Work instead of being a boss

Chapter 7
One of the criteria to measure whether the boss of an enterprise is an excellent boss is to see whether he uses talents better than himself.Liu Bang in the early Han Dynasty and Liu Bei in the Three Kingdoms period were both excellent managers (bosses), so they have made great achievements.Please see the following example:

John Adams was the second president in the history of the United States and made great contributions to the independence of the United States.

When Adams succeeded Washington as president, the United States was in danger of breaking relations with France.By the end of [-], the two countries were on the eve of a tense and explosive war.

Common sense tells Adams that in order to win a battle, there must be a capable commander in command.Many people persuaded him to command the army himself, but he did not think he had special military talents.After thinking about it, he believes that Washington is the only commander who can arouse the spirit of the American military and unite the people of the United States.Finally, he made up his mind to ask Washington to come out.

When Adams' cronies learned about it, they unanimously opposed it.They believed that if Washington came back, it would once again arouse the people's admiration and nostalgia for him, which would inevitably pose a threat to Adams' prestige and status.

A thousand soldiers are easy to get, but a handsome man is the hardest to find.Adams was unwavering and believed that the interests and destiny of the country were above all else.He authorized Hamilton to immediately write a letter to Washington, asking Washington to once again serve as the commander-in-chief of the Continental Army and direct the US military to defeat the invaders.

Meanwhile, Adams himself wrote a letter to Washington.The letter sincerely wrote: "When I think of organizing an army as a last resort, I am not sure whether to use the old generals or a group of new ones, so I have to ask you for advice at any time. ...with your permission, we must use your name to mobilize the people, because your name is worth more than an army."

Washington was very moved after receiving the letter and expressed his willingness to shoulder the heavy responsibility immediately.Fortunately, on the eve of Washington's preparation to lead the army, Adams finally reached a settlement with France through diplomatic mediation.

This incident was passed down as a good story by the American people, and Adams' integrity and open-mindedness were also widely read.Later, a well-known reporter interviewed him and asked: "Why are you not afraid that Washington's comeback will arouse the people's admiration and nostalgia for him again, which will threaten your prestige and status? Why dare you use someone better than yourself?"

Adams didn't answer directly at first, but first told the famous reporter about an incident in his youth.

"When I was young, my father made me learn Latin. It was so boring that I hated it. So I said to my father, I don't like Latin, can I do something else?"

"Yes, John," said the father, "you go dig a ditch. The ranch needs an irrigation channel."

So Adams actually went to the ranch to dig ditches.However, those who are used to pens are not used to shovels.That night, he regretted it, and his whole body was exhausted.It's just that his arrogance has not diminished, and he is unwilling to admit his mistakes.So he gritted his teeth and dug for another day.In the evening, he had to admit: "I am overwhelmed by exhaustion." At last he returned to Latin class.

In the years that followed, Adams always remembered the lesson he learned from digging the ditch: it must be recognized that people have strengths and weaknesses;Thinking that you can do everything, in fact, you are just overestimating your capabilities.

A truly outstanding leader is by no means doing everything by himself, but knowing people well, especially daring to employ talents who are better than themselves.If top leaders take care of everything, they can only become thankless handyman leaders.

It is precisely because Liu Bang, Liu Bei, and Adams know people well that they can rely on many outstanding talents, especially those who are better than themselves, to climb to the pinnacle of success step by step.

Communication·Information·Wealth
Information, this mysterious and somewhat charming word a few years ago, once confused many people.Today, "information is benefit" and "information is money" have become a social consensus.But how can the information be obtained?How is the information used in business activities after it is obtained?The author has discussed such issues with factory directors and managers of some enterprises, and everyone's consensus is:
[-].Social media is the main channel for obtaining information
There are many ways and methods to obtain information, among which social networking is the main channel.

According to data, in today's society, only about [-]% of the information obtained by a person comes from books, while [-]% of the information is obtained through various forms of communication.The stronger a person's social ability, the wider the circle of communication, the more friends, the more information and help he can get.

We are in the rapidly changing information age, and new information emerges in an endless stream every day.Especially in an open society, with the widespread use of high-tech tools, the timeliness of information value is shortening. Some information has just been reported by the mass media here, but the actual situation there has changed.Generally speaking, the information reports of mass media such as books, newspapers, TV, radio, etc. are always collected by professionals in the deep life of society, and then edited and processed. Sex is far less timely, fresh, and delicate than the information obtained in social interactions.Moreover, some information in reality cannot enter the mass media, but can be disseminated in social media.

