Work instead of being a boss

Chapter 12
The Entrepreneur Declaration expresses a kind of inner personal and corporate feelings, that is, feelings of self-esteem, self-love, self-reliance and self-reliance.The kind of people who stand upright and face social reality and personal crisis are the real brave people.

In the face of a crisis, a man of character relies on himself alone, and he puts his mark into action.

"Benefits of the east wind" to win the market
Today's market competition is like a battle on the battlefield, and decision makers must not relax and stop at all.When a well-known big opportunity appears, using capable people to work hard and assisting with the situation will often bring you the opportunity to become rich.

At that time, Zhuge Liang cleverly borrowed the east wind for Soochow and defeated Cao Cao's [-] troops, giving Sun Quan a complete victory.But Liu Bei also got a respite because of this, gained a foothold, and established himself in the Three Kingdoms.After the Second World War, the construction industry in the United States flourished unprecedentedly, and the value of bricklayers was bullish. Many newspapers published advertisements for bricklayers. What a good opportunity for the unemployed!Mike, a poor bricklayer, saw the advertisement, and did not rush to apply for a job as a bricklayer like others. A unique and simple idea quickly formed in his mind: Everyone is hiring bricklayers, where do bricklayers come from? ?Mike was unique, and borrowed money to publish an advertisement in the newspaper: "Recruitment of bricklayer students." He hired a famous master as a guide, bought some bricks, cement and sand as teaching materials, and started training business.Many people who wanted to earn money as bricklayers heard about it.As a result, it didn't take long for Mike to become a little rich man.

"Borrowing the east wind cleverly" is generally used before the opportunity arrives, and it plays a role in fueling the flames for seizing and realizing the opportunity.Operators must comprehensively analyze the market with a keen sense of information and then move towards the target direction, grasp the time when "everything is ready", identify the opportunity of "only the wind is owed", and launch contingency measures in a timely and targeted manner.Using this business strategy, the key is to seize the opportunity, make a decisive decision, and attack from the side.When many industries or individuals form a torrent of running towards a big goal in pursuit of a significant goal, they must conform to the general climate and take advantage of the success of each company, so that they can benefit from it, so as to realize their own goals.

"Zero information" hides business opportunities
The so-called "zero-time information" refers to information that directly affects people's feelings without being processed by a specialized organization, such as "a sentence", "a little inspiration", "a hint of feeling", and "an idea" can all be called It is "zero time information".

These "zero-time information" are produced in daily life, exist among ordinary people, can be obtained by anyone without any payment, and can be used by any enterprise.Because of this, they are always undervalued and often underused.However, there are also some farsighted operators who have gained a lot of money by exploiting and developing "zero-time information".More than ten years ago, all refrigerators had a single door, and the refrigerators produced by Japan's Sanyo Electric Company were no exception.One day, a technician of this company accidentally heard a truthful sentence: "It is a pity that a large amount of cold air in the refrigerator leaks out every day when the refrigerator door is opened to take things out. You only need to turn it on halfway, and you can save a lot of air-conditioning." This sentence actually produced Sanyo's best-selling product "double-door refrigerator".

The key to Sanyo's success lies in the use of "zero-time information" that others do not pay attention to.It is a pity that many very valuable "zero-time information" in our lives have been idle and cannot be developed and utilized.

It is true that investing in this kind of unprecedented "zero-time information" is very risky, and may cause investors to lose money and go bankrupt.However, we should also know that "unlimited scenery is on the dangerous peak", and the risky investment is also the most lucrative investment.No wonder some experts believe that a "zero-time information" may turn a poor man into a rich man; a "zero-time information" can bring a company back to life and even prosper.Indeed, "zero-time information" reflects the inconvenience or needs that people encounter in life, and behind every "zero-time information" is a virgin market with great development value.

The story of porridge

There is a small group of seven people, each of them is equal, but at the same time selfish.They want to solve the problem of eating every day through institutional innovation-to share a pot of porridge without measuring tools or containers without scales.Everyone used their ingenuity and tried many methods. After many games, the following rules were formed:
Appoint one person to be responsible for the porridge distribution and become a professional porridge distribution person.Soon everyone found that this person shared too much porridge for himself, so they changed to another person.As a result, the person who presides over the distribution of porridge always has the most porridge in his bowl.Power leads to corruption, and absolute power leads to absolute corruption, which is clearly reflected in this bowl of porridge.

Appoint a porridge person and a supervisor.It was relatively fair at first, but later the porridge distributors and supervisors changed from power restriction to "power cooperation", so the porridge distributors and supervisors shared the most porridge, and this system failed.

