Chapter 10
A striking commonality between shareholder suits and personal injury suits is that they are both lawsuits brought by weak and injured individual citizens against the legal persons and institutions that caused the damage.This is a court duel with great disparity in strength. Not only are legal persons and institutions rich and powerful, but they can also hire a team of barristers with hundreds of people to "encircle and wipe out" a "unlucky guy".In the eyes of ordinary people, the little people who bring the lawsuit are facing a hopeless duel, purely pebbles against stones.But Jewish lawyers don't think so: they clearly realize that with the continuous progress of human civilization, the concepts of democracy, justice, and human rights will continue to add new meanings and content, and will be more and more reflected in economic life.Moreover, protecting consumers and minority shareholders is not only a legal requirement to protect individual rights, but also a need to maintain economic order and the normal operation of economic life.

Therefore, no matter how much advantage legal persons and institutions have in terms of legal talents, money and time, it is not terrible.In terms of economic benefits, legal persons and institutions that are sure to lose are not only not terrible, but also very cute and very popular.

Because the business acumen of Jewish lawyers has long known that only the lawsuits between the poor and the poor are the real "heap of rubble", because no matter who wins or loses, no one can pay.When the damaged pauper files a lawsuit with a wealthy legal person or institution, as long as the fact of the damage is confirmed by the court and the plaintiff’s claim is supported by the court, the pauper will immediately become “rich” from the legal person’s indemnity. The more serious the damage, After winning the lawsuit, the more compensation you get.Given this situation, Jewish lawyers have created an extremely "reasonable" fee, often referred to as a "success fee" or "contingency fee."

This method is different from the hourly charging method of other legal services. Attorneys who accept personal injury lawsuits or shareholder lawsuits only charge if the plaintiff wins the case, and loses nothing.However, once the lawsuit is won, the lawyer's remuneration will be as high as [-]% to [-]% of the damages.

To give an example, Jewish lawyer Pomeranz, an old-timer of shareholder litigation, was entrusted by some shareholders to compete with the entire investment industry in the United States.He proved to the court that the management fees charged by all securities investment companies were too high and forced them to reduce them to a reasonable level, thereby saving the public nearly [-] million US dollars. In turn, his firm received a fee of [-] million dollars. Ten thousand U.S. dollars.Facts show that the interests of Jewish lawyers are firmly tied to those of their clients.If the lawsuit is lost, the lawyer is equivalent to being busy in vain, doing voluntary labor and providing free services;To put it simply, Jewish lawyers end up making money from the "rich".

From here, we once again appreciate the shrewdness and cleverness of the Jews when making money.

The Jews have an inherent dialectical vision when looking at problems, and are very good at grasping things from the dynamics of their changes and developments.The same is true of Jewish lawyers. When they accepted the commission of the poor, their eyes did not just stay on the client’s shriveled pocket, but from the beginning, they saw the defendant’s swollen pocket from the litigation materials. The finale makes for an absolute change of pocket when the trial is over.To put it bluntly, they estimated from the outset how much economic value the legal significance of the damage suffered by the poor would be.

Fundamentally speaking, what Jewish lawyers play is nothing more than the role of "intermediary" in the process of transforming "legal meaning" into "economic value", just like ordinary merchants convert the functional value of things into the exchange value of commodities.A British economic observer estimated the Jewish lawyer's legal business experience very accurately, although the expression is a bit exaggerated: Greed is like eating and drinking, which is human nature, and seeking compensation for real or imagined injuries is like apple pie. Cakes are also a feature of the United States. It is no accident that the American lawyer industry has obtained huge operating income and invented an ingenious sales method, that is, the success fee. If the client loses [-]% of the damages he won, he will get nothing.

Three Laws of Business

[-].Parkinson's law

The famous British historian Northeast?Parkinson wrote a book called "Parkinson's Law" through long-term investigation and research.In the book, he expounded the reasons and consequences of the staff expansion of the organization: An incompetent official may have three ways out: the first is to apply for resignation and give up the seat to a capable person; the second is to let a capable person assist Work on your own; the third is to appoint two people with a lower level than yourself as assistants.The first way is absolutely unacceptable, because it will lose a lot of power; the second way cannot be taken, because the capable person will become his opponent; it seems that only the third way is the most suitable.As a result, two mediocre assistants shared his work, while he himself gave orders and they would not pose a threat to his power.Since the two assistants are incompetent, they will follow suit, and then find two even more incompetent assistants for themselves, and so on, forming a leadership system with an overstaffed organization, overstaffed, bickering, and inefficiency.

[-].Kirschner's law

There is a famous Kochner's law in western management: if the actual number of managers is twice as large as the optimal number, the working hours will be twice as long and the work cost will be four times higher; if the actual number of managers is more than the optimal number [-] times, the working hours will be [-] times more, and the work cost will be [-] times more.

