Super quality mind

Chapter 461 Test Li Guozhong

In front of Shi Lei and Hu Changsheng, there was a laptop, on which was the video of Xu Guofu and those two clients that day.

Those two customers made a few phone calls, but unfortunately there was no sound, and I couldn't hear what they said.Xu Guofu did make a few calls, and the phone list was pulled out. Those people were all related to Bingcheng Beer.Three distributors of Bingcheng Beer, one sales manager of Bingcheng Beer, and one is the boss of Bingcheng Beer, Li Guozhong.

After the video was played, Hu Changsheng propped his chin on one hand, looked at Shi Lei and asked, "What can you tell from here?"

Shi Lei thought for a while, combined with the identities of those people, and the order of the calls, he suddenly realized: "Xu Guofu is investigating the sales of Bingcheng beer!"

Hu Changsheng nodded approvingly: "Yes, Xu Guofu can be said to be one of the best in the beverage sales industry, and has many intersections with the beer sales industry. From his few phone calls, he can roughly deduce that the sales volume of Bingcheng beer is How much. Bingcheng Beer has just announced in the newspaper that its annual production has reached 30 tons, a new high, but what if he can produce it but not sell it?"

unsalable?In that way, a backlog of goods will be formed, the payment for goods cannot be recovered, and the capital chain will be tempered!In this way, it is the time when Bingcheng Beer declines.

But how can there be a backlog of such a large amount of consumables as beer?Especially now that summer and autumn are in transition and the weather is hot, many people like to go to food stalls for a drink after get off work in the evening, which is the peak season for beer sales.

"Why, do you think they can sell it if they produce it? But what if Ice Snow Beer is on sale at this time?" Hu Changsheng handed a questionnaire to Shi Lei.

"What? The retail price is two yuan a bottle, and there is a reward for returning the bottle? Isn't this a loss?" Shi Lei felt a little unbelievable. The nearest factory of Ice Snow Beer in Northeast China is also in Shencheng, and the cost of transporting it to Ice City will increase a lot. There must also be a lot of loss. If this kind of promotion is still going on, wouldn't the more you sell, the more you will lose?

"Don't forget, the parent company of Ice and Snow Beer has two very large consortiums supporting it. According to last year's statistics, Ice and Snow Beer has become the number one in sales in the country, right? Ice and Snow Beer has changed from fifth to sixth. As long as Ice and Snow Beer keeps selling for the first two years, the public will accept the price increase because they are used to it, and that is the time for them to reap the benefits.”

"Here, Ice City Beer doesn't have any countermeasures?" Shi Lei didn't believe it. Everyone else has come to the base camp. Can Ice City Beer Group sit still and wait for death?

"What strategy can there be? Isn't the news in this newspaper just soft advertisements? And they are also planning to launch reward promotions and give more rebates to terminal retailers."

"So, Bingcheng Beer and Bingxue Beer are about to fight? Then shall we still buy Bingcheng Beer's stock at this time?" Shi Lei knew nothing about the stock market, but fortunately Hu Changsheng is a master.

"Wait, I feel that something more interesting will happen soon." Hu Changsheng said mysteriously.

Shi Lei left from Hu Changsheng's place and drove to the Aishi Furniture Company. He Jia saw Shi Lei came back, but his face was still expressionless.

Looking at the report of Ai Shi Company, Shi Lei nodded in satisfaction. This summer, the furniture sales are very good, and the profit can be greatly improved. It seems that everyone is working hard. At the end of the year, you can consider giving them more Hand out some bonuses.

After winking at He Jia, Shi Lei walked out the door.In less than 5 minutes, He Jia also opened the door and sat in the co-pilot.

"Why are you coming back when you are free? Didn't you say that the focus of work is gradually shifting to the capital?" He Jia asked while wearing his seat belt.

"Maybe it's due to a big business and I'm going to stay in Bingcheng for a while. Why, you don't want me to come back?" Shi Lei said, and slapped He Jia's thigh.

He Jia squinted at Shi Lei: "Is there any hope for this. I'm still single and I don't have many friends. When you come back, I will accompany you if you need me. If you don't need me, I will be the same as usual."

Hearing what He Jia said, Shi Lei felt that He Jia seemed a little negative, and must have gone for another checkup, but it still didn't work.

"Okay, okay, don't be so unhappy. With your conditions, it's not easy to find a mature man with children. Believe me, if you don't succeed this year, you will definitely succeed next year."

"I hope, it's just that my mother called again yesterday, and it's annoying. Can I make a request for you?" He Jia looked at Shi Lei and asked.

"What's the matter, tell me." Shi Lei readily agreed.

"I want to come three times tonight, to make me forget all the unpleasantness."

Shi Lei froze for a moment, this charming little fairy...

The next morning, when Shi Lei woke up, He Jia had already made breakfast.Looking at He Jia's radiant face, Shi Lei couldn't help thinking about the madness of last night.Don't look at He Jia's superficial saying that it doesn't matter whether Shi Lei comes or not, it seems that she has held back for a long time, otherwise she would not be so sensitive last night, and there is a sense of asking too much.

