Super quality mind

Chapter 490
Ice and Snow Beer unilaterally announced that it would no longer continue to implement the cooperation agreement signed with Shisheng Holdings.

Because Ice Beer has signed multi-year contracts with material suppliers, and the price of raw materials has risen in the past two years, the reason why Ice Beer is so confident is that their raw material costs have increased the least.

As a result, after signing a cooperation agreement with Shisheng Holdings, the raw material prices of Shisheng Holdings were also lowered, allowing Shisheng Holdings to have more money to compete with them in publicity and promotion.

Originally, Ice and Snow Beer thought that by acquiring the shares of Ice City Beer, it could in turn restrict Shi Sheng Holdings, but I didn't expect that Shi Sheng Holdings also became a shareholder of Ice City Beer in a blink of an eye, and after spending so much money, it actually There are still funds for crazy promotions, how much money does Shisheng Holdings have.

Only then did Ice Snow Beer know that they had been tricked by Shi Sheng Holdings.Although the wholesale price and retail price have been unified, Shisheng Holdings' promotion with prizes is too disgusting. How can there be prizes for every bottle?
During this period of time, the sales of Ice and Snow Beer not only did not increase, but dropped a little bit, all of which were snatched by Shisheng Holdings.

Mei Zhihua, the boss of Ice and Snow Beer, then called Hu Changsheng, wanting Hu Changsheng to stop such crazy promotions, and it didn’t take so long to sell at a discount. Isn’t this a malicious competition for the market?
However, there is really no legal provision that prohibits promotions with prizes.What's more, the prize itself is beer, nothing else.

Hu Changsheng did not refuse outright, but told Mei Zhihua, I am very interested in the shares of Bingcheng Beer in your hands. If you are willing to sell these shares to Shisheng Holdings, then we will not play any promotions.

Of course, Mei Zhihua disagreed. If the shares of Ice City Beer in their hands were sold to Shisheng Holdings, then even if Shisheng Holdings had a leading brand, it could turn those small breweries into branches of Ice City Beer and fully promote a brand.Now Bingcheng Beer is only slightly famous, but once it is promoted like Shisheng Holdings, within three months, it will become famous all over the country.

Mei Zhihua not only could not agree to sell the shares to Shisheng Holdings, but also prevented Shisheng Holdings from acquiring other people's shares.In fact, when Hu Changsheng was discussing the acquisition with the CEO of Xinyuan Investment, Mei Zhihua also went to discuss the acquisition.Representatives of the two parent companies have promised that if they can get Ice City Beer into their bag, they are willing to continue to inject capital.

It's a pity that Mei Zhihua failed to compete with Hu Changsheng. In the end, Xinyuan Investment resold the shares of Bingcheng Beer to Shisheng Holdings.This put a lot of pressure on Mei Zhihua, and the representatives of the two parent companies said that he was not doing well.When signing the cooperation agreement with Shisheng Holdings, it was Mei Zhihua's decision to go against the crowd. Looking at it now, it was obviously a wrong decision!

And this time I discussed with Hu Changsheng, I thought Hu Changsheng would agree, but who knew that Hu Changsheng wanted them to give up the shares of Bingcheng Beer, how could this be possible!

So Mei Zhihua directly announced that he would no longer implement this cooperation agreement, that is to say, the cost of raw materials for Shisheng Holdings would rise again.As for the sales channels, Shisheng Holdings doesn't care at all. After such a long period of cooperation, they have already opened up those channels. If they don't cooperate with Ice and Snow Beer, it won't be much worse.

At the same time, Hu Changsheng also contacted Li Guozhong of Bingcheng Beer, wanting to form an alliance with Bingcheng Beer.

Li Guozhong thought about it. He had considered joining forces with Shisheng Holdings before, but now he doesn't think so.Bingcheng beer has been developed, and the brand awareness is constantly expanding.Although the shares are much less, the Bingcheng government earns a lot.

And Mei Zhihua also talked with Li Guozhong on the phone, persuading Li Guozhong not to cooperate with Shisheng Holdings.Take their ice and snow beer as an example. After cooperating with Shisheng Holdings, they did not take advantage of the advantages, but suffered a lot of losses. This is a lesson learned from the past.

Li Guozhong also hesitated, but he was also worried that if he did not cooperate with Shisheng Holdings, would it cause Shisheng Holdings to counterattack wildly.Who knows how much money Shisheng Holdings still has, maybe they will play crazy promotions in the Northeast market again.

Shi Xitong and Xu Guohua met Mei Zhihua together and asked why the other party wanted to tear up the agreement. According to the agreement, Ice Snow Beer unilaterally tore up the agreement and had to compensate Shi Sheng Holdings for a loss.This fee is only tens of millions. For Shisheng Holdings, they don't care at all. What they care about is the attitude of Ice and Snow Beer, whether they want to officially start a war with Shisheng Holdings!
And Shi Lei followed Hu Changsheng back to Bingcheng to meet with Li Guozhong and talk about cooperation.

"Mr. Hu, Mr. Shi, I'm very clear about the two of you coming here, but what is the need for us to cooperate? From the beginning to the end, we are competitors. Although you now hold [-]% of the shares of Bingcheng Beer, the decision-making power still remains. It's in my hand." Li Guozhong looked at Hu Changsheng playfully.

