screen age

Chapter 100 The Propaganda Advantage of Foresight

Movie promotion, the old-fashioned three tricks: posters, trailers, press releases...

New styles keep appearing, some are washed by big waves, shining golden light, some are submerged in the tide, and some are short-lived, but they are irreproducible.

If Chen Xi really wants to dig out all the propaganda methods in his head, then he really doesn't have to worry about the promotion of "Frontier Wind and Cloud".

But he won't do that...

If you do that, if you go far and deep, you will open Pandora's box. If you do this, others will follow, and even the mainland market will enter the stage of excessive publicity in advance because of Chen Xi.

Let's get closer... I did it like that, and others followed suit. Many good tricks were not used in commercial blockbusters, but were used in movies of the specification of "Front and Cloud", which is too wasteful.

So Chen Xi planned to find a relatively compromise solution.

Not too inspiring for other filmmakers, but also speculative, and basically impossible to replicate...

This plan was formed in Chen Xi's head.

"Why are you looking for them? Don't you know that Zhongnantai has a lot of opinions on you?" When Chen Xi expressed her request to Ye Siwei, who started to help her company with some public relations matters, her eyes lit up. But it's all doubts.

"You are from Zhongnan, but you have grabbed the ratings of Zhongnan TV together with other TV stations. People have a lot of opinions on you."

Chen Xi said helplessly: "It's not that serious. I'm not a traitor. Everyone is Chinese. How can Chinese entertainment programs be so particular? What's more, this group of people should not have signed a contract yet, and you don't have to go through heaven and earth to find them." Yu Media, it’s impossible for Zhongnantai to extend its arms so long, right?”

"You're right, it's just... you find two newcomers who are not considered newcomers to sing the theme song of your movie, is it really useful?" Ye Siwei shifted the direction of questioning.

Chen Xi patted her on the shoulder: "Ann, master, whether you succeed or not, you will witness the wisdom of me at that time! These are all potential stocks!"

"It's true, but how do you know who is the potential stock?"

...Chen Xi didn't explain to Ye Siwei at all, but just let her do it!
What he asked Ye Siwei to help was to ask Zhang Jie, Chen Chusheng, and Su Xing to sing a song for the chorus.

The name of the song: "The Last Supper".

"Border Situation", the soundtrack and the ending song have always been praised.

Especially the song "The Last Supper", which was narrated eloquently, like weeping and complaining, matching the plot of the movie, made many people shed tears.

Chen Xi wanted Su Xing, Zhang Jie, and Chen Chusheng to sing "The Last Supper", which was the way he came up with.

In later generations, a good song drives a new box office model, just like viral marketing, which is easy to produce results.

"Little Apple", which is popular in the universe, drives "Old Boy: The Raptors Cross the River" and makes the producers a lot of money; the clean and artistic "Ordinary Road" drives "The Future Is Infinite" to sell well...

Chen Xi wants to use this trick in advance...

Originally, there are not many songs that are suitable for "Frontier Frontier" and can become legends...

It's impossible for you to make a song "Little Apple" and let everyone watch "Frontier Wind and Cloud" in the rhythm of square dancing, right?This is not a painting style at all...

Some other fire songs are also not suitable.

So, after thinking about it, Chen Xi still decided to use the original ending song "The Last Supper" of "Frontier Frontier". !

Zhang Jie, Su Xing, and Chen Chusheng are all contestants of Zhongnan Satellite TV's 2007 Happy Boys. It is now April, and the talent show for Happy Boys has just begun. The champion and runner-up of each major singing area have not yet been decided. Every singing area still has dozens of singers in stock.

These three singers, Zhang Jie, Su Xing, and Chen Chusheng, can only be said to be relatively well-known in the major singing districts. They have very few fans and are not worth much. They have not signed a contract with Tianyu Media for the time being.

At this time...

Of course, it is impossible to sign them. If Chen Xi and the others are so aggressive, these three people may not be able to go further in the draft: generally those who can sing in the top few are basically signed with Tianyu Media.

Moreover, Chen Xi and the others don't make music, even if they signed these people, it would be useless.

Now, Chen Xi just signed an agreement with them to sing for "Frontier Situation" and gave them a little money to let them sing "The Last Supper". Publicity Rights for The Last Supper.

Now, after all, they have just stockpiled in the major singing districts, and they are still confused about the future. This kind of opportunity will not affect more anyway, and they will definitely respond...

And when "Frontier" was officially released, Happy Boys was already a very popular national final. According to Chen Xi's memory, compared with the current "Happy Boys" program schedule of Zhongnan Satellite TV, the "Frontier" was released. The day before, the decisive battle of 5 into 4 was launched on Zhongnan Satellite TV.

In this decisive battle, Su Xing, Zhang Jie, and Chen Chusheng became the third of the top four in the country...

By that time, there will be saliva everywhere, and a little hype about "The Last Supper" they once sang will make things much easier.

The Happy Boys in 2007 was the most successful and brilliant among all the Fast Boys organized by Zhongnan Satellite TV, and it has not been able to reproduce this glory since then.

This year's Fast Guy is suitable for all ages, with high ratings, and both Zhang Jie and Chen Chusheng have developed quite well in the future.

They also have a lot of fans... Those who listened to the game were not satisfied, and wanted to know everything about them. At this time, they would see "The Last Supper", which was actually sung by the three of them... …

This song doesn't matter if it's not famous.

This song became so famous that even with "Frontier Wind and Cloud", the last publicity before its release was completed!
Chen Xi's wishful thinking was loud and clear.

... Sure enough, after contact, everything went well.

The three of them don't have a lot of fans now, and they are not very famous. When they suddenly encounter this kind of opportunity, it doesn't take much time. It's almost a matter of talking, so they agreed without thinking.

Therefore, the song "The Last Supper" jointly sung by Zhang Jie, Su Xing, and Chen Chusheng became the promotional song for the film. Of course, "The Last Supper" at the end of "The Frontier" was sung by Yang Kun.

In this way, Chen Xi took advantage of her foresight to add another piece of the puzzle to the promotion of "Frontier Situation"...

After finishing this matter, Chen Xi's attitude towards "Frontier Wind and Cloud" can only be to do his best and obey the destiny!He has made his best efforts, and the box office of the movie depends on his own creation.

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(End of this chapter)