screen age

Chapter 157 Death schedule? !
"How did this guy come up with such a method? "Uncle Box Lunch" may seem like a funny video, but it actually promoted the film well. Chen Xi is really talented!"

After learning the whole story, the group of people in Huayi, including Wang Zhonglei, the producer of "Assembly" and one of Huayi's current helmsmen, couldn't help feeling so emotional.

Chen Xi, from the general public to some people in the industry, has a gradual process of understanding him, and in this process, everyone is increasingly discovering that Chen Xi has displayed more and more traits and abilities.

In the very beginning, he was just the planner of "If You Are the One", planning an explosive show, but after all, he was behind the scenes, so he seemed a little unknown.

After that, "Latent" let everyone see that this is a young director who can still make super good TV dramas. He is very thoughtful and capable.

"Border Situation" made Chen Xi a hit in the movie circle, and the movie was so popular and popular that many people even named him Ning Hao's second!
But now, "Olympic Forward" has greatly improved Chen Xi's recognition in the variety show circle. We don't know what changes the next "People on the Road" will bring to his positioning. However, "Border The remarkable announcements of "The Wind and Cloud" and "People on the Journey" have already made people see Chen Xi's ability.

This ability has nothing to do with the shooting and production standards of movies, TV dramas, and variety shows... It is related to Chen Xi's constant publicity ideas.

After seeing these ideas, people always think they are very ingenious, and then they will slap their thighs: "Why didn't I think of it?"

However, things in the world, especially creativity, are separated by a layer of window paper. Maybe you just haven't been able to find the right place to poke it, so you always can't get in.

In the past, many of them just couldn't find this layer of window paper, so when they saw Chen Xi poking it open, they were all surprised, but they could only marvel at the side.

After the warm-up of "Uncle Box Lunch", the release of "On the Journey" is becoming more and more imminent!
"People on the Journey" chose a schedule with fierce competition.

The film's official release date is December 12.

In 07, although Christmas was relatively popular, commercial operations and hype were not as overwhelming and not as rampant as later generations... Especially in terms of movies, there is basically no "Christmas schedule" in China now statement.

Things like Christmas are actually hyped up by businessmen, and ordinary people use it as an excuse to have fun, otherwise, you can enjoy a good Chinese New Year. However, it is really boring to have to feel grand and dignified about such a festival.

In fact, in December [-], although it was a very strong Lunar New Year file and the most anticipated month of the year, there were not many movies released in this month... mainly because everyone had "Self-knowledge", knowing the weight of one's own film, under the joint crushing of "Assembly" and "Certificate of Fame", most of the films will be destroyed in this situation.

So many movies, although they know that the Lunar New Year schedule is very powerful, they still avoid this schedule...

But "People on the Journey" faced the difficulties!

《人在囧途》上映的时候，12月12日上映的《投名状》上映了18天，20日上映的《集结号》上映了10天……

"Certificate of Voting" can still get a lot of box office at this time, not to mention "Assembly Number", which has only been released for ten days, and it is so good, and the temperature will be very high by then. "People on the Journey" is simply Intended to take food from the account.

That's why many people shook their heads and sighed after seeing the schedule of "People on the Journey", and they all felt that Chen Xi should be in trouble this time. The "Deep Space Film and Television" that is thriving after "Border Situation" is smashed in the middle!
Everyone thinks that Chen Xi is really too adventurous!
Only Chen Xi knew what his thoughts were like.

First of all, although the movie "Tou Ming Certificate" is very popular and has attracted many people's attention, in fact, this movie failed in publicity and distribution, and it was a relatively failure!This also made the movie "Tou Ming Zhang" not meet the expected standard. In addition, the movie was cut badly, and many things of the director were eliminated. The movie is not as complete as the original version, and its reputation is not particularly good, so By the time "Certificate of Voting" reached the 29th, it didn't have much stamina.

As for "Assembly Number", this film is indeed very popular, and the box office is also very high. It even appeared on the news network and became a classic case of domestic film announcements. Still dropped a lot.

But at this time, the audience went to the movie theater because of the release of "Certificate of Fame" and "Assembly Number", which increased the popularity of the entire market. Many people will take advantage of this craze to go to the movie theater. From an objective point of view In other words, it is very beneficial to the box office of "People on the Journey".

