Work instead of being a boss

Chapter 11
The third step is to decide what and how much you want to tell them.

After you've decided what to say, to whom and how much, it's easy to move on to step four, deciding how to tell them.

run anything that makes money
When choosing a business project, we often face such a choice, whether to operate our favorite products, or to choose those products that have no special feeling for us.We will have this understanding: For scholars, generally, they can achieve something by studying the major they are interested in; for a scientist, only the things they are interested in can arouse their desire to study. They are passionate about politics and engage in politics. Only in this way can they succeed.However, for a businessman, you must not only manage what you like!

A businessman, if he does business according to his own preferences, then he generally cannot successfully complete the business.People have a strong desire to possess what they like. This is human nature, and it is generally difficult to control. Even if you can control it, you have to pay the emotional price, that is, reluctantly give up!For example: if you like swords, sell swords, if you like antiques, sell antiques, if you like jewelry, sell jewelry... If this is the case, the business will definitely not do well.Because we like this kind of things ourselves, when we buy these things, we must carefully select them according to our own preferences. Of course, when we want to sell them, we are extremely reluctant, and we need to make great determination to sell them. , and this kind of things are selected by them according to their own preferences, so most of them are relatively one-sided and the types are not complete, which will also affect the effect of management.In the things you like, you will slowly sink down and forget your career.Real businessmen sell things they don't like. For example, people who don't like antiques should sell antiques, and people who don't like jewelry should sell jewelry.why?The reason is simple, because what they want to sell is something they don't like, so they will try to sell it as soon as possible.Otherwise, it will be of no benefit to you to just accumulate there, but it will be a waste.If it's something they like, they'll always want to keep it for a while longer.

Therefore, in the business field, most of the jewelers who sell jewelry are people who have no preference for jewelry.Jewelry is generally most attractive to women, and is usually something that women love, so those jewelers are rarely women, and most of them are men who have no preference for jewelry.Likewise, those merchants who do apparel are mostly men.

At the same time, it is precisely because what you sell is not what you like, so when you buy goods, you can always make a more objective and comprehensive analysis, and you will not ignore other people's needs because of your own prejudice.Therefore, when a wise businessman chooses the goods he wants to sell, he will not choose what he prefers, but sell what he doesn't like.Only in this way can greater profits be obtained.

In fact, this explains a truth, that is, to keep a clear mind in the market, accurately grasp market information and conduct correct and reasonable analysis on it, instead of acting blindly or following the trend of the market.

Good at calculating and clever at changing

Looking at all kinds of business activities, there are always various quantitative relationships.Taking garment processing and production as an example, the factory must clarify a series of quantitative relationships: how many sizes of fabrics and related accessories are needed to make garments of various specifications, how much is produced by each worker or each sewing machine in one working day A set of clothing, how much is each set of clothing after the relevant packaging and management fees are apportioned, how much is the total cost, how long is the capital recovery period, and so on.Only when the decision makers of the factory calculate these "numbers" clearly can they reasonably determine the price of each garment and realize their business goals as scheduled.

As a buyer, of course, you must first start from your own purchase intention, choose what style and price level to adapt to the market demand of your business.But it is also necessary to figure out the quantitative relationship related to the products being purchased, so as to negotiate with the seller on a reasonable basis, so as to ensure the expected benefits.

All trade activities are inseparable from accurate quantitative calculations. If you are satisfied with "estimates", "probably" and "approximately", it is easy to make mistakes, and even become a messy account, leading to a complete failure of the business.

The founder of jeans, Strauss, because of his poor family, followed others from Germany to the western United States to participate in the gold rush in [-], hoping to make a fortune by panning for gold.After arriving in San Francisco, after a few weeks of gold digging, he found that some of the gold diggers had indeed made some money.But he thought that he would earn only a few tens of dollars a month if he was exhausted from digging from morning to night every day.If you do business in the mining field and supply the daily necessities of thousands of miners, assuming that you earn [-] dollars for every [-] dollars in turnover, then you can earn [-] dollars a month if you do [-] dollars of business every day.What's more, there are so many miners here, how can they do more than $[-] a day in business?
After calculation, he decided not to do gold panning, and started selling cold water and some small general merchandise by himself.Sure enough, as expected, the turnover in the first month reached [-] US dollars, and the profit he earned from it reached [-] US dollars, which is dozens of times more money than being a gold digger.Later, as the variety of his business increased, he made more money.On this basis, he created jeans suitable for the needs of miners, and soon embarked on the road to riches.

