fruit shops, vegetable shops, etc.In a sense, food stores are the oldest stores.

Food stores have less investment and less risk, but the gross profit margin is also slightly lower.The best store location for a food store is not a commercial area in the city center, but a densely populated residential area.Food grades should be gradually expanded, and what grade of food to operate should be selected according to the overall consumption level of the residents.Running a grocery store is hard work, from morning to night, and dealing with all kinds of people.Food is perishable, and warehouses and counters for storing commodities often need to be equipped with refrigeration facilities.

The biggest feature of my country's food stores is that they are small and numerous, and the competition in the industry is relatively fierce, but most of them can only be in a moderate state.Although people have to eat, eating is limited.From the perspective of consumption structure, the proportion of food in total consumption expenditure has a downward trend year by year.Therefore, obtaining a larger proportion of the limited market should be the biggest pursuit of food stores.

As far as food stores are concerned, the key is to avoid those general and uninnovative business varieties, but to pay attention to those commodities that follow the big trends of health, green, and fast. Therefore, health food and children's food can be used as the mainstay of food stores. development focus.

1 health food
With the improvement of people's living standards and the quickening pace of life, people pay more and more attention to health care.In addition, with the emergence of industrial civilization, new diseases are very harmful to the human body, forcing people to enhance their awareness of self-protection.Therefore, health food stores will have a greater development in China, and the competition will become increasingly fierce.

2 children's food
Children's food is an industry that will never decline, and the more advanced the society, the greater the cost, especially in my country where the one-child policy is implemented. Parents love children more and are willing to buy healthier and more nutritious products for children. value food.Foods associated with children's health puzzles have a brighter future.

How to Run a Fishing Tackle Shop

Fishing gear generally includes fishing rods, fishing money, floats, baits, small nets, and fishing buckets.Fishing rods are mostly made of bamboo, and there are also fiberglass rods. Now the high-grade fishing rods are made of aluminum alloy or special ones with telescopic and portable properties.Fishing lines are generally nylon lines, thin strings, twine, wild silk and so on.There are two types of fishhooks: sea hooks and freshwater hooks. There are dozens of types of sea hooks.Fish sinkers are made of lead.A float is a float.

Fishing tackle shops in inland cities should mainly deal in fishing gear suitable for freshwater use, while coastal cities can also deal in sea hooks and freshwater hooks.For a fishing tackle shop to be marketable, the owner of the shop should be a fishing enthusiast, have a strong interest in fishing and have good skills.Operators of fishing tackle shops must grasp the social fashion trends. Many people do not want to drink alcohol, but just enjoy the pleasure of a leisurely life. Therefore, when operating fishing gear, they must have different grades of fishing tackle in the store.At present, it is not wise for some fishing tackle shop operators to only deal in high-end fishing gear. Some cheap and practical fishing rods will also play a magical role in attracting customers.

Operators of fishing tackle shops have to open their minds and look for business opportunities for their shops from various aspects.For example, sometimes the store can be placed in fishing places by the sea or lake to directly serve fishermen and draw in the intimate relationship between the two.In addition, while the owner is operating fishing gear, he also develops a fishing tackle rental business by the sea or lake, which is also a way to make money.

To open a fishing tackle shop, you need to establish business contacts with some fishing tackle factories, establish good relationships with some fishing tackle wholesalers, and do everything possible to reduce procurement costs.For some fishing gear with large sales volume but low profit, more goods should be purchased to ensure market demand, but attention should be paid to the problem of backlog.For a usually small tackle shop, it obviously can't afford to have too much inventory.

How to Run a Toy Store

The market potential of toy stores is quite large, because nowadays children are only children, and parents have devoted great efforts to their children's growth. Sometimes they even prefer to cut down on food and clothing to buy toys for children that are beneficial to the development of children's intelligence.Moreover, all kinds of technologies are applied to toys nowadays, and various weapon models, electric vehicles, remote-controlled electronic toys and smart dolls are emerging one after another, which are very attractive to children.

Toy store operators must pay more attention to the following points in order to achieve the goal of successful operation:

The location of the store should be chosen near the middle and lower residential areas.People in the lower-middle income class generally buy toys locally, and think that toys in small shops are cheaper.

It is advisable to focus on the types of products that children are easily fascinated by and must be purchased by adults, such as electronic games.

Take advantage of seasonal sales.New Year's Day, Spring Festival, and Children's Day are the peak seasons, and some swimming gear sales are higher in summer.Children have a stronger sense of fashion than adults, so they should often go to the big shopping malls to see what toys are popular at any time, and at the same time prepare enough toys to avoid out-of-stock phenomenon.

The premise is that the toy is not a counterfeit product, otherwise you will lose repeat customers, and in the short term, it will also keep you busy with price cuts.

When a new popular toy is on the market, the price of the old style should be reduced immediately.Otherwise, most children will wait for you to cut the price.

Create a cheerful, happy, and friendly store atmosphere, so that children are willing to come often.

Grasp the trend of toys at any time.Children are often interested in novelty things, and they like and dislike something very quickly. To always grasp the psychology of children, this requires the shopkeeper to keep a sharp mind at all times.Pay attention to cartoons and cartoons on TV. Some responsive manufacturers will quickly produce corresponding products. Therefore, purchases must be timely and accurate.

