Business experience of opening a store: all kinds of store business optimization and management deta

Chapter 19 Business Classics VII: Only with Special Features Can There Be a Market (3)
The appearance and decoration of the gift shop should be as dazzling as possible, so as to attract the attention of customers to the greatest extent, and to write some warm blessings on the gift shop.As far as the starting capital is concerned, gift shops are more flexible. If your funds are tight in the early stage of opening a shop, you can start with some ordinary and delicate gifts, such as greeting cards, valentine cards, small handicrafts, etc.If the funds are sufficient, you can operate some high-end gifts.However, when operating such medium and high-end gifts, it is necessary to analyze whether the location of the gift shop and the service objects are suitable for operating such gifts.In fact, features are more important than gift grades.A gift shop must have its own characteristics. If you are selling popular gifts, then the gift shop will not be very attractive to people.The characteristics of a gift shop can be reflected in the variety and style of gifts you operate; it can also be reflected in your gift combinations and packaging. For example, you can divide all kinds of gifts into different groups, and then add a beautiful blessing or An elegant poem, or a small card tied with a ribbon on different gifts, and then use your imagination on the card with beautiful blessings.The characteristics of the gift shop should also be reflected in your service. You can carry out projects such as sending gifts to customers or suggesting ideas for customers and creating gift combinations for customers according to customer requirements.

Gift shop operators must constantly update and change gifts in accordance with various festivals and changes throughout the year. Only in this way will your gift shop be lively, energetic and attract more customers.Teacher's Day, Valentine's Day, Christmas and Mid-Autumn Festival, in short, are the auspicious days that people are accustomed to throughout the year, so you should prepare gifts in advance, and how to package and combine these gifts must be carefully planned and prepared.

There are many other business skills in gift shops. For example, the same gift should be equipped with gift boxes of different designs for customers with different identities and different requirements to choose from. Each gift should be clearly marked with a price to give people a sense of honesty and trust.In addition, customers can also be guided to match and package gifts according to their preferences, so as to give them a sense of participation.

How to Run a Bookstore

Whether operating a bookstore can make money depends on the quality and management techniques of the operator.In large and medium-sized cities, although there are various comprehensive and large-scale bookstores, and bookstores usually have less funds, it is difficult to compete with them, but as long as we grasp their business direction and methods, we will definitely gain market recognition. .For books and newspapers, we should pay attention to the following points.

According to the characteristics of customers in the region, such as education level, reading preference, economic income, etc., determine the professional service content. For example, some residential areas mainly focus on cultural life and professional technology.

Books should be targeted.It is necessary to add less and more frequently, so as not to cause a backlog and bring difficulties to the flow of funds.

It is necessary to negotiate a good relationship with the wholesaler, strive for consignment or distribution replacement, and reduce the backlog of funds and non-operating losses.

Books on display should be clean and tidy, and new books should be specially displayed in eye-catching places.

Don't just wait for customers to come to your door, but be good at active marketing and make some advertisements.

The service should be warm and friendly, make customers feel at home and actively answer customer inquiries.

We should also pay attention to the following two points when operating bestsellers.

The first is the store address.According to the location of the store, choose different varieties of bestsellers.The second is to grasp the types of purchases.The purchase should not be based on your own taste, but should be based on the taste of the public.Many best-selling books are accompanied by TV dramas, so you must pay attention to the TV dramas adapted from novels, such as the TV series "Never Close Your Eyes", which will lead to the best-selling of similar books.There are also some best-selling books that are produced with major events and people, so you should pay attention to major facts at home and abroad. For example, my country's entry into the WTO and the US attack on the Chinese embassy make books about WTO and Sino-US relations popular.

