Work instead of being a boss

Chapter 23 Risk Prevention (1)
False security is scary

After the end of the Second World War, the British Royal Air Force counted the fighters and pilots who died in the war, as well as the cause and location of the crash.The result was shocking. It was not the enemy's fierce artillery fire or the natural storm that killed the most lives, but the pilot's operational errors.

What is even more puzzling to people is that the most frequent period of accidents is not during fierce firefights, nor during emergency retreats, but during the few minutes when fighter jets complete their missions, return triumphantly, and are about to land.

But psychologists were not surprised by this result, they said it was a typical psychological phenomenon.Once the external stimuli disappear after high tension, the human mind will have an "almost irrepressible tendency to relax".The pilot is highly concentrated in the enemy's hail of bullets. Although the external environment is harsh, because the brain is in extreme excitement, it is not easy to make mistakes.

On the way back, the pilot became more and more relaxed. When he finally saw the familiar base and his plane was getting closer to the runway, he immediately felt a sense of security.However, it was precisely this moment of relaxation that caused the catastrophe.So people call this state "false security".

There are also a lot of "false security" on the way to the mall.When you have passed many difficulties and success is close at hand, don't slow down your pace, don't let your guard down.

Remember, success that is not achieved is not your success.

Be Vigilant: Trade Secrets Are Leaking From Our Hands
Since ancient times, trade secrets have been a fortune.Commercial secrets include technical know-how, technological formulas, technical equipment, production processes, and related plans and forecasts, etc.

In recent years, with the end of the Cold War between the superpowers, the focus of international espionage warfare has shifted from the political and military fields to economics, commerce and technology, and commercial espionage is pervasive and spread all over the world.Some big capitalists in the West have always praised economic espionage as "one of the most lucrative businesses in the world today."

The means often used by international economic espionage include: eavesdropping, stealing, buying, collecting and so on.

[-].Commercial eavesdropping spreads all over the world

At present, eavesdropping activities of commercial espionage in Hong Kong are becoming increasingly rampant.Bugs are on sale in shops in commercial districts such as Wan Chai, Mong Kok and Tsim Sha Tsui.According to reports, the "Xihua" brand ballpoint pen bug sold by Hong Kong Kai Tak Airport Audio-Visual Equipment Company is extremely delicate.The user takes it to participate in a secret meeting, and can clearly transmit the speeches of the meeting to any place within a range of [-] kilometers.

Japanese eavesdropping equipment is also extremely sophisticated, and of high quality and low price.Some small bugs only sell for [-] Hong Kong dollars.At present, a large number of bugs produced in Japan are being dumped in Hong Kong.These eavesdropping devices are fully functional, easy to use, and come in a variety of shapes, such as cuff link type, tie button type, cigarette box type, lighter type, ashtray type, trouser belt type, pen type, calculator type, electrical converter type, etc. .Others are concealed in belts, watches, cameras and "big brother" mobile phones.

Due to the end of the Cold War, many high-end, sophisticated, and cutting-edge wiretapping equipment that originally belonged to the governments and military circles of various countries and were covered in dust in warehouses are also flowing into the commercial market for international economic espionage.

At present, an important content of commercial wiretapping activities in Hong Kong is stock market intelligence.

At the same time, companies that remove bugs have emerged, and business is booming.Due to the rampant wiretapping activities, more and more banks, large companies and smaller companies in Hong Kong, just in case, hire special personnel to check and remove wiretapping devices like lawyers, because they deeply understand: Among them, the leakage of intelligence is enough to bring down companies and businesses.

[-].International spies keep an eye on Chinese targets
In the commercial war, the developed countries not only focus on the theft of their mutual commercial intelligence, but also pay more attention to stealing the commercial intelligence of developing countries, especially the planning and forecasting information of developing countries, so that they can seize the economic market of the country.At present, international economic espionage and intelligence agencies are taking advantage of the opening up of our country to keep a close eye on China's targets.

According to reports, as early as the [-]s, Japan obtained information about the Daqing Oilfield from published publications in my country.

In the [-]s, a company in the United States sent commercial spies to steal the polishing technology of stainless steel pen covers from two factories of my country's famous gold pens "Hero" and "Golden Star" through various channels.

In the [-]s, Japan successfully stole national-level production technologies that had been passed down from generation to generation—Chinese rice paper technology and cloisonné production technology.

In recent years, some foreign economic espionage intelligence agencies have even spied on my country's economic, technological, commercial and other confidential information.What's even more sad is that among many people in our country, the awareness of national security is weak, especially when receiving foreign guests who come to China for investment and business negotiations, our people are full of landlords but are not on guard.

On September [-], [-], my country successfully launched three artificial satellites using a carrier rocket for the first time.In order to keep technical secrets, Xinhua News Agency only made a simple written report.However, three stars with one arrow has aroused strong repercussions internationally.Many countries have issued orders to the military attache of the embassy in China: to spy on relevant information from the Chinese official and news media.Contrary to the expectations of these military officers, they successfully completed the task within three days without any effort.It turned out that only three days after the satellite was launched, a radio station in a certain city suddenly published a broadcast article about "Space Mystery Wins the Crown"; on the same day, the city's evening newspaper also published a report about "my country's Ninth Artificial Satellite".Two articles reveal the orbits of the three stars, radio telemetry frequencies and some details of the launch.This surprised foreign counterparts: why are they so generous!
The "two-step fermentation method to produce vitamin C" developed and invented by our country is a promising scientific achievement.The world's two largest vitamin C producing countries, Switzerland and the United States, heard the news and competed to buy the patent with high prices. The negotiations were extremely difficult.But a week later, a certain academic journal published the entire development process, details, formula, and dosage of this patent. The representatives of the two countries, who were originally blushing and thick-necked, bought all of this patent for only a dozen yuan.