No one can believe it, so everyone will take turns to preside over the porridge, one day per person.This is tantamount to acknowledging that individuals have the right to share more porridge for themselves, and at the same time, it also gives everyone the opportunity to share more porridge for themselves.Although it seems to be equal, each person only has enough to eat one day in a week and has a surplus, and has to go hungry for the other [-] days. Everyone thinks that this system has caused a waste of resources.

Everyone democratically elects a trustworthy person to preside over the distribution of porridge.This virtuous person was able to share the porridge fairly at first, but soon he consciously shared more for himself and his sycophants.Everyone believes that the corruption and morale can't be allowed to go away, and a new system must be found.

For porridge, each person has a veto.Although there is fairness in this way, I am afraid that no one will be able to drink porridge in the end.

Everyone takes turns to share the porridge, but the person who distributes the porridge must be the last to receive the porridge.Surprisingly, under this system, the amount of porridge in each bowl is the same every time, as if measured with a scientific instrument.Everyone who presides over the distribution of porridge realizes that if the porridge in each bowl is different, he will definitely enjoy the least portion.

That's the rule.The determination of rules is very important, it is more important than technology; rules are set by people, it is the result of continuous games and transactions.

The concept of business decision-making refers to the process in which operators determine the business objectives and choose the best action plan after scientific analysis of market internal conditions and external factors, and put them into practice.Decision-making is the choice of behavior, and behavior is the implementation of decision-making. Correct behavior comes from correct decision-making. For managers, the problem is how to make decisions properly, rationally and effectively.

The Enlightenment of "Scholars Buying Firewood"
There was a scholar who went to buy firewood, and he said to the firewood seller: "Come here, the man with the salary." " Two words, so I picked the firewood to the scholar.

The scholar asked him: "What's the price?" The firewood seller couldn't understand this sentence, but he understood the word "price", so he told the scholar the price.

The scholar went on to say: "It's solid and wet on the outside, with more smoke and less flame. Please damage it." Let’s talk about the price.) The firewood seller couldn’t understand, so he left with the firewood.

It is best for managers to use simple language to convey information, and they must be sure of the target and timing of speaking, and sometimes excessive modification will not achieve the desired results.

kangaroo with cage

One day the zookeepers found that the kangaroos had run away from the cage, so they held a meeting to discuss and agreed that the height of the cage was too low.They decided to increase the height of the cage from the original [-] meters to [-] meters.The next day they found that the kangaroo had come outside, so they decided to increase the height to [-] meters.Unexpectedly saw the kangaroos running outside the next day, so the administrators can for a lamb, nervous, decided to be highly heightening the cage of [-] meters.One day the giraffe chatted with several kangaroos, "Do you think these people will raise your cage again?" the giraffe asked.

"It's hard to say," said the Kangaroo, "if they forget to close the door again!"

There are "basic and poor", "severity" and "priority" in matters. Closing the door is the basic, and raising the cage is the last.What is management?Management is to grasp the "casual", "severity" and "priority" of things.

The Seven Qualities a Manager Should Possess
Management style The manager's management style will make the employees admire and admire, and convince the peers.This requires managers to innovate, and must not imitate other people's management models invariably, but must take the development of the unit or individual as the main goal.

Personal character mainly refers to the moral character of the manager.When implementing management, management will inevitably encounter various situations and problems involving national interests, small group interests, and personal interests of managers.How to deal with these situations and solve these problems: whether to put the interests of the country and units first, or to put the interests of individuals and small groups first.The personal character of the manager can be fully demonstrated.

Personality matching For managers, personal personalities are not easy to change.At this time, managers should consider what kind of personnel they should look for to cooperate with them according to their own personality.Personalities vary from person to person, so it's best to match them in management.When there is a problem, one will sing the red face and the other will sing the bad face, and the work will be done with sound and color.

Extended working hours Extended working hours are very important for managers.As a manager, you must not only handle your own routine work in an orderly manner, but also deal with other emergencies, and also think about the management and development planning of departments and companies.There are a large number of things that do not appear during working hours, nor can they be resolved during working hours.This requires you to work for the company as often as the company needs.

Always show interest and love for the company and its products Managers should take advantage of any opportunity to show your interest and love for the company and its products, whether during working hours or after get off work; whether to employees or customers And friends, when you spread your interest and love for the company to others, others will also experience your self-confidence and your confidence in the company from you.

Each department and each position in the company has its own department and job responsibilities, but there are always some emergencies that cannot be clearly divided into departments or individuals, and these things are often relatively urgent or important.If you are a qualified manager, you should actively deal with these matters from the perspective of safeguarding the interests of the company.

Take the initiative to suggest that as a manager, you must always observe what is happening in the company from the perspective of a manager, summarize the problems you find in time, and put forward management suggestions to the company leaders.Your superior may not arrange for you to do these things, but your management ability is an important part of the superior's assessment of you.

(End of this chapter)