Work instead of being a boss

Chapter 3 Creating Your Own Business (3)
Suppliers of enterprises include the sources of various elements (human, financial, material, information, technology, etc.) profits.The nature of the relationship between the enterprise and the supplier is basically the same as that of the relationship between the enterprise and the customer, except that the status of both parties has changed, and the enterprise has become the customer of the supplier.Therefore, in the relationship between enterprises and suppliers, there are also relationships between serving and being served, buying and selling, choosing and being chosen, competing and being contended for.But from the perspective of the enterprise, in order to obtain the necessary resources, the enterprise must actively attract resource owners to invest resources into the enterprise, so there is a relationship between attracting and being attracted.

[-].relationship with competitors
The so-called competitor is an opponent who competes with the company for sales markets and resources.From the perspective of competing for the market, competitors are those companies that produce products with the same or similar functions; from the perspective of competing for resources, competitors include other users who use the same resources in addition to companies that produce products with the same or similar functions; from the perspective of companies From the perspective of business, competitors can be divided into direct competitors and indirect competitors, actual competitors and potential competitors.But regardless of the nature of competitors, there are the following two relationships between enterprises and competitors:

In the relationship of mutual competition, both parties try to occupy a larger share in the market, customers, and all resources for their own survival and development. They must not only compete for the market occupied by the other party, but also actively compete for the potential market; not only compete for the existing Sources of resources, but also actively compete for new sources of resources.Whoever occupies the market and resources will have good conditions for long-term development.

Mutual weakening of management capabilities This is a struggle that makes the other party lose its management independence and strives to maintain it. In the competition, it is necessary to try to weaken the opponent's ability to compete with itself for the market and resources, and then expand its own competitiveness.As a result, the motivation and behavior of weakening the opponent will arise, and the opponent will inevitably adopt various counter-weakening means.

Therefore, entrepreneurs should understand and study the strengths and weaknesses of competitors, understand their business ideas, business strategies, business plans, business characteristics and style, etc.; understand the situation of major competitors in the industry, their business strategies and tactics, competitors The trend of development and change with allies and the possibility of transformation; understand the relative advantages of the main competitors, the position of the company in the competition, and the relative advantages and development opportunities of the company, so as to provide a basis for the formulation of the goals of the company.

Entrepreneurship must get rid of impetuous and aggressive emotions
In the process of starting a business, the most taboo emotion is impatience and aggressiveness.It is not difficult to see that if you act too hastily in a business war, although it looks fast on the surface, it will be full of loopholes and setbacks.Especially in the hand-to-hand contest with the opponent, blindly advancing will make the opponent discover your eagerness for success, and restrain you in every possible way.In this way, the initiative in the competition is lost.Perhaps because one step is lost, the whole game is lost.

In the process of starting a business, the mentality of impetuosity and aggressiveness is manifested as being eager for success and blindly advancing in order to achieve the goal regardless of the objective situation.This is a lack of reason and lack of self-control.It often arises in times of embarrassment in the face of difficulty and intense agitation in the face of temptation.Once impatience arises, they will act blindly and take risks for a certain purpose, regardless of whether their foundation is solid or whether their strength is sufficient.

For example, in a negotiation with a foreign businessman, the foreign businessman proposed to provide the Chinese party with machinery and equipment to be produced in China, and the foreign businessman was willing to purchase the products produced at a price close to the market price, but the product quota was quite high.The leaders of the Chinese enterprises were eager to earn this huge amount of foreign exchange, so they signed the contract resolutely.As a result, it was discovered during production that the amount of products was far from meeting the requirements of the contract because the workers were not yet proficient in operating the new machines and the supply of raw materials was insufficient.At this time, the foreign businessman demanded economic compensation for the breach of contract by the Chinese company, and the foreign businessman made a fortune from this, while the Chinese side suffered huge losses.

In a business war, the mentality of impetuosity is extremely harmful.Impetuous advance will make you lose your position, impetuous advance will make you lose good opportunities, and impetuous advance will make you long for victory but never reach the other side of victory.Remember the adage "haste makes waste".

How to eliminate impatience?First of all, we must improve our cultural accomplishment, enhance our self-confidence, and exercise our endurance.American oil tycoon Paul Getty said: A person who has been baptized by culture must be a person who can control himself, be gentle, and have complete self-confidence.

To fully understand your own situation, correctly analyze the strengths and weaknesses of yourself and your opponents, that is, know yourself and the enemy, and have a well-thought-out plan.In this way, self-confidence can be enhanced, impatience can be avoided, and difficulties can be overcome gradually, steadily and successfully.

Again, you can do self-psychological adjustment.When something makes you impetuous, avoid it and seek a solution from another angle.

Eliminate the mentality of impetuosity and aggressiveness, and carry out the most effective psychological training in failure or unexpected situations.Gradually improve the psychological quality in practice and get out of the psychological misunderstanding of impetuous advancement, which is an indispensable prerequisite for winning the business war.