In addition, it is necessary to distinguish whether the bestsellers are often sold.Some bestsellers are very time-sensitive, and they will not sell well after a certain period of time.Therefore, the quantity of purchases should be well controlled, so as not to backlog into unsalable books.However, there is a category of best-selling books that are not only best-selling, but also frequently sold. You can consider buying more of these books when purchasing.This kind of book generally has a characteristic, not entertainment, but practicality.For example, the "Encyclopedia of Chinese Middle School Students' Compositions" about primary school students' composition writing, "Guide to Parenting" about infant feeding, and so on.

Bookstores can also retail newspapers at the same time. Selling newspapers mainly depends on the difference between wholesale and retail prices. The profit of each newspaper varies, but the investment is small and the risk is small. If the location is superior, the operation method is flexible, and the daily income is not cheap. Below are some business skills.

Choose the newspapers and periodicals that have the best distribution and are popular with readers.Such as evening papers, radio and television program newspapers, fan newspapers, digest newspapers, etc.At the same time, newspapers pay attention to "new" and "odd", so it is forbidden to put the next day's newspaper on the stall.

He opened his voice and yelled.First browse through the newspapers, find out the most attractive articles, compile their titles into jingles, and yell loudly to attract customers.In addition, think about the way to place the newspaper, and expose the headlines, photos and other eye-catching places of the article. With the double impact of hearing and vision, it will have a certain impact on pedestrians.

How to Run a Video Store

For audiovisual stores, location is extremely important. They should be opened in crowded business districts, shopping centers and other places where people often come and go or where there are many potential customers such as schools. At least they must be visible to people.

Audio-visual stores can operate music tapes, laser discs, records, video tapes, etc., and the varieties must be complete.In terms of the proportion of varieties, popular songs should account for a considerable proportion, because the customers of audio-visual stores are mainly young people who are lovers of popular songs. Of course, if you are sure that you only deal in national music or Western classical music, you can also gain If it is beneficial, you don't have to be bound by it.The proportion of records can occupy a small position. If you understand the development trend of audio-visual products, you will know that records are bound to be replaced by laser discs.Although the current price of laser discs is relatively high, its price will definitely decrease in the future. Now it is relatively popular in big cities, so we must pay more attention to the operation of laser discs.

The decoration of the audio-visual store should be based on a lively style, which can be arranged with tapes in the store window, pasting posters and stickers of singers, etc.If the music suitable for the store management is played, the atmosphere of the store can also be improved, thereby effectively attracting customers to come to buy.

There are various ways of doing business.The operator adopts a membership system, and all participants can enjoy preferential prices, and can also give preferential treatment to customers, and those who buy several times can give some small souvenirs.You don't pay much, but you can win customers.Therefore, the method of operation is the key.In addition, items related to music can be operated, such as blank tapes, cleaning agents, tape recorders, CD players, music books, etc., and they can also bring profits, which is the so-called incidental value.

In addition, price is a factor that affects operating income. You can seek a stable source of goods in order to beat competitors in terms of price. In addition, you must pay close attention to market dynamics and audio-visual trends, seize hot spots, and buy audio-visual products that sell well. .

How to run a flower shop

Flower shops are not uncommon in China nowadays, especially with the renewal of concepts and the increase of income, sending flowers has become a common thing for Chinese people to communicate with each other, especially on Valentine's Day, flower girls can be seen everywhere holding flowers as a gift A little "love fortune".

It is best to choose the location of the flower shop in commercial districts, cultural and educational districts, etc., and some choose the side of the road with a lot of traffic of office workers, and the business is also good.

Flower shops pay special attention to style and taste.Therefore, the layout of the flower shop and the craftsmanship of the floral designer are particularly important.The general shopkeepers have a certain grasp of flower art techniques, and their flower arrangement skills are relatively high.If you are not good at this, you can buy some books on this area to learn first, or ask a master to teach you, or learn from other flower shops, and finally master and apply it in the operation of flower shops.

