Super quality mind

Chapter 486 Real Italian Furniture
Alfonso came to China this time, intending to find a powerful agency company to represent them in China!All sales operations in the country.

As a result, as soon as he came to China, he got a piece of news that made him both happy and a little sad. The domestic furniture market had just gone through a shock.The joy is that after the turmoil, many brands disappeared, leaving a lot of market space; the worry is that the market regulation has become much stricter, which is fundamentally different from when he started the investigation, that is to say, the sales volume may not reach the he expected.

After coming here, he contacted five agents, two of which specialize in furniture, one originally made wood, and two are comprehensive agency companies.Among them, there are two that he is optimistic about. One is Enno, which specializes in furniture, and the other is Wufang Group, which has the best channels and transportation.

Today was the day when he was negotiating with representatives of the Wufang Group. He brought his subordinates and translators to the headquarters of the Wufang Group very early. The person who received him was said to be a director of the Wufang Group, who was in charge of the European side.

Alfonso is quite satisfied with the attitude of the Wufang Group, unlike the wood manufacturer, who can just find a sales manager and talk to him. He doesn't even have any experience in furniture sales, and he talks nonsense about everything. I also want to act as an agent for Coty Furniture, which is a dream!

But when Alfonso saw the people coming in from the reception room, he showed a surprised expression.How could it be him?How could he be the negotiator of the Five Party Group!

"Dear Mr. Alfonso, we meet again." Shi Lei smiled and waved to Alfonso.

"Mr. Shi Lei, why is it you? Aren't you working in Taishi International, why did you change jobs and come here?"

"Mr. Alfonso misunderstood. Shi Xitong is my father, and I have not worked in Taishi International. I am a shareholder of Wufang Group, and this is my job. We are old acquaintances, let them Talking, shall we go to the next door to catch up?"

Shi Lei dragged Alfonso to his office involuntarily, leaving the others to start the negotiation.Alfonso is speechless, do I know you well?Is there any need for reminiscence?Besides, you don't understand Italian, or even English, and I don't understand Chinese, how can we talk?
So in Shi Lei's office, there was a very funny scene, the two of them were sitting at the two ends of the sofa, and there were two translators sitting in the middle.

I have to say that Feng Fangming was really clever, and immediately asked someone to take two samples of simultaneous translators and handed them to Shi Lei and Alfonso.Shi Lei cast an approving look, this kid is still very discerning, why did he forget that Wufang Group also acts as an agent for simultaneous translators.

"Come on, Mr. Alfonso, try this coffee and see if it suits your taste. It's been only a few months since we left last time. I didn't expect Mr. Alfonso's furniture factory to have such a scale. It's amazing. "Shi Lei complimented.

Alfonso looked at Shi Lei's office. Isn't there a lot of people in China and not enough space? Why is this office so big, over [-] square meters.The decoration is also very good, and the lighting is also good. In this location, every inch of land should be regarded as precious. The Wufang Group is stronger than he imagined.

"The coffee tastes good, thank you." Alfonso took a sip of the coffee and put it down. In fact, he thought the coffee tasted ordinary. Although it was freshly ground, it was obvious that Shi Lei didn't know how to make coffee, and there were many mistakes in the method.However, as a courtesy, he still wants to praise it.

"Mr. Alfonso, I think you know what the current domestic furniture market is like? That's right, there is indeed a large market vacancy now, because the country is cracking down hard. But this also means that the current censorship , is much stricter than before. I don't know what kind of investigations you did before, but I can assure you that your psychological expectations should be higher." Shi Lei said with certainty.

Alfonso frowned: "Mr. Shi Lei, how can you be sure how high our expectations were at the beginning? As you said, your country's imported furniture market has just experienced a shock, so there will be a big market Space. Although our Coty furniture is not an old-fashioned furniture, the designers we hire are all recruited from large companies with high salaries. The design concept is novel, beautiful and practical. What's more, we are positioning high-end furniture, not ordinary .To be honest, our furniture is sold to rich people in your country, not to poor people!"

"Mr. Alfonso, as you said, you are targeting high-end furniture, but I want to ask you, have you ever bought a car, do you buy those old high-end cars, or a high-end car that popped up suddenly? ?Even if the high-end car of this new brand looks more beautiful, and even the performance is said to be very good, will you accept it psychologically? The same is true for furniture. Coty Furniture, after all, was established this year and has no historical background Of course, the predecessor of the furniture factory you bought may be well-known, but it’s not the original brand anymore, is it?”

