Super quality mind

Chapter 594 (Request Ticket)
A week later, Xu Guohua came back with the contract, Shi Lei and the four of them gathered together again.

After reading the plan provided by Xu Guohua, Shi Xitong raised the same question as many people: "The variety is too single, and this online mall is likely to lose money!"

At this time, Shi Lei expressed Fang Xiaozu's idea, and regarded this food as food in a broad sense, including drinks, health care products, pet food, etc., and in this way, there are many more types.

As for these products, the Wufang Group has agents, so there is absolutely no need to worry.The biggest problem now is the squeeze from other online shopping malls.

There are many well-known online shopping malls in China, and they all have accumulated consumer groups for many years. It will be very difficult for new companies to seize customer resources. The easiest way is to advertise and promote, and first lose money to cultivate some Let's talk about diehard consumer groups.

And here, the best way is to let them represent the products that cannot be sold in those online shopping malls, so they can only be bought from them.Over time, consumer groups will naturally be cultivated.

The five-party group approved this plan. This week, the people in the marketing department also made a plan, which was much more detailed than the one brought by Xu Guohua.

However, the initiator of this idea is Xu Guohua, and others have obviously given up the controlling stake, Shi Lei can't show too much, lest Xu Guohua misunderstand.

"Huh? Leizi, you've been researching this all week, right? In terms of sales, you Wufang Group is considered an expert. Have you come up with a plan? Let's take a look." Xu Guohua Said carelessly.

Only then did Shi Lei take out the prepared plan and circulate it to them.

After Xu Guohua saw the plan, he was very happy. The people in the marketing department of the Wufang Group are really talented, much better than the people in Lehaha. Except for selling drinks, those people are pretty average.

Hu Changsheng nodded after reading it. Shi Lei's plan was much more detailed than Xu Guohua's.Of course, this is not a complete plan. A complete plan cannot be completed in just one week.

Shi Xitong was the last one to finish watching. He lowered his head and smoked a cigar before raising his head: "We are not familiar with e-commerce. Although Taishi International has also invested in some e-commerce websites, the rate of return None of them are very good. Mr. Hu also took a stake in an Internet company. To put it bluntly, he is still half-dead? This idea is not bad, but it is too difficult to operate. And it is too risky to launch physical stores in every city at the same time.”

Hu Changsheng also said: "The model of your physical store is similar to that of a supermarket, but it is just a food supermarket. A simple food supermarket is actually more difficult to operate. Even Watsons focuses on health care, nutrition, and skin care. Concept, we only have one food at our core, isn’t it too monotonous? And as Mr. Shi said, to launch in markets across the country at the same time, we need to open more than 300 supermarkets, each with an investment of at least several million, or even Tens of millions, this will cost hundreds of millions, or even more than a billion, the investment is too big."

Xu Guohua argued: "There is not such a big investment, the main thing is the backlog of goods. All of our stores can be leased. A few million yuan is enough for a store. Even in small cities, 100 million yuan may be enough."

"Small cities also mean lower consumer groups. How much of your imported food is cheap? Small cities don't have high consumption power, not to mention conflicts with our e-commerce. I don't mean that you can't do physical stores. , but it is enough to ensure that there is one in each provincial capital city, and there must be no more than [-] in the first phase, and we can afford such a loss."

Shi Xitong suddenly turned more than 300 companies into 80.00 companies, a reduction of more than [-]%. Xu Guohua frowned, looking frustrated.

Hu Changsheng also said: "Guohua, you came up with this business, right? Your old man, what did he say?"

Xu Guohua said dejectedly: "He and Mr. Shi have the same opinion in the end. Physical stores can be built, but they can't be too big all at once. Now the impact of e-commerce is too great. He asked me to concentrate on doing a good job in the online store. And this time we can Use the brand under Lehaha to help our online shopping mall advertise and do brand promotion.”

"Hahaha, it seems that Dong Xu's idea coincides with ours. Then the matter of the physical store is settled like this. We imitate the business model of Watsons, and it is best to poach some talents from Watsons, Lei My son, I will leave this to you. As for the investment in the online shopping mall, Mr. Hu will buy the entire online company first, and then Taishi International will also invest a sum of money in it. This time, we will target the management of those large e-commerce companies. Leizi, I will rely on you to get in touch. I will let Taishi International’s American and European branches find suitable partners. , to bring their product nationwide agency rights to the new company.”

"Okay, I'll be in charge of poaching people. Five parties have a lot of information about those executives, and many of them don't have stock options. If there is an opportunity to change jobs, I don't think they will refuse. "Shi Lei nodded, they are not familiar with this aspect, it is more appropriate to invite professional people to operate.

