Super quality mind

Chapter 559 Marketing Class (seeking order and ticket)

"We divide customers into ten types, silent type, nagging type, amiable type, proud type, diabolical type, irascible type, bargaining type, economic difficulty type, fault-finding type and complete rejection type! Who can tell me below, Which type is most likely to become our customer?"

"Nagging type, such a person is best to communicate, if you say something, he can at least reply to you, or even more."

"No, it's the bargain type. People who really want to buy things are picky."

"No, it's the proud type. If this kind of person is stimulated a little, he can buy it."

……

The people below have different opinions and start arguing with each other.Shi Lei and Fang Xiaozu were also sitting below, listening to a middle-aged man on the stage giving a lecture.

This person is a sales expert invited by the Wufang Group. He has been in the industry for more than [-] years. It is said that he is the kind of super marketing expert who can sell combs to monks.I have published books, run schools, and sold various products. Now my main job is to train lecturers. The fee for a class starts from [-], which is almost the same as stealing money.In this way, many companies still invite him to give lectures. It is conservatively estimated that the annual income of this expert is more than six figures.

"Let me tell you the answer. They have the same chance of becoming our customers, as long as you work hard. It may be easier to communicate with nagging customers, but he will easily control the conversation. What do you sell? Do you think that the bargain-type customers really want to buy your products? Wrong! The bargain-type customers will lower the price to an unacceptable level for you. When they don’t buy it, they will blame you for selling it. It’s too expensive. Proud people either don’t want to listen to you, or they just like to listen to good things. If they miss a word, they will never buy your things..."

"Brother-in-law, is it really useful for this person to come to our company for training? For 10 yuan, just listen to him shouting for two hours? Although the work of a salesman overlaps with the work of our agent, the gap is also the same. Obviously." Fang Xiaozu said with some dissatisfaction.

"Listen, there is always some knowledge in it that you have always known, but never paid attention to. Let's say you went to Shuzhong last time, what did you do with such a simple job? If you didn't bring two people to , I think we will die at a loss. How dare you promise that each store will sell ten brands."

"Didn't I think that we have represented more than ten brands, ten brands must be fine."

"That requires someone willing to act as an agent. We recruit franchisees, and some franchisees require city exclusives, but in this city, there are many stores, large and small, and several of them have signed agreements with us. Don't you Let him open seven or eight booths in a city and sell one brand? You think all places are capitals, some cities have a population of only a few million, and if you open several booths, the franchisee will not suffer. Who? Still coming to join?"

"I didn't think about it at the time, but I changed it later. Although the terms are still not very favorable, it's not too small, right?"

"Yeah, it's a good thing you changed it, otherwise you would become a joke of our company. Fang Shao of the dignified Wufang Group was taken down at the negotiating table by a young girl who just graduated. I said you didn't see it. Is that woman a publicist? Fortunately, you are still a member of the Wufang Group, so it’s not shameful to say it!"

It turned out that Fang Xiaozu went to Shuzhong to negotiate, which should have been a very simple matter. The company's goal for him was to sign a preferential agreement with the other party, and Fang Xiaozu could master the preferential terms.In other words, even if Fang Xiaozu signed the terms with the other party, it is a home furnishing brand represented by the Wufang Group, and he can get a penny discount if he enters the other party's store, that is considered a success.

Fang Xiaozu patted his chest and assured at that time, you are too underestimating people, such a simple matter, I can still do errands?You can definitely get the highest discount in the whole company. That kind of small store, knowing that we have signed an agreement with Red Star and other big stores, can you not follow?
But I never expected that when I went there, others were very enthusiastic, but on the first day, they didn't talk about anything, they just didn't listen to compliment Fang Xiaozu, young and promising, good-looking talents, etc., regardless of whether it was suitable or not, they would be fine. On Fang Xiaozu's head.In just a few words, Fang Xiaozu was praised very high.

In the evening, Fang Xiaozu was invited to dinner again, and he had to sing and take a bath after dinner.Fortunately, Fang Xiaozu remembered Shi Lei's explanation, and sternly rejected these invitations.

But when the negotiations started the next day, the other party changed to a woman to lead the negotiations.A very young, beautiful, plump woman.

With a few words, the woman played Fang Xiaozu's hole cards, and after a little provocation, Fang Xiaozu lowered the conditions on his own initiative.When the woman prepared the contract and asked Fang Xiaozu to sign it, Fang Xiaozu remembered that Shi Lei told him that no matter what the contract was, he had to be seen by two other people before he could sign it.

Those two people from the marketing department were still talking with someone next door, but they heard that Assistant Fang had already finished talking with someone.
The two people took a look at the contract, and there are many projects that have advantages over the Wufang Group, but most of them are traps. If the contract is breached, the Wufang Group will have to pay at least 5000 million yuan in compensation!

