Back to the end of Ming Dynasty to be a warlord

Chapter 92 Brand Management
After Chen Yuanyuan and Dong Xiaowan came to Jinchai Tower, Liu Rushi and other famous prostitutes also came to visit from time to time. To be precise, they came to visit Dong Xiaowan.

Although Dong Xiaowan is from Suzhou, he also came from a wealthy businessman's family since he was a child.

His father was an old scholar and had no sons. He taught Dong Xiaowan as a man since he was a child, so Dong Xiaowan learned a lot of economics.

It's a pity that the family was in decline, his father died suddenly, and his mother was also seriously ill. Dong Xiaowan was only 13 years old at the time.

She came to Nanjing alone, and found a brothel on the Qinhuai River to perform as a performer. However, she was aloof and arrogant, and she did not sell herself. She offended many prestigious customers, which made the madam very angry.

Dong Xiaowan couldn't stay in Nanjing anymore, anyway, she had a relationship with the brothel as a performer, she didn't sell herself to the brothel, she came and went freely, so she just returned to Suzhou.

However, her mother was already heavily in debt due to her illness. Debt can be delayed, but illness cannot be delayed. Not long after, Dong Xiaowan was forced to sell herself into a brothel in Suzhou.

Fortunately, Dong Xiaowan had made a name for herself in Nanjing, so the prostitute didn't dare to embarrass her, and still allowed her not to sell her body. But at this time, Dong Xiaowan was forced by life, and her temperament changed, and she began to learn to flatter her. Time, popularity is much better.

The management of brothels in Suzhou is also unique. Unlike Nanjing City, it is a group of literati and talents. They invite a famous prostitute to sit with them, and then gossip about poems and songs. Suzhou literati and talents also like famous mountains and rivers, and like to travel, so Suzhou The brothel has developed a escort business.

Dong Xiaowan often accompanied people to visit famous mountains and great rivers, most of whom visited Tiger Hill, but some rich and wealthy invited him to accompany him to visit Taihu Lake, climb Huangshan Mountain, and go boating on West Lake. There are many celebrities, big and small.

Among them are many famous prostitutes in Nanjing, large and small.

Chen Yuanyuan didn't accompany her on the tour, she just sang operas in Liyuan, so the scope of her friendship was limited, basically limited to Suzhou.

After Zheng Tuoniang, there were Cui Ke, Gu Xi, Yin Zichun and others.

These people also have an income of two to three thousand taels, but it is still a huge sum of money.

In the end, Li Xiangjun was the finale. When Li Xiangjun took the stage, he was the most popular, and the guests invited by Yang Chao were also of the highest grade. Even some officials from the Six Departments of Nanjing were invited, and the merchants were all wealthy merchants.

Naturally, the income this time was more, and a full collection of 1 taels of silver was considered a perfect ending.

After closing, it is natural to settle accounts.

Kang Hui's account books are clear.

Yang Chao invited Wang Xiao together.

Kang Hui took out the ledger and reconciled it one by one.

"At the first meeting with Gu Mei, we received 660 taels of gift money, and at the second meeting with Liu Rushi, Bian Sai, and Bian Min, we received—"

"Report directly to the ledger!"

Kang Hui reported the accounts one by one, but Yang Chao interrupted him and asked him to report the ledger directly.

Kang Hui said: "Okay, the total is 3000 taels, 7000 taels were distributed, and the balance is 6000 taels!"

Regarding the distribution of more than half, Kang Hui has been quite critical. Of course, the ledger is already amazing.

"For the remaining 6000 taels, the cost of a few thousand taels has to be removed. In fact, the net profit is just over 1 taels."

Kang Hui concluded that it was a pity that there were more than 3 taels and only 1 taels remained in the end.

Yang Chao smiled and explained.

Yang Chao smiled and said, "Okay. Now let's talk about how to operate in the future."

Kang Hui nodded: "Brother Yang, please tell me. Brother Yang's ideas are all extremely brilliant, generous and innovative!"

Although Kang regretted the heartache of handing out too much money this time, he earned 1 taels of silver just after opening, which was the only one among Nanjing brothels.

This situation was something that Kang Hui never dared to think about when he planned to open a brothel.

Yang Chao said with a smile: "Brother Kang is absurd. The novelty is indeed novel enough. Don't dare to call it a big deal. In fact, it is the account sharing model."

Kang Hui asked strangely, "Split the accounts?"

Yang Chao nodded and said: "Well! I've thought about the future business, we don't do skin business like other brothels, our girls don't sleep with others, but we don't have famous prostitutes like Li Xiangjun. How can we attract customers? I often invite red girls from other brothels to our Jinchai Building to perform. But why do we let them come to join us frequently? The money I earned this time is divided equally with the girls. In fact, it is a rule to let everyone We all know that they won't suffer a loss in holding the Golden Hairpin Building, whether it's fame or money. I believe that even if we don't invite them in the future, those bustards who love money will encourage their girls to come to us. Here."

Kang Hui was a little stunned when he heard this: "Brother Yang, what do you mean, we only have a signboard for a brothel? No girls?!"

