Super quality mind

Chapter 489 New Pattern of Beer Market
Su Hong took 10 yuan and left. After signing the contract, Alfonso also went back to Italy.Shi Lei returned to Shi Sheng Holdings to go to work. The next few projects of Wufang Group have already been followed up, so Shi Lei doesn't need to worry about it.As for grabbing customers from Huake Trading, Fang Yanhong implemented it more thoroughly.

Hu Changsheng came to the capital suddenly and said that he would take charge of Shisheng Holdings.Shi Lei knew that this was another big move by Shisheng Holdings.However, the domestic beer companies that can be acquired and are worth acquiring have all been acquired, so what big moves can be made?
"Leizi, come, our chance has come." Seeing Shi Lei in the office, Hu Changsheng immediately walked out from behind the desk, calling Shi Lei to sit on the sofa together.

"Opportunity? What opportunity?" Shi Lei was a little confused. Could it be that An Sihai is planning to acquire Shi Sheng Holdings?But they haven't spent all the money on the books of Shi Sheng Holdings. Didn't they say a few days ago that the money is still useful?
"Do you know who owns the stock of Bingcheng Beer?" Hu Changsheng asked mysteriously.

"Isn't it Bingcheng Beer Group and an investment company? Oh, yes, we also took some. You mean, don't you want to take over the Bingcheng Beer shares from the investment company?" Shi Lei opened his mouth, How long has this investment company invested? How could it be possible to sell it after making a little profit just now?
"You would never have imagined that the shares of Ice City Beer are now in the hands of the Ice City Beer Group, less than 40.00%!"

"What? Less than 40.00%? So little?" Shi Lei really didn't expect that the shares of Bingcheng Beer are only half, so aren't they afraid that others will overturn their management rights?
"That's right, that's all. Isn't your father on good terms with the leader of the credit department of ICBC? We used him to put pressure on Bingcheng Beer. ICBC was the bank that had the most loans for Bingcheng Beer. When Li Guozhong contacted us, he thought that Li Guozhong would sell a part of his shares to us and choose to join forces with us. If all of our breweries become branches of Bingcheng Beer, then if we really treat Bingcheng Beer as a business, we can also make money A pot of gold. What we didn’t expect was that Bingcheng Brewery actually made a big move by selling 30.00% of its shares to Bingxue Beer Group!”

Shi Lei also couldn't figure it out, is Li Guozhong crazy? Isn't the reason why Bingcheng Beer's share in the Northeast market has dropped is because Bingxue Beer disrupted the situation, and now selling the shares to them, isn't this sending them home for others to bully!
But after thinking about it carefully, he understood Li Guozhong's purpose.Li Guozhong regards Shisheng Holdings as the number one enemy, and first plans to team up with Ice and Snow Beer to suppress Shisheng Holdings, and then consider other things.That state-owned investment company will definitely not participate in the decision-making. In other words, the actual helm of Bingcheng Beer is still Li Guozhong.

"So they are joining forces to suppress our beer business under Shisheng Holdings?"

"That's right, there are currently five main shareholders of Bingcheng Beer, the Bingcheng government is the most, with 30.00% at about 30.00; Bingxue Beer is second, 20.00%; Xinyuan Investment Group, [-]%; we Shisheng Holdings, [-]%; about [-]% is in the hands of An Sihai. Ice City Beer also announced that this year's shareholder dividends will be distributed in the form of bonus shares. One share becomes two Stocks. If it’s a bull market, we can still make some money like him, but now it’s a bear market, we can’t make any profit if he does this, he just wants to trap us!”

"Then why don't we take advantage of the high stock price of Bingcheng Beer and sell it quickly, won't it fall again after the New Year?"

"Sell? How is it possible? Selling is easy and can make money, but if we sell it here, Ansihai will buy it back, and even Bingcheng Beer will try its best to buy it back. The shares they issued at the beginning occupy 40.00% of the total share capital, if it weren’t for their fast repurchase, we could get more. This is definitely not talking about, as long as we buy the shares in the hands of Xinyuan Investment Group, we can become One of the three major shareholders of Ice City Brewery will naturally be able to restrict Ice City Beer, or even Ice Snow Beer."

"Restrict ice and snow beer? How?" Shi Lei didn't understand.

"Don't forget, we have an agreement with Bingxue Beer, and now Bingxue Beer has formed an alliance with Bingcheng Beer, and the domestic beer market is in chaos. The alliance between Qingdao Beer and Jingcheng Beer has not yet broken up. With those two alliances in the past, who can stand Ice Snow Beer and Ice City Beer?"

"Brother Hu, both of them are very rich now, do we have enough funds?"

"They don't know that the boss of Xinyuan Investment has something to do with me. I think as long as we buy at a slight premium, Xinyuan Investment will still sell it to us. At that time, Bingcheng Beer will be our three-legged rivalry, unless Li Guozhong doesn't want Bingcheng The beer is good, otherwise I would never dare to do anything to our beer company under Shisheng Holdings!"

