Work instead of being a boss

Chapter 9
Only then did he realize that the main fuel tank had run out of fuel.He hastily pressed the button for instant refueling, but to no avail, it was too late, the engine had completely stopped.

Hughes could no longer control the plane and had to rush towards the ground at a vertical rate of fall.Fortunately, Hughes finally made an emergency landing in a sugar beet field.

While Hughes took off on adventure flight after adventure flight, his father's patents for oil drilling rigs and his film career continued to create a steady stream of wealth for him.No one knows when he became interested in TWA's shares. By around [-], Hughes already owned [-]% of the company's shares.

Hughes did not stop his adventurous flight. In order to challenge the flight record for one week around the world, he chose and improved an Electra [-] aircraft developed by Lockheed that can take [-] people.

On July [-], [-], Hughes and four crew members took off from Brooklyn's Nate Field in a modified Ilekla [-] aircraft.After [-] days and [-] hours and [-] minutes of long-distance flight, Hughes' plane finally flew back to the United States and returned to the place of departure.[-] people have already gathered at Beit Airport in Brooklyn to welcome Hughes, the hero of the century who has returned from victory.

During World War II, after the US military recovered Guadalcanal Island in the Pacific Theater, seaplanes began to show their talents.Hughes designed this giant seaplane named KH[-] with a total length of [-] meters, a height of [-] meters, and a self-weight of more than [-] tons. Eight Pratt & Whitney [-] engines with propellers were installed on both wings. Is the world's largest "jumbo" aircraft ever.

At the time, people were skeptical that the massive aircraft would take to the skies, but Hughes let the facts speak for themselves and he succeeded. In April [-], Hughes personally drove this giant sprint on the sea for a while, and then took off steadily.Movie cameras took pictures of this historic footage for a lasting memory.The United States caused a sensation again. After flying around the world, Hughes once again established a heroic image in the minds of Americans.

In [-], the Hughes Aircraft Company launched the [-]-pound commercial communication satellite, which has the function of round-trip telephone with [-] lines and the function of [-] kinds of color TV, thus establishing a TV telephone network between the European and American continents.Hughes married twice but had no offspring.After his death, the shares of Hughes Aircraft Company worth [-] billion US dollars were all acquired by General Motors.This huge sum of money belongs to the Howard Hughes Medical Research Consortium of the Hughes Aircraft Company, which thus became the largest consortium of funds in the world.

We may not be able to imitate Hughes' profitable industry, but we can experience his ingenious business sense and apply it to our business activities.

Losing money and earning money secretly, bringing the dead back to life

Jewish businessmen are very clever, and they are good at using methods of making money in secret to achieve their business goals.

An automobile factory called Oldsmobile, located on the land of Connecticut, USA, its business has been sluggish for a long time, and the factory shows signs of closing down.The president of the factory decided to start with sales to get rid of the crisis he was facing.

Business wars are unpredictable, so we must be good at adjusting.This adjustment is aimed at making a profit, but in order to make a profit, it is natural to suffer some small losses.What kind of marketing method is more effective?

Carter, the Jewish businessman who is the president, thought over the situation of the factory repeatedly and seriously. Aiming at the existing problems, he carefully compared and analyzed the marketing techniques of competitors and other commodities. One" sales tactics.Because the factory has a backlog of cars, it cannot sell them in time, and the funds cannot be recovered, but the interest on warehouse rent is on the rise.Therefore, it is stated in the advertisement that whoever buys a "Toronado" car can get a "South" car at the same time.

The sales promotion method of buying one and getting one free has a long history and is widely used.But the general practice is to give some small-amount commodities for free: if you buy a TV, you will get a small toy; if you buy a VCR, you will get a video tape, and so on.This kind of sales promotion method of giving customers a little favor can indeed play a great role in promotion.But over time, there are more users, and consumers are gradually not interested.The practice of giving gifts to customers and giving kickbacks is also an old way of sales promotion, but again, the value of the gifts or the amount of kickbacks are generally small, and it is impossible to have the effect of shocking consumers.

Oldsmobile Automobile Factory embraces the strengths of various sales methods, tries to overcome the shortcomings of consumers' numbness and dullness due to outdated methods, and boldly introduces the method of buying a car and getting a free car. People who are used to it are impressed.After hearing the news, many people traveled far to see what happened.The dealership department of the factory was full of people, and the backlog of cars that no one cared about in the past was really purchased by people. The factory fulfilled its promise as advertised, and included a brand new "South" brand car for free.