A joint-stock bookstore in Shanghai has been open for some time, but its business is bleak.One day, the manager of the store met an old friend and chatted about the operation of the bookstore.A friend hurriedly told him a piece of information: "The Catalog of Work Types of the People's Republic of China" has just been published in Beijing. All levels and types of vocational and technical education schools, government labor and personnel departments, and relevant scientific research departments have practical and reference value.After the manager learned of the news, he held a board meeting overnight to discuss the organization of book fairs and distribution and promotion strategies.Finally, it won the market in Shanghai and other provinces and cities with one step ahead of time. For a while, the bookstore was full of people, and orders flew into the bookstore like a snowflake.

Another example:
A certain vocational school in Shanghai has been very effective in developing the school-run industry. It has successively opened four factories, three departments and one company, and it is doing very well.A few days ago, the principal and general manager learned such a piece of information in a social event: Tsingtao Black Beer has not yet established a general agent distribution point in Shanghai, so he went back and forth to Qingdao and Shanghai several times to negotiate with the other party, and stayed in Shanghai day and night Running around, striving for support and cooperation from all sides.After hard work, his industrial and trading company finally became the only general agent of Tsingtao black beer distribution in Shanghai, and its profits can be imagined.

The above two true stories clearly tell us that operating profit is inseparable from information, and most of the information is obtained from social activities.

[-].processing and processing of information
The information obtained in social activities is diverse, and we must be good at processing it, especially paying attention to the mining of invisible information.

Information can be classified according to different standards: according to the content, it can be divided into social information and non-social information; according to the way people perceive, it can be divided into direct information and indirect information; according to the form of existence, it can be divided into stored information and externalized information; according to dynamic and static states, it can be divided into dynamic information and static information; according to externalization results, it can be divided into recorded information and unrecorded information; according to symbol types, it can be divided into language information and non-recorded information. Language information; according to the way of information circulation, it can be divided into information for transmission and information that is not transmitted or has a very small range of transmission; according to the value concept, it can be divided into harmful information and harmless information; Divided into visible information and invisible information.Generally speaking, the above-mentioned various kinds of information are likely to be obtained in a wide range of social activities, but they will not be equivalent to your business activities and will not generate benefits at the same time.Therefore, you must be good at processing fleeting information, especially don't miss the opportunity to capture and mine invisible information that does not seem to have much effect on business activities but hides great value. "The time never comes, the opportunity is never to be missed."

A certain cadre was invited to participate in an event at Shanghai Baoshan Iron and Steel General Factory. In the factory area, he overheard workers discussing that current electrician's shoes are not resistant to high heat.Unexpectedly, this small talk of the workers became the business goal that this cadre aimed at later: to develop and organize the production of alkaline and heat-resistant insulating electrical shoes.Because, from the content of workers' chats, he dug out the effective idea of ​​"if electrician shoes with high heat resistance are developed and produced, they will monopolize the vast domestic market and even enter the international market (only Germany can produce internationally)". Invisible information.It can be seen how keen this cadre's insight is and how rich his associations are!As a result, he really founded a high-tech industry, imported assembly lines from Germany, and produced high-heat-resistant electrical shoes.The result can be imagined: he made a fortune.

[-].make information work for you

The information captured and excavated in social media should be quickly transformed into scientific decision-making or used in public relations activities.

The relationship between business activities, information communication and timeliness is just like the human body requires the coordination and cooperation of various organs to be healthy.Therefore, the concept of timeliness is necessary for the captured and excavated information to be quickly used in a series of activities such as business decision-making and public relations.Any effective information has four stages of aging cycle: high value period, average value period, low value period and negative value period.Depending on the type and nature of information, the aging cycle of information and the length of each stage in the cycle are also different.The higher the value period, the higher the information value.Therefore, the secret of business success lies in mastering the timeliness, that is, mastering the "time difference" in the market.

When Victor Kim, president of Remington Razor Company in the United States, was a salesman, he always tried his best to use the collected information to conduct business public relations, establish understanding and understanding with customers, and infiltrate emotions in business activities factor.For example, the purchaser of a large department store chain is a football fan. Before visiting him every time, Victor always collects information about football matches and anecdotes about football stars that the other party cares about through various social means, so that he can discuss formally Outside of business, talk about topics you like.This is how he used relevant information to conduct public relations and kept business contacts with that buyer.