"Then we have to tear up the agreement with Ice Beer?" Shi Lei asked.

"Of course not. This is very beneficial to us. I think it won't be long before Ice and Snow Beer will tear up the agreement with us first, and then it's time for us to fight back. Do you think that Ice and Snow Beer will not be short of money if it has the support of two big consortiums? On the contrary, Ice and Snow Beer is actually the worst beer company with the worst money right now. SAM refuses to continue to inject capital, thinking that the current Ice and Snow Beer is already making a profit, and slowly relying on time, it will be able to occupy half of the country. Xuerun Group wants to Capital injection, but according to their contract, during the profit period, they cannot unilaterally inject capital and dilute the other party's shares. That is to say, because Ice and Snow Beer has just acquired the shares of Ice City Beer, their liquidity is actually the least. I just wanted to disintegrate the alliance of Bingcheng Beer, Jingcheng Beer and Qingdao Beer through this move. I have to say, they did it, the alliance collapsed, but it also allowed Bingcheng Beer to have sufficient funds again to continue to grow !"

"So our current market share is gradually declining?"

"Well, although there has been a decline, it is not serious. They dare not compete with us on price, even in their respective base camps. This is thanks to the impression we gave them some time ago, which made them They didn’t dare to take the initiative to provoke us. However, Ice Snow Beer has joined forces with Ice City Beer quietly this time, and it has indeed had a great impact on us. Next, let’s use Ice City Beer to play games. Let’s see to the end Who will suffer more!"

That night, Hu Changsheng met with the boss of Xinyuan Investment to discuss the purchase of Bingcheng Beer shares.Xinyuan Investment invested a lot of money in Bingcheng Beer this year. Now that the stock price of Bingcheng Beer is rising, they can make a lot of money by selling it to Shisheng Holdings according to the market value. What's more, Shisheng Holdings still buys at a premium, and they earn more.

This is a normal business practice, and Xinyuan Investment didn't tell Li Guozhong, but after three days of consideration, it agreed to Hu Changsheng's offer.

After Hu Changsheng signed the agreement with Xinyuan Investment, Li Guozhong was notified. He immediately called the boss of Xinyuan Investment, but the other party just said perfunctorily: "Old Li, I also have difficulties. This is obviously a money-making business. You If you say I don’t do it, what will the people below think of me, and what will the leaders think of me? I’ve said it all, after you get the money, first repurchase our shares, but if you quit, can’t I sell it to others?”

When Hu Changsheng received a call from Li Guozhong, he turned on the speakerphone and put it on the table so that Shi Lei and the others could hear it too.

"Hello? Mr. Li, I was about to call you, but I didn't expect you to call first."

"Mr. Hu, I didn't expect that you were able to buy the shares held by Xinyuan Investment. I still underestimated you. But don't be complacent. You said that you used those small breweries to convert shares into Bingcheng Beer. , I will definitely not agree. Oh, I forgot to tell you, have you carefully checked the equity certificate? You can only enjoy dividends, but you cannot participate in management. !"

Hu Changsheng asked indifferently, "So what?"

Li Guozhong was at a loss for words, yes, so what, whether Bingcheng Beer is making money now, Hu Changsheng is not losing money.If Bingcheng Beer retreats, then the breweries under Shisheng Holdings will move forward and seize the market.If Bingcheng Beer is doing well and making money, then Hu Changsheng will also make money.

Before Bingxue Brewery bought the shares of Bingcheng Beer, it signed a cooperation agreement with Shisheng Holdings. If the two join hands, for example, transfer the shares to the same person, then as the major shareholder, they can issue a compulsory acquisition invitation. At that time, Ice City Beer may really change hands!

Ice Snow Beer was also surprised to learn that Shisheng Holdings had acquired the shares of Ice City Beer held by Xinyuan Investment.How could this happen? Bingcheng Beer should be profitable this year. Is the boss of Xinyuan Investment always an idiot, wanting to sell shares in a profitable company?

What can they do now? They bought the shares of Bingcheng Beer. Originally, according to the agreement, they wanted to unify the wholesale price and the same retail price with Bingcheng Beer. Reckless leather bag.

Originally, they signed a similar agreement with Shisheng Holdings, but Shisheng Holdings is too wretched, and they did implement the unified wholesale price and retail price, but you can't get rewards for every bottle, isn't this TM Selling at a loss!

It was in this situation that Ice City Beer was taken advantage of by Ice and Snow Beer, and Ice and Snow Beer was also cheated.Now the three companies are all at the same wholesale price and retail price, but now Bingcheng Beer and Shisheng Holdings have sufficient cash, and Bingxue Beer can't steal the chicken, so they can't afford to promote it. The company has no money for them to play like this, at least in the Northeast market, they can't afford it.

At present, the number one sales in the Northeast market is still Bingcheng Beer, but the second-selling Ice and Snow Beer is very close to the third-selling four-star beer. Ice and Snow Beer is in an alliance with Shisheng Holdings. They never expected that their own sales would decline in the end.

(End of this chapter)