screen age

Chapter 101 Film Festival Screening

Time to enter October.

In May, the big event of international film is the opening of the Cannes International Film Festival in France.

This film festival is one of the three major film festivals in Europe and has a long history.

It is impossible for Chen Xi to participate in this kind of film festival now, and he can only watch it from afar.

This year's Cannes International Film Festival, China's entry into the screening unit is mainly Wang Jiawei's "Blueberry Night".

Chinese literary and artistic films, I think they were also frequent visitors to Cannes back then, and it was also an award-winning city. The most brilliant fifth-generation directors so far have achieved countless achievements here.

However, it has been five years since the reform of the theater chain system, and the literary and artistic achievements of Chinese films seem to be declining...

The trailer for "On the Frontier", posted before many movies.

This was mostly posted before Harry Potter 5.

After all, if it's posted in front of a movie that no one cares about, then the advertising effect is basically useless.

... In the anxious waiting, time rushes like running water.

Of course, Chen Xi didn't stop other things. For example, the storyboard script of "On the Journey" has basically been drawn, and he started contacting Xu Zheng and the others.

This film will be finished within a month as much as possible, and the filming will be delayed until October, and then all the processes in the middle will be completed at a very fast speed.

Because, the movie took place during the Spring Festival travel... If we shoot it in this summer...of course it is impossible.

Besides, the current Chen Xi is also busy with "Frontier Wind and Cloud".

In the middle, several months of faults run through it, and there seems to be nothing to do, but the company is starting up, a lot of things are waiting for Chen Xi, and they are piled up to disturb a large area, but Chen Xi still wants to be in the middle, try Let's shoot a movie...

11 years of memory, there are too many good movies, and all Chen Xi has to do is copy.

A good movie usually needs several years of brewing, a period of preparation and shooting, and then careful editing and thinking before it can be successful.

But Chen Xi can omit many steps. He only needs to shoot, edit...a movie, find the right actors, and it will be shot soon.

As a result, Chen Xi had some ambitions, and he began to think about movies suitable for this time, and also think about his own fighting direction...

But this kind of ambition will temporarily be buried in the airtight propaganda of "Frontier".

Beginning on May 5th, "Front and Cloud" has entered a sprint period for publicity...

This movie will go to 13 cities across the country to promote its release. This is a solid ground promotion, which will drive word-of-mouth and drive more people.

In addition, the movie will start more pre-roll advertisements, and posters will be displayed in some movie theaters.

"The Last Supper" will also start to be released, accompanied by the finals of the Central South Taiwan Fast Boys who are in full swing. Su Xing, Zhang Jie, and Chen Chusheng, like a god, overcome the obstacles and cut through the waves.

The time was ripe for this song to be released.

The people from "Deep Space Film and Television" had a feeling of admiration for Chen Xi: How did this guy do it?Could it be that there is Chen Xi's shadow behind these three people, which can make them skyrocket?But it's impossible!
If Chen Xi really made these three people reach the top three... the public relations expenses spent in the middle may exceed the cost of "Frontier Wind and Cloud", Chen Xi should not be so stupid.

Like a god help!

That's the only way to explain it.

In addition, the film has been submitted for review. Finally, there are two booths in the commercial exhibition hall of the China Overseas International Film Festival in June. After paying a lot of money and other public relations methods, I finally got a screening in the non-profit main exhibition hall. The opportunity, although it was 6 o'clock in the middle of the night, was finally settled.

Commercial exhibition halls show some commercial films, attracting foreigners to buy copyrights.

In fact, the overseas distribution of Chinese-language films, especially those with Hong Kong film genes or some unique Chinese elements, is not as bad as people think.

Even after seven years, the overseas distribution of Chinese-language films seems to be a complete failure. Compared with the growing box office in China, it is nothing... But in fact, this is only because the mainland box office market is too large, and it seems top-heavy. Low……

If this comparison factor is deducted, then the overseas distribution of Chinese-language movies is still a little bit.

Of course, the golden age is still this year, riding on the wind of Chinese Kung Fu, Chinese films have a place in the world.

The commercial exhibition hall is too commercial, and everyone will only try to discover the commercial elements contained in it, which will basically not have any effect on the film's good reputation...

But non-profit exhibition halls are too difficult to enter, unless you are a nominated film, otherwise, it is difficult to sharpen your head to drill in. Of course, even if you drill in, you have to test yourself hard. If your film is really bad, then come to these places , On the contrary, it is possible to spread the bad word of mouth in advance, and it will definitely hit the street at that time.

Chen Xi and the others paid a high price, and finally squeezed "Frontier" to be released at 6 pm on June 16.

Finally did something more!

In addition, Chen Xi communicated with the theaters that the film will be screened in cities across the country on June 6th, hoping to spread the good word of mouth.

"Taking Tiger Mountain 3D Out of Wisdom" is taking such a road. It will be released in theaters in advance to let the good word of mouth ferment, and the audience will decide whether to enter the theater.

... The thing about propaganda is roughly like this.

However, an unexpected incident began to appear on the Internet. If it is placed seven years later, there will definitely be many people calling for "tearing force"...

This has a lot to do with Chen Xi.

The cause was the scolding on the Internet. In the beginning, there were more radical comments in the "If You Are the One" post bar dedicated to exposing "shady scenes", thinking that this program is now so fake that it cannot be watched directly, and it has no viewing value at all.

"If You Are the One" teamed up with Du Niang to seize the main position of this post bar, and deleted posts wantonly, so many netizens ran to the "If You Are the One" post bar, but they couldn't delete it, and even the bar finally blocked all posts. People's right to speak, causing big waves.

In all fairness, although some things in that post have some basis, but there are also many pure conjectures... and the cost of swearing on the Internet is low, and the rewards are high, so when the life attack comes up, the attack on the whole family also appears. It's hot, who can be cool?
The scolding spread to blogs, QQ space...everywhere, and then, these people pointed the finger at Chen Xi.

"This is a show without any morals, and some people even made the behavior of crossing rivers and demolishing bridges! When the show became popular, they kicked away the original planner Chen Xi! Hehe! Really strong!" This statement was immediately supported ,growing.

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(End of this chapter)