The Subconscious Mind and the Sixth Sense

Chapter 6 Who Blinded Your Eyes (4)
In more and more physical stores, operators have begun to try "smell marketing".There is a company that specializes in providing scent marketing solutions to customers.The store would design a whole set of olfactory experiences for customers, and a machine came into being, which is the same principle as the machine that regularly releases fragrance-containing water vapor into the air in public toilets.The principle of operation is very simple, but the effect achieved is very significant.This smell can greatly increase the probability of consumers entering the store.There was once a store that used this marketing method. After a period of suspension, the sales in the store really decreased. When the "smell marketing" was continued, the turnover increased again.

After some investigation, it was found that consumers prefer areas with aromatic smells.Of course, although you like to stay, you don't necessarily make purchases. This is an unavoidable fact.However, the longer people stay in the product display area, the greater the chance of buying.

"Smell marketing" is very useful for small-scale merchants, but it is not very obvious for large department stores, because there is an unavoidable problem of cost.

When consumers walk through the door of the store and smell the fragrance, they are unknowingly "used" by the operators and their own subconsciousness to make some irrational consumption.

Advertisers seem to be good at one thing in common - profiting from everyone's conscious restrictions, they always make consumers unconsciously buy the products they advertise.Perhaps, these products people do not need.For example, one day a person buys a car that is too big and expensive for him.This is because the subconscious mind of this person is far more powerful than reason.Subconsciousness dictates his actions.He didn't realize his motivation for buying the car.In fact, the car was too big and too expensive for him, far out of reach.Where does this irrational buying impulse come from?How did this motive come into his unconscious limitations?For this reason, the person may be confused, who is to blame for his confusion?Those who are interested in it.Because their advertisements to this person only draw out the benefits of the product, or they take advantage of long-standing buying motivations in this person.Subconsciously, this person hopes to get a luxury car, even if the personal financial situation cannot easily afford it, but the limitations of reality cannot restrict this person's thinking.

Now 47 years old, he has a confident and accomplished father.He ranks fourth among brothers.When he was young, unfortunately, he was always compared with his best brother by his father. "Look at your brother, he can do everything well, and you, daydreaming all day, what's the use of it? What can it bring you?"

In order to prove that he is not incompetent, he tries his best to do everything well, of course, the premise is that his father wants him to do so.Although this person has been working hard, however, in the eyes of his father, he has never surpassed his elder brother, and his efforts have not been recognized. It is conceivable that he has always been in a degraded position.Even though he lived alone as an adult, he was subconsciously restricted by his father's words "you daydream all day, what can it bring you".No matter what he did, he was always disturbed by this sentence.

In this regard, he may have three different psychological reactions:

First, give up hundreds of times of education from my father, and go my own way. "Why do I have to push myself to do something when I can't do it?" This view prevails.

Second, he may accept the thoughts his father instilled in him - "I can't achieve as much as my brother, but I may do better in other respects." He has integrated his father's views into his subconscious, and will catch up Brother Chao as the absolute standard of his life.The impetus for such a view may be indirect, and he may indeed make effort and achieve success, but there is no happiness for his immediate personal needs.

Third, it is considered unwise to depend on the father.Through your own thoughts on life, change yourself and liberate yourself from dependence.

With a little attention, you will find that there is no shortage of such things in real life.There will always be some people in society who are good at using certain methods to control other people's subconscious minds, purposely manipulate others, and lead them on the path indicated by them.

People live in a very rich world, and the subconscious mind is very sensitive to thoughts. Thoughts will first produce a "model", and then the infinite wisdom and vitality in the subconscious mind will start to mold it.Many people will remember the music played in the mall when shopping. If the rhythm of the music is faster than the rhythm of the heartbeat, then people will involuntarily speed up the pace and end the consumption early; The higher the probability.Many supermarkets and small retail stores intentionally play jazz and Latin dance music as a way of sending a signal to consumers: "Don't worry about spending money, this stuff is worth it." Reach out, and you will be caught." According to research studies, this kind of music has brought at least 15% extra sales to merchants, and also reduced the theft rate by 58%.

