Business experience of opening a store: all kinds of store business optimization and management deta

Chapter 4 Business Classic 3: The more you prepare, the easier it is to succeed ([-])
Therefore, no matter what kind of store you open, you must start by grasping the needs of customers, so that you can make a decision on what store to open.

How to aim at the "mouth" to open a store

As the saying goes: "Food is the most important thing for the people"; the ancient Chinese sage Mencius also said: "Food and sex are also related to sex", and he regards eating as one of human nature; Life, housing, and transportation are the first elements for people to survive in the world, and some people even attribute the entire content of life to the four words "eat, drink, play, and be merry".

These show beyond doubt that eating is the number one priority for people.

Moreover, with the development of the times and the progress of society, people's expectations and requirements for food are also increasing and improving, which has gradually evolved from purely physiological needs to more pursuit of psychological satisfaction.This change has made the money-making method aimed at the mouth more popular.

Aiming at the mouth to make money, you can invest in the catering industry.

1 open a snack bar
Compared with other restaurants, the snack bar has the characteristics of less investment, simple operation and quick results.Snack bars generally require 1 to 2 people, and there is enough space for seven or eight small tables. The shop is properly decorated to give people a bright and tidy feeling.The location of the snack bar can be located near the station, the downtown area, the residential area, the commercial center, the park, the school, and now a snack street or a snack city is being built all over the country.

Because a snack street or a snack city will generally gain a reputation soon, it is the best business place to gather customers.When opening a snack bar, avoid gathering all kinds of snacks together. You should focus on launching 1 or 2 kinds of snacks.

2 Open a noodle shop
As a common and economical food, pasta is very popular all over our country, only the flavor characteristics are different.The main advantages of operating noodles: first, the investment is not large; second, the operation is simple, no special technology is required, and almost everyone can do it; Every day can reach a certain turnover.But when operating pasta, we must make the turnover of customers fast, and try not to let customers take up too much time. One of the keys is not to let customers wait in front of the table. For this reason, you must prepare a few more large pots and Several small pots so that the noodles can be served as quickly as possible.

3Open a coffee shop
With the continuous development of the economy, coffee has shed the image of a luxury and has become a popular beverage. The fashion of drinking coffee has been accepted by the public in our country, especially favored by young people.The spacious, gorgeous and expensive coffee shops in the past are gradually replaced by small coffee shops that pay attention to individuality and sentiment.The location of coffee shops is best chosen in university districts, business districts, hotels and more prosperous areas of the city.The coffee shop pays most attention to the atmosphere, so creating the most distinctive atmosphere is a particularly important part of running a coffee shop.The creation of sentiment is often reflected through decoration.Decorations with different styles and different pursuits will create different sentiments, such as romantic, warm, elegant, or remote.Bright and lively colors can be used for decoration, as well as soft and changeable colors; or it can be set off by intriguing candlelight.Some world-famous paintings or scenery such as beaches and sunrises can be posted on the walls around the coffee shop.A few pots of bonsai can also be placed in the store to make the store look lively and quiet.Play some soothing soft music as well.In addition to selling coffee, coffee shops should also have tea, cola, fruit juice, ice cream and other beverages, and can properly prepare some sandwiches, hamburgers and fruits.

4. Open a beer hall
Beer has gradually become a popular drink, especially more and more young people like to drink beer.Although many restaurants serve beer, it is only for drinking with food.There are not many shops specializing in beer in the market at present?Therefore, it is easy to make money opening a brewery.Especially when the hot summer arrives, the beer business is booming.To open a beer house, you need to find a good business location.Shops can generally be located near universities, or downtown areas, or near entertainment venues.As long as it is a location where young people are likely to gather.The decoration of the beer house should be elegant, and it is best to create a unique atmosphere. The name of the beer house is also very important, it must be elegant and special.There are many types of beer, mainly draft beer, bottled beer and canned beer.The draft beer that most people talk about is bulk beer, and the market potential of this kind of beer is even greater.In addition, while operating beer, it also needs to operate some beverages, sandwiches, popcorn, hamburgers and other foods.

You can also open a dumpling shop, barbecue shop, food shop (health food, frozen food, children's food, etc.), tea restaurant, hot pot restaurant, tofu restaurant, etc. by opening a shop with the aim of mouth.

How to Target Women to Start a Shop

There is a popular saying in shopping malls: Women make money best.

Indeed, women are inherently different from men in many ways.Women love beauty, and they often dress up at any cost, or spend money on beauty salons, clothing, or accessories.

Women also like to eat, eat some small snacks.Take a walk in the mall, and you will be dazzled by the foods developed around women.Painting plums, tangerine peel, seaweed, etc., really makes Concubine Yang lament that she was born at an untimely time!

Regardless of the ends of the earth, women are always the darlings of the market.

Therefore, if you are going to open a store and do a lot of work, then you must gain a lot by focusing on the consumer group of women.

Aim at women to open a store to make money, you can open a fashion store, fashion recycling store, lingerie store, handbag store, decoration store, jewelry store, chocolate store, sweets store, etc.

