A genius tech empire
Chapter 26 Crisis
What I was afraid of, another two days later, Extreme Technology received an official letter from the Federal Communications Commission stating that the "brain-controlled mouse" has a technical black box. It is hoped that Extreme Technology will disclose all technical details to ensure that the "brain-controlled mouse" is safe, etc. .
At the moment after reading the document, Yang Congming wanted to scold his mother.
Generally speaking, they also require the disclosure of electrical schematic diagrams and working principle descriptions for electronic products. They do not require disclosure of all technical details. This time they are required to disclose it, showing that they are eager for their technology.Yang Congming suspects that there are stakeholders behind them, but it is difficult to guess which side.
Unfortunately, they don't have any contacts in the United States, and they don't even have the opportunity to inquire.
Yang Congming dialed Chen Qi's phone.
"How is the business going on in Europe?"
"The advertisements produced by the branch have been advertised on televisions and major websites in various countries, and the feedback is not bad. We opened an underwriters conference, received a contract fee of 10 million U.S. dollars, and signed 100,000 brain-controlled mice. contract."
"Good job, did you see the official letter from the Federal Communications Commission?"
"I saw it."
"Now I have a task. I need you to check it out in the United States to see if there are any more powerful companies that are studying brain control or related technologies. And to see if you can lobby the team, lobby the communications committee, and relax the mind control. Mouse’s review. Don’t be afraid to spend money, I will give you 10 million US dollars of activity permissions."
If possible, Yang Congming is still unwilling to give up the American market. Americans' spending power is world-class and has always been the world's first.
Last year, the total retail consumption in the United States reached 5.7 trillion US dollars, more than China's 5.4 trillion US dollars.It looks similar, but don't overlook the huge population ratio of the two sides. The population of China is four times that of the United States.
If it weren't for a country with such a strong spending power, no company would be willing to give up.
"Okay, Mr. Yang."
"Ms. Yang, it's not good!" a plain-looking woman ran in and shouted.
This woman is Fang Cuicui. When adjusting the company's framework, Yang Congming hired an assistant to further ease his work. At that time, there were three people who entered the final interview, and he chose her with the most ordinary appearance.Just because he has a girlfriend, he doesn't want his girlfriend to have any misunderstandings.
Yang Congming put down the phone, turned his head, and said calmly, "What happened?"
"Look at Mr. Yang." She held a tablet and handed it to him.
Yang Congming took it over and looked seriously.Soon, his brows frowned.
There was a piece of news on the tablet, with the headline "Extreme Technology's Brain-Controlled Mouse" or a major safety hazard."
Article content: Recently, a reporter from this newspaper received news that the FCC certification applied for by the "brain-controlled mouse" was denied by the US safety certification agency, and it was considered that there were potential safety hazards... As we all know, the human brain is very unique and complex. To understand the mystery, whether reading the brain waves rashly will harm the brain, we have not yet known whether it is appropriate for the "brain-controlled mouse" to be marketed without a clinical test?Is the behavior of Extreme Technology responsible for the safety of consumers?Are there any suspicions of treating consumers as guinea pigs?
At the end of the article, there have been hundreds of comments, most of which questioned the "brain-controlled mouse".
After reading it, Yang Congming's face was already gloomy.
The sinister intentions of this article are overwhelmingly stated. This is the biggest crisis since the establishment of Xtreme Technology. It can be said that a person who does not respond well will fall into a situation where it will not be restored.
"Mr. Yang..." Fang Cuicui said a little worried.
Yang Congming waved his hand, and Fang Cuicui left with heavy steps.
Dismissing the assistant, Yang Congming leaned back on the office chair, thinking empty.
In this way, sit still for a minute or so, and then quickly sit upright.
His life has always been smooth, and this incident has dealt a great blow to him, but he knows that self-pity cannot solve the problem, and he must face it positively to solve the problem.
This is a crisis public relations.
The key to the matter is that there is no problem with his product. He designed it himself, and he naturally knows it.Then you must prove that your product is okay, and let others believe that your product is okay.
Thinking of this, Yang Congming already has a general idea.
He went out.
Said in the office area: "All supervisors come over for a meeting."
In the meeting room.
The big screen projected the news he had seen before.
Most people still don't know that such a thing happened, nor do they know that the company's FCC certification has failed. They only know the company's recent internationalization strategy.
Only a few executives knew that the company's certification failed, but they did not know this news.
Their faces are either surprised or worried.
Yang Congming looked around and asked, "Have you finished reading it? Tell me about your views."
After Yang Congming finished speaking, everyone was lost in thought.
After a while, someone said: "Mr. Yang, are our products really safe?"
"..."
Yang Congming crossed this person in his heart, so obvious bias and slander, can't you see it?
However, he explained: "What do you mean, I designed it myself, don't I know if it is safe? I will launch it if it is not safe?"
The man lowered his head when he heard the words, and apparently realized that he had asked a stupid question.
Perhaps this person was criticized for speaking, and there was a deep and long silence in the office.
"Talk about it all." Yang Congming knocked on the table and reminded.
Under the pressure of his eyes, others began to talk about their own thoughts.
Liu Fengmei: "This news stems from the failure of FCC certification. If we pass the FCC certification, will we be able to face them?"
"Vice President Liu is right, this is a method." Yang Congming nodded.This was something he didn't expect, and one person counted the shortcomings and two counted the lengths.
However, I still have to wait for Chen Qi's news, and I don't know what the result will be. I can only make supplementary plans.
Public Relations Manager Wu Han: "I think our first task is to issue a statement to clarify that our product is not problematic, and then invite the authority to prove that our product is indeed not problematic."
As a public relations manager, he is very experienced in dealing with crises. This Wu Han was interviewed by him personally. He is from a major Internet company and he is really good at it.
He had the idea of inviting an authority, but he did not expect to issue a statement.
"I think we can send them a lawyer's culprit." The company's legal counsel.
"They are'or' or'no' throughout the story, how do you sue them?" someone asked.
"If you send a lawyer, you don't have to sue them. We want to make this matter a big deal, attract more attention, and then prove through the authority that everyone has nothing to say.
Another function is: to send a lawyer han, prove that we are very confident that our products are not problematic, and convey confidence to consumers."
"Well said!" Yang Congming praised.
Alas, due to the limitations of the pen, there was a crisis, and I could write a few chapters.
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