screen age

Chapter 227 The embryonic form of the entertainment empire

3D cinema is still a relatively small and fresh way of viewing movies in China. In fact, there are not very few people who know this kind of thing, but most of them may not be able to accept and fully understand what 3D is. thing……

In fact, a large part of movie fans now think that 3D is unnecessary...

And a large number of people don't know what 3D is at all, and they don't have a clear concept of 3D in their heads.

Therefore, people from Deep Space Film and Television had doubts about Chen Xi's upcoming movie theater, and felt that Chen Xi was a bit strange in this matter. In fact, even Ou Yangzhi and the others would think Chen Xi was a bit strange...

However, there are too many strange things about Chen Xi from the very beginning to the present, and every time he behaved strangely in the middle, it would basically prove that Chen Xi was right in the end. His doubts became a background and a stepping stone for Chen Xi's great success later.

Of course, when it comes to movie theaters, 3D movie halls are just one of the very small issues, and it’s nothing compared to the things that are generally weird to everyone... In fact, what everyone really thinks is strange now is Chen Xi's movie theater strategy, according to Chen Xi's plan for these things now, Chen Xi's future plan for Deep Space Film and Television's movie theaters should be to directly form a movie theater into a theater line dedicated to Deep Space Film and Television... ...This kind of theater chain may compete with any mainstream theater chain in China... Everyone will be shocked when this news comes out.

Because they felt that what Chen Xi was thinking about was far-reaching, even if it made them feel a little strange.

In fact, from Chen Xi's point of view, he has a strong sense of urgency, and tries to put some things in front... as if it is now.

Although most of the fame of Deep Space Film and Television has already spread, and many times they don’t have to worry about film scheduling, but if you think about it carefully, Chen Xi still thinks that in the future, this kind of film scheduling Questions like this can be magnified...

Theoretically speaking, most theater owners are not fools, they will not try to show some movies with extremely poor attendance rate and not show movies with extremely low attendance rate... But this is just a theory after all, In fact, sometimes some things still break the rules, especially when it comes to some custom tasks: if everything is carried out according to the market and there are no other factors, "Transformers 4" and "Fast and Furious 7" "Will not be forced to release when the single-day box office is still quite good.

Of course, strictly speaking, these two movies are extremely bad movies. Just when they met Chinese movie fans who had high expectations for visual effects and still had money in their pockets, they exploded at the box office... But one movie Whether it’s good to watch or not, should you pay for it? It’s only the audience who really make a decision and vote with the movie tickets in their hands, not some meat eaters who force the movie to be released or what.

However, under the environment of China, in fact, in any country in the world, it is impossible not to check things on public opinion, even if it seems that there is no control over public opinion at all, in any country, there are often countless rumors Scandal... The Chinese criticize freedom of speech more because of a rebellious psychology. Otherwise, he can attack that the government does not have freedom of speech, which in itself proves that China is not as terrible as they say.

This is also the same as movies... You really can’t indulge too much in some movies. For example, "Transformers 4" is a particularly bad movie, so it’s okay if you are bad, the key is You still have to fucking scold China, the old tube buildings full of dirty and messy people, the elevators that say you are not allowed to defecate anywhere, the pedestrians with old-fashioned looks, and the Chinese people whose only bright spot is kung fu... Put China People scolded you bloody, but there are still a bunch of movie fans who gave them their movie tickets.

This kind of thing sounds resentful, but this is also the right to speak culturally. If China can really successfully rise and become the center of the world again, the status of cultural center will be taken from the hands of the United States sooner or later. As for now... can only bear these things up.

...Of course, these go too far. The main reason is that now Chen Xi has already prepared for a rainy day and started to work hard on the theater chain, and Chen Xi's theater chain will be an ideal theater chain.

At the very beginning, the theater chains were basically developed as commercial theater chains. The main purpose of these theater chains at the beginning was to grow and gain a certain degree of strength.

Chen Xi will spend one or two years to make the theater chain grow stronger, use various methods to forcibly increase the various things of the movie theater, and make his movie theater stronger. After that, his movie theater chain has gradually grown. After reaching a certain scale, he will start thinking about shaking up the entire industry!
Although now Chen Xi seems to make movies with a strong purpose, and this purpose is basically to make a lot of money... But he has never given up on his dream: to make Chinese movies better Some, but to make Chinese films better, one very important thing is that Chen Xi needs to control the rules. The formulation of rules and becoming a benchmark and leader in the industry, Chen Xi needs to focus on content, channels and strength. Start from this aspect, of course, the first two aspects are also included in the third aspect...

In terms of content, Chen Xi will continue to use various movies and TV series in the future to truly promote the brand of Deep Space Film and Television. In terms of channels, it is the power of this theater chain!After the theater chain develops and grows, it will gain the ability to formulate industry rules...

At that time, Chen Xi's idea is to use many commercial theaters to expand his theater network, and then eliminate films with poor commercial performance within his own territory empire, regardless of whether it is domestic films or foreign films. Of course, at the same time, he also wants to reduce the number of movies that are not well received, such as "Little Times", "Why Shengxiaomo", "The Year in a Hurry", etc., which are very profitable. Power will be used to reduce the release of these films.

These are mainly commercial movies, but not all of them are commercial. In terms of literary and artistic movies, Chen Xi will set up a nationwide theater chain to meet these problems as much as possible. As for the art theater chain, there may be some The profit problem can only be made up for by other means.