The size of the toy should not be too large.If it is too large, it will easily occupy the store space, and at the same time it is inconvenient for children to play. Small, exquisite and novel toys are more popular.

How to Run a Jewelry Store

Since the reform and opening up, the improvement of residents' consumption has made people have money to wear jewelry.Inflation has caused people to invest in jewelry to achieve the desire to preserve value.

Moreover, jewelry is favored by consumers for its rareness, rareness and incomparable unique charm.

The small and expensive characteristics of jewelry make it easy to collect and can cope with inflation.Moreover, jewelry increases in value every year and is an extremely useful store of value for property.Therefore, the jewelry market has flourished in our country in a short period of time.

Now China's jewelry market has begun to take shape, and people's consumption is developing towards diversification. Jade, diamonds, rubies, sapphires, emeralds, etc. all have quite a market.Some customers also use jewelry to show their status, identity and wealth, and jewelry store operators can make a fortune for this trend.

To manage jewelry, you must have relevant professional knowledge, and many operators are themselves connoisseurs.Only in this way can the quality and authenticity of jewelry be guaranteed.

However, it should be noted that at present, the jewelry market in our country is relatively chaotic, and there is still a lack of name standards and identification standards for jewelry and jade in our country. It is a phenomenon that institutions issue different identification and inspection results for the same kind of jewelry and jade, and some of the identification results are even very different.And the success of a jewelry store lies in its credibility.Operators must ensure the quality and authenticity of jewelry, so professional knowledge is essential, and many successful jewelry store operators are masters in their field.In addition, jewelry has the characteristics of small size and high value. On the one hand, it can save the area of ​​the store, but on the other hand, it is very prone to theft.Nowadays, jewelry stores do not need a large business area, but need a good business place, preferably located in a relatively prosperous area in the city center, and jewelry operators should sell goods on closed shelves to ensure safety.

How to Run a Fashion Store

A fashion store is also a store specializing in clothing. It has two operating methods. One is to collect all kinds of fashion boutiques with various brands; the other is to only deal in one brand of famous fashion.

In recent years, with the improvement of living standards and the strengthening of self-awareness, people have become more and more particular about clothing, and fashion shops and fashion manufacturers have emerged as the times require.At present, famous brand fashion stores have taken the lead in the city, especially in recent years, some advanced fashion concepts from Paris, New York and Hong Kong have been continuously introduced, and fashion stores are also entering a new stage of development.

Fashion stores generally require a large investment, and are best located in bustling commercial districts or neighborhoods where trendy products gather.The categories we operate focus on fashion trends and high style, and the profit margin may be 50% to 100%, or even higher, and we seek higher prices.Out-of-season and outdated slow-loading should be dealt with in time during operation, otherwise the store will be in trouble.

Due to the need for continuous purchases, fashion stores will have a certain amount of inventory, and from the perspective of finance and promotion, in the popular fashion industry, whoever can effectively release inventory and flexibly use liquidity will be a regular in the market. Victory General.In addition, personal sales ability and fashion style are also two major reasons for the success or failure of business.The fashion store grasps the taste of some specific objects, the store style and clothing style must be unique, and provides customers with clothing in a consultative sales method. Suggesting the operator's own professionalism and clothing is the most direct promotion.When purchasing, the subjective consciousness should not be too strong, but should be customer-oriented, and buy more salable things so as not to accumulate goods and occupy funds, which will affect the efficiency of the store.

For fashion stores, the display of clothing is a very important content.First of all, let's talk about the sample selection of a clothing display.In the clothing display work, operators should not only pay attention to the comprehensive sample display of clothing, but also pay attention to the selective arrangement of clothing.The choice of display clothing should be arranged according to the actual situation of the store's inventory, seasonal changes, etc. Generally, the following aspects can be considered:

Choose clothing that reflects the character of your store.Famous fashion stores generally have their own specialty products. Some stores are good at men's suits; some are good at women's fashion;Through the selection of samples, customers can understand the characteristics of clothing, and can help customers choose purposefully.

Help customers understand new colors and new styles of clothing.For this kind of clothing, it is necessary to actively display samples to help consumers understand the style of clothing, so as to lay a market for this type of clothing and continuously expand its sales.

Clothes that are plentiful but need a strong sales pitch.This kind of clothing should also do a good job in sample display, the purpose is to communicate production and sales channels, speed up capital turnover, and adjust inventory structure.

Remind customers of seasonal clothing purchases early.Due to the strong seasonality of clothing, the selection and display of clothing should be done earlier.Remind consumers to pay attention and make consumers ready to buy clothing.

Guide consumption and expand sales of clothing.In the fashion store, it is necessary to select and display the clothing that sells less and stores more in time, and introduces the characteristics of the clothing and the knowledge of use and maintenance, so as to guide consumption and open up sales.

How to Run a Gift Shop

Generally speaking, compared with restaurants, clothing stores, and grocery stores, gift shops account for a small proportion, and the distribution in various locations is uneven.Therefore, as long as a gift shop has a good location, such as near a hospital, a school, a station, a commercial shopping center or a downtown area, etc., and operates properly, it will surely make a fortune.Especially now, people pay more attention to the quality of life and spiritual needs, and gifts have great market potential.

(End of this chapter)