screen age

Chapter 158 "On the Journey" officially premieres!
Regarding the various comments on "People on Journey" recently, as the planner, director, and investor of this movie, Chen Xi is also dumbfounded.

But he wasn't too worried, because these people said "On the Journey" was a bad movie without even watching it, and the big guys were just worried about the future of "On the Journey".

If that's the case, there's nothing wrong with it...

What Chen Xi is doing recently is still trying to make "People on the Journey" get more attention. Through more publicity, at least it will allow the movie to have a higher number of films when it is released. More opportunities to prove yourself, nothing more.

Because the time is too tight, the promotion method of "People on the Journey" can only be the previous online promotion, or some other things, and even some traditional media promotion, and there is no way to do it after the program. Kind of... But the current publicity is almost the same, and the next step is to compete for word of mouth and audience.

That link will be a bayonet hit.

As the release date of "On the Journey" is getting closer, many people are becoming more and more concerned about this movie. Some fans who have gradually become fans of Chen Xi are now also worried about the future of this movie.

On December 12th, "Certificate of Fame" was officially screened in mainland China, with Andy Lau, Jin Chengwu, Li Lianjie, and Xu Jinglei assembled, with Chen Kexin as the director, telling a story about a contract.

There was a lot of attention when the film was released, and it earned 1000 million at the box office on the first day of its premiere. Although there are unfavorable factors in publicity, the influence of these big names is really not covered.

In fact, even the edited version of the certificate of merit still has a lot of things to recommend it, especially the war scenes in it, which are the pinnacle of China's cold weapon war, especially the attack and kill in the middle is very enjoyable... ...It's a pity that Xu Jinglei's emotional line is a failure...

But there is no way. China often has this problem.

Many foreign films focus on various careers as the main line of struggle, and love is just an embellishment... But many Chinese film and television works, no matter what kind of shell they are set on, almost still cannot break away from the root of the love story.

In this regard, "Assembly" is better than "Certificate of Voting".

After "Certificate of Voting", "Assembly" will also officially premiere nationwide on the 20th!
So far, the two most anticipated domestic films in China in 2007 have also completed their release, and the life-and-death struggle for the bayonet has begun.

After "Assembly Number" was released, the box office reached a fairly good 1500 million on the first day, and after the film was released, the word-of-mouth of "Certificate of Voting" had some problems, and the box office potential decreased a bit, while "Assembly Number"'s The box office has basically shown a steady upward trend!
And the word-of-mouth of the movie "Assembly" is also quite good. Although this seems to be a war story with the main theme, in fact, after watching the movie, you will find that... this can even be called an anti-theme war story. war movie.

The protagonist in the movie used to go through life and death, but faced a huge problem with one identity...

Moreover, those people here are no longer the stereotyped faces of defending their families and the country, but a life of flesh and blood. They will be afraid of death, they will cry, and they will also have insurmountable obstacles. thing……

Such a movie is indeed refreshing, and the war scenes in the movie are also very shocking. At least among the hot weapon war movies that have been shot in China, there is really no one other than the super blockbusters that use the state system to shoot. One can reach the level of "Assembly".

Therefore, the movie's box office and word of mouth flew together, and it was successfully broadcast on the news network, making it famous for a while!
"People on Journey" is facing such a big environment, two blockbuster films, a schedule that is not particularly advantageous... These things add up, making people less and less confident about this film...Of course, This is about those other people, Chen Xi himself, who has always maintained his confidence in this film.

At least, "Uncle Lunch Box" is still very popular now, and there are also many people who are paying attention to "People on the Journey", these are Chen Xi's capital.

So no matter how many people watch "People on the Journey" badly, Chen Xi won't care too much about it, and won't be affected by them.

On the 25th, "People on the Journey" officially held its premiere in Beijing!
This premiere is very important for "People on the Journey", because it is related to the subsequent word of mouth, and word of mouth is the biggest weapon of "People on the Journey" planned by Chen Xi...

After this premiere, there will be a series of spot screenings, which is what Chen Xi planned before. Through such spot screenings, word of mouth will gradually spread, and everyone will find that there is also a movie outside of "Assembly". It's a pretty fun movie.

Chen Xi and the others arrived in the capital one day earlier, that is, on the 24th, and met Xu Zheng and the others in the capital.