A survey of American consumers shows that almost two-thirds of people believe in the existence of subliminal advertising, and more than half of them are sure that subliminal advertising can make them buy something they don't actually need.Advertisements all over the sky affect people's purchase of goods all the time. For example, in a typical laundry detergent advertisement, laundry detergent manufacturers are very willing to spend money on TV advertisements, and they do so day after day.For example, "Go for brand XX, it's the cleanest, nicest, cheapest, and doesn't hurt your hands."

When housewives are shopping in supermarkets, they are overwhelmed by the dazzling array of laundry detergent products on the shelves.With so many different brands, different packaging, different usage methods, and even different colors of products, which one is the better choice?She will first choose among the many products she trusts, which is what she sees on TV.Just when she was hesitating, her subconscious mind helped her make up her mind: "It's better to buy the XX brand. You can often see it on TV. Buying a brand you don't know is far worse than buying a brand you are familiar with."

At a moment when a decision needs to be made, the housewife as a consumer does not have much of her own opinions, and she does not have time to think about which product is more suitable for her needs. Maybe she still has a lot of things to buy and a lot of housework to do. Do, so she made a decision with her subconscious mind, and the combination of urgency and advertising organically combined without much time to think, and it made the subconscious mind.Subconscious information is hidden in the way of "one information is hidden in another information". Even if the mind is conscious, it will not be aware of the operation behind the subconscious.

The subjective psychological understanding of the environment does not depend on the functions of the five sense organs, but through intuition.It is the place where emotions arise and the storehouse of memories.When a person's five sense organs are inactive, it is the time when the function of the subconscious mind is most active.When the objective mind ceases to be active or is in a sleep state, the wisdom of the subjective mind will be manifested, so some people say that the subconscious mind belongs to the subjective mind.

Emerson said that the boundary of human existence in the future will no longer be just the boundary of the universe, but the subconsciousness of human beings, and the so-called God is just the embodiment of subconsciousness.When time is tight, people always like to think according to the methods they are familiar with. In this way, "thinking" appears to be impure, and the components are gradually reduced. In fact, people believe in feelings more.The role of advertising is to implant this feeling in the subconscious day after day, in order to let consumers choose easily when they have no choice.

In many cases, the subconscious affects everyone subtly and affects people's actions in a special way.For consumers, the most important thing is to be rational, not to let consciousness interfere with their consumption decisions, so that they are taken advantage of in ignorance.

The subconscious mind occupies a dominant position in people's spiritual world.In terms of subliminal advertising that influences housewives to shop, advertisers have firmly grasped two points: one is to run ads persistently and frequently, which is to deepen the response, and the other is that every housewife wants her own The competitive mentality of getting the laundry done.

Subconscious limitations are influenced by many different factors, not only by the sense of self-preservation, but also by the positive and negative thought impulses that people have experienced.In addition, the subconscious mind will also be affected by the experience of the client being excluded and beaten.

There is a saying in the advertising industry: "If consumers notice your advertisement, it is half the battle!" But the problem is that in today's homogeneous commodity market, in order to have its own market, which manufacturer does not shout Yelling, trying to promote your product?Advertisement seems to be an inevitable means of selling products. The overwhelming advertisements hit the eyes of consumers all the time. Who can fully guarantee that their advertisements will be noticed by consumers?So many advertisers have turned to subliminal advertising to get their products into consumers' minds when they're not looking.

Therefore, advertisers have used a lot of resources and design power, just to make consumers' subconscious become the mainstream of thought when they are not aware of it.And once the subconscious mind is given the power to act, anything is possible.

The subconscious mind is an essential survival tool for people's daily life, even more important than the conscious consciousness.According to Bach, the subconscious mind is the basis of all cognitive systems.The subconscious mind is very important to everyone.It is like a darkroom for film development, and the external state of life is all developed from this place.Therefore, it is not an exaggeration for someone to compare the subconscious mind to the leader of the body!
(End of this chapter)