Oldsmobile Automobile Factory's sales method is equivalent to saving $[-] per car. Is it a loss of capital?

No, not only did it not lose money, but the car factory also gained various benefits.Because if these cars are backlogged for a year and cannot be sold, the sum of the interest lost on each car, warehouse rent and maintenance costs is approximately equal to this amount.

As a result, the car was sold out, the funds were quickly returned, and it has the ability to expand reproduction; the number of consumers of "Toronado" brand cars has increased, its reputation has grown, and its market share has increased; a new brand "South" The brand was introduced, the low-end car came out as a "gift", and finally began to be marketed independently... The Oldsmobile Automobile Factory has been revived since then, and it is booming day by day.

do business that others dare not do

What kind of businessman do Jews admire most?The survey shows that they admire businessmen who dare to make amazing investment strategies the most, because these people can best reflect the investment level of "bold and cautious, quick move", that is, they will spend a lot of money when they see the right one.

The American financial giant Morgan is a typical Jewish businessman who dares to make amazing investment strategies. Someone joked: "As long as Morgan starts his own work, it is equivalent to the money printing machine running at high speed, because the concept of investment in his mind It's fully grown."

At the end of the [-]th century, railway transportation was the pillar supporting the transportation system of the American industry, but various sections of railways, like a pan of loose sand, could not fulfill this important task.If you want to integrate the scattered railways into one and form a railway network, you still need to invest a lot of money in railways.In this way, the degree of dependence of the railways on investment banks is quite prominent.With the development of productivity, the degree of socialization of enterprises is getting higher and higher, and the dismantling and merger of companies are becoming more frequent, and the amount of borrowing funds is also increasing.This requires investment banks not only to have strong financial backing, but also to have a high reputation.In this desperate situation, the bank syndicate founded by Morgan has become a model for the banking investment industry in the new era.Faced with the economic crisis in the United States, many bankrupt companies pinned their hopes on Morgan, hoping that he could acquire their companies, become their savior, and give their companies new life.

At such times of crisis, Morgan tried his best to turn the tide and helped the building to collapse. He picked up the scalpel and performed major operations on the railway industry.This time he adopted the "buy at a high price" strategy.Whether it is the western railway or those railways that no longer meet the requirements of today's development, he will buy them all so that he can quickly rectify the American railways.

Morgan's strategy of purchasing railways at high prices was called the "Trust Plan" by some, which reflected the power of Morgan's strategy.Morgan's large investment this time is not speculation, but to promote the development of railways.The reason why he set a price that beat all competitors this time was also because he did not want to make a profit from this investment.In addition, if the pillar of the railway industry economy is occupied by others, then the dominance he has just won in the financial world will become empty talk.For that alone, he was worth fighting for.Morgan's major reorganization of the railways marked the transition of the US economy from the initial stage of development to the modern stage of emphasizing operation and management, which fundamentally changed the traditional American business strategy and thinking.His success had a major impact on the direction of the U.S. economy.This is even more so in Wall Street. His business ideas and management methods have become the targets of Wall Street to imitate, and they still have a wide range of influence.

Through Morgan, we found that Jews are full of risks and opportunities in investment. They are willing to try to make money from risks, and they will never get rid of their own risks easily.This kind of investment strategy of "bold, cautious, and quick action" should be the basic quality of an excellent businessman.

smart people make money
In the view of Jewish businessmen, only wit can win the victory.There is a very interesting story about Jewish wit:

There was a wealthy Jewish man who was very ill and was about to die. He dictated a will and asked someone to write it down. He wrote to his son: "I leave all my property to the loyal servant who sent you the will; my son Judiya, you You can choose one of my possessions."

The Jewish rich man passed away soon, and the slave obtained the right to inherit the property, and happily sent the suicide note to the rabbi, and then went to find the rich man's son together with the rabbi.The rabbi said to the rich man's son Yudia: "Your father has bequeathed the property to the slaves. You can only choose one of them as an inheritance. You can choose whatever you want."

Yudia said without thinking, "I choose this slave."

In this way, Yudia not only owned slaves, but also had the right to inherit all the property.

The rich man was very clever. When he died, his son was not with him, so he came up with this clever plan. Otherwise, the slaves would illegally occupy the property without notifying his son.Like a father, like a son, his son is also extremely smart.

