Work instead of being a boss

Chapter 2 Creating Your Own Business (2)
③ For me [-] years from now, can I describe myself in detail now, with a satisfied smile?

[-].mid-term plan
This stage is your "point of focus" in the long-term plan.It means that at this stage, every point (action) you pay can directly help you move towards your ultimate goal.

In other words, the medium-term plan is that you must accumulate "points" to form "lines" and "surfaces", and then push yourself steadily to the end.

[-].short term plan
This stage is why you made this plan and how you want to practice it. The specific actions taken by the combination of these two factors.

As long as you practice part of it every day, after a long time, you will gather rivers and rivers into the sea, and truly present your dreams.If you don't do it all the time, then the "perfect plan" will be permanently sealed in the frozen "heart bank".Therefore, you should do it immediately and don't worry about anything.

Some people say that decision-making alone is not enough, the next step is to have a plan, planning how to turn the decision-making into a detailed and rigorous plan.

In fact, the so-called career planning is to ask you to outline the blueprint that your inner world wants most.If we want to make life meaningful, we should plan to realize our ideals.

We should not worry that we can't do it, we should encourage ourselves: I can do it.We should not tie ourselves with ropes, we should step forward and meet every challenge boldly.

What is your potential to open a store
To open a store, you should first consider the most basic conditions for store operation:
① Residents around the location of the store (occupant conditions);

② Equipment status of the traffic system (traffic conditions);

③Facilities in the surrounding environment (conditions of attraction).

The relevant data of these three conditions must be collected and analyzed.A place with a large number of residents, a well-developed transportation system and multiple functions is naturally an ideal place to set up a store.However, there is a major premise that must be grasped, that is, does this region belong to the growth stage, stagnation stage, or decline stage in the development process?This is the first element that should be considered during our on-site investigation, and the benchmarks for measurement are now provided as a reference:
① Rapidly growing areas: the annual population growth rate is more than [-]%;
②Growing areas: annual population growth rate of [-]% to [-]%;

③ stagnant areas: annual population growth rate of [-]% to [-]%;

④ Recession area: the annual population decrease rate is [-]% to [-]%;
⑤ Natural elimination areas: the annual population decrease rate is over [-]%.

According to this information, it can be judged which stage of the development process this region belongs to.

At the same time, according to various phenomena in this area, we can judge whether the conditions for setting up a store are mature.For example, the flow of population is gradually increasing, the addition or modification of stores is very active, the business circle (the scope involved in setting up stores) in the region is gradually expanding, and the proportion of customers in the region to customers using transportation is gradually increasing. It can reflect that there are signs of gradual development in this region.This is conducive to the establishment of the store, so the potential for opening a store is great.On the contrary, it shows that this area is gradually declining, the potential for opening a store is small, and it is not suitable for setting up a store.

In addition to paying attention to the development stage of the location where the store is opened, investment in which industries are suitable for this area is another key point that must be considered in depth.If you want to get more specific information, you can use data reasoning to understand the possibility of setting up a store.Generally speaking, except for comprehensive large-scale department stores, the selection of industry and product content of general stores has a very close relationship with regional characteristics.If the products sold are daily necessities or food and other daily necessities, the target customers are mainly nearby households, and the frequency of shopping is relatively high, so the scope of the business circle may be small.As for the sale of clothing, accessories, accessories and other products that are more concerned about style, design, and quality characteristics, the distribution of customers may be wider, and they may even use transportation to come to shop, so the scope of the business district is larger.

How to Avoid Entrepreneurial Risks
Risk refers to the possibility of loss in the future.As long as there is a possibility of loss, there will be risk.Common risks include the following:
Financial risk Investing in stocks or bonds may cause the stock price to fall or fail to distribute dividends due to poor management of the company, or make it impossible for bondholders to recover the principal and dividends.

Market risk Take the stock market or real estate market as an example. The price fluctuation of the market often causes the price of the stock or real estate held to fluctuate, resulting in losses.

Purchasing power risk Inflation depreciates your money and loses its original purchasing power. If the investment profit cannot keep up with the level of inflation, you will actually lose money.

In addition, as an entrepreneur, you should also pay attention to the following business risks:

The risk of principal loss exists as long as there is a loss of principal, whether it is due to market factors or operating pros and cons.

Timing Risk Anyone with experience in stock speculation knows that entering and exiting at the right time, buying low and selling high is the only way to make money, but few people can really grasp such an opportunity.In addition to stocks, real estate, corporate bonds, and other high-yielding investments such as futures are all heavily affected by this risk.