Once, a Japanese steel giant came to China to sell steel and was negotiating with us. Our foreign trade personnel casually told us that we would import a large amount of steel.After hearing this, the Japanese businessman immediately excused the suspension of the negotiation, channeled several major western steel exporting countries, and sharply raised the price. This action caused my country to suffer huge economic losses.

There is another even more surprising thing. The director of an agricultural scientific research institute in a small city in our country made his own initiative and donated the wheat variety Aiyuanbian No. [-], which is still in the experimental stage, to the Japanese for free, so that Japanese research on the same research topic The schedule was suddenly shortened by more than ten years.

[-]. "Counter-espionage" - the urgency

In the unprecedentedly fierce market competition, driven by the desire to make money and the needs of the country's interests, some foreign businessmen and foreign spy agencies have become more frequent and rampant in espionage activities against my country's economic and technological intelligence, and their methods have become more cunning.Therefore, major enterprises, companies, and scientific and technological institutions in our country should pay special attention to increasing investment in "keeping secrets" while grasping economic benefits.First of all, it is necessary to start with increasing confidentiality funds, formulating confidentiality measures, improving confidentiality facilities, and improving the concept of confidentiality among subordinates.Secondly, it is especially necessary to strengthen the scientific management of patent rights: which ones should not be declared in the form of patents to prevent leakage of secrets;At the same time, it is necessary to strengthen the management of academic newspapers and scientific research papers.

In my country's scientific and technological circles, misled by many years of traditional education and some one-sided propaganda, many researchers only pay attention to their own reputation and status among their peers, and underestimate the huge economic benefits their research results bring to the country.Some major scientific research achievements do not first apply for patents to seize market space for the future, but are eager to publish scientific research papers in domestic and foreign journals to compete for the so-called "world first".

As we all know, in the Second World War, the battle between secrecy and anti-secrecy was no less than fighting on the battlefield filled with gunpowder: the Allied forces successfully landed in "Normandy", thanks to the "D-Day" plan that hid Hitler; the "Pearl Harbor" attack was successful , all because of the US military's carelessness; the "Yamamoto 56" landline was destroyed because the Japanese army's code was accurately intercepted by the US military...

Today, the world economic war has already started, never forget the past, and guide the future.Advice to leaders and related personnel of enterprises, companies and business circles: be vigilant at any time, and beware of leaking commercial secrets from our own hands and mouths, leading to the annihilation of the entire army!

offense as defense

Taking offense as law-abiding refers to the means of adjustment and planning when the integration of enterprises and the external environment is difficult.

"Cranmey" is an essential sour fruit on the American Thanksgiving table.However, on the eve of Thanksgiving on November [-], [-], Fleming, the U.S. Secretary of Health and Education, suddenly announced that the "Cranme" was tested on mice in the laboratory due to the contamination of herbicides and turned cancerous. He also said that although it has not been proven that the fruit can cause cancer in people, he advises the public to take care of themselves.

When Fleming's speech appeared in the newspapers, it was the peak season for "Cranmey" sales in grocery stores.In the United States, where the mass media is well-developed, the news that "Cranmete causes cancer" spread like wildfire and became a household name. Suddenly, the sales of "Cranmete" plummeted.

The "Ocean Spray Company", which is in charge of manufacturing cranberry juice and jam in the United States, was hit by this accident, and a bad fate was beckoning to them. Ocean Spray, with the help of a public relations firm, immediately launched a counterattack.

First, they formed a seven-person team to explain to the press that the Cranberry crop was pure, and announced that a press conference would be held the next day, November [-], and would be featured on NBC's "News Today" television program. , arranged an interview show, and then arranged a grocery manufacturer meeting in New York for the company's vice president to clarify the matter.

They then called Fleming and demanded that he take immediate steps to recover the incalculable damage caused by his gaffe. On November [-], they specially invited Nixon and Kennedy, who were planning to run for president, to appear on TV. They let Nixon eat [-] servings of Cranberry and Kennedy drank [-] cup of Cranberry juice.

Since November [-], public relations personnel have been mediating between the Ministry of Health, Education and Welfare and Ocean Spray to find a way out of the crisis.

Nine days later, when the court opened, the two sides had reached an agreement.A chemical experiment was conducted to determine whether the batch of Cranberry crops was harmful to the human body, and then they promptly announced the agreement and the results of the chemical experiment to the public.Finally, Cranmey was back on the grocery shelves just before Thanksgiving.

Although Cranmey's sales this year were lower than the previous year, the public relations staff saved Cranmey from an impending disaster and saved the "Ocean Spray Company" from bankruptcy.

Among the specific public relations activities, many are used for self-protection, that is, to prevent risks and protect the enterprise through public relations activities and operations.In such a scenario, the idea of ​​attack-defense planning is instructive.

Keep your eyes open for false advertising

In recent years, some lawbreakers have used various covert methods to publish false advertisements in the media. On the one hand, they have caused serious economic losses and mental harm to the deceived;So, how to identify false advertising?
First of all, keep your eyes open to identify the source of the advertisement.

(End of this chapter)