Keeping a secret is a reliable litmus test, but how to keep a secret is not an easy task.People often hear from A that the secret is passed on to B, and it seems that they trust B very much. In fact, he has failed A's trust in him.A rabbi said: "As long as the secret is still in your hands, you are the master of the secret, but when the secret is spoken, you become its slave." In the above story, the dying rich man is the most witty person , he can not only guarantee that the slave will give the will to the son, but also leave all his property to the son without being swallowed by the slave.Similarly, the rabbi was witty. He didn't directly say the mystery implied in the will, thus keeping the secret for the rich man.Of course, the son of the Jewish rich man is extremely witty and intelligent!Returning to our business operations, wit is a sharp weapon to tide over difficulties, turn defeat into victory, and turn a corner.

There is a story like this:
The salesman Fernando is a Jew. He went to a small town on a Friday, but because he was penniless and unable to board and lodging, he found the deacon of the church.The deacon said to him: "There are a lot of poor people here on Fridays, and every house is full, except for Simmel's house, the owner of the gold and silver shop, but he never accepts guests."

Fernando said with certainty: "He will definitely accept me."

Afterwards, he went to Simmel's house, and after knocking on the door, he mysteriously pulled Simmel aside, took a small, heavy bag the size of a brick from his coat pocket, and whispered, "Excuse me , How much is gold the size of a brick worth?"

The owner of the gold and silver store's eyes lit up, but it was the Sabbath now, and he couldn't continue to discuss business. In order to complete the business, he hurriedly asked Fernando to stay at his house and talk about it after sunset tomorrow.

So, throughout the Sabbath, Fernando was treated with great hospitality.When it was time to do business on Saturday night, Simmel urged Fernando to take out the "goods" with a smile on his face.Fernando pretended to be surprised and said, "I don't have any gold. I just want to ask how much gold the size of a brick is worth."

Fernando's wit lies in cleverly exploiting Simmel's eagerness for money and tricking him with vague hints.

The Jews believe that smooth sailing is impossible in the business field. How to get rid of difficulties and deal with them calmly; how to face dangers and resolve them wisely are essential qualities for a successful businessman.

no delay
Jews often see people with backlogs of "pending" papers as incompetent.Therefore, when they come to the office, they first glance at the documents on the desk to determine how capable that person is.

They believe that a person who cannot handle documents in a timely manner is not capable at all, and must be incompetent.

This kind of view of "attacking one point is not as good as the rest" seems biased, however, they have their own views.Because the Jews like talents with all-round development, businessmen should not only be able to do business, but also have profound knowledge and strong comprehensive qualities. If they lack these, they will definitely not be a good businessman and will not be able to make a lot of money.

There may be an extremely important backlog of documents pending approval on the desk, which sometimes affects important matters and is a waste of time in disguise.This backlog of documents is of course not advisable.For businessmen, these documents include business letters, business letters, etc., which may provide business information, or request business contacts or related commodity transactions.Each letter contains a piece of information, providing the businessman with an opportunity to make money.If you pile up these urgently needed documents on the desk and deal with them after a period of time, it may be too late, because the time of the other party is precious, and when he cannot wait for the news, he will resolutely give up. Looking for a partner.If this is the case, you have lost a good opportunity to make money in vain. When you wake up, the opportunity has slipped away from your own hands, and you will regret it!
"Solution at once" is the Jewish motto.They believe that delaying work is the most shameful thing.No matter what the Jews do, especially when dealing with their own business problems, they will never leave the problem until tomorrow, that is, they will never procrastinate, but solve it on the spot, and act according to "every day has a daily plan".

study the law

Just as Jewish businessmen themselves emerged quietly from money lending and business, Jewish lawyers can understand the essence of law, love fairness and justice, and be familiar with property distribution. Similarly, they provide legal services for unlucky people and help compatriots use legal weapons to change their unlucky fate. At the same time, he enhanced his own ability and completely changed his miserable situation.The Jewish lawyer jumped up and became the lucky one of the lawyer kingdom!

Two legal matters, "Shareholder Litigation" and "Personal Injury Litigation", were initiated and developed by Jewish lawyers.From a legal point of view, shareholder lawsuits require the company's managers to publicly report the company's operating conditions to everyone who owns the company's property rights but has no contact with each other; File a claim against the company or its operators.

"Personal injury litigation" is a part and predecessor of what we call "protection of consumer rights" today.Legally speaking, the core of personal injury litigation is to require the producers of goods and service providers to be responsible for the products and services, and to bear all the consequences to consumers caused by the products and services; and in terms of specific requirements, it is Legal representations for individuals to claim against product producers and service providers for damages from products or services.

(End of this chapter)