Yang Chao said: "That's right, it's just a signboard, to be precise, a brand! To put it bluntly, we are a platform here, and anyone who has the ability can come. We must always strengthen our brand, and let the whole Nanjing have such a I know, a girl who has never been on the platform of the Jinchai Tower is not considered a red girl."

It is not so easy to start a brand. Meixianglou became the first building in Nanjing not because of Li Xiangjun alone. Before Li Xiangjun, Li Zhenli was already very popular. This is a long-term brand management.

There is still a long way to go for Jinchailou to reach this level.

What Yang Chao wants to do is still a top platform!
A platform with a more advanced format standing above the top brothels such as Meixianglou and Meilou!

"Brand? Platform?"

Kang Hui frowned and murmured, really not understanding.

Yang Chao shook his head. People in the Ming Dynasty were still in a hazy state of brand awareness, and even most shops didn't have signboards, but the actual brand had already appeared, but people in the Ming Dynasty hadn't realized it yet.

Yang Chao smiled and asked: "Let me use an analogy. Brother Wang, your family is in the water transport business, right?"

Yang Chao turned to Wang Xiao and asked.

Wang Xiao nodded.

Yang Chao said again: "If one day, all the boats in your family sink into the river, and all the shops are burned. If there are only people left, can the Wang family turn around?"

Wang Xiao was stunned for a moment, he didn't expect Yang Chao to ask such a wicked question, but he still answered honestly, because he felt that Yang Chao was talking about a great truth, and he also wanted to hear it.

Wang Xiaodao: "It should be possible to turn over. My family's network has been in business for a hundred years. There are friends everywhere by the canal. It is not difficult to borrow eight thousand. I think we can still turn over."

Yang Chao nodded and asked again: "Then, is your family still doing water transport business? Is there anyone willing to do business with you?"

Wang Xiao nodded and said: "Of course we are still in the water transport business, we are familiar with it. Others will not refuse to do business with my family. Where is the reputation of hundreds of years? Doing business with the Wang family is reliable and rest assured!"

Yang Chao smiled, looked at Kang Hui and said, "This is what the brand means. The Wang family's signboard does not represent the Wang family's boat or shop, but represents the Wang family's reputation. Reputation in mind. A brand is not who you say you are, or what you actually are, but who you make others think you are.”

Kang Hui was still stunned, Yang Chao continued to explain: "Let's use another analogy. If our Jinchai Building is burned now, I will redecorate it tomorrow and hang up the signboard. Do you think it will be gone?" Are people coming to join us?"

Kang Hui said: "Of course not. Our Jinchai Building is also a famous building now, how many people want to come but can't come."

Yang Chao said: "This is the brand value of Jinchai Building. It is invisible and intangible, just a signboard, and it is worth a lot!"

Kang Hui vaguely touched a little way, and Wang Xiao's heart was full of waves. He returned to Nanjing this time, but he was actually very unhappy.

He made great contributions to the Wang family. Not only did he defuse Shi Kefa's threat, but he also made friends with many dignitaries. His father had promised to hand over Jiangbei's property to him, but because of Zhang Pu's death, he made him work hard. The value of the property was greatly reduced. His father rejected the promise and only handed over the property in Nanjing to him. This made him very dissatisfied, but there was nothing he could do.

But after hearing what Yang Chao said, he faintly felt that there seemed to be a large piece of more valuable things that were ignored by the Wang family, and that value was the Wang family's signboard. If the value is used by oneself, it means that he has dug out the most valuable asset of the Wang family, which is far more valuable than a fleet of ships and dozens of shops by the canal.

Kang Hui suddenly sighed: "Brother Yang, what you said is very good. The golden signboard of Jinchai Building is indeed valuable, but there is no need to give away so much money. Besides, everyone is not happy to give money to others. Li Xiangjun They all beat me out, and in the end it was Aunt Li Zhenli who gave it directly. Gu Mei even scolded me, and everyone else was very unhappy. Isn't it thankless."

Yang Chao said with a smile: "Giving money is a transaction, not giving money is a favor. You may not be able to see the sign of Jinchai Building now, but in the future you will know that if you owe others a favor for ten thousand taels of silver, then It’s also really cheap.”

Kang regretted it, but still didn’t care. Isn’t brothel eating a meal of favors? Compliments each other, girls praise talents, talents praise girls, you praise me, I praise you, and in the end you are popular and I am popular, hello me Okay everyone, now Yang Chao has to distinguish so clearly, is it really okay?

It can be seen that Kang Hui is not convinced.

Yang Chao casually picked up Kang Hui's account book and flipped through it casually, the records were very detailed.

Who, what day, and how much gift money was given are all very clear. Although it is not a double-entry ledger for later generations, it is clear enough.

Yang Chao smiled and said, "Brother Kang, how much do you think this ledger is worth?"

Kang Hui asked strangely, "What is a ledger worth?"

Yang Chao shook his head, and threw the ledger to the dazed Wang Xiao with one hand.

"Wang Xiao, take this and ask your father for 5 taels of silver. Will your father give it?"

"5 taels!"

Kang Hui was startled immediately.

Wang Xiao was also taken aback.

Kang Hui was frightened by the 5 taels of silver.

Wang Xiao was frightened by the account book that was suddenly hit on him.

(End of this chapter)