Business experience of opening a store: all kinds of store business optimization and management deta

Chapter 2 Business Classic 1: The more you prepare, the easier it is to succeed

Chapter 2 Business Classic 1: The more you prepare, the easier it is to succeed ([-])
[-]. Examine your own resources
what's your specialty

Does your business require special skills or qualifications?If so, how many qualifying exams have you passed in this field?
Even if the store you want to open does not require any special skills and qualifications at all, we recommend that you try your best to obtain certificates and gain the trust of consumers (here refers to the qualification examination held by the country, or the examination recognized by the general public) .

The names of some qualifications may not sound directly related to your store, but they can only benefit you and not harm you.Also, grab your books and learn how to arrange and arrange flowers.

For example, if you open a clothing store, you may not be able to be favored by customers based on the two conditions of "like" and "full confidence in your sense of fashion". You may even hear a laugh and be considered unprofessional.

If you have worked in the clothing industry for several years, have also studied fashion design, obtained a designer qualification, and know how to match colors, then the situation is different. Customers will definitely have high evaluation and trust in you.

No matter if it is a housing rental company or a bank, when choosing a partner, they are very realistic. Those with security are definitely more popular than those without.

All in all, one more qualification certificate is equal to one more guarantee to help you on the road to success.

Is your personality suitable for opening a shop?
Whether it is a manufacturer, a wholesaler or an executive of a chain store, whenever someone asks the question "Which kind of person is more likely to succeed in opening a store", the answer is almost always the same: "A person who is lively, open-minded and hard-working."

Even if this kind of person is entering the business world for the first time, you can boldly say that he is "sure to succeed."Looking around the entire environment, most of the people who start their own businesses and make a breakthrough in the world have the above-mentioned characteristics.

"Why is it so simple?"

You may think that it is easy to do, but it is not easy to meet these requirements.

First, let's look at the "lively" item.

There is a kind of person who is quiet and difficult to talk enthusiastically with people who meet for the first time; another kind of person can communicate with anyone like an old friend without any obstacles.These are the two different personalities of "melancholy" and "lively".

However, silence does not mean melancholy, and talking does not mean lively. There are two kinds of "lively", one is "exhilarating", and the other is just the opposite, which is "tiring".

The latter seems bright and happy at first glance, but if you think about it carefully, you will find that the content of his conversation always revolves around himself, and he lacks concern for others.

In addition, people who think that "their personality is melancholy" will not be sad all day long as long as they do not forget the spirit of serving customers.

Therefore, the so-called "lively" person should refer to a person who "has the spirit of serving others".

Next, let's talk about the second item of "open mind".It is a person who listens to others and holds the attitude of "affirming" others.

Not only in shopping malls, I believe that in ordinary life, we will also receive advice and suggestions from friends. At this time, some people will get angry, "It's fine with me, don't worry about it!" Some people can adopt different opinions. Opinion.Different attitudes will produce different results.

Of course, we do not encourage everyone to accept other people's opinions as they are, but believe that no matter what the opinion is, there must be something worth listening to and learning from.

You have to digest these suggestions yourself, and then choose the content that is beneficial to you.

When some people visit a thriving store for internship, they always think: "Our store is not comparable to others' stores in terms of scale and location. How can we expect to achieve the same performance as others?" This is for their own sake. "Can't" make excuses.

A truly open-minded person will first put aside the differences in conditions, observe the intentions of others, and then follow suit, and continue to use them in their own stores.In other words, an open-minded person will look for opportunities from what he sees and hear, and digest them, so that he can continue to grow.

These are not only necessary conditions for opening a store, but also apply to all walks of life.

Unfortunately, there are very few people who are naturally "lively, open-minded, and relentless." Most people have to develop these qualities by nurture.

Therefore, from now on, try to be a "lively, open-minded and unremitting" person, and success is just around the corner!

What do you like

When preparing to open a store, the most important thing is to start with the products and services you like.

