Work instead of being a boss

Chapter 6
How can an enterprise develop and grow healthily after it has been established?The operation of an enterprise needs to be guided by correct strategies. Enterprise managers use specific marketing activities or methods to achieve the purpose and goals determined when the enterprise was established.

If an enterprise does not develop the market, it will never be able to develop and grow.Consider the following parable:

eagle in the chicken coop

There was an eagle that was picked up by a farmer when he was very young, and the farmer fed it with chickens.The eagle grew up slowly, but it didn't know it could fly. It ran around with the chicken all day long.A passer-by saw the eagle and bought it with money. He wanted the eagle to fly into the sky.

He let the eagle fly on the flat ground again and again, but the eagle flapped its wings a few times and then fell down.The passer-by made up his mind, and finally, he brought the eagle to the cliff of the high mountain, and threw the eagle hard. The eagle flew in the air a few times, and then fell again, but there was an empty valley below, and there was no place to stay. On the ground, the eagle had no choice but to flap its wings, and it soared into the sky, flying into the blue sky.

In the face of fierce market competition, only those who have the courage to pioneer can put themselves to death, and the cowardly can only be an "eagle" in a chicken coop.

Only by taking action can there be success

Now that the enterprise has been established, there is no need to hesitate and wander, only to go forward without hesitation, to experience the difficulties of starting a business, and to appreciate the glory of success in starting a business!
[-].mallard law

There is a Japanese folk tale that goes like this:

A hunter broke an earthen pot while hunting. Everyone thought it was bad luck and advised him not to go.The hunter didn't believe it, but he hit a wild duck; when the duck was struggling, it slapped a big carp to the bank; [-] taro; the hunter went to pick up the taro, but picked up a pheasant; the hunter picked up the pheasant, there were [-] eggs; the hunter picked up the egg, there were a lot of mushrooms; the hunter came home, took off his fat pants, inside A large group of lake shrimp popped out.The lucky hunter finally returned with a full load.

Where does the hunter's good luck come from?It started with a wild duck.

For every successful person, don't just listen to him saying that sweat adds wisdom, just compare their entrepreneurial history, and you will find:

Success is all about luck.

In other words, successful people have all been hit by pies falling from the sky.

[-].law of good luck

Unknown law When a hunter goes out with a gun, it is obviously not to go to the shooting range to play, but to disbelieve everyone's prophecy and go out to try his luck.Everyone has no luck because they are sitting at home.Playing luck, sometimes betting, people without the habit of betting, there is only one way-doing things without stopping.

How does the law of meeting people get good luck?It comes down to meeting someone.Luck is always brought by someone.For us, it's beyond comprehension why some people like to hide behind the screen so much and shoot back shots.Online, you meet strangers every day—be kind to everyone you just meet.

It is not without the law of chains, but most of the time, luck is like a chain. If you are perfunctory about small things, you may lose the chain halfway-try to do every small thing well, even if you don’t see the benefits for a while.

Regarding luck, we should understand it this way: every luck contains the next luck.

Breaking the rules often leads to great success

This was a thing a few years ago.I told my son, who was only [-] years old, that the surface tension of the water keeps the needle buoyant.I then asked him to throw a very large needle into the water without sinking it.I myself did this experiment when I was young, so I suggested to him to use some methods, such as using small hooks or magnets.But he said without hesitation: "First freeze the water into ice, put the needle on the ice, and then slowly melt the ice, wouldn't it be enough?"

The answer is amazing!It doesn't matter whether it works or not, the point is this: even if I rack my brains and meditate on it for days, it won't come to my mind.Experience has limited me, my thinking has become rigid, but my son's ideas are not out of the ordinary.

The "Spiritual Albatross" aircraft I designed was the first to fly across the English Channel with human power, and won the $[-] Henry Kramer Award for it.But until the needle was thrown, I didn't really understand how my group could win the [-]-year contest.We must know that other groups are far stronger than us in terms of financial resources and technical strength.But in the end, they made little progress and we came out on top.

The thing about throwing the needles woke me up: despite the high skill level of each opponent, their designs were conventional.And my secret weapon: Although I lack experience in wing structure design, I am familiar with hang gliders and those small and exquisite aircraft models.My Light Albatross weighs only [-] pounds, but has huge wings [-] feet wide and is rigged with good quality rope.Our opponents of course also know hang gliding, their failure is that they know too much of the standard technique.

People often unconsciously wear colored glasses and get frustrated by obstacles that don't really exist.To create, you have to break the rules.Running a business, like scientific research, requires breaking the mold to be successful.

