Work instead of being a boss

Chapter 24 Risk Prevention (2)
Don't pin all your hopes on media scrutiny of the legality of advertising.Because no matter which media can only conduct a formal review of the published advertisements in accordance with the "Advertising Law", it is difficult to conduct a substantive inspection of the content of the published advertisements.In addition, most of the illegal activities of the publishers of false advertisements occur during the advertisement fulfillment stage, which requires us to conduct a more in-depth investigation of such advertisements through other channels when examining the legality of the advertisements.Only in this way can we distinguish true from false among numerous advertisements.

Second, carefully analyze the content of the advertisement:

"Free" gifts include "tricky" free learning materials, free information on getting rich, free exquisite gifts, etc., which are really exciting.When we choose, we must see whether this kind of information is useful to us, and then participate in it in a targeted manner.Because there are many "tricks" in these so-called benefits.Maybe you think that you have not lost anything, but you have provided your mailing address and personal information to the other party. In fact, the publisher of the advertisement is soliciting personal lists. After a few days, you will receive All kinds of sales advertisements are still difficult to distinguish between true and false. You lost a few yuan in postage and feel that it is not worth complaining.

"Joint production" Don't be fooled by the so-called "joint production", which is said to reduce business risks. In fact, project approval fees, training fees, risk deposits, etc. may become dangerous traps.Once you make business investment and the other party gets part of the funds, the cheater may suddenly disappear or refuse to take back the product because the quality of the product is not up to standard, which will cause you to suffer huge economic losses.

In the face of various job advertisements, you should pay attention to the recruitment information such as "information officer", "salesman" and "agency" in the recruitment advertisement. The requirements are extremely low, but the salary is very high.You must be careful not to trust the other party. You must go to the field to inspect the recruiting unit to understand the details of the other party.Don't pay the fees blindly, otherwise, after you have paid all the fees, the other party will have nothing to say, and you will only be the one who suffers.

"Co-planting Chinese herbal medicines" must be cautious Most Chinese herbal medicines have strict requirements on soil, climate and technology.If the conditions are not met, even if it can be produced, its efficacy will not meet the standard.For example, Luo Han Guo and Tianqi are difficult to survive in the north of the Yangtze River; Gastrodia elata and saffron have relatively high cultivation techniques, which are difficult for ordinary people to master.Don't believe the lie that "it is suitable for both the north and the south, easy to grow and manage", because everything that is easy to grow and manage is worthless.It takes [-] to [-] years for dogwood to bear fruit, and the "benefit of the year" mentioned in some advertisements is impossible.With many Chinese herbal medicines in a suitable environment and mature planting techniques, the annual income can reach [-]-[-] yuan, which is quite good. It is hard to believe that the income of tens of thousands of yuan per mu is unbelievable.Such advertising scammers use recycled products as bait to sell fake and high-priced seeds and seedlings; or play tricks on the names of Chinese medicinal materials, such as deliberately calling ordinary carrots five-inch ginseng, so that growers are deceived.In fact, you only need to go to the local medicinal material company or Chinese medicine shop to know what is expensive and what is cheap.In addition, no matter what you produce, you must see the market situation clearly. If the supply exceeds demand, even if the contract is signed, the other party will find it difficult to perform.

When looking at all kinds of advertisements, it is important to remember: there is no "free lunch" at any time.Only by careful analysis can we find our own way to get rich.

Bian Que's Medicine

King Wen of Wei asked the famous doctor Bian Que, "The three brothers in your family are all good at medicine. Which one is the best?"

Bian Que replied: "The eldest brother is the best, the second brother is the second, and I am the worst."

Wang Wen asked again: "Then why are you most famous?"

Bian Que replied: "My elder brother treats the disease before the onset of the disease. Most people don't know that he has eradicated the disease beforehand, so his reputation cannot be spread. Only people in our family know. My second brother treats the disease. The disease is cured at the beginning of the disease. Most people think that he can only cure minor ailments, so his reputation only reaches the local people. But I treat the disease when it is serious. Most people see When I put a needle on the meridian to let blood, apply medicine on the skin and other major operations, I thought my medical skills were superb, and my reputation spread all over the country.”

Control after the event is not as good as control during the event, and control during the event is not as good as control before the event. Unfortunately, most business operators have not realized this. They wait until the wrong decision has caused major losses before seeking compensation. Sometimes it is too late to make up for it. .

"Barrel" rule

Barrels are made of planks one by one.For a wooden barrel with uneven edges, the way to make it hold more water is not to increase the length of the longest plank, but to increase the length of the shortest plank.Only in this way can the water contained in the barrel be increased.

We must pay close attention to weak links in the management process. If you blindly focus on your own advantages and ignore your own disadvantages, the overall benefits of the unit will be affected.The so-called "learn from each other" is the truth.

Fishing must prevent bait
A businessman goes shopping with a lot of cash and feels unsafe.So he quietly came to a deserted place, dug a hole, and hid the money.But the next day it was gone.He recalled it again and again, making sure no one had noticed.Puzzled.When I accidentally looked up, I found a hole in the wall of a house in the distance facing the place where he buried the money.It suddenly occurred to him that the people living in this house must have seen him burying the money and dug it away.So, he came to the house, met the man who lived there, and asked him politely: "You must have a good mind living in this big city. Now, I want to ask you something. I came to this town specially. I brought two wallets with me, one with [-] silver coins and the other with [-] silver coins. I have buried the small wallet in a place where no one will know, but it is safer to bury the big wallet. Or is it safer to leave it to someone you can trust?"