Running a store is not just about buying goods, dealing with customers, or displaying goods. These seemingly easy and pleasant tasks at first glance, in fact, there are many troublesome things waiting for you.For example, receiving goods (of course also including the handling of packing boxes), ordering goods, product pricing, inventory management, cleaning, and even financing, etc., are all necessary tasks for opening a store.

Take the sales activities that must be in contact with customers as an example. You should maintain a happy mood every day, but not every customer is very reasonable, so difficult customers become the source of trouble.The same goes for the display of products. It seems that no matter how they are placed, they feel that something is not right, and even disappointing.

However, if you are doing something you like, it is another matter. Even if you need to study hard, you will not get bored. The hard work at work has become a trivial matter, and it is easy to survive.

On the contrary, if you obviously don't want to do it, but open a shop rashly because of other people's persuasion, or pick up a ready-made bargain, you will often end up on the road to failure.The reason why this kind of people opened a store at the beginning is often not out of their own strong desire, so when the business goes a little bit wrong, they will get bored and it is difficult to persevere.

In the past, a person who was engaged in the wholesale of groceries once told a friend such a story, he said: "I know there is a store, its location is poor, its area is small, and it is very difficult to operate, so I often persuade the owner of that store Closing the shop as early as possible, at least save some money. But the boss always replied seriously: 'I know, but I just like this kind of work!' In the end, I had no choice but to support him instead."

Just like the boss in this example, with a sincere enthusiasm, he can persuade the wholesaler who has doubts about his future and win him over to support himself.

How to reserve operating resources
After finding the industry you like, you have to think about what products you want to sell and what kind of store you want to open?

flower shop?bakery?Or a sports equipment store?An upholstery store?

Regardless of the type, it is necessary to have a comprehensive understanding of the following business resources common to the industry.

Information on the circulation of goods such as wholesalers;

Consumer demand for stores (divided into two aspects: goods and services);
The location and size of the store and suitable store furnishings;

Funds (store design costs, initial purchase costs and other funds required for starting a business, including working capital);

Number of employees and quality requirements;
Professional knowledge and technology (commodity knowledge, display technology, etc.);
Knowledge of basic accounting concepts.

Then, you must calmly think about how many of these operating resources you have mastered.

Of course, even if you have the vast majority of resources, there is no guarantee that your business will prosper.But if there is no plan from the beginning, it will be even more difficult to get on track in the future.

After some careful evaluation, you may find that there is no one qualified, but only "will" and "motivation".It's okay, don't be upset.Because as long as the shortage of operating resources is found, it is easy to find a solution.Then, the opening date will be postponed a little bit, and when the business resources reserve is enough, it can officially hit the road!
How to design the appearance of the store

According to some manufacturers, wholesalers, and consumers, many stores were opened without planning and design.

Some people took several famous stores as an example and ambitiously declared that they would "open a similar store".However, when they tell the manufacturers their ideas, they are often thrown cold water: "Just talk about which famous store they want to look like, and they don't know what strengths other people have. They are just hotheaded and aimless!"

What should I do?
A good way is to visit other people's shops.

When you encounter a store you like, you might as well stop for a while and think about what you like about this store. What are the products for sale?The furnishings in the store?Or the overall design of the storefront?

Then, make a list of all the stores you like, take the time to make a few trips, and try to learn from other people's experience in opening stores.

From observation and learning, you will gradually find that those stores are "somewhat different from your ideals", and then determine the appearance of your own store.

But be aware that "seeing" with your eyes is not enough.After wandering around casually, after picking things, if you don’t buy anything, even if you see through your eyes, things will not become your own.You won't know "whether the item is reasonably priced" unless you actually spend money to buy it.What's more, if you just look at it but don't buy it, you may be looked down upon by the clerk.

Be positive. If you often go to a certain store and spend money, over time, you may establish a friendly relationship with the store staff and obtain valuable information.