[-].Davido's law

Davido's Law is named after Davido, vice president of Intel Corporation.He believes that if an enterprise wants to always occupy a dominant position in the market, it must be the first to develop new products and the first to eliminate its old products.The basis of this law is to focus on the effectiveness of market development and benefit division.

Because people seize opportunities all the time in market competition, only by entering the market first can it be easier to obtain a larger share and higher profits.

Only by "borrowing" can we win
A company recruited marketing managers, and finally Mr. A, Mr. B, and Mr. C entered the final round of assessment presided over by the company's boss.

Unexpectedly, the boss drove the three young people into an orchard, pointed to three tall apple trees, and said, "Each of you has a tree, and whoever picks the most apples will become the sales manager of the company." manager."

As soon as the boss finished speaking, the three of them rushed to the fruit tree immediately. Mr. A is tall and has long arms, standing under the tree, bowing up and down, left and right, and picked a lot of apples in a short while. Mr. B has a dexterous figure, he climbed up the tree like a monkey, flitted around, and picked a lot of apples in the blink of an eye.Only Mr. C was short and fat. Although he was in a hurry, he obviously lagged behind the other two in picking apples.

"It would be great if there was a ladder, but where is the ladder?" Mr. C's brain turned rapidly. "Will there be one at the orchard gatekeeper's place?"

Thinking of this, he immediately ran to the guard's room and sincerely explained the situation to the guard.When the boss led them in just now, only Mr. C greeted the uncle warmly, and the uncle obviously had a good impression of him.He led Mr. C to the back of the guard room, and sure enough there was an aluminum alloy ladder for decoration. Mr. C thanked the uncle, and ran back to the orchard carrying the ladder.With the ladder, Mr. C has become more at ease, picking up fruits and doing whatever he wants.At this time, Mr. A and Mr. B encountered a problem. Although Mr. A was born tall, he couldn't reach the fruitful fruits of the high places. Although Mr. B is agile, he dare not climb up the twigs to pick them.At this time, the two of them also thought of using a ladder, but when they ran out to search around, where could they find the shadow of the ladder?
When they came back panting, the boss told them that there was no need to compare, and I announced: Mr. C was hired as the manager of the marketing department.Although Mr. C is not as tall as Mr. A, and as clever as Mr. B, he can quickly find a solution when facing difficulties and open up the situation. This is the most valuable quality of a marketing manager. Mr. A and Mr. B were convinced after losing.

US President George W. Bush is also a person who is good at building ladders.Bush Jr. had poor grades in middle school, was playful and liked to play pranks.But under the influence of his father, he had the ideal of being in politics.After knowing his ambition, Bush Sr. sent him a sentence: "Remember the name of everyone you have been with." Later, Bush Jr. relied on his father's relationship to enter Yale University to major in history, and his grades were still average. He only got a C in the course, but he always kept his father's words in mind. In the four years of college, he memorized the names of more than 1000 classmates.After graduation to work, he is still the same.Later, when Bush Jr. ran for president at the age of [-], his classmates and colleagues gave him strong support.In the fiercely competitive United States, Bush Jr. relied on the ladder of "emotional communication" to climb straight up.

Many people feel the same way in the process of growing up. Many of our seemingly ordinary classmates, colleagues, and friends have achieved unexpected achievements after a few years.In fact, they have their own advantages, which to a large extent means that they have a strong "ladder awareness", know how to find and be good at finding ladders, and take the initiative to build ladders.This "ladder awareness" refers to good interpersonal relationship awareness, keen observation and thinking awareness, advanced innovation awareness, and the awareness of capturing fleeting opportunities.

Therefore, when we exert all our strength and bury our heads on the road, don't forget to look up at the surrounding scenery from time to time, have a good "ladder awareness", and make good use of resources other than ourselves, so that people will often get twice the result with half the effort.

Eight principles of business management
Louis?Lundberg is a rare genius in the management world.A articulate scholar who can run a successful business and has a deep understanding of the principles of management.During his tenure as chairman of Bank of America, Lundberg led the bank's business expansion to the whole country and established the world's most universal bank payment system, which is now the VISA credit card business.He was able to succeed because he implemented the following management principles:

① Pay attention to training and dare to use assistants, and do not do everything by yourself;

② Pick the winner.Excellent talents are hard to find, easy to control, and not easy to stay for a long time, but because excellent talents contribute more, they are more economical;
③Don't settle for second best.Being content with mediocrity is the greatest enemy, be ambitious and pursue excellence;

④ If you have picked good people, let them do it;

⑤ Don't make excuses.When errors occur, the errors cannot be passed on to superiors, subordinates or peers;

⑥ There must be a sense of time.Be a good time manager, not a slave of time;
⑦ Don't pretend to be deaf and dumb.Make your own hearing and eyesight, fully communicate with everyone;
⑧Keep the life motor running harmoniously, and change the lubricating oil frequently to keep healthy.

Attachment: Three communication skills:
The first step is to decide what kinds of information you want to share with people.

The second step is to decide who to let know.

(End of this chapter)

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