Alfonso is at a loss for words, didn't he say that middle-class people in China have a lot of stupid money, isn't that the case?This Shi Lei is really getting smarter, but no matter what Shi Lei says, he will not give in.This furniture company invested all his fortune, and he must not become a joke of their Coty family.

Alfonso's family is also well-known in Italy. He is considered a relatively outstanding businessman in it. There are also politicians in the family, and they take care of each other.In the past, when he was engaged in yachting, many people were not optimistic about him, thinking that there were so many large yacht companies that there was no room for small yacht companies to survive.But what was the result? He still started to do it, and sold it to Taishi International, making a lot of money.

Now that he has invested so much money in making furniture, his main market is Southeast Asia, among which China is the most important market.Originally, he wanted to directly invest and build a factory in China, but later he found out that the strategy of OEM is no longer effective. China is now very strict in inspections, and no one dares to accept money.Later, he wanted to build factories in other countries in Southeast Asia, but he was told that this would be marked on the origin, and they could no longer use the banner of importing from Italy.

If it is not imported from Italy, then this furniture, especially a new product with no brand awareness, will not be able to sell at any price, let alone sell.Fortunately, he thought of a new idea.

"Mr. Shi Lei, I don't think you have noticed one thing. Coty Furniture won the gold medal at this year's Italian Furniture Fair. This is an award with a very high gold content. It is not enough to prove the quality of our furniture brand. Is it? I think in any country, products that have won gold medals won’t be too difficult to sell, right?” Alfonso said proudly.

This is also where Shi Lei is puzzled, how can a new furniture brand win the gold award?Speaking of design and craftsmanship, Shi Lei has seen the samples, and they are indeed good, but they are not necessarily much better than other furniture, even compared to the fake imported furniture that Aishi originally represented, it is only a little better.Such ones will be able to win the gold medal. Doesn't that mean that the fake imported furniture represented by Ai Shi was worth at least a silver medal?
Shi Lei knew that the quality and design of the furniture that he was acting as an agent at the beginning were good, and the materials used were also very good, but that's it, the real high-end furniture is all custom-made, and it needs to be in harmony with the overall decoration style of the house .This Coty furniture, following the mass production route, how high-end can it be?

Just like a car, no matter how expensive a mass-produced car is, it will not be as expensive as those limited-edition models.The less the limit, the more a hand-crafted gimmick, the price will turn upside down.In fact, what is purely handmade is because the quantity is too small, it is not worth investing in a production line, so it can only be made by hand, but is it really better than machine made?Just to satisfy the vanity of the rich.

Shi Lei thought for a while and asked, "Mr. Alfonso, does your gold medal for furniture have a high gold content?"

Alfonso, who was wearing a translator, didn't understand this sentence. After hearing the translator's explanation, he said with a smile on his face: "Of course, this has a high gold content, very high. It's like the best film in the film industry." , do you think it's okay?"

This idiot, was not fooled by me.If I didn't find someone who understands the Chinese market, I really don't know how vanity people in this country have.What kind of gold award? This is just a local selection event. To put it bluntly, it is jointly organized by some furniture companies. As long as you give money, you will be the gold award this year.And who said that there is only one place for the gold award? We have dozens of furniture brands participating in the election, and there can be more than a dozen gold awards, and the rest are silver awards.Anyway, just sit in rows and share the fruit, no one will suffer, which is equivalent to advertising investment.

It was only then that Shi Lei realized that this is how the bullshit gold award came about, and it was even darker than those movie competitions.But this is really necessary, otherwise when it is sold in the country, it will not be well-known and cannot be publicized. Now it finally has a selling point for publicity.

Alfonso originally acquired someone else's furniture company directly, and it happens to include the predecessor of Coty Furniture, so it can be said that it is an old brand. Although it is not a hundred years old, it has decades. Times count too.

"Mr. Alfonso, may I ask if the organization for this gold award selection is official? How many furniture companies and brands have participated in the selection, how many brands have won awards in total, and what are the selection rules?"

Hearing Shi Lei's words, Alfonso was drinking coffee and almost choked to death.This Shi Lei is so shrewd, he immediately saw through the essence of their award.

"Mr. Alfonso, you may not be very clear. I also have several entertainment companies under my name, which are producing records, making movies, etc. I know more about this method of buying prizes than you. This can be used for external Propaganda, but if you want to increase your bargaining power because of this, I think it’s okay. By the way, I set a table at the Jingcheng Restaurant tonight, and invited Mr. Alfonso to taste our Chinese food. As for the terms of the contract How about we talk about it tomorrow?"

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(End of this chapter)