screen age

Chapter 228 "BJ meets Seattle"

One of the biggest dilemmas facing video sites in China right now is the issue of copyright.

Indeed, the copyright issue seems to be a pretty good development opportunity at first: after all, no matter what kind of video you want to use now, although there are copyright issues, you can just take it, which is really joyful, basically It costs nothing.

But in fact, this is the real rise that is plagued by video sites.

Because it is impossible for a video website to continue to rely on its own piracy. If it is only piracy, it will not know where to start the development of a website, because your high-quality content will be stolen by others very quickly, and everyone will come and go. I no longer want to care about the production of high-quality content, anyway, I just need to get it from other people. Over time, this makes the development of video websites fall into an endless loop.

... Therefore, the standardization of video website copyright is definitely a way to go in the future, and it is also an indispensable way.

What Chen Xi knows more is that after the standardization of video website copyright is actually implemented, the speed is still very fast. In a very short period of time, at least the copyright among video websites is no longer as loose as before, and then each Big video sites have started various copyright competitions, and the online copyrights of many film and television works have also become higher and higher.

After Du Niang, the leader of Internet piracy, also entered the video industry, the standardization of video copyright has also accelerated a lot. The downfall of Kuaibo in later generations not only made countless dicks silent and tearful, but also became a major issue in China. A wake-up call sounded on the copyright regulations of video websites, and then even subtitle networks like Sagittarius were abolished. Since then, the copyright issues of video websites have at least superficially resolved a lot.

Before that, Chen Xi always had the copyrights of some film and television works being favored by some video sites, and would give a price that was not too high, but these prices are already quite good in this year: anyway, it is windfall income, a little It's better than nothing, but Chen Xi didn't give any because he wants to make his own video website.

There is no doubt that the future world belongs to the Internet. After a few years, with the rapid development of smartphones, the use of WIFI has gradually become commonplace, and the Internet has moved from PCs to mobile phones. It is obvious that traditional paper media will It will be precarious in the offensive of the Internet and the wireless era of smart phones, and it should be the traditional TV industry that will face such a situation in the future.

The high-speed investment of video websites will definitely make people see that kind of return in the future. According to Chen Xi's strategic arrangement, by that time, his video website will already be able to form an independent network promotion channel. From this point of view The entire strategy of Deep Space Film and Television has also expanded to the level of these aspects on the Internet...

In addition, there is another good thing about video websites, that is, in the next few years, there will be a certain room for development of online videos on video websites. You can enjoy policy dividends: Because in the future, some videos on video websites basically do not need to be reviewed, which is simply an extraordinary advantage for traditional media...

Because of traditional film and television works, in China, the main difficulty in reviewing is really not what everyone imagined. In fact, in China now, traditional film and television works have a considerable difficulty, that is, there is no truly unified and consistent standard... …This is mainly about the feeling of uncertainty during the review process. Maybe the scale of this movie is relatively large in these places. Not as good as that, the results of the review did not pass...

There is a great harm in not having a standard that is really dead... But video can avoid these, so many movies or TV series can actually be put on video websites. Of course, these can't include some too much. If you want to shoot some pornographic, violent and bloody things and put them on it, it will definitely not work.

These advantages of the video website also made Chen Xi pay more attention to these aspects and knew that he needed to start early on the video website.However, in the current development of Chinese video websites, in fact, some countries have already been established, but they still face the problem of profitability. Therefore, the slogan used by many video websites to attract investors is to make profits as soon as possible instead of saying that How much to make a profit...

The next year will be a very important year for video sites. According to the memory in Chen Xi's head, in the next March, Jingji.com will join hands with BJ Poly Bona, BJ Orange Sky Entertainment and other dozens of copyright Fang jointly formed the "Anti-Piracy Alliance" and filed a lawsuit against the video-sharing website Tudou.

By September 2009, the "Video Website Anti-Piracy Alliance" jointly established by Sohu, Jiji, and Youpeng Pule will push the attention of video copyright to a new high point. Claims amounting to hundreds of millions of dollars. In subsequent lawsuits, Youpeng Pule even pointed to Xunlei, the largest download company in China, as a "piracy base" and raised several million dollars in claims. A farce of a hotel's short-distance press conference game.

By that time, the video field in China seemed to be in turmoil, and the copyright issue of videos seemed to have become a sensitive topic that some website leaders avoided talking about.

After all, the issue of copyright expenditure may be unexpected for some domestic Internet companies that did not pay attention to video copyright before, and the blow to copyright will become another cost expenditure of similar websites. A headache.

It's a pity that these are a must-do way!
Afterwards, in the field of video websites in China, there will be an absolute situation of two factions. One is channel providers such as Jingji.com, Youpeng Pule, and LeTV, which use genuine distribution as their profit model, and the other is Youku, Tudou, Ku 6. Entertainment websites that still adopt the sharing mode...production and sharing will become two categories, and what Chen Xi wants to do is obviously the strategy that Tencent Video and Sohu Video will follow in the future, with sharing as the supplement and content as the main !
The main content is still film and television works, including some variety shows and TV dramas that have been broadcast on TV stations, and the production content of video websites...

