Super quality mind

Chapter 29 Successful Negotiation
At two o'clock in the afternoon, Shi Lei appeared on time at the door of Fuyu Rice's leased office in Bingcheng.It is very close to the train freight station, and most of the surrounding areas are warehouses. Fuyu Rice is also a warehouse directly leased, which is convenient for transportation and storage.

"Mr. Wang, hello, I'm Xiaoshi from Wufang Ice City, Shi Lei, let's talk on the phone this morning." Shi Lei entered the office merged from the warehouse entrance, and saw a person who looked like a leader.

"Hello, Xiao Shi, I'm Wang Gensheng. Please sit down. The conditions are simple, only mineral water. Don't mind." Wang Gensheng brought a bottle of mineral water to Shi Lei.

The conditions here are really not very good. It seems that the office does not even have a network cable, and Wang Gensheng still uses a wireless network card on his laptop.Seeing this, Shi Lei felt a little happy.The more difficult the conditions were, the more impatient Wang Gensheng was to sign the contract as he wanted to end the negotiations quickly.Maybe this order will be easy to negotiate, and you can ask for a high price by the way.

"Mr. Wang, our company's positioning for Fuyu rice is the cheap route. This kind of rice will become the first choice for some small restaurants, fast food restaurants, box lunches, and some low-income families will also be the main buyers. I read your company The wholesale price given is below 2000 yuan per ton, and the retail price is set at 3 yuan per kilogram. It is more reasonable. There are tens of millions of permanent residents in Bingcheng, calculated on the basis of 0.2 kilograms per capita per day, at least half of which are consumed in restaurants and other places. Our positioning, at least one-tenth, will choose our Fuyu rice, that is to say, the daily consumption of rice at our price is [-] tons, and the prospect is very bright.”

Shi Lei did some homework in the morning, these analyzes were mainly done by the provincial company, Shi Lei took advantage of it.Of course, not giving these data to any broker can guarantee a contract with the other party. A good broker will also strive for more benefits for the company, that is, the ratio of agency fees.

"Then how many tons can your company guarantee us to sell per month? What is the market share?" Wang Gensheng also understands what Shi Lei said. Their company will enter the ice city and even the Longjiang market. Naturally, they will also investigate these, and the data told Shi Lei. almost.

"The first month is guaranteed to sell more than 15.00 tons, and it can increase at a rate of about [-]% every month. Within a year, it can almost achieve monthly sales of more than [-] tons."

The few words Shi Lei used were rather vague, saying how many tons or more can be achieved, about 15.00% and so on, he didn't say anything, these are the key points in the details of the contract negotiation, and it will be up to the leader to decide.

"Is [-] tons in the first month a little low? You estimate that there is a market of [-] tons a month, but you can only guarantee [-] tons, one-thirtieth. We attach great importance to the market. The reason why we want to cooperate with you is It is also important that your company has sales channels across the province, but if you can only guarantee such a low sales volume, I think we will still contact other companies to find a sales channel for better cooperation." Wang Gensheng said.

"Then I don't know what is your company's psychological bottom line, how many tons of monthly sales, and what percentage of the agency fee can you give us?"

After Shi Lei asked this sentence, he quickly activated his telepathy.

Wang Gensheng thought to himself: the sales in the first month are 120 tons, and the rate of increase is guaranteed to be 20.00%. The monthly sales will be 13.00 tons within half a year, and the monthly sales will be 12.00 tons within one year. In this way, we can give a 10% agency fee.According to what the other party said, it can also meet the company's expectations, but the agency fee can only be 20%, and the deposit requirement is [-] yuan.I negotiated with him according to the company's highest requirements, but the agency fee was only [-]%, and the deposit was [-], so the company could give a considerable bonus.

Shi Lei has already understood the psychological bottom line of Fuyu Rice, and he will discuss with the company later to see if he can meet the highest requirements of the other party. Of course, he will definitely strive for the highest agency fee.

Wang Gensheng said to Shi Lei: "The first month's sales are 130 tons, and the rate of increase is guaranteed to be more than 20.00%. Within half a year, the monthly sales will be 350 tons, and within one year, the monthly sales will be 25 tons. In this way, we can give you [-]% of the agency Fees, a deposit of [-], this is the company's bottom line."

Shi Lei thought disdainfully, the bottom line of the company, you pretend I don't know what the bottom line of your company is?
"Mr. Wang, isn't this requirement a bit high? After all, your company doesn't advertise much in Ice City. It's the first time that Fuyu Rice has entered the Ice City market. Although it did well in the south, it didn't have much influence in the north. How much sales will be affected. The agency fee you give is a bit low, and we go to the market, and the investment is relatively high. Do you think it should be higher?"

"Hey, Xiaoshi, you also said that we sell well in the south, which means that the quality of our rice is absolutely no problem. If we also have a good influence in Bingcheng and spend a lot of advertising, why do we need to Cooperating with you, wouldn’t it be good for us to directly set up a sales point? You don’t have to bear the cost, and you are not responsible for the profit and loss. The [-]% agency fee is not low. If we don’t sell well, we will earn all the transportation costs not coming back."

The two of you say something, and I say something, and they are testing each other.Shi Lei wanted the other party to reduce the sales volume and increase the agency fee.Wang Gensheng wanted Wufang Bingcheng to increase sales, and the agency fee was kept at around [-]%.

After chatting for more than an hour, Wang Gensheng received a call.After hanging up the phone, Wang Gensheng smiled and said to Shi Lei: "Xiaoshi, look, another company has contacted us and wants to represent our rice sales. Let's talk about this first today, and you should report the situation to your leaders Let’s discuss and discuss, if we can complete the requirements I just said, we can sign the contract right away.”

Shi Lei could only stand up. After talking for a long time just now, Wang Gensheng lowered his requirements a little bit, and the agency fee was raised to [-]%.If he didn't know the bottom line in Wang Gensheng's heart, then Shi Lei might really agree, but since he knew, there was still a lot of room for negotiation, so of course he had to continue to fight.

"Well, if Mr. Wang is free in the evening, our leader would like to sit down with Mr. Wang. Let's have a good chat. There is no righteousness in business. Even if your company doesn't choose to cooperate with us, we can still be friends, right?" Shi Lei asked. Wang Gensheng shook hands and said.

"Not tonight, let's do it tomorrow night. Tomorrow night I will be the host." Wang Gensheng hesitated and said.

"How can I do that? This is Bingcheng, how can I invite Mr. Wang to treat me. Then it's decided. Tomorrow night, our manager and I will treat Mr. Wang to dinner. We will contact you tomorrow afternoon. Mr. Wang can also bring friends. "

Time to take a taxi and leave, go back to the company, report today's negotiation to Wang Faqi, and then tell Wang Faqi the negotiation period, ask him to sit in the town, and try to negotiate the contract tomorrow.Wang Faqi patted Shi Lei on the shoulder very satisfied, it was higher than the minimum requirement given by the provincial company, this little stone is really good.

(End of this chapter)