And after the 29th is the next New Year's Day. Although the current New Year's Day schedule is not as clear as it will be in a few years, the movie-watching habits of Chinese movie fans are gradually being cultivated. There are many people who are willing to go to the cinema to watch movies...

This kind of program on New Year's Day focuses on the funny "People on the Journey", family reunion, walking into the movie theater and laughing heartily, which is a rare enjoyment for many movie fans.

... Another reason is that the Spring Festival in 08 is almost here. For the Chinese, the annual Spring Festival travel is a big problem. In December, some people start to worry about going home for the Spring Festival. I am even more worried about the big problem of the Spring Festival travel...

The appearance of "People on the Journey", which is very appropriate at this time, will definitely resonate with many people, and after the resonance, there will be discussions.

This year's Douban, Time, Tieba, Qzone... But after the news of "People on the Journey" appeared in these places, a little push will attract more people to the cinema to watch this funny movie And a heartwarming film.

Chen Xi is based on this consideration...

Of course, even with such advantages, "People on the Journey" still faces a very extreme environment and countless difficulties. It is really not easy to overcome these difficulties.

First of all, the film schedule... It is really not easy for this film to compete with "Certificate of Fame" and "Assembly" for the number of film schedules, it will be a tough battle!What Chen Xi can rely on is only the word-of-mouth fermentation of "People on the Journey", and some publicity improvements that will be made according to the situation...

But this premise is that the movie can be recognized by everyone.

Chen Xi decided to hold an early premiere on December 12th for the release strategy of "People on the Journey". On the road, many screenings were held across the country, which also allowed Xu Zheng and the others to participate in the promotion of various places.

The purpose of all this is to spread the word-of-mouth of the film, and to combine it closely with the topic of Spring Festival travel, so as to hype a very beautiful film.

The movie "People on the Journey" is actually quite remarkable, and the filming is very good, and the jokes used in it are by no means inferior comedies that harass the audience and force them to laugh purely through the actors' funny expressions. It's one of the elements of the film's success that is to the point, something that makes you feel funny but not too deliberate.

With the premiere and the advance order screening, can you get the effect you want?
In fact, Chen Xi has no idea...

But there is no way, he has to do it if he has no idea.

When the schedule of "People on the Journey" was first revealed and publicized, many people questioned it. The vast majority of people, including people in the industry and movie fans, felt that Chen Xi and the others had chosen the wrong schedule. It is really unwise to go head-to-head with "Voting Certificate" and "Assembly Number" within this kind of schedule, and it will definitely bring some unbearable bitter consequences.

Therefore, none of these people is really willing to be optimistic about Chen Xi and "People on the Journey". Some people also began to accuse Chen Xi of being too impetuous, thinking that he had almost no subsequent situation in the previous "Raid". The filming of "People on the Journey" will start again next time and it has reached the stage of planning to release it. This is not very responsible to the fans and to myself...

"Choose it to be released on such a death date, Chen Xi is now just digging a trap for himself, and then jumping into it by himself! I don't know what he planned!"

"Chen Xi may have started to be superstitious about the word-of-mouth of the film because of the success of "Front and Cloud", thinking that as long as the word-of-mouth of the film is successful, the box office will not be a problem... But the opponents he has to face are big directors like Chen Kexin and Feng Xiaogang. , the word-of-mouth of the two of them's movies should not be too bad, not to mention, can he be sure that his word-of-mouth of "People on the Journey" will perform well? Isn't he too confident!?"

"Chen Xi's "People on the Journey", although it seems to be in line with the schedule and time-sensitive, I think this movie is likely to give him a slap in the box office, but he really needs it. To be woken up with a slap in the face, let’s get to the bottom of “The Raid” first! Didn’t it claim to be a fundamentalist action movie at the beginning? Now there’s nothing going on, why does it feel like it’s cheating the audience?  … ..."

As a result, similar comments appear in many places now, and they have begun to affect the judgment of more people. Although everyone will not think that "People on the Journey" is a bad movie just because they watched this, but basically, they all feel this in their hearts. The movie box office is about to hit the streets!
(End of this chapter)