Hu Changsheng glanced at Shi Lei, Shi Lei nodded and said, "Mr. Li, if we are willing to give up a few breweries in the south, can this be exchanged for cooperation with Bingcheng Beer?"

Li Guozhong, who was leaning on the sofa, suddenly sat upright: "What are you talking about, are you willing to sell the brewery to Bingcheng Beer?"

Bingcheng Beer has always wanted to open a branch in the south, but Shisheng Holdings has already won all the breweries worth buying, and even several other beer brands have not responded.

Shisheng Holdings has one of the biggest disadvantages, that is, there are no competitive brands, and they are all small local brands, so there is no cohesion, and they all fight independently.Even in a province, they can have several brands that sell and promote at the same time, causing competition with each other.

According to the analysis of large beer companies such as Bingcheng Beer, Shisheng Holdings will definitely not be able to survive for two years.But the only problem now is that Shisheng Holdings acquired Four Star Beer, and finally there is a brand that can stand in the Northeast.In other words, other beer companies can wait, but Bingcheng Beer cannot wait.Once Shisheng Holdings is in a hurry, they will definitely do crazy promotions in the Northeast, dragging Bingcheng Beer into the rhythm of promotions.

Now Shisheng Holdings has taken the initiative to ask for cooperation with them, and is willing to sell several breweries to Bingcheng Beer, which is a good thing.But Li Guozhong suspects that Shisheng Holdings has no money, and it is planning to sell some breweries to cash out.

He is still thinking about buying back the shares held by Shisheng Holdings, so that they can guarantee to occupy more than 50.00%, so as to avoid any accidents in the future.For example, if one of Shisheng Holdings and Bingxue Brewery acquires the shares of the other, they can use delisting as an excuse to forcefully acquire Bingcheng Beer’s shares. Others are the first shareholders who occupy more than 50.00% of the shares.

Li Guozhong thought about it for a long time, and it seemed that agreeing would be in the best interest of Bingcheng Beer.

"Okay, then you can give us a few breweries, not in one province, and not in poorly managed breweries." Li Guozhong said.

"President Li can rest assured that all the breweries we have dealt with have been reorganized once. Those bad assets have already been stripped away, and all the rest are high-quality assets. This is the distribution map of our breweries. Except for our Longjiang brewery, you can choose whatever you want." Shi Lei said generously.

Li Guozhong looked at Hu Changsheng, and seeing that he had no objection, he lowered his head and began to choose his favorite brewery.This time is an excellent opportunity for Bingcheng Beer, which can not only expand its production capacity, but also expand its influence, and most importantly, it can also reduce transportation costs.His goal is to build Bingcheng Beer into a large beer company with an annual output of more than 150 million tons.

Although it may not be as good as the ice and snow beer with an annual output of several million tons, it can still rank third in the country, second only to ice and snow beer and Qingdao beer, and surpasses Jingcheng beer in one fell swoop.

At present, China's beer production has jumped to the top in the world, surpassing the United States. Otherwise, Anshai would not send people all the way to China to inspect the acquisition target. It is not because they want to maintain the world's number one position. Looking at it now Get up, you may be taken down by SAM at any time.

Draw four circles on the distribution map with a pencil, these are the four breweries that Li Guozhong is interested in.These four breweries will neither affect the market of Shisheng Holdings, but also allow Bingcheng Beer to complete its layout in the southern market, covering at least seven provinces and cities in one fell swoop.

"Mr. Hu, shall we talk about the price?"

Shi Lei handed the distribution map to Hu Changsheng. Hu Changsheng looked at it and nodded: "Mr. Li is quite kind, and this is a win-win choice. I think Mr. Li knows how much money is right. If the price is too low, We absolutely do not sell."

Li Guozhong lit a cigarette and took a deep breath: "The production capacity of these four factories is not high. Together, the annual output is only about 20 tons. The market value is in the early one billion, and I will give you one billion. .”

Hu Changsheng shook his head: "Mr. Li, if it was half a year ago, let alone [-] billion, it would be [-] million, and I would sell it to you. But now the assets of these four factories are in good condition, and the sales volume is also very good. The important thing is that the four factories connected together can cut off the sales of Ice and Snow Beer. I don’t need to say more about what this means for Ice City Beer, right? I’ll sell it to you for [-] billion, and I promise, it’s not yours Disruption in the sales market."

Li Guozhong was in a hurry, when will he stop making trouble in other people's sales market and become a bargaining chip in the negotiation?But I have to admit that Hu Changsheng's words moved him very much.Shisheng Holdings is fighting hard for promotion, and these beer companies are going crazy.I can't see any profit at all. With your small brand, is it necessary to have such a big promotion?
"[-] million is too high, [-] million, I'll give you a profit of [-] million, that's enough." Li Guozhong flicked the cigarette ash and said.

"It's not that we can't accept [-] billion, but there is one more condition, that is, Bingcheng Beer must terminate the cooperation agreement with Bingxue Beer!" Shi Lei said suddenly.

This is the real purpose of Shisheng Holdings. The negotiation with Ice and Snow Beer has collapsed, and Ice and Snow Beer can't make it easier. I need to contact other breweries to suppress Ice and Snow Beer!

Li Guozhong only thought about it for a minute, then put out the cigarette butt: "Okay, I agree."

　I implore all book friends to come to the starting point to support the fourth child, thank you

　　
　
(End of this chapter)