How to aim at home furnishing shop

The family is the basic cell of society, and the formation of this cell requires a certain material basis.There are scenes like this in many movies: when the girl and the guy are in a hot relationship, the handsome guy proposes marriage, but the girl asks back in a leisurely way: "Is the wedding ready? Is the house spacious? Is the furniture stylish? "

Just in order to build a comfortable home world, many people spare no effort in home settings, so that after a tiring day, they can feel the elegance of the environment and the harmony of the atmosphere immediately after returning home, and the troubles will be wiped out.And when your favorite music is poured out in the high-end stereo, it is even more refreshing and refreshing.

Although the family is small, its capacity is big.Therefore, as long as you aim at household settings and services, ranging from firewood, rice, oil, salt, sauce, vinegar, tea, to electrical appliances, furniture and moving, as long as you have a good shop, you can go anywhere, which is convenient and beautifies the family. , and can continue to make profits, why not do it?
Aiming at home and opening a shop to make money, you can open an electrical store, household appliance repair shop, gas liquefied gas stove repair shop, furniture store, interior decoration store, kitchen utensils store, moving company, laundry, cleaning shop, grocery store, small hardware store, Plastic supply stores, bedding stores, etc.

[-]. Execute the opening plan

How to prepare for the opening ceremony

1. Prepare well
Be prepared in advance, as any error may occur.

Whether the entrepreneur is planning to start a retail business or a service industry, now is the time to prepare for the opening ceremony.Entrepreneurs can be promoted in local news publications and quickly present themselves within the community.

Entrepreneurs must pay for a marching band or rent and purchase celebration balloons.A grand opening can be anything from a mail-in announcement to a free acrobatic show.What it looks like depends on what kind of image the entrepreneur wants the company to leave to the outside world.Medical or other professional businesses often use a combination of direct mail, newspaper circulars (both of which are paid advertising), and office receptions.Retail stores often announce openings with discounts (special opening offers) or with their own specialty merchandise.

Since this is the entrepreneur's first opportunity to present the new venture to the public, take advantage of it.Let your advertising agent or marketing consultant help you carefully plan every detail of opening.In the battle of opening, one hit hits the mark.

2. Burn the first stick of high incense

Local government officials who like to have a presence in the news media will be beneficial to the business, and entrepreneurs should invite them.

A grand opening is like the opening of a theatrical show.Entrepreneurs must ensure that the company's office location is clean, the shelves are neatly placed, the office facilities are in good condition, and employees have received special training for the opening.Here are a few things to keep in mind for a smooth and influential entrepreneur:

If you plan to ask an undertaker or other outside help when opening, you must make an appointment with them 30 days in advance.You need to reconfirm with them a week before opening.Check the timetable and various instructions one day before the opening to make sure that the undertaker will come to the company in advance as agreed to prepare everything.

Order flowers and other decorations a week in advance.

Create a schedule for opening.People need to know when they come and when they go.

Have accompanying advertising collateral ready (brochures, business cards, price lists, or other handouts with business name, address, phone number, catchphrase).Make sure the printer is aware of delivery deadlines.Prints are best prepared two weeks before opening.

Those prestigious local government officials will be beneficial to the business, and entrepreneurs should invite them.

Subsequent matters should also be handled well.For example, a guest registry for guests to sign and leave their contact addresses can be used as collateral for future mail sales.

The opening ceremony of an enterprise is a good opportunity for marketing, and entrepreneurs should grasp it well.

How to furnish an office and display area

At least 15 days before opening, the entrepreneur sets up the business' offices and showroom.Doing so will give the entrepreneur enough time to put things away and make the office look more comfortable before he gets involved in the hustle and bustle of opening a business.Many entrepreneurs find themselves impatient and restless when their opening is imminent.Then carrying out some enterprise-related activities with quick results will help them adjust their mood.

How to do a final professional check

About two weeks before opening, entrepreneurs should have a professional advisor (lawyer, accountant, insurance agent, retired manager service center, small business development center, small business department, or other advisor) conduct a final inspection of the business.The fewer things to worry about at this point, the better.

Have the company's lawyer check it out to make sure the business has all the permits it needs, complies with all the codes, and considers other legal details.One of the reasons entrepreneurs need the help of lawyers is that this kind of inspection is procedural, and lawyers can complete it quickly, thoroughly and at low cost.Although entrepreneurs can save a little money by checking themselves, the risk of doing so is too great, and the gains are often outweighed.

Have the company's accountant or other financial advisor check to make sure that the company's books of account have been established, that it has a basic information system, and that it complies with tax requirements.There may be some changes or adjustments in the last minute to correct some mistakes, which is also very beneficial to entrepreneurs.If not, then everything is ready to open.

Are all legally required insurances in place?What about optional coverages that entrepreneurs and business insurance advisors decide to insure?Paying careful attention to these small details now can save a lot of trouble later.Entrepreneurs have to arrange an insurance inspection at least once a year, and this is only the first time.

Entrepreneurs should have their marketing or other advisors review the business's opening strategy, operating plan, and financial plan with them, formally or informally.In the last few days, the entrepreneur may not be able to make big changes before opening, but if he can be careful, completing this procedure will give him a reassurance.This link can also fill in some gaps.Anything that increases your odds is worth trying.

(End of this chapter)