Being good at planning is the successful experience of businessmen.In modern management, it is necessary to be good at making financial analysis.There is a saying that for modern management, managers who do not understand finance will not be successful.

In any investment and trading activities, careful feasibility studies must be done beforehand.Once they decide to make a certain transaction or investment, they must formulate short-term, medium-term and long-term plans, and prepare different contingency strategies for these plans, and adopt them accordingly according to the development of the situation.After the short-term plan is carried out, even if the actual situation is found to be somewhat different from the prior forecast, they will be surprised or change the plan, and they will still actively invest funds to implement it according to the original plan.After the implementation of the short-term plan, although the effect is not as good as expected, they will still launch the second set of plans, continue to invest more, and try to complete the implementation of various strategies.If the second set of plans still fails to achieve the predicted effect and does not conform to the plan, and there are no definite facts and evidence to prove that the future will improve, then they will resolutely decide to abandon the transaction or investment.Most people think that giving up a business that has already implemented two sets of plans is not a waste of all previous efforts and heavy losses?But in the eyes of businessmen, although the business is not satisfactory, it does not leave hidden dangers for the future, and will not be troubled by a bunch of messes in future work.This is the business experience of adapting to changing circumstances.

In running a business, it is indeed wise to be able to formulate one's own strategies and tactics according to changes in the external environment, especially changes in the market and competitors.Today's market is full of changes and fierce competition. Whether an enterprise can adapt to this change has become the key to the survival and development of an enterprise.Enterprises should be good at formulating various contingency plans according to changing market conditions and competitor conditions.

James was originally contaminated with bad habits, like a playboy, seeking flowers everywhere, indulging in gambling, and after spending all the property left to him by his father, when life was difficult to sustain, he awakened to work hard.The prodigal son will not change his money when he returns, so James is determined to start from scratch.He borrowed some money from his brother and started a small pharmaceutical factory by himself.He personally organized production and sales in the factory, working [-] hours a day from morning till night.As much as you pay, you will get as much as possible. He saved a little money earned by the factory to expand reproduction.A few years later, his pharmaceutical factory has grown to a certain scale, making hundreds of thousands of dollars in profit every year.However, after market research and analysis, the astute James felt that there was little prospect for the development of drugs in the market at that time, and he also learned that the food market had a bright future.Because there are billions of people in the world, they will consume a large amount of various foods every day.

After careful consideration, he resolutely sold his pharmaceutical factory in [-], borrowed some money from the bank, and bought the controlling stake in "Jayunkan Food Company".This company specializes in the manufacture of candies, biscuits and various snacks, and at the same time operates tobacco. Its scale is small, but it operates many categories.After James took control of the company, he carried out some reforms in management and marketing strategies.He first extended the production product specifications and styles, such as extending candy to chocolate, chewing gum and other varieties; in addition to increasing the variety of biscuits, subdividing children, adults, and elderly biscuits, he also developed to cakes, egg rolls, etc.In this way, the company's sales increased rapidly.Then James worked hard on the marketing field. In addition to operating in this city, he also set up branches in other cities, and later opened branches in many European countries, forming a broad chain sales network.With the increase of business and the abundant funds, James took the opportunity to acquire some food companies in the UK and the Netherlands, forming a large group and gaining fame.By [-], his food chain had reached [-], making him the largest food company in the UK.

James is always watching the changes in the market situation, adapting to the situation, and gradually expanding from the food industry to the real estate industry, petroleum industry, financial industry, and publishing industry.After more than [-] years of operation, he has become one of the super rich in the world.

American Entrepreneurs Declaration
I would not choose to be an ordinary person.I have the right to be extraordinary if I can.I look for opportunity, but I don't look for security.I do not wish to be a secure citizen in the care of the state, where it would pain me to be looked down upon.

I want to take meaningful risks.I want to dream, I want to create, I want to fail, I want to succeed!

I refuse to trade thrills for handouts, I would rather challenge life than live it with assurance, the thrill of attainment rather than the lifeless utopia of peace.

I will not trade my freedom for charity, nor my dignity for a handout of food to beggars.I will never tremble before any of the masters, nor will I yield to intimidation.

It is my nature to stand tall, proud and fearless.I stand up to the world and say with pride: With God's help, I have made it.All of these are necessary for an entrepreneur.

This is the manifesto of the American Entrepreneur Association, which is published on the homepage of each issue of the American Entrepreneur magazine to inspire the fighting spirit of entrepreneurs and Chinese people.

(End of this chapter)