It is better to sit than to stand up, so act now!
How to win the support of family and friends
What is the attitude of the people around you, such as spouse, children, parents, and friends, regarding opening a store?Is it full support without complaint or regret?Or desperately opposed to the end?
Especially the family members who live with you every day, their lives will definitely be affected by opening a store.For example, if you quit your previous job, your family will immediately lose a fixed income; after you open a store, the housework will either be done sloppily, or you will have to take care of the store when others are resting, and you will not be able to accompany your family.

Once your family members oppose opening a store, it will directly put pressure on your store opening plan.

Moreover, there is usually a distance between ideal and reality.It doesn't mean that if you want to succeed in your heart, you will definitely succeed.In addition, no matter what kind of store is opened, there are very few examples of continuous hot sales since opening.

In the eyes of others, the business may be on the right track, but the actual income is not as good as expected, and it is even more difficult to turn back.This discrepancy between the name and the reality is said to occur once every three years.

When encountering such a low ebb, if your closest family members and friends can give you encouragement at the right time: "No matter how hard it is, you choose it yourself, try again!" I think anyone will be willing to fight again.

Therefore, when you decide to open a store, you must first communicate thoroughly with your family and friends to gain everyone's support and give yourself a strong backing.

how much money do you have
Generally speaking, in addition to the store opening funds, at least three months, or even half a year's working capital is required to cover various expenses including purchase costs.

Once I went to interview the head office of a clothing chain store. At that time, I asked a question: "What requirements and conditions does your company have for the owner of the franchise store?" As a result, the other party replied without hesitation: "He must know our products well And be patient and have plenty of money.”

At that time, I took the first two conditions for granted, but I just didn't understand why "funding" was so important.The other party said: It is inevitable to spend money to open a store. You must find an excellent location, and it is impossible to do it alone. You must hire people to help.

In order to create an atmosphere in the store, expenses other than goods such as consumables and decorations are absolutely indispensable.

Another example is a commodity exhibition. Instead of the shopkeeper making purchases alone, it is better to take a day off and all the employees go together, so as to gather everyone's wisdom and jointly find out something with selling points.In this way, unsalable products caused by wrong judgments can be avoided, and the morale of employees can also be boosted.

Therefore, the more funds, the more room for survival.In the market, if the ability in all aspects is equal, then it will be more money than whoever has more money, and whoever has more money will have a greater chance of success.

I see!After a long time, I now agree with him.

Friends who want to start their own businesses, the more stable way is to accumulate enough money, and earnestly study the knowledge of opening a store and products, and fully prepare the funds and psychology before going on the road.

[-]. Choosing a good industry is half the battle

What kind of store are you going to open?

What kind of store are you suitable or ready to open?This is a big and empty question, and it is difficult for anyone to answer it.What kind of store to open depends on the owner's own situation, the general environment where the store is located, and the small environment of the block where it is located.

Before opening a store, a full investigation should be carried out. Without investigation, there is no right to speak.The survey includes the characteristics and shopping habits of target customers (consumers who may go to the store to buy things after opening the store), the population distribution of the store location, the nature of institutions gathered nearby, industry characteristics, the consumption capacity of the area, whether there are similar stores, and if Yes, its business is good or bad, how will it compete in the future, etc.The more you understand your target customers, the more you can match them and position them accurately when locating your store.

There are two situations in which you want to open a store: one is to decide to open a certain store in advance, and then analyze whether the location where the store will be set can be used for such a business; the other is to have a full understanding of the area where a certain location is located Make sure to open some kind of store.In the latter case, there is often no plan to open a store in advance, but a flash of inspiration, predicting that opening a certain store will make money, and then seize the opportunity to open a store.But the preparations for the two situations are the same: to investigate and analyze market demand.

Some people saw the transfer of a certain store and felt that the location was good and the price was not expensive, so they took over rashly. After opening the store, they found that the target market was too small.If you observe carefully at ordinary times, sometimes you will find that the word "sublease" is often written on the facade of a certain shop, and the boss has changed it again and again, which means that they have not made any money.In another case, the same store often changes its form, being a cake shop for a while, and a bookstore, clothing store or snack bar for a while, which shows that these stores have not been successful.The opposite situation is: some stores have not changed for several years, which shows that the store has business to do and money to make, and its choice is correct.

