Business experience of opening a store: all kinds of store business optimization and management deta

Chapter 3 Business Classic 2: The more you prepare, the easier it is to succeed ([-])
List the factors that you don't like when the line.

11 Is the industry you choose easy to enter

List the various factors that have a "high barrier to entry" phenomenon to enter the industry.

Objectively analyze the advantages and disadvantages of "high threshold" for yourself and competitors.

The evaluation criteria mentioned above are all described in the most plain language. Of course, readers and friends can use more investment tools for theoretical analysis.

Here are just some of the main issues that need to be considered, and they will serve as a starting point.Of course, if it is necessary to have a more detailed grasp of business operations, careful and accurate market research and the completion of a detailed business plan are indispensable.This is also the only way to run a large business.

What are the three major factors to determine the location of the store

1. Is the location attractive?

Including the quality of the environment where the store is located, whether the traffic conditions are convenient, whether the surrounding facilities are beneficial to the store, the population of the service area, the income level of the target customer group, consumption awareness and taste, etc.

The quality of the geographical environment of the store has two meanings: one meaning refers to the hygienic conditions around the store.For example, some restaurants are opened next to or near public toilets, not far away are garbage dumps, smelly ditches, or dusty outside the store, or neighbors are chemical plants with strange smells, etc. These are the harsh environment for opening a store. .Another meaning refers to the prosperity of the location of the store.Generally speaking, if the shop is located near the station, in a business district or in a densely populated area, or on a street where the same industry is concentrated, this kind of shop opening environment should have a relatively large advantage.

Whether the traffic conditions are convenient: whether it is convenient for customers to park after they arrive at the store;Whether the traffic conditions are convenient or not has a great influence on the sales of the store.

Whether the surrounding facilities are beneficial to the shop: Although some shops are opened next to the main road in the city, the fences on both sides of the main road have greatly affected the business.Therefore, we must pay full attention to this point when choosing a street-facing shop.How to choose?There are two types of typical streets: one is that there are only driveways and sidewalks, and when vehicles are driving on the road, the driver's sight can easily sweep across the pavements on both sides of the street; pedestrians walking on the street can naturally enter the shops, It is better to open a shop in this kind of street.But if the street width exceeds 30 meters, the location will be compromised again.The streets are too spacious and sometimes not popular.According to research, the street is 25 meters wide, and it is most likely to form a wave of popularity and customers.Another typical street is that the lanes, bicycles and sidewalks are separated. In fact, this is a kind of closed traffic. It is not good to choose this location to open a store.

Population in the service area: Generally speaking, the more and denser the population near the store location, the better.At present, large and medium-sized cities are relatively concentrated to form various areas, such as commercial areas, tourist areas, college areas, etc. When opening stores in different areas, we should pay attention to analyzing this situation.

Income level of target customers: Opening jewelry stores and high-end fashion stores in areas where rich people gather is to take aim at the high income of target customers.Various commercial villa groups or high-end residential areas built around the city are one of the places where rich people gather.

Locations with three-way intersections and corners are generally good locations, while locations on sloping roads, remote corners, and high buildings are less favorable.

There are many factors that affect the location of a store, and they vary greatly: Why do some stores in remote alleys have a prosperous business year after year, while some stores in prosperous areas are struggling?Therefore, it should also be "concrete analysis of specific circumstances."The quality of a position is relative rather than absolute.The quality of business depends not only on the location of the store, but also has a close relationship with the business content, methods, services and image of the store.

2. Whether the store itself is attractive
Whether the store type or product combination, packaging, collocation, display, price, etc. are attractive.

3. Is the store attractive?
Store sales area, advertising demand and customer service will all affect the store business.

The above three aspects are interrelated. When opening a store, you should fully consider the above factors, and try to figure out the problem as much as possible. First, do a good job in the overall plan, and think about some strategies, so that the store can be successful as soon as it opens.

[-]. Which store is the most profitable
Do you see opportunities for industrial restructuring?
China's current industrial restructuring has undoubtedly brought troubles to many people, but at the same time it has also brought opportunities to more people.

Moreover, as the pace of industrial restructuring is accelerated, the scope is widened, and the intensity is strengthened, it will bring more and more opportunities.

Why do you say that?
First, the purpose of China's industrial restructuring is to deepen the reform of the economic system and eventually establish a socialist market economic system.However, the market economy will inevitably relax the control and restraint on talents, so that those who are truly capable can obtain multiple opportunities to display their talents.

Second, the result of China's industrial restructuring is to increase the proportion of the tertiary industry in creating the gross national product.However, the main characteristic of the tertiary industry is that more people have the opportunity to start a business and more people can get a job.Because the tertiary industry, that is, commerce, service industry, transportation industry and other industries that are easy for ordinary people to start, does not require a lot of capital, technology, etc. like industry; moreover, the tertiary industry requires a very large number of people, which makes more of people have access to job opportunities and entrepreneurial opportunities.

It can be seen that with the adjustment of the industrial structure, the opportunities have increased relatively compared with the stable period, and indeed they have not decreased.

Of course, although the ratio of opportunities has increased, structural adjustment is a test for the Chinese after all.The reason for saying this is that in the future, survival of the fittest and survival of the fittest will increasingly become our professional characteristics.