The owner of the house said: "If I were in your position, I wouldn't trust anyone, maybe I would bury the big purse where the small purse is."

Seeing that the merchant had left, the greedy man returned the dug purse to its original place.The merchant turned around and immediately dug up the wallet, and retrieved his coins intact.

From this little story, we can see some wisdom points:

How to make the thief hand over the ill-gotten gains without conclusive evidence;

Grasp and dispatch the thief's "greedy" psychology.Ask him to come up with his own ideas and spit them out by himself;

The best thing is its "bait trick".There are only two results for a fish to bite the bait, either take the bait and escape, or eat it together with the hook and be caught.In the business field, the so-called free trial or gift is to set bait, and you can swallow the bait without rejection.If this is the case, the businessmen who set the bait will be miserable.

This story warns us not to set bait lightly (if you want to set it, it is only a virtual bait), but to try to catch the bait more.

This can be said to be a small fable, the market is changing rapidly, and it is also full of sinister.Only by fully understanding these and effectively controlling risks can we win in the fiercely competitive market.

don't stick to old friends
In the business experience of Jewish businessmen, there are many inconspicuous at first glance, but after careful scrutiny, they are golden rules in the business field that are thought-provoking.There is such a story about the business experience of Jewish merchants in dealing with customers:
One day, a Japanese businessman invited a Jewish painter to a restaurant in Ginza for dinner.After the guests and hosts are seated, the artist takes out a pen and paper while waiting for the dishes, and sketches the hostess of the restaurant who is chatting and laughing.After a while, the painting was finished, and the artist handed it to the businessman friend, and it was really good, and the businessman repeatedly praised, "It's great, it's great."

Hearing his friend's flattery, the Jewish painter turned around, faced him, sketched on the paper again, and stretched out his left hand to him from time to time, giving him a thumbs up.Usually, painters use this simple method when estimating the proportions of various parts of a person.Seeing the painter's posture, the businessman thought he was sketching him this time.Although sitting face to face, I couldn't see how he was painting, but I still made a serious pose for him to paint.The man sat motionless, watching the painter sketch on the paper for a while, and gave him a thumbs up for a while, sitting for [-] minutes.

"Okay, the painting is finished." The painter stopped his pen and said.

Hearing this, the businessman heaved a sigh of relief, and leaned over impatiently, and was surprised when he saw it.It turned out that what the artist drew was not the businessman at all, but a sketch of his own left thumb.

The businessman said with embarrassment and annoyance: "I put on a pose on purpose, but you...you are playing tricks on people."

But the Jewish painter smiled and said to him: "I heard that you are very smart in business, so I deliberately inspected you. You don't ask others what they are painting, but you think you are painting yourself, and you have a good pose. From this alone From a point of view, you are still far behind the Jewish merchants."

Only then did the Japanese businessman wake up like a dream, and realized where he was wrong: seeing the artist paint the mistress for the first time, and then facing himself again for the second time, he thought he must be painting himself.

It is precisely based on the mistakes made by this businessman that the Jewish businessman's business book has a line: "Every time is the first friendship." The last successful cooperation, and relax the examination of the conditions and requirements of this business.They are accustomed to regard every business as an independent business, and regard every business partner they contact as the first cooperation partner.Doing so has at least two advantages:

One is that they will not be taken lightly because of their preconceptions about the other party like Japanese businessmen.On the contrary, there can be enough alertness to prevent all possible actions of the opponent.

The second is to be able to guarantee that the profit that one has worked so hard for the first time will not be ruined by the concessions made in consideration of the previous situation in the second business.After all, business is business, and there is no room for "warmth", otherwise there is no need to care about it for the first time.

These two principles of Jewish businessmen are so clearly laid out in front of them, it seems very plain, but Jewish businessmen are well aware that because they act on the subconscious level of people, they are often ignored in people's casual minds and preconceived. The danger of prejudice is that it makes no one think of correcting it.It is not until the outcome of the matter, when disappointment and even despair, that people realize their negligence with regret.

Among the many contract fraud cases that have occurred in the economic society, how many "kind people" have fallen into the trap of others because of the face of acquaintances or even acquaintances who have only met once or a small "success"?If these people also follow the "first date every time" rule, then they will not fall into the scam.

Therefore, don't stick to old friends, "every time is a first friend" is a high-level business experience that people have derived from real business activities in a long historical period.

Investment failure is common

Winning or losing is a common matter in the military. There are no generals who are always victorious in the world, especially in the ever-changing investment market.Because the changes in the investment market are too fast, it is hard to guard against, so people often say that "man's calculation is not as good as heaven's calculation".People's energy is very limited, no matter how capable people are sometimes negligent.Therefore, it is normal for investment to fail.

Successful investors generally have a good mentality, and they have a very thorough understanding of the relationship between investment profits and losses.

The following conclusions can be drawn from the psychological research of successful investors in the securities market:

A successful investor has the following characteristics: a positive attitude towards life, a positive motivation to make money, rich financial management skills, and the courage to take responsibility; at the same time, he has risk control and patience.Moreover, successful people have a thorough understanding of technical factors and the market, and should be able to make unbiased choices and think independently.

(End of this chapter)