The layout and tone of the flower shop should be warm, romantic or elegant.Therefore, the decoration by the door of the flower shop and the placement of flowers are particularly important, and transparent glass is also essential, so that people can glimpse the dazzling flowers inside at a glance from the side of the road. Of course, the business of the flower shop does not have to be limited to selling only Some flowers, flower pots, potted plants and flower arrangement materials, etc.Occasions such as weddings and funerals, company openings, and banquet venues are also important sources of business for flower shops.Flower shops can also carry out the business of booking flowers by telephone, and those flower shops with sufficient scale, in addition to having dedicated personnel for design, procurement, and delivery, there are also special personnel for contacting the business.If you have been running a flower shop for many years and have capital and technology in place, then you can strive for more large and stable business, such as preparing flowers for banquet venues and exhibition centers.

There are two aspects of the operation of flower shops that deserve attention.

The reason is that fresh flowers have a short lifespan and are easy to wither. If they cannot be sold in time, the operator will lose a lot, but if the freshness of the flowers is affected if the refrigerator is used.Therefore, the only way to do it is to make fewer batches and make more batches, and on special festivals, such as Valentine's Day, try to wholesale as much as possible for demand.

The source of flowers.Usually flower shop operators need to have their own suppliers, and the operation is generally not stable. Valentine's Day, Mother's Day, and some auspicious days are peak seasons for flower shops.In these days, the purchase volume must increase, but the number of suppliers does not necessarily increase, which makes the price of flower materials soar.Some customers insist on using red roses on Valentine's Day and carnations on Mother's Day, so the flower shop must work hard to solve the relationship between customers and suppliers.

How to Run a Musical Instrument Store

With the enrichment of material life, we pay more and more attention to the pursuit of art and culture.In recent years, this trend has become more obvious, especially in music, the sales of musical instruments have increased greatly, which provides a good opportunity for operating musical instruments.

Musical instrument store operators should adhere to customer-oriented, guide customers, improve the ability to appreciate music, and regularly set up musical instrument research lectures to attract more people to participate, and make them have a strong interest in the process of introducing musical instruments. Then buy musical instruments.

When holding such activities, the cost of hiring musicians is bound to be high, but do not hire some people who are not yet skilled as musicians because of low investment. This will greatly damage the reputation of the store. The store should ask musicians to adjust it every year. Tone, serve customers with free or discounted ways to improve customer satisfaction.In addition, to make the store a famous store, it is necessary to recommend employees or students to go out for competitions. In order to attract people's attention, you can also hold some competitions by yourself to attract participants with richer bonuses and prizes. Offers musical instrument lessons.Under the premise of the two sides jointly training students, it will have a great publicity effect on the store's reputation, and will have a significant impact on their behavior of purchasing musical instruments in the future.

How to Run a Pawn Shop

Pawnbroking is an ancient industry, but it has been endowed with new content in today's market economy.Many players in the sea of ​​market economy are deliberately using the pawnshop industry as their own business lubricant.Therefore, with the in-depth development of the market economy, the pawnshop industry will be more prosperous.

At present, the typical pawn business is divided into two types: big pawn and small pawn.

For small-capital operators, it is advisable to focus on small ceremonies, but if the means are strong, it is okay to engage in large ceremonies.

The key to the success of the pawn industry lies in the handling of dead pawns and live pawns.If there are too many deaths and there is no way to deal with them, it will not be possible to sustain them.

The pawnbroking industry does not need much capital to start a business, but the time difference must be handled skillfully in order to make a fortune.

Items that can be pawned should be divided into two types: one is time-sensitive, with a longer service life but cannot preserve value; the other is not time-sensitive, has no time limit, and can preserve value.The former includes various home appliances, various production equipment, etc.; the latter includes various artworks, jewelry, antiques, etc.

Therefore, before deciding whether to accept a mortgage, one must first clarify the unique market characteristics of the item itself, figure out the value of the item, and how to sell it in case it becomes a deadlock.

If you don't have enough courage, try not to get involved in the pawn business.

(End of this chapter)