Super quality mind

Chapter 556 Red Star
When DCH learned that Wufang Group wanted to enter the furniture industry, it naturally tried its best to obstruct it.This piece of cake is only this big, if one more person shares it, some people will not be able to eat enough.

While DCH is mobilizing funds and intends to acquire the shares of Easyhome, it is actively contacting those shareholders, and the preferential treatment given to DCH cannot be changed.

Through Wu Tianlin, it was quickly found out that Shi Lei took people to negotiate with Weibang's people, intending to facilitate the acquisition of Weibang by Real Home.

"Mr. Wu, can you see what Fang Yanhong means? If they buy Weibang by themselves, then I can still understand. Is there any benefit in helping Easyhome buy Weibang, earning an intermediary commission? "

"I think they are used to win Mr. Zhao's goodwill. After all, Mr. Zhao is the representative of the major shareholders and represents the interests of the major shareholders. It seems that this time, even the family has really become interested in Weibang. If Mr. Zhao If you support Wufang Group, then the furniture represented by Wufang Group will get better policies in the future, and at the same time, our original policies may also change." Wu Tianlin analyzed.

"How many household products does Wufang Group represent now?"

"There are only five types, only two of which are imported products, and the others are domestically produced. The annual turnover is less than one-tenth of ours."

"Get ready and contact our furniture manufacturers. It's the off-season now. We have to do the opposite. Now we're doing promotions and let them cooperate. I'll contact Red Star. I think Red Star will never think of fat in the mouth. The house was actually taken away."

Shi Lei was talking with Zhou Tianqi that the Weibang brand must not be used. What they want are the six stores of Weibang Company. If all of them are changed to the stores of Easy Home, it will be a great deal for Easy Home. enhance their competitiveness.

When Red Star wanted to acquire Weibang, it was called an earthquake in the domestic home furnishing industry, which would allow Red Star to secure its position as the overlord of the home furnishing industry.After the acquisition of Unexpected Home, although it is not as shocking as Red Star, it will also narrow the gap with Red Star. These six stores are all located in prime locations, and they are all in the leading position in the local industry.

"We intend to sell all of Weibang Company. We can take a step back and become the brand of your home, but we must not lose the brand of Weibang Home Furnishing. A promise from a friend." Zhou Tianqi shook his head, but his father insisted on insisting on this point, and he couldn't help it.

"How about turning it into a sub-brand? I think many people still like the Weibang brand. I'll help you sell the Weibang brand. Unexpectedly, the home is only interested in the six stores of Weibang. Those contracts in your hands." Shi Lei took a step back and said.

"This... I want to discuss it with my father, and I will give you an answer tomorrow. Brother Lei, we haven't seen each other for a long time, why don't I be the host today and let's have a drink?"

"Hahaha, when you arrive in the capital, how can you be the host? Last time I went to Shanghai, you invited me. This time I will come." Shi Lei laughed and asked someone to arrange a place.

Shi Lei thought everything was going well, at least his communication with Zhou Tianqi was very smooth, even Zhou Tianqi took the initiative to lower the price, because Shi Lei said that after the sale of Well Born's brand, it would be worth a lot of money.

Mr. Zhao should be very satisfied with this transaction. When the Wufang Group gets more shares in the Easy Home, they will find a way to kick DCH out, so that the home furnishing brands represented by DCH cannot gain a foothold in the Easy Home. Although it will not cause DCH to lose money, it is very possible that the profit will drop seriously.

The next day, Shi Lei waited for Zhou Tianqi's call.He thought about this plan, Zhou Wenlong should have no reason to object, besides Zhou Wenlong is already planning to retire, as long as Zhou Tianqi doesn't make a big mistake, Zhou Wenlong has no reason to stop it.What's more, Zhou Wenlong also wants Zhou Tianqi to make more friends, and Shi Lei is undoubtedly the best among the younger generation in China.

The phone rang, and Shi Lei smiled.

"Hey, Tianqi, when will the contract be signed, so I can contact Mr. Zhao."

"Brother Lei, I'm sorry, maybe there's going to be a problem with this matter. The people from Red Star suddenly contacted my father and said that as long as we settle the financial problem before, we won't pursue it anymore, and the other [-] million deposit has already been paid. Get ready and pay us at any time." Zhou Tianqi said apologetically.

"What? Hong Xing turned back again? Didn't you say that your father and Hong Xing's people are quarreling, why are you all right again?"

"In business, as long as there is interest, quarrels are nothing. When my father was young, he would directly fight with customers. In the end, the two parties cooperated. If Red Star does not agree to terminate the agreement with us, then Well Born must implement that agreement. The liquidated damages are as high as [-] million!"

The liquidated damages of 5000 million is not a small amount, and no one will take it out easily.If it was [-] million, then Shi Lei might be able to persuade Mr. Zhao and Wei Bang to pay together, but [-] million is absolutely impossible!