Chen Xi intends to create a new "deep space" video. At the beginning, it was based on the video copyrights and other copyrights that Chen Xi had hoarded over the years, and then participated in the process of hanging potatoes with Sohu and others. Among them, participating in copyright matters, let Deep Space Video have a place in the country, and when this kind of copyright turmoil passes, more videos will be released, and at the same time, the strategy of self-production will be laid out. There are too many things in Xi's head that are suitable for the Internet.

In particular, there are god -level works such as "Unexpectedly". If you plus the flow of "Diao Silk Men" and "Chen Xiang 06:30", this video website will be recognized by everyone soon.

Before, Chen Xi not only hoarded the online copyrights of his own company's film and television works, but also hoarded the online copyrights of some classic TV dramas and movies of other companies. Although there was an expenditure of nearly 1000 million in the process, the rewards were great!In later generations, about 1000 million funds are used to purchase online copyrights of film and television works, which is just a small stone thrown in the river, and only the two episodes of "Tomb Raiders Notes" purchased by iQiyi, but in this year, The figure of 1000 million is used to buy online copyrights that are not valued at all by many film and television companies, but that is too much. After all, the average online copyright fee for a TV series is even less than 10. On average, The online copyright fee for a movie is less than 8 yuan. Although such a terrifying price makes the company feel painful, Chen Xi, who has the memory of future generations, feels that he has picked up a lot of treasures!
In addition, another important strategy of Deep Space Video is to develop the mobile terminal directly from the very beginning, because Chen Xi has the memory of later generations, of course he knows that in later generations, the mobile terminal will be the mainstream in the future.

...Looking at these major strategies, many people are in a cold sweat. Although they now have a considerable understanding of Chen Xi's forward-looking ideas, and many people even have a feeling of blindly believing in Chen Xi, but Starting these at the same time now still gives them a feeling of wiping sweat.

Although the three major projects were not carried out directly at once, at the very beginning, especially movie theaters and video websites, money poured in like water!The start-up capital would be hundreds of millions, and according to Chen Xi's arrangement, the construction of movie theaters would soon increase, and the money for these things would be a big problem.

At that moment, an employee of the company stood up directly and said: "Mr. Chen, we now know your vision and plan for the future Deep Space Film and Television, but will it be inappropriate if the steps are too big? The capital investment of such things, We are not enough right now!"

The investment of movie theaters is already quite a terrifying amount, let alone other things...

Chen Xi said: "The first is a bank loan, and then it is to sell some copyrights! I am already preparing such a report, and it will be sent to your fuel tank in a short time."

... This issue is actually still concerned by many people, but in fact everyone understands it quite well, especially they can see a lot of things from Chen Xi's expression, and dare not say anything else, but indeed, Chen Xi It should have been fully decided...

Indeed, now Chen Xi and the others want to start such a grand strategy directly, especially bank loans are really risky, and if they are not careful, they will be doomed.

Chen Xi and the others are not only doing these projects, but also the company needs investment, various expansions, and other things, and the current situation of the company is that the salary for a year alone has to be paid tens of millions, even more so. Not to mention other inputs...

With such a big stall, is Chen Xi really going to spread it out like that?

No matter how you think about it, it's unreliable!
But Chen Xi has already decided, this is the biggest problem.

... After today's year-end summary and outlook meeting ended, everyone's faces gradually showed a mixed feeling of joy and sorrow. The joy is that Chen Xi actually seems to have a plan for everything, and he has already proposed several solutions. way...

At least in terms of start-up capital, apart from bank loans, that's what Chen Xi planned for them to do in the next year.

On the variety show, Chen Xi plans to start four projects. Although each project may not be able to reach the level of phenomena, they do have quite strong abilities, and some of them are phenomenal.

After the variety show has come to this year, and Chen Xi's previous "If You Are the One" disrupted the market in advance for Suhuai TV, it has fermented a rather terrifying profitability, so these few projects should be able to provide the entire company with terrifying support.In addition, Chen Xi has close to ten TV drama projects on hand, some of which are filmed by himself, some are outsourced, and there are six movie projects...

These are all from Chen Xi's mind memory.

Although this puts huge demands on Chen Xi and even turns him into a machine, from Chen Xi's point of view, these things are necessary, and there will be problems.

In order to raise money, Chen Xi's first ring in 2009 will start soon!

Due to the current various funding issues and the spread on a large scale, the entire Deep Space Film and Television is facing some problems.

Chen Xi's current goal is to use a movie project to cash out as soon as possible to make some money. Of course, the actual situation may not be as ugly as it sounds in terms of cashing out. In fact, Ye Ling's current movie project is not only It got a pretty good box office in later generations, and in fact, it also got a pretty good reputation.

This is the movie "BJ Meets Seattle" that Chen Xi was planning. Although this movie won a high box office a few years later, Chen Xi has a higher reputation than the director of that movie. Therefore, Chen Xi's movie is decided, and he believes that this movie project will definitely be successful now.

Chen Xi has already written the script of this film, and has entered the stage of talking with the main actors, Wu Xiubo and Tang Wei, these two people are still candidates for the hero and heroine in Chen Xi's heart, Wu Xiubo is now because of "Before Dawn", which was qualified ahead of schedule, has achieved great success and is already a late bloomer. Tang Wei's popularity after "Lust, Caution" is also relatively strong...

PS: Ahhh, sorry everyone.

From tomorrow, try to restore the state of at least two changes a day.

(End of this chapter)