At that time, the 5000 million will definitely not need to be paid by the two of them, but the work of the two of them in the Wufang Group should also come to an end.The two hurriedly used an excuse to receive a call from the leader, saying that they would sign the agreement tomorrow, and dragged Fang Xiaozu back to the hotel.

Fang Xiaozu was still very dissatisfied at the time, I finished talking, and I lowered our conditions a little bit, isn't that all right?Do you two still see me as the assistant to the general manager?I'm still a shareholder of Wufang Group!
But after the two explained the terms of the agreement to him, Fang Xiaozu knew he had been cheated.Others basically agreed to his conditions, but he also basically agreed to other people's conditions. This is where the other party gave the Wufang Group a discount. It is clear that the Wufang Group was tied to IKEA.

Only then did Fang Xiaozu understand that that woman was not a fresh graduate at all, she must be a public relations officer, and he fell for it without knowing it.

This made Fang Xiaozu very embarrassed, and let those two people lead the negotiation the next day, and he only occasionally interjected a sentence or two.Following Fang Yanhong and Shi Lei for such a long time, he can always learn something. When he really settles down to negotiate, he still has a certain ability, not to mention that he does not take the lead, but just assists by the side.As the so-called bystanders know, Fang Xiaozu really made some contributions to the company.

But after he came back, Shi Lei asked those two people about the negotiation process, and the two people from the marketing department explained everything in detail.

Shi Lei kept this matter hidden from Fang Xiaozu, but he made fun of Fang Xiaozu from time to time.What a brilliant student, even a little girl can't handle it.

No, today the company has a training class, so Shi Lei dragged Fang Xiaozu over to attend the class.At the beginning Fang Xiaozu looked disdainful, but Shi Lei only mentioned this matter, Fang Xiaozu remained silent, obediently followed him to the class.

After listening for a while, I became impatient again. What are the people on stage talking about? Some truths that everyone knows.Shi Lei listened with gusto. Although he understood some truths, he might not be able to think of them when he was working.

Shi Lei has gained a lot today, for example, when negotiating with clients, he must take the initiative, and today he also talked about a few tips for taking the initiative.

There is also the importance of time. Things that can be decided on the spot must not be delayed until the next day. Sometimes the contract was negotiated the night before, but the other party backed away early the next morning. Shi Lei is not without this kind of thing met.

Let your eloquence be like gold, as long as you don't sign the contract that day, after a while, others will understand it when they think about it.You may have been fooled by you at the time, but you couldn't force the other party to look back and think carefully.

There are many other tips that Shi Lei kept in mind.And Fang Xiaozu just listened, with a disdainful smile on his face.What are you talking about? It’s the same as what’s in the book. One book per person won’t cost 1 yuan. How can this product be worth 10 yuan in two hours, or after tax?
"Xiaozu, did you really learn nothing from it?" After class, in Shi Lei's office, the two sat on the sofa and drank tea.

"What can I learn, shameless?"

Shi Lei shook his head: "Think about it for yourself. Why is his class at least [-] yuan, and the supply exceeds demand. Many big companies take turns to invite him to give lectures, including many Fortune [-] companies?"

"Is he really an expert?"

"You may not be an expert, but this person has a lot of knowledge. He has done almost all the sales types you mentioned, and he has done them well. You can't compare with him. If he really goes out to find a job, he will be among the top 500 in the world." Strong may not be able to do it, but at least half of the top [-] in China will give him an annual salary of [-] million."

"Why?"

"Just because of his mouth, he is eloquent. Moreover, this person is extremely good at business management, especially good at building a reputation, and his positioning is also very accurate. He used to be a salesman and worked as a middle manager in many companies, but he has never been a salesman. He was an executive. Ten years ago, he suddenly started to publish a book. The sales of this book were mediocre at first, but he personally demonstrated that he quickly reached the middle level in a Fortune 100 company, which greatly stimulated the sales of his book. Then he started to run schools and give lectures. From 10 yuan per person per class to the current starting price of [-] yuan, these have all increased little by little. Because he has given lectures to large companies, and when he goes to small companies, he can To pay a high price, on the contrary, the price of one class has already risen, so it will not go down again.”

"You mean he's just hype?"

"It's not just hype. He must have an operations team to help him build him into a marketing expert. This person must have studied psychology and is one of the best. The psychology I will show you Have you read the book on it?"

"Ah? Brother-in-law, that thing is still very useful. I'll look back, I'll look back."

　The fourth brother is back, this is the second update, there must be one day for the fourth update this week, the fourth brother promised never to break his promise

　　
　
(End of this chapter)