"Leizi, forget it. If you lose this time, you will lose. No one thought that Red Star would turn back. We can also contact the shareholders of Easyhome, and we can buy their shares without going through Mr. Zhao."

"Dad, that's different. Red Star's turning back this time must be the result of DCH's instigation behind it. In this way, DCH will definitely get a lot of discounts in the Red Star store, which is very unfavorable to us. We first-hand Suppressing DCH's furniture agency, wouldn't it be a failure?" Shi Lei was a little unwilling, and after doing all these work, he failed, and the loss was not small. Wufang Group has recently negotiated agency contracts with several home furnishing brands. Almost signed.

"Then take it slow, there's no need to become a fat man." Fang Yanhong is seeking stability now. Anyway, with the current development momentum of the Wufang Group, after it goes public next year, it will definitely secure the leading position in the domestic agency industry. There is no need to fight for life and death with DCH now.

"Dad, is there no other way? If there is a problem with Red Star's funds now, will it be possible to make this acquisition of Huang?"

"What's the problem with the funds? How did the funds go wrong? Red Star is doing very well this year. Its sales are almost [-] billion, and the gross profit is not low. How can you let him have problems?" Fang Yanhong sighed , Young people, still too impulsive.

"Red Star is a listed company, what if their stock price plummets?"

"Big drop? Impossible. Red Star just went public this year. Although the stock price has dropped slightly, the drop is not that big. You mean, find someone to join forces to suppress Red Star's stock price? Isn't it worthwhile?" Fang Yanhong In my heart, this is a good way.

Red Star's debt ratio has always been very high. In order to seize the market, they expanded too fast.Although the injection of overseas capital has brought them a lot of funds, the application for listing has been approved for several years in a row, and they are under great financial pressure.

After listing, although their negative equity ratio has been reduced, and the stock price has not fallen.But they plan to build 25 self-operated stores in the next few years, which puts great pressure on their funds.

The reason why they bought Weibang was for Weibang's store, which was much shorter than their self-built period, and the store was relatively mature and could be profitable at any time.

"Let me figure out a way, maybe we can still invest in Red Star."

Shi Lei hung up the phone, and instead of returning to Wufang Group, he came to Taishi International.The guard had known Shi Lei for a long time, he was the boss's son, so he didn't need to inform him, so he let Shi Lei go upstairs.

"Boss Shi, Mr. Lei is here."

Shi Xitong raised his head, looked at Shi Lei who was standing at the door, and showed a smile: "Why did you come here without calling, to see your daughter-in-law, and to see me by the way?"

"Dad, don't make fun of me. I'm here today for business, and I want to ask you for advice."

Shi Xitong put away his smile, walked out from behind the desk, and sat on the sofa like Shi Lei: "What's the matter, let's talk."

Shi Lei told the story of how he wanted to help Ranjia buy Weibang this time, but was stopped by Red Star with a carbine.Shi Xitong listened to Shi Lei's end without interjecting a word.

"What do you mean, do you want to mess up the business between Red Star and Wellbone, or do you plan to buy shares in Red Star?"

"Is it possible to buy shares in Red Star?" Shi Lei looked at his father expectantly.

"I also met with the boss of Red Star. At the beginning, he sold 20.00% of the shares. I also went to find out, but he didn't agree, so he sold it to another overseas company. Now Red Star has just been listed, but the stock price has not. However, due to the impact of the real estate downturn, they drive high and go low. I think they still need funds now, and cashing out in the stock market is obviously not very cost-effective at present. If I express the intention of buying shares, they should not refuse .”

"Will it have an impact on Red Star, and will it give me the opportunity to participate in the management of Red Star?" Shi Lei is more concerned about this. If he can get through the Red Star line, it is obviously easier than getting through the actual line.

"It's difficult. The boss of Red Star has a strong desire for control, and the expansion is so fast now. When they complete the national layout in two years, when they reap the fruits, he will not delegate power." This is also what Shi Xitong did not invest in at the beginning. One of the reasons is that the boss who is too authoritarian, once he makes a mistake, it will be fatal.

And Shi Xitong did not miscalculate. Although Red Star ranks first in the country in terms of word-of-mouth and sales every year, the negative equity ratio remains high due to the continuous opening of new branches. The shareholder who invested has already complained. It wasn't that there were some clauses in the contract that would allow them to get out unscathed. I'm afraid that shareholder would have demanded divestment long ago.

Once this shareholder withdraws its capital, it will be a very serious blow to Red Star.Fortunately, they are listed, allowing this shareholder to cash out in the stock market, which stabilizes this shareholder.But now there is a strange phenomenon, that is, the store has made money, but the operators in the store have not made any money, and some even lost money. This is very bad news for Red Star.

Shi Lei and Shi Xitong discussed countermeasures in the room, and Shi Xitong even recruited many executives from Taishi International to discuss together. The annual gross profit of Red Star is still very good. Good chance?
　Now, when you read this chapter, the fourth child should be at the train station. Going home today,

　　
　
(End of this chapter)