In short, in order to make the operation more effective and secure the chance of success, the "social effect" must be strengthened, "do one with your hands, keep one with your mouth, keep your eyes on one, and think about one in your mind".

Do you want to get rich?
Please make friends, friends are wealth and information; grasp the timeliness of information, and you will get rich.Emphasis on communication, information, and timeliness is the trick of business.

Charm Offensive
More than [-] years ago, Bill Gates and Allen just formed Microsoft Corporation. Allen, a technological genius, had dropped out of university and was developing the company's software. The salary he received was paid by the company's first major customer.Six months later, Gates also dropped out of school without hesitation, and the two contributed equally to the company.However, when it was time for the two to formally agree on a partnership, Gates insisted on a four-six split—four for Allen and six for himself.The reason is that Allen received his salary six months earlier than him, and Allen gave up his studies at Washington State University, but he gave up himself?It's Harvard University!Gates did not blatantly attack this move, it was all about persuasion and his own fairness to Allen-although it was not an illusion of kindness and politeness.Besides, Allen has indeed become very rich from this partnership.However, as of early [-], this unequal partnership had cost Allen $[-] billion less.

This can be said to be cooperation, and it can also be said to be the most effective dominance behavior in the history of earth animals, and neither side will show their teeth.

It is often said that business is easy but partners are hard to find.This is about the difficulty of cooperation.However, once the cooperation is successful, it will become a booster for the development of the enterprise.

Choose the right time to invest
Jewish businessmen like to use a metaphor: if you use a bottomless bucket to draw water, the water will not completely leak, at least there will be some left over, and you can also hope to become rich if you use the same method of accumulating dripping water to save money.This is indeed a good piece of advice.

Many people will complain about their low income and have no hope of becoming rich.Once this kind of thinking exists, even if a person has a lot of income, he will never be able to become a rich man.Because they don't pay attention to small money at all, and they don't understand the truth that water drops through stone.

It is said that richer people are more stingy, and poor people are often poor and generous, but we should think that if he does not have the spirit of stinginess, it is impossible to become a rich man.It is the most common obstacle in the process of personal financial management to deal with one's own wealth with the mentality of "the boat will be straight when the boat reaches the bridge", and it is also the main reason why some people are still financially unable to support themselves when they face retirement.Many people have a mediocre attitude towards financial management, always thinking that as they grow older, their wealth will gradually grow, but when they finally realize the importance of financial management, they start thinking about financial management, and it is too late.

Facing the era dominated by finance in the future, the lack of correct financial management knowledge to make money with money will not only erode people's dream of getting rich, but also damage the financial operation of enterprises and the economic prosperity of the country.In other words, after the enterprise has started to accumulate, it should also start to invest and use money to make money.

Don't delay your financial planning with the excuse that the future price trend is not clear. Who can know in advance when real estate and stocks will start to rise?Every time prices go up dramatically, people always regret it afterwards.Before the price starts to rise, there are no signs, and no one will beat the drums to let you know.For this kind of investment that is unpredictable in the short term and has a high expected rate of return in the long term, the safest investment strategy is: "Invest first and then wait for opportunities, rather than wait for opportunities and then invest."

Everyone says that investing in financial management is not easy. You must know how to grasp the opportunity and have financial knowledge.In fact, it is not always the case. In fact, many ordinary people can get rich through financial management. Investing in financial management has nothing to do with your knowledge, wisdom, technology, forecasting ability, and has nothing to do with your hard work.In the final analysis, it all depends on whether you can do what you should do in investment and financial management.A person who is right may not be very knowledgeable, and a person who is right may not necessarily understand technology. He may be ordinary, but he can become rich. This is the characteristic of investment and financial management.As long as a person does it right, he can not only use investment to become rich, but the process will be easy and pleasant.Therefore, investment and financial management do not require a genius or special knowledge. As long as you are willing to use common sense and practice it, you will achieve success.Therefore, investors do not need to rely on experts at all. As long as you have a correct financial management concept, you may earn more than experts.

There are no skills in investing and financial management. The most important thing is the concept. If the concept is correct, you will win.Everyone who manages to get rich is just developing a habit that most people don't like and can't do.Did you know that managing money can create wealth and get rich?If you know, have you actually tried it?From another point of view, investing and managing money is actually quite difficult.The reason why it is difficult is not that it requires advanced knowledge, but that investors must often do things that run counter to their habits.This is not easy for most people.

(End of this chapter)