Liquidity risk is the inability of an investment to be converted into cash in a timely manner when required.Bank deposits, bonds, and most stocks can generally be liquidated quickly, and the liquidity risk is low; while real estate and general collectibles are not easy to liquidate investments, and the risk is relatively high.

Interest rate risk for people with loan debt.Rising interest rates will increase the interest burden, unless it is a fixed-rate loan; for retirees who live on interest income, lower interest rates will reduce income.

Income tax Strictly speaking, income tax is not considered a risk, but this factor must not be ignored.Poor planning can lead to less profitable investment.

Avoiding these risks is good for you to invest in creating your own business.Because there must be risks in running a business, and everyone's risk tolerance is different, which has a lot to do with personal conditions and personality.A person must be willing to take risks subjectively before investing, and the objective situation can also make you take risks, so that you will not feel hurt.

Similarly, there is a certain limit to the risk that everyone can bear. If the limit is exceeded, the risk will become a burden, which will cause emotional or psychological harm to you.Because excessive risk can bring worry, and worry can affect all aspects of your life, including health, work, family life, making friends and leisure, etc.

Therefore, before you start a business, you must consider how much risk you are able or willing to take, and have a full understanding and preparation for it.

Let others share the risk and power with you
In the process of starting a business, there is always an iron rule: the greater the risk, the greater the profit; the greater the power, the greater the responsibility.Therefore, as an entrepreneur, you should carefully grasp the two important factors in this law, and strive to keep the balance of entrepreneurship at a balanced level.

For example, if a man at a money game can get many people to take the bet, he spreads his risk over the whole crowd, and thus he can take advantage of a profitable opportunity.That is to say, through everyone's joint risk taking, his risk is reduced to the lowest level, so that he can take advantage of this favorable opportunity.And this approach to joint risk-taking applies to all of life's uncertain but worthwhile opportunities.

Another example, if you want to do a big risky business, you will not go to your boss, family members or colleagues and announce loudly: "This is a big business, it is my idea! My opinion! If it fails, I'm going to die with it!" To do so would be madness.Instead, you say to people in your business, shop, or home, "Let's all participate!" This shows that you have learned to use the entrepreneurial principle of risk sharing, consciously or unconsciously.

As an entrepreneur, you may have a lot of money, and you may be surrounded by talented people, but if you can't encourage others to participate and share the risk with you, then you are always singing a one-man show of entrepreneurship.Our suggestion is, never sing a one-man show and walk on one leg.Don't be today's hero, tomorrow's bear.To mobilize others to help yourself, let them participate in making plans and making decisions together.It should be remembered that people support only those causes that they help start.You can share authority with others in three ways:
①By sharing risks, you can take advantage of beneficial opportunities;
②Since there are colleagues who share their worries and efforts, your burden is reduced;

③ A group of people who dedicate themselves to a cause together can bring incredible power to intimidate opponents.

It can be seen from this that as long as you can get help from others, your right to speak will be enhanced and you will have power; on the contrary, if your opponent sees that your group of people "recite their own sutras", your position will be weakened up.

How to choose the best time to start a business
When starting your own business, timing is a key issue.The timing of starting a business does not just refer to the market timing of a specific entrepreneurial idea. It actually includes two aspects: one is the timing of your own business, that is, when you start your own business; the other is the timing of implementing a specific entrepreneurial idea.Only when the two aspects are combined into one is the best opportunity to start a business.

[-].The best time to start your own business

The ancients told us, "Thirty to stand".Indeed, many entrepreneurs start their entrepreneurial careers around the age of 30.Generally speaking, there are two important issues in life, career and family.Therefore, there are generally two types of opportunities for you to start a business: starting a family and starting a business.

start a family
Starting a family and starting a business refers to solving personal family problems first, and then starting a business.The so-called family, on the one hand, is to get married and establish a family; at the same time, the family is stable and has a good quality of life.The current standard is to have a warm home, including the resolution of house problems.Because solving the above problems requires a lot of capital, it may delay your start-up time.In addition, when all this is ideal, it will reduce your motivation to start your own business, and you will not be willing to make major changes to your existing lifestyle.

The benefits of starting a family first and then starting a business are also very obvious. You have almost no worries about the future. Even if your business fails, you will have a good account of your family in advance.In the process of starting a business, you will not be eager for quick success, but will operate with a normal heart, which is more beneficial to starting a business.

Entrepreneurship after getting married usually has a higher starting point, and you are fully prepared, because you have generally entered the mature family.

start a family
Entrepreneurs who choose to start a business and start a family are mostly those with a strong desire to start a business, and they started their business earlier.The benefits of this are obvious. The initial primitive accumulation can be directly invested in entrepreneurship, and through self-employment, you can get more income and make your family complete in one step.This is also a very popular model.