However, if the number of movie theaters in the theater chain is relatively small, then Chen Xi has no way to really do this. Chen Xi's goal is to have about 2016 theaters in Deep Space Film and Television in 7, which is 200 years later. theaters, and more franchised theaters... This is a rather scary number.

For the time being, let’s not talk about those franchised theater chains, but those theater chains that really need their own investment. According to Chen Xi’s standards, the investment of a movie theater needs to be tens of millions. Of course, this is a real investment. Tens of millions or even directly hundreds of millions!With such a high investment, those 200 theaters... that is a terrifying investment of billions or even close to tens of billions.If you add those affiliated theaters, the number becomes even more terrifying!

So much money... where will it come from?

It is obviously unrealistic to earn penny by penny from movie tickets. Chen Xi's model is to use cinema franchises and other methods, and at the same time use cinemas to build surrounding business districts... If this process takes a few Years later, it can only make people sneer, and feel that it is too low, because these models have long been impatient with Wanda and the like. If you want to join them now, you are asking for trouble, but these things were placed in 09. It's different when...

As for the competitiveness of movie theaters, Chen Xi will also use many memories from later generations, including group buying, to make movie theaters have a strong competitiveness as soon as possible. However, the movie theater chain is more about a game of capital... Chen It's a pity that as long as we can continue to produce profitable movies, we can continuously provide funds to support the development of theaters...

As for movies that make money...

He still has a lot in his head, and although the super big IP like "People on Journey" is far from harvesting, this kind of value is in his own hands, and many other movies can also Make a lot of money, even if the movie is not good, there are still a lot of TV dramas. Sometimes TV dramas are much better than movies in terms of recovering funds. Chen Xi knows that in the next few years, online novels will be adapted into film and television works to sell. The year of IP, in fact, Chen Xi and the others have hoarded a lot of online novel copyrights.

"Scary Step by Step", "The Legend of Zhen Huan", "The World of Beauty", "Why Shengxiaomo", "The Year in a Hurry", "The Era of Naked Marriage" and so on, Chen Xi and the others have already hoarded a lot, although these The original TV series adapted from the novel, except for the classics such as "The Legend of Zhen Huan in the Harem", most of the others are rubbish. Chen Xi also knows that it may not be possible to shoot if it is filmed by his own company. Okay... But these things mainly use IP to harvest money. At that time, try to downplay it as much as possible. It's enough to make money from Deep Space Film and Television. You still have to do it to make money...

These are all capital!
After the movie theater incident, there was the issue of actors. From 2009, Chen Xi also wanted Deep Space Films to start acting as an actor agent. The person in charge was Ye Siwei. Although, Chen Xi also knew that in the next few years, actors would work alone. It may gradually become the mainstream, but even so, many things still need to be done. As for those actors who work alone, they can also reach a cooperation agreement.

As for some of the actors that Chen Xi and the others have made popular, they will not make some overbearing terms, because Chen Xi himself knows that if he blindly relies on those strict jumps to bind people, those who can bind them are not. If they can't bind their hearts, maybe they will really leave one day and still harbor hatred for Deep Space Film and Television. ideas, and he will also provide Ye Siwei with the names of some actors who will be popular in the future so that she can win these actors in advance.

After all, Chen Xi has memories from the future, so he knows which actors in the future are likely to be popular, and among these actors who will be popular, who is really good at acting or will have great achievements in the future and who is just a flash in the pan... ...Anyway, Chen Xi was thinking about these things.

Chen Xi hopes that Ye Siwei can take Wu Jing down first. In fact, this is not too difficult. The current Wu Jing is actually just a small hit in "Slaying the Wolf" but has not shown much after that. Opportunity, in "Embroidered Spring Knife", he became popular again, but it is still far from the opportunity of Zhen Zidan's "Ip Man" to directly change from quantitative to qualitative.

It is true that Wu Jing's acting skills are relatively good, and his lines are not good, but he is indeed a very good action actor, and Wu Jing has very valuable things in him. How much this society dislikes honest people, but you have to know that the vast majority of people still prefer honest people.The second is his kind of not giving up and not giving up. For many years, Wu Jing has been struggling in the second and third lines. The two films "Wolf Warrior" and "Slaying the Wolf 2" pushed him to be a top action actor, almost taking over the glory of Donnie Yen.

Chen Xi believes that after "Raid", he will still be popular, so Wu Jing is the first target he wants to fight for... Anyway, Chen Xi has such a long list and will hand it over to Ye Siwei for her to handle. There are a few people like Wu Jing, but more are all kinds of newcomers. It seems that they have not achieved much now, but the future will prove their energy!
After actor management and movies, another big strategy that makes them feel incredible is the video website!

In this year, video websites are actually facing a dilemma. On the one hand, their influence is constantly growing, but on the other hand, the background is that they have already encountered a bottleneck in their development. This bottleneck is the copyright issue. Before the copyright issue is not really taken seriously, it seems that the video website is easy to use this to make a profit, but the world that can really become a big tool is still open and aboveboard. Before the copyright issue is not resolved, the development and growth of the video website is very difficult...

Chen Xi chose to get involved in the video website industry at this time, and he knew the trajectory of this aspect after a few years!

(End of this chapter)