When opening a store, you should also combine it with your own situation.Whether you are familiar with the industry you are going to work in, or whether your own quality is competent, etc., you must fully consider it, especially for those who are new to opening a small shop, often one person does both supply and marketing, and you have to do everything yourself.

What to consider when choosing to run a business
When we choose to operate a business, there are many objective factors to consider, but they can be summed up in the following points.

1. Seasonal constraints

Whether the business you operate has seasonal characteristics is related to the necessity of diversified operations, whether you need a combination of regular employees and temporary employees, and the resources needed for reserve work in off-season, etc.

2. Macroeconomic situation
Whether the current cyclical state of the international and domestic economy is good or bad for the field you are about to operate in; how long the current economic situation will last, and how much impact it is estimated to have on your business, etc.

3. Industrial regulation
Is there any industrial regulation in the field you are engaged in? Only by proactively communicating with the higher-level competent department on these issues can you understand the relevant policies in the business field in more detail.

4. Industry Threshold
capital
a. Funds for the purchase of plant and equipment
b. The amount of capital used for operations

c. Amount of start-up fee

d. Whether follow-up funds will be available on time
Exclusive right

a.Technical

b. Marketing
c. Management
legal matters
a. License

b. Monopoly license

c. Exclusive contract

d.Copyright
Geographical factors
a. Strategic location
b. Competitor's business location
c. A "popular" business location that can form a market

Marketing
a.Brand name
b. Effective means of communication

c. Existing consumer base
d. Distribution channels
Control of upstream key raw materials
Mastery of low-cost production methods
5. Development prospects
Guided by strategic development, thinking about the possibility and effective ways of future business development and the problems that may be encountered.It is best to have a detailed plan.

6. Operating environment
Oriented by competition, have a detailed understanding of the upcoming business environment, especially the situation of competitors.

How to conduct a self-assessment of running a business

The self-assessment system for entrepreneurial business business raises questions about the business from 11 aspects, and considers its own business situation in an all-round way.

1 Is there any seasonality in the business

Whether to depend on the staging environment.

What time of year sales lead to the time of year.

Whether there is no profit in a certain quarter.

2 Is the business sensitive to the economic cycle

Whether the number of sales declines in recessionary years.

Whether sales have declined in recessionary years.

Whether profitability is affected by regional inflation.

3 Is the business subject to excessive regulation?

List the various regulatory agencies that oversee the business.

List the various licenses required.

List the various taxes that must be paid.

4 How certain is the supply and price of strategic elements

Whether the company is dependent on raw materials that are not currently available.

How are the prices of strategic materials changing?

Whether there are reliable supply channels for those strategic raw materials that are difficult to store.

Whether the company's operation is overly dependent on a certain employee.

5 What are the prospects for expansion?
Whether the industry is in an overall upward trend.

Whether the company has increased its market share.

Whether there are new potential markets for the company's products and services.

Whether there are new products and services in the potential market.

6 How profitable is the business

How profitable is the business?That is, whether the company's return on investment is higher than the social average.

In order to maintain a certain profit, can the company raise the price if necessary?

Is the industry profitable enough to fund business expansion?
7 Direction of industry change
Will demographic trends have an impact on the industry.

Whether the company's leading products have become saturated in the market.

Does the price change increase or decrease market potential?
8 What are the technological changes that will impact the industry

Whether the changes being made will reduce costs.

Whether the changes that are taking place will allow your product to replace competing products.

Are there any technological changes that will render your product obsolete.

9 Can companies stay out of competition

List the advantages of the business over its competitors.

List the disadvantages of the business relative to its competitors.

10 Is this industry attractive to you personally

List the non-monetary reasons why you were attracted to the line of work.

(End of this chapter)

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