[-].The Best Time to Start a Business Idea

There is also a specific best time for a specific entrepreneurial idea, especially in today's fast-changing market.A genius entrepreneurial idea today may be worthless in a few months.Therefore, it is important to understand the market timing for a particular entrepreneurial idea.

Chinese people have always paid attention to "time, location, and harmony", and the same is true for the best time to start a business.

Timing, in entrepreneurial practice, mainly refers to the market timing of a specific entrepreneurial idea.When you grasp the market timing of your entrepreneurial idea, you also grasp the timing.Just as marketing emphasizes grasping market opportunities, that is, market segments that are blank and have a relatively loose competitive environment.

The grasp of time generally emphasizes preconceived ideas.See the opportunity and implement it immediately.

In practice, geographic location determines target consumers, operating expenses and costs, operating models, and many other issues.The same business must have different strategies in different places.Shopping centers must be in prosperous commercial centers, and supermarkets must be in places with low rents.

For entrepreneurs' business, in practice, it is largely restricted by geographical location.Therefore, a good entrepreneurial idea must be implemented in a suitable business location to obtain geographical advantages.

The personality of the entrepreneur's career mainly refers to the quality of the entrepreneur himself and the interpersonal relationship he has.Entrepreneurs' career is a typical able-bodied economy, and the success of entrepreneurs is closely related to the quality, ability and social interaction of entrepreneurs.Keep in mind that entrepreneurs rely on themselves for their careers, and people and harmony are yourself and your friends.

How to start a business to take the lead

From the perspective of entrepreneurship, although everyone is on the same starting line, they have different foundations and qualities. Therefore, those companies with a good foundation and high quality can always quickly occupy the leading position. own internal advantages.

[-].First of all, property rights must be clear

Many high-tech enterprises in Zhongguancun, especially those established earlier, often have unclear property rights. When the company was established, intellectual property rights were not defined, intangible assets were not evaluated, and intellectual capital was not quantified... In this way, when the enterprise grows, property rights issues are very difficult. Difficult to deal with, many problems arise from this.For example, scientific and technical personnel and managers cannot be unified under the same goal, and there are various differences in development strategies, capital utilization, business activities, and personnel arrangements.In addition, the rights and interests of operators cannot be legally guaranteed, and their contributions cannot be rewarded accordingly, which not only affects enthusiasm, but also causes other problems.The modern enterprise system regards clear property rights as the first condition. When we start a business, we must learn this lesson and strive for clear property rights.

[-].To be victorious in both markets

High-tech enterprises not only face competition in the product market, but also face competition in the talent market.For example, many companies at home and abroad have backbones who have left Lenovo. They hold important positions and are outstanding. This must be a big loss for Lenovo.So how to introduce and stabilize high-tech talents is the top priority of any enterprise.

Western experience shows that the long-term interest mechanism that is most closely integrated with the company plays a very important role in the enterprise. No matter what the size of your enterprise is, you must take the above experience and lessons into consideration. Your strengths and overcoming your shortcomings can gradually establish the leading position of the enterprise.

Why pay attention to the three major relationships of enterprises
The so-called three major relationships of an enterprise refer to the direct relationship between production, supply, sales, people, money, goods, information, time, etc., which are the basic environment that determines the survival and development of an enterprise.It mainly refers to enterprises and customers, competitors, allies, suppliers of energy, capital, raw materials, labor, technology and other resources, transportation departments, middlemen and wholesale stations, commercial enterprises, business authorities, tax and financial departments, and The relationship between relevant institutions such as the region where the enterprise is located, among which, the most important is the relationship with customers, suppliers, and competitors.

[-].relationship with customers
There are four basic relationships between enterprises and customers: the relationship between service and being served, the customer is the object of service of the enterprise; the relationship between buying and selling, that is, the commodity currency relationship; , as well as the enterprise itself must choose; the relationship between competition and being contested, customers are the object of competition between the enterprise and its competitors.Therefore, enterprises should fully understand the content, trends and characteristics of customer needs, consumer psychology, customs and levels, etc. At the same time, enterprises should use marketing combinations such as products, prices, sales channels and promotion methods to meet customer needs and achieve business goals.Moreover, customers need to be created. According to the needs of production development, we must actively guide consumption, stimulate consumers to generate legitimate and new consumption needs, and open up markets for enterprises.Understanding customers is also because customers can get the source of innovation, and product innovation ideas mainly come from customers.According to statistics, [-]% of major product innovation ideas come from customers, and [-]% come from production units.For small product reforms, [-]% come from users and [-]% come from production units.

[-].relationship with suppliers
(End of this chapter)