Eat eggs and manage

There was a hen in a man's house, and the hen laid an egg for him every day.For this chicken and its eggs, he has three choices: ① insist on eating one egg a day (balance of income and expenditure); ② eating an egg a day is always not enough, and You Tianxia will kill the hen to eat it (overdraft consumption) ; ③ Don't eat eggs first, wait until there are [-] eggs on the [-]th day, hatch them into chickens.Assuming that [-]% ([-]) of them died, [-] roosters and [-] hens survived.After a period of time, the [-] hens plus the old hen can produce a total of [-] eggs a day. At this time, they are still not eager to eat eggs. Hatch chicks.This cycle goes on and on for several months until these hens lay [-] eggs a day. At this time, even if the owner eats [-] eggs a day, it will have no effect.

The above "egg-eating principle" has practical significance in the operation of enterprises.It should be said that in the enterprises around us, similar to the above three situations exist.Some enterprises just "divide and eat" as soon as they have made some achievements, without the awareness of accumulation.On the one hand, this kind of enterprise cannot achieve greater development; on the other hand, due to the lack of strength savings, once the external situation of the enterprise is not good, it may collapse due to the lack of minimum resistance. A company with a balance of payments actually hides a big crisis.

The development of an enterprise requires not only accumulated awareness, but also the accumulated quantity; if the accumulated quantity is not enough, the foundation for the survival and continued development of the enterprise will also be unstable.Another type of enterprise adopts the second method mentioned above, which not only consumes the only little achievement, but also "consumes" the original foundation on which the enterprise depends. This kind of overdraft consumption is undoubtedly The most undesirable, the result can only be eliminated early.And far-sighted companies will adopt the third method, try to reduce consumption in the early stage of development, carry out conscious accumulation, and continue to use the accumulation to develop their own strength. Only in this way, the "snowball" of the enterprise will grow bigger and bigger .After reaching a certain scale, proper consumption will not affect the continued development of the enterprise.

Hard work and frugality are the only way for most people to get rich; on the contrary, laziness and extravagance will make people degenerate, poor, and even lose the right to survive.These principles are also applicable to enterprises, but hard work and frugality are easier said than done, and it is especially difficult to maintain this style of work.Inadvertently, saving face, deceiving the superior... Any excuse at any time will cause the entrepreneur to be temporarily vulnerable.Everyone knows the truth that accumulating less makes more, but it is true that only a few people can do it. It should be seen that as long as this can be achieved, a person must be a person with self-control, and an enterprise must have development potential. Good business.

Where there is competition, there will be progress

It is because of competition that human beings can progress, and the same is true for enterprises. A complete monopoly enterprise is also a lifeless enterprise. Therefore, we do not need to be afraid of competition. Competition will make us grow up.See the story below:

There was a woman, she was young, beautiful and charming.There were two young men who fell in love with this woman and proposed to her almost simultaneously.

The marriage proposal of the two satisfied her.All her life, being able to choose something has always made people happy, but she is in a dilemma, who should she choose?So she called them both over and said, "There's a reason I called you both. You both told me you loved me, but I've been having trouble making up my mind, you're both great men..."

The two men leaned forward to tell each other their hearts, and swore to each other.

"No one loves you more than I do. If possible, I could show you my heart."

"No! I am the one who loves you the most. For you, I am willing to give up my life!"

"What are you boasting about giving your life in Haikou? If you really think so, then let's have a duel. If you have the courage..."

"Just what I want. We have a fair duel. There is nothing else to do."

They looked at each other, as if they were really going to fight.The woman intervened between them and said, "Don't be stupid, I don't know who loves more deeply, but a duel is too barbaric after all. We live in a civilized society. There should be better ways to compete and show who is more capable." powerful."

"Agreed! What do you say?" they said.

"I want you two to go into separate businesses, and I want to see who can make a bigger profit a year from now. Don't get me wrong, I'm not a money-obsessed woman. But I think it's The best way to test a person's ability in modern society."

"Very well! We shall fight this way. I believe I shall win. Will you swear to abide by the result of the tie-breaker?"

She agreed, and the rules of the game were created.

Both men set about earnestly studying the most profitable trades.After they set a plan, they started to work and worked without sleep or food.

When the one-year deadline was up, they went back to the women, and a man said, "I worked as hard as I could, but an unexpected disaster hit me, so my business was not as good as it should be, and I'm out of the game."