Five Bad Tendencies During Entrepreneurship
During the entrepreneurial period, the starting point of all decisions and actions follows the first principle of "survival", whether it is conscious or unconscious.This is one of the reasons why tough guys can't be businessmen.

[-].Expedient measures for survival
In reality, we clearly know what is the best, but we have to choose one that is not very good, or even the worst, because something is better than nothing.Entrepreneurs must have a deep understanding during their entrepreneurship.The limited resources have always restricted the decision-making and behavior of entrepreneurs, and entrepreneurs often have to take expedient measures.

Under the pressure of survival, entrepreneurs have to take expedient measures, but expedient measures are always bad and have to pay a price.For example, lack of funds, partner with others.Obviously knowing that the partner is not an ideal partner, but there is no way.Therefore, extra pressure was added during the entrepreneurial period, because in fact there was an extra "boss".Entrepreneurs lack professional knowledge and have to hire an expert in the industry, but they are also subject to this expert in the industry. Experts are usually people with special tempers who are not easy to serve.

Expediency has a great negative impact, and it is something that we know we can't do.Entrepreneurs must make good judgments and decisions, and cannot waste a good entrepreneurial idea.

[-].no matter the cost
Most of the work done during startups is groundbreaking.Groundbreaking work often comes with a drain on resources.A lot of work is linked together, and the previous work is the basis for the subsequent work.If the work in front can't be done well, the work in the back will stop.In the case of tight time and urgent tasks, entrepreneurs had no choice but to adopt a strategy of achieving their goals regardless of the cost, and spent a lot of money.

You have to pay a little tuition for what you do, let alone doing business.Entrepreneurs are mentally prepared before starting a business, but this kind of goal regardless of the cost also brings many negative effects.In the business field, the rules of the first transaction between the two parties are often the rules of the game between the two parties in the future. This is an unwritten habit. Even if there is a change in the future, it will be a partial adjustment of the details, and it is difficult to change the fundamental rules.

Doing things to achieve the goal regardless of the cost is the last resort for entrepreneurs during the entrepreneurial period.

[-].Treat your head for a headache, treat your feet for a sore foot

Entrepreneurs start their own businesses, and there are a lot of things to do, and they lack direct practical experience, underestimate the difficulty of the problem, and are insufficiently prepared.Many things that were thought to be simple in advance, but various unexpected situations appeared during the process. Sometimes entrepreneurs really want to cry but have no tears, lamenting how difficult it is to do something.

No matter how good the business plan is, it is impossible to completely match the actual situation. It is normal that the plan cannot keep up with the changes.When things come to an end, entrepreneurs can only treat their headaches and feet, and solve the urgent problems first.

This situation has been accompanied by the entire entrepreneurial period, and only entrepreneurs with perseverance and wisdom can deal with it freely.The handling and resolution of these matters often brings a sense of accomplishment to entrepreneurs, thinking that they are superhuman Nezha.In fact, this is an unplanned, costly and inefficient management.Entrepreneurs can't indulge in it and can't extricate themselves.

[-].I am overjoyed and overwhelmed
A mountaineer retreated due to altitude sickness when he was only [-] meters away from the top of the mountain, and failed to set a new record.Afterwards, many people felt sorry for him, but he himself said: "I understand my own situation, and this is already my limit." His understanding of himself is something that many of us lack.A person who can understand himself is also a kind of talent.

When entrepreneurs develop their own businesses, they must especially consider the issue of "degree", that is, the limit of development.The company expands, and what specifications are appropriate for the expansion.When a factory has [-] workers, it can be profitable.When there are [-] workers, due to the increase of workers, the production equipment must be increased, and the corresponding wage expenditure of workers and equipment maintenance costs will also increase; the increase in the number of products will inevitably require an increase in warehouse area, an increase in storage costs and sales In addition, there may be problems in management, increase in product quality problems, poor sales channels, and product backlogs.The result of increasing the number of workers from [-] to [-] may only solve the employment problem of [-] people, but the company's profits may fall instead of rising.If the boss wants to hire another [-] workers, he must have a nervous problem, and the factory is not far from closing down.

In the business field, it is not frightening to take one step to the mountains and flowers, and two steps to the cliff.If you don't believe it, you will probably fall to the bottom of the cliff.

[-].Do everything yourself
An important characteristic of entrepreneurs during the entrepreneurial period is that they do everything by themselves.On the one hand, there are many things that others cannot do, so you have to do it yourself; on the other hand, it is not easy to work hard to start a business, and you can’t make mistakes anywhere. Entrepreneurs don’t trust others.

"It's time" for a successful start-up

"To be successful, now is the time!" Many successful people in the world have this kind of personality, and they must follow this rule in order to succeed.Sometimes, it is still an opportunity, a shortcut, a booster, and a pivot point.Whoever pays attention to all the time and is good at grasping the "right time" of various things will be able to see the dawn of success more clearly, whoever will have a high-quality life, and whoever will gain more Lucky.

There was a young king who was eager to rule his kingdom justly when he came to the throne, so he recruited wise men in the country and ordered them to collect the wisdom of the world into books for him to read and study, so as to be a good king.

(End of this chapter)