However, we cannot ignore the opportunity because of this, let alone ignore the existence of the opportunity.With the adjustment of the handicraft industry structure, emerging hot industries have hidden a lot of opportunities.

Industrial restructuring is the creator of opportunities.

What are the characteristics of popular industries

"Hot industry" is a vague concept, and even the relevant experts cannot give a precise definition, but in general, popular industries have the following characteristics.

The popular industries are all emerging sunrise industries, with productivity unmatched by sunset industries, rapid development, and many opportunities;

Popular industries are born in line with the development trend of the market economy, meet the requirements of the market, and can meet the needs of the market.

Hot industries are highly competitive and full of talents. People engaged in popular industries can not only exercise their strengths, but also realize their own value.

Popular industries have high income levels.Every occupation will bring a certain amount of professional income to practitioners, but the income levels of various occupations vary widely, and the difference between the highest and the lowest may be hundreds of times or even more. popular industries.

Usually, high income often corresponds to high risk and high investment. To be a private entrepreneur must be mentally prepared for success and failure in the process of practicing.

The working environment in popular industries is excellent.The connotation of a good working environment mainly includes: excellent working facilities, such as computers, office automation equipment, advanced instruments and meters; comfortable working environment, such as clean, bright and comfortable places and positions; generous welfare measures, such as salary In-kind distribution, insurance, travel opportunities, possibility of further study, etc.; and harmonious personnel relations.

However, there is a certain correlation between working environment and occupational income. Generally speaking, industries with good working environment often have high income.

Popular industries have good development prospects.Usually, this kind of industry is an emerging industry or has new breakthroughs in development, showing attractive prospects, such as computer industry, real estate industry, bioengineering industry, etc.

How to master market information
For any business, careful and serious market analysis is indispensable. Therefore, the first step for a store owner to open a new store is to do a good job in market analysis, so as to make full use of the market segmentation brought about by the rapid development of China's market economy for more than 20 years. , to show their talents in their own market segments.

First of all, you must identify and understand the common situation that you and other peers usually encounter, that is, the overall market nature and characteristics of the sales project, and then compare the overall market situation in depth to find out your own unique advantages.Making good use of market information will help you reasonably develop and expand your business channels, and timely determine target customers or adjust business projects.

If you are a store owner, do you want to attract customers who are interested in buying cheap goods, or those who are looking for high-end enjoyment?At this time, you must decide according to your own financial strength.If your store is not large and the financial strength is not strong, it is difficult to operate both, and you should choose one of them.After accurately understanding these special situations, it is possible to organize sales activities reasonably according to the needs of these target customers.

How to pay close attention to market changes
The politics, economy and culture of the country affect the development trend of the market, which triggers the demand for a certain product in the market.This demand, sometimes, will increase sharply overnight; sometimes, it will disappear all of a sudden.For example, Kennedy loved to sit on a swivel chair. When he was president of the United States, the swivel chair market was once optimistic.After Reagan entered the White House, because he loved to eat jelly beans, it immediately inspired the sales of various brands of jelly beans on the market.Market trends like this are sometimes really unpredictable and unpredictable for operators, and they can only rely on careful observation and analysis on weekdays.

Facts show that if you can feel and grasp this trend in a timely and agile manner, and take immediate response measures to meet the needs of customers caused by it, you will benefit a lot and get immediate results in a short period of time. .On the contrary, if the trend of demand for a certain product in the market has declined or is declining rapidly, but you are unaware of it, you will inevitably bear the brunt of the loss.

How to discover market needs

With the development of social economy, the division of labor in society is becoming more and more detailed.The women in the city have not put on the soles of their shoes for many years, and the men are unwilling to break the furniture and paint the walls by themselves. They even hire others to do the car cleaning and housewarming.As a result, some industries that make "lazy" money, such as car washing, laundry, property cleaning, moving, and room decoration, have emerged as the times require, making a lot of money.

With the enrichment and improvement of material life, the number of well-off people is gradually increasing.Their requirements for quality of life and services are getting higher and higher, so some service industries have gradually developed and made a lot of money.Such as entertainment city, boutique house, flower shop, door-to-door grooming service appointment, pet breeding industry and pet care industry, etc.

The market is a treasure, you can find it by yourself——

Some people worry about looking around but not finding the right gift;
Some people are troubled by the difficulty in satisfying their special hobbies;
Some people are happy to buy a good book;
Some people are excited to hear a new popular song;
Making money by opening a store lies in whether you can discover these potential needs and give them satisfaction and pleasure in a timely manner.

An expert in business economics research said: In the increasingly developing contemporary society, the needs of customers that are constantly being developed and lured are always satisfied by the stores that provide such needs.Moreover, once this demand is created, it is subdivided immediately.

Differentiation is the characteristic of the times and the need for individuality.

So far, no one can fully count how many types of shops there are in the world.The reason for the existence of these stores is that they can always meet the needs of some people, and there are always some people who are willing to spend money in the stores.The more customers there are, the more reason the store exists.Customers are few and far between, and the reason is gone like smoke.

(End of this chapter)