But another interrupted him: "My business is very good, but if he hadn't suffered a disaster, he might have won. I don't feel good about winning like this. I would like to postpone the duel for a year, when it will be over." Fairer."

This suggestion is reasonable, the woman agrees, and the game continues.Over the next year, both men took their jobs more seriously, and their business was better than ever.

At the end of the year, they both went back to the women, with one man saying: "I'm on top of him now, I seem to have won. But I'm not happy about it because he was too generous with me last year. In return , I'm asking for another year of delay. In the meantime. We're all going to make more money, and it's better for you whoever wins."

Again she agreed.The scale of the two companies is still expanding. Although there are occasional mistakes, they can also control the loss to a minimum, and can learn lessons to improve future planning.

A year later, the decision was postponed yet again.Before they were just dreaming, but now they are beginning to understand what the real business world is.From now on, the rivalry gets serious.They have a clear goal and head towards the future.

They continue to compete with enthusiasm and enjoy it.They also find excitement and joy in growing their businesses and expanding their profits.It makes their life worthwhile and nothing else matters.

Years passed.

Women are no longer young.She called the two men, and she said, "I am glad to see you both having great success. Haven't we made a promise? I beg you to make up your mind quickly."

The two men whispered.

"Yes, that's right. We once promised that we owe all our success to her. Anyway, we have to make a decision next year, but let's reverse the conditions. The loser will marry her..."

If there is no competition, there may be two less successful men in this world!
Leave things to the professionals

California is a very safe place, but I was very unfortunate to have a robbery there.

My friend Foley and I were shopping for trinkets at a market that day.Suddenly, a black man slammed into me, grabbed my bag and ran away.I struggled to catch up.

While chasing, I shouted to the passers-by in front of me to help me stop him.Passers-by quickly understood what I meant, but they all got out of the way one by one, made way for the robbers, let the robbers flee, and then took out their phones one after another.I felt a pain in my heart: so many passers-by are actually cowards, and no one dares to stand up and draw their swords to help.

I was extremely unwilling to continue chasing forward. I thought that with my speed, I should be able to catch up with that nasty robber.Behind me, Foley also caught up.After chasing for several streets, I still clung to the robber tightly.The robber seemed to be getting more and more nervous, and kept looking back while running.At this moment, he accidentally fell to the ground heavily.I felt ecstasy in my heart, and thought: "Now I can deal with you." I had already secretly estimated in my heart that my tall figure was enough to deal with the thin robbers.

But just when I was about to rush up to catch the robbers, I was suddenly grabbed by a man, who almost knocked me down.I looked back and it turned out to be Foley.I thought: "It's just in time, let's clean up the robbers together." Unexpectedly, Foley hugged me and said, "I finally caught up with you!"

I was surprised for a while and said, "Let go of me, I'm going to catch the robbers!"

Foley hugged me tightly, and said with a serious face: "You don't need to catch me! Everyone has already called the police!"

I was discouraged for a while, and when I looked back, the robbers had already fled!
I was extremely angry and puzzled and asked Foley, "It's fine if you don't help me catch the robbers. Why do you want to stop me from catching the robbers?"

He smiled and explained: "Because catching robbers is not our specialty, we should leave things to professionals, such as the police!"

Faced with this American-style humorous explanation, I just smiled contemptuously and thought coldly: It’s nothing but timidity, and I even found a beautiful excuse.

The police arrived in no time, and quite enthusiastically opened a case for me.When I walked out of the police station, I felt a sense of loss. I didn't know when I could get back my robbed bag.Recalling the indifference of passers-by and Foley's cowardice, my heart aches.

But the next day, the police station called, saying that the robbers had been captured and asked me to pick up the bag.

I was ecstatic to go to the police station and meet the sheriff.Seeing that I was a foreigner, the police chief talked about the situation of their arrest of the robber. He said: "The robber is a habitual offender with a dagger on his body. He tried to attack our police officer with the dagger. Fortunately, our police officer is very careful. Be alert and subdue him..." When I heard this, my heart shivered, and I thought: Fortunately, Foley caught me yesterday, if I was as careless as yesterday to catch the robber who dared to resist even the police, It could be life or death now.

In business activities, many bosses always seem to like to try to do more things beyond their own abilities, and often add failure and harm to themselves, but how sensible is it to "leave things to professionals" How to do it!Because only by entrusting the work to professional people, can we avoid failure and injury to the greatest extent, plan the future of the enterprise from a strategic position, achieve the greatest success, and make the enterprise develop steadily.

Use someone better than yourself
(End of this chapter)