"The logistics company should not be busy expanding. With the increase in our sales, you will have time to expand. But this must be written in the contract, and we must ensure smooth logistics." Hu Changsheng added.

"Okay, that's what we thought about it too."

"The entry of Lehaha's brand can bring us a lot of customer traffic, but at the same time it will also cause Lehaha a lot of losses. After all, the profits brought to Lehaha by those old online shopping malls are not small, right? " Shi Xitong asked.

Xu Guohua smiled: "That's because our contracts with many agency companies are about to expire, and we don't plan to continue to cooperate with them after that. There will definitely be losses, but they won't be too big. Our main sales are not relying on Internet, but rely on terminal retail."

That's the case, no wonder Lehaha would say that they will be the main brand.However, it is not enough to have the Lehaha family alone. There must be many big brands that are the only designated online shopping malls, which is very difficult.

"Okay, let's split up our efforts and try to figure out the company's framework by the end of this month. Let's discuss the specific investment amount. However, I think that if we want to grow bigger, each company's investment amount should not be less than 20 billion RMB. How to distribute the shares , let’s see what else we can produce besides cash.” Xu Guohua doesn’t want to make things too bad, he will definitely lose money in the early stage, but once the operation is successful, he will make a lot of money in the later stage.

Hu Changsheng laughed: "After acquiring that Internet company, I took out another 20 billion, which is basically all my working capital. How about investing in two installments?"

"Of course, we don't need that much investment in the early stage. But Guohua, I think we should bring in another person. They have more experience in building physical stores than us." Shi Lei looked at Xu Guohua and said.

Xu Guohua frowned, his eyes lit up: "You mean Wan Chaoyang?"

"Wan Chaoyang? That Shaodong from Wanjia Supermarket?" Hu Changsheng had also heard Wan Chaoyang's name before, "Can you bring him in?"

Xu Guohua said in a deep voice: "You can really try it. His family is a supermarket, and he also has a lot of food agency rights. If we cooperate with them, our products can be enriched a lot, and the operation of the physical store can also save money. A lot of heart."

"If Wanjia Supermarket joins in, it will be very good to advertise in Wanjia Supermarket. Wanjia Supermarket is the largest supermarket chain in China. Compared with Carrefour and Wal-Mart, it is not far behind, and in second- and third-tier cities, They still seem to have the upper hand." Shi Xitong also agreed to bring Wan Chaoyang in.

"Then our investment may have to be changed, maybe 15 billion per person is enough. In this way, I will contact Wan Chaoyang tomorrow, and I will definitely persuade him to join us."

Xu Guohua felt more and more that it was a very good proposal to bring Wan Chaoyang in.With the help of the influence of Wanjia Supermarket, one more investor can share the risk, killing two birds with one stone.

After Xu Guohua left, Shi Lei chatted with Shi Xitong for a while.

Shi Xitong said that Shi Lei was too aggressive. Although business opportunities are fleeting now, not every business opportunity is worth your investment.

It is true that all of them can afford the money, but the ones who cannot afford to lose here are Shi Xitong and Shi Lei.Hu Changsheng is now worth tens of billions of dollars, so if he loses more than one billion, he won't be hurt.Not to mention Xu Guohua, the company's assets total hundreds of billions of RMB, even if the billions are lost, it will only be distressed for a few days.

Taishi International can afford to lose, but Shi Xitong cannot afford to lose.He is only an assistant to the chairman, not yet the chairman. If he loses too much, it will create resistance to his succession as chairman.

The same is true for Shi Lei. Although he is the CEO of Wufang Group, he is also a shareholder and director, but Wufang Group does not have the final say. With such a large investment, if he loses money, it will be a fatal blow to Wufang Group, which has just been listed. .

In particular, Shi Lei's goal is to become the chairman of Wufang Group. What will Fang Yanhong think if he makes a wrong decision this time?The five-party group is preparing for an overseas department, and the funds are not so abundant.

……

"Dad, what do you mean we shouldn't do this business?"

"Of course not. This business can still be done, but your previous plan is completely unacceptable. It needs to be changed, and it needs to be changed drastically. The investment should be carried out in batches, and you can't invest too much at one time. If you don't see hope, then We can all afford to lose the first investment, and at worst, sell the whole project. What you said about bringing Wanjia in is a very good proposal. "

"Thank you Dad, I understand, I will make a detailed plan to ensure that the risk is minimized!" Shi Lei said firmly.

　Thank you Zhiqing, alkdkflsf, dsgsgsgsg, etc. for the two monthly tickets, thank you.In other words, it is rare to see Gao V choose such a random name.
　　
　
(End of this chapter)