When they first got together, Xu Zheng and the others were still talking and laughing. To be honest, they didn't have much confidence in this movie in their hearts, especially on such a schedule...but they After all, they are just actors, and it is really useless to think too much about some things. They have already fulfilled their duties and fulfilled their obligations to the film and the company.

If the next grade is good, it is a surprise, but if the grade is bad, they have nothing to do!

Unlike Chen Xi, who is a real person with immediate interests, he has put many things on top of him, so he has to worry about this matter.

Up to now, the investment in "People on Journey", including the publicity fee, has reached 600 million. This figure is not low, and it is even higher than the original version...

In fact, the Chen Xi version of "People on the Journey" is definitely lower than the original version in terms of specific shooting investment: Chen Xi has the memory in his head, and there is almost no waste in shooting scheduling and post-editing, so in terms of shooting The cost will only be more than half of the original.

Mainly he spends too much money on publicity...

So much money was spent in less than a month of publicity, and it has a great promotional effect on "People on the Journey". Now, "People on the Journey" has gained some attention, which is not as good as Chen Xi's promotion. Investing regardless of capital has a significant relationship.

After actually coming to the cinema, although "People on the Journey" will be judged by the audience in a short time, Chen Xi's mood is relaxed, because at this time, many other things are no longer important up.

After Chen Xi walked to the movie theater, he found that there is really a feeling that today is different from the past. Chen Xi before, at least, when "Frontier Wind and Cloud" was released, many people paid for it. , and the focus of attention of the reporters is basically on Sun Honglei, Wang Luodan and others. There are not many people who really pay attention to Chen Xi... But today, many people's focus of attention is obviously locked on Chen Xi Yes, many reporters raised their microphones at him.

After a while, Chen Xi was surrounded by these guys.

"Director Chen, say something!"

"Director Chen, say something!"

Similar words kept appearing, and more and more people asked Chen Xi to say a few words. Facing so many reporters, Chen Xi nodded, thinking that the film would not officially start showing anyway. Seeing Chen Xi's reaction, they were all very happy. They were basically pulling out their equipment and preparing to ask Chen Xi questions.

Chen Xi coughed dryly. At this time, his assistant Xiao Ling came with security guards, forming a separation zone between Chen Xi and the reporters. Then, the reporters began to ask questions.

"Director Chen, "People on Journey" will face the attack of "Assembly" and "Certificate of Fame" during the schedule. These two films performed quite well at the box office, so many people feel that "People "Journey to Journey" is selected in this kind of schedule, which can even be called a death schedule, what do you think?"

The reporter's first question was straight to the point, and let Chen Xi answer the most important part.

Chen Xi didn't think about it, and said directly: "As for the choice of this schedule, I think, the explanation is that "Assembly Number" and "Certificate of Voting" are undoubtedly very good movie works, and they performed well at the box office and it should be ...However, "Assembly" and "Certificate of Fame" are both war-themed movies, and they are also blockbusters. Looking at the entire Lunar New Year file this year, there are almost no comedy movies... So I think, my genre puts It’s possible at this time.”

"Secondly, "People on the Journey" is a comedy film, and it is also a movie about all kinds of embarrassing things that happened during the Spring Festival travel season. The Spring Festival will be more than a month away, and we are only a few years away from this year's Spring Festival travel season. In less than a month, "People on Journey" will be released at this time, and it should be able to arouse everyone's enthusiasm."

"The last point." Chen Xi paused and said: "Many people compare the Chinese film box office market to a big cake. If you cut it, others can't cut it... But in my opinion, although this is not wrong, it is Another thing is, if there are some blockbusters, no matter whether they are Chinese blockbusters or foreign blockbusters, if they can bring phenomenal effects, then the cake can be made bigger, and if the cake is bigger, we will naturally get more s things……"

These few articles from Chen Xi were also eloquent, and the journalists who originally thought that "On the Journey" was indeed going to die felt brainwashed!

It seems that Chen Xi really planned it long ago, planning the advantages in the process...

It's just that the advantages he mentioned will definitely happen in his own movies?
Many people feel very doubtful.

The gap between ideal and reality is still quite large.

After answering this question eloquently, Chen Xi said a few words and then disappeared. The reporters had no choice but to wait for the official opening of the movie!
(End of this chapter)