Shi Lei's task today is to exchange candidates with Hu Changsheng.Hu Changsheng went to No. 1 in the city for a few days to inquire about the city's attitude towards Bingcheng Beer, while Shi Lei went to Li Guozhong to see what step he talked about with Xu Guofu yesterday.

Li Guozhong feels very bad these days, the city is too ruthless, and they have sucked out their funds, leaving them with no money for expansion.

Now Bingxue Beer is aggressive and has been bullied to the door, should I let Bingcheng Beer sit and wait?The final fate of Ice City Beer, just like those other breweries, was acquired by Ice Snow Beer and became their branch factory. What's more unfortunate, even the original brand could not be retained.

A man named Xu Guofu came yesterday. I heard that he sells beverages. After hearing his name mentioned by a friend, he actually said that he wanted to buy Bingcheng Beer.Isn't this nonsense, Ice City Beer, is it something you can buy if you want?Our assets are in good condition. Although the price of raw materials has increased this year, the price of our beer can also increase. The retail price of a bottle has increased by [-] cents, and we have earned more.

That Xu Guofu failed to buy it, and planned to buy a share. He was ambitious, and I didn't know it?If he is allowed to become a shareholder, he will definitely propose to participate in management and management, dreaming!
There is also Hu Changsheng from Changsheng Group, who also said that he wanted to invest in Bingcheng Beer. This Li Guozhong did not refuse, but said that he would think about it again. No, another representative of Changsheng Group came today and said to continue chatting.

But what Li Guozhong didn't expect was that the representative of Changsheng Group this time turned out to be a young man. He is 28 years old, isn't he too young?
"Mr. Shi, please sit down."

"Mr. Li, excuse me."

"Mr. Shi is young and promising. At this age, he can gain the trust of Mr. Hu and take the lead alone." Li Guozhong complimented.

"I can't compare to Mr. Li. At Mr. Li's age, I may not have half the achievements of Mr. Li. Mr. Li, let's stop complimenting each other, hahaha."

"Hahaha, what does Mr. Shi mean by coming this time?"

"We have learned that the situation of Bingcheng Beer seems to be not very good recently. Bingxue Beer has a lot of promotions, and there are prizes for bottles. Even if you are lucky, you can drink a case for the price of a bottle. You have a lot of money."

When it came to Ice and Snow Beer, Li Guozhong was indignant: "Huh, Ice City Beer can't be defeated by simple prize promotions. We have been operating in Ice City for many years, and most of the citizens are used to drinking our beer. Wine, even if they promote it, they can't take away much of the market."

"Really? It would be best if this is the case, but the bosses of many local breweries thought this way at the beginning, and didn't they all become branches of Ice and Snow Beer in the end?" Shi Lei unceremoniously poked Li Guozhong's bullshit.

"That's them. How does their market share and brand awareness compare with Ice and Snow Beer? The materials used in our beer are all the best, with the highest concentration of original wort, which is suitable for the taste of Northeast people. They can't do this at all. "

Shi Lei smiled and shook his head: "Mr. Li, you must have never done sales. Do you know that a salesman drinks beer with a customer, and the beer is calculated by the piece (one piece of six bottles)? Yes, Bingcheng beer has the most ingredients. But also because of this, the alcohol content of Bingcheng beer is more than double that of Bingxue beer. For those who like to drink beer, this is of course very good, but for those who don’t like to drink but have to drink, obviously A low-alcohol, mild beer is better, isn't it?"

Li Guozhong suddenly smiled: "Mr. Shi, I didn't realize that you are still an eloquent person. That's right, our sales staff have also investigated what you said, and we are planning to launch an additional ice and snow beer. The same beer is also in a promotional package with prizes, defeating Ice and Snow Beer in one fell swoop!"

It seems that this problem must be solved immediately, even an outsider can see that if it is not resolved, Bingcheng Beer will be in danger!The beer with this new recipe must be produced immediately and introduced to the market, and we cannot wait for next year.Those old and stubborn people don't know anything, but they know how to extract profits to support the city. Don't they want the development of the company, and the company doesn't want so many employees?If this turns Bingcheng Beer yellow, who can take responsibility, a century-old state-owned enterprise!

Seeing Li Guozhong's inner thoughts, Shi Lei silently nodded his praise.No wonder Li Guozhong was able to secure his position as the boss of Bingcheng Beer. With his decisiveness, he was a hundred times stronger than those who sat in the office and fought in the office all year round.The leaders in the city are not fools, and other positions can be contested, but anyone can grab the position of the boss, and it is reserved for Li Guozhong. Without Li Guozhong, Ice City Beer would not be where it is today.

When Li Guozhong took over as the general manager, Bingcheng Beer could only occupy the Bingcheng market, and the Longjiang market share was less than 30.00%, let alone the entire Northeast market.Now, the Bingcheng market is more than [-]%, and the Northeast market is [-]%. This is Li Guozhong's confidence to challenge the city. The current good situation is all achieved by him!
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(End of this chapter)