Age of Dreams

Vol 2 Chapter 1577: All kinds of propaganda in Xiaoyao Mall

Xiao Qi knew Sun Zhenyi's disposition, so he naturally guessed it. The reason why Ma Yun came to him so quickly was that he could find himself uncomfortable.

However, there is still a lot of room for young people. Under some operation, it is equivalent to only spending 1.15 billion US dollars to buy 30% of the Alibaba Group, 5% of Yahoo Japan, and 40% of Softbank Ventures. Shares, shouldn't others make a fuss in secret?

I believe that after this incident, Ma Yun must be more urgent for the purchase of shares, right?

It's a pity that Xiao Qi's 10 billion US dollars was directly rejected. Could Ma Yun still use the entire Alibaba Group to exchange it? Apart from other management, the Alibaba Group only has less than 20% of his shares.

When it fell to the bottom of history in 2008, Ma Yun also had no chance to participate. The reason is that Taobao.com during this period of time is growing wholeheartedly at a high speed, and there is no money to buy shares at all. Alibaba Group’s shares are not allowed, only shares that are bought with a lot of money from the bottom.

It was only in 2013 that Ma Yun understood this reason. He insisted on threat of acquisition, and spent a very high price to take back 40% of the shares of Alibaba Group. Since then, the overall situation has been set, and Sun Zhenyi can't make any tricks. Up.

Ma Yun, Ma Yun, no matter how smart you are, how can you win the reincarnation of me?

Xiao Qi smiled and sighed, but didn't take this matter to heart.

Anyway, Taobao.com will develop for another three or four years. Only then can there be the aura of the king over the world, and then Ma Yun's aura will rise indefinitely. Now he still has to fight for the future of Taobao.com, and he has absolutely no extra energy to deal with the pressure on Xiao Qi's side.

Taobao.com's dominance was actually established after it defeated EBAY, and Ma Yun had already made some insights over the past two years, and others simply couldn't do him.

Xiao Qi is waiting to enjoy the dividends brought by Taobao.com, but he is very concerned about his own platform Xiaoyao Mall.

Qin Yibin is really good at marketing. He learned Xiao Qi’s trick, and took pictures of everything from the Nanwan factory to the loading of the boxes on the train to the unloading to the headquarters of Xiaoyao Mall, and it was broadcast on the homepage of Xiaoniao.com in several time slots every day— —The fee paid for this is 10,000 yuan per second, which proves that Little Lark has indeed learned her man’s heart.

But the effect of this hype came out completely, for three full days. The average number of views of each video reached 29 million times, and it even developed to a place where the train arrived. Those fans who monitored the whole process, and hundreds of people who were enthusiastic went to the train station, scrambling to take photos with the train and freight cars. situation.

The train travels all the way from south to north, and is constantly being loaded and unloaded in the warehouse of Xiaoyao Logistics.

The day of arrival in the capital of the final destination. The fans who went to the Capital Freight Railway Station to greet them were an astonishing number of more than 30,000, almost frightening all the businessmen who make mobile phones-this Nima is going crazy!

Even when Xiao Qi saw it, he felt that the charm of Apple was really unstoppable, and it became popular again in China. No one can stop it.

In fact, this is a very normal thing, after people's living standards have improved. The high-quality quality of life is very particular. The mobile phone is used every day. Basically, I spend a very long time with office workers. Naturally, the more beautiful, the better, and the more dazzling the better.

This is exactly why DreamPad caused such craziness in China before.

Even after seeing the dazzling DreamStars ads, many people are also fascinated by DreamStars' large screen, beauty camera function and fingerprint unlocking function, but the exquisiteness is still everyone's favorite.

People can like many things at the same time. For example, many people have already said on Weibo and WeChat that they will buy two mobile phones, DreamStars and both.

Except for those currently in storage, the current stocking of Xiaoyao Mall has entered the final stage.

From the initial 20 billion, it has been increased to the total purchase quota of 50 billion, which has been completely used by Qin Yibin.

Moreover, the goods purchased by Qin Yibin are definitely more than 50 billion.

If you change to another newly opened online shopping mall, no matter how beautiful it is, no matter how big your tone is, the first few cooperations will definitely require payment before goods, and defaults are not allowed-now Hua Chinese peasant entrepreneurs are already smart, and are owed a lot on credit, so they are naturally more careful.

But Xiaoyao Mall is different. Everyone's business is almost all discussed at the headquarters of Fairy Company. Will Fairy Company still lack their money? impossible!

How big is Xiao Qi's thigh?

Pulling a single hair is more than the assets of your business!

Moreover, since the Fairy Company opened for so long, it has always adopted the three-stage settlement method of order production, goods delivery, and goods arrival, and there has never been a penny in arrears.

Therefore, even if Qin Yibin did not follow the order method of the fairy company, but adopted the usual payment method of advance payment plus 3 months of settlement, almost all manufacturers did not refuse any.

Therefore, the total value of the goods entering the Xiaoyao Shopping Mall in Xiaoyao Logistics in major cities actually exceeds 150 billion.

Do you think it's a lot?

If you divide 150 billion into hundreds of varieties, and then disperse these hundreds of varieties of goods in more than 67 first- and second-tier cities, the average warehouse in a city will only have more than 20 million goods. In the long run, it is completely Not enough!

From this, Xiao Qi also thought of the later Jingxi Mall, which is much larger than the current Xiaoyao Mall, and the total value of the goods is probably at least 500 billion.

With such a huge backlog of goods, even if they use the medium-term settlement method, they will need at least tens of billions of funds. This is still the case where their advance payment is very small, otherwise they only need to pay 30% of the advance payment, and Jingxi Mall will Can't hold it down.

In fact, Xiao Qi suspects that after Jingxi Mall entered 2012, the rapid growth of several consecutive years has suddenly slowed down. Although Gome, Suning, and Tao Bao have attacked, I am afraid that this financial pressure is high and it is also their main bottleneck. ?

This is the case. Jingxi Mall has built companies with a valuation of 30 billion U.S. dollars, which shows how popular this industry is by the capital market.

The starting point of Xiaoyao Shopping Mall is higher than that of Jingxi Shopping Mall. Simply talking about the Xiaoyao logistics with more than 360,000 acres of land will make all competitors kneel down.

Coupled with Xiao Qi's grasp of the whole situation and endless financial support, Xiaoyao Mall will do better than Amazon in the future, even better, that is completely conceivable.

Qin Yibin’s publicity is not just about this customized version incident. He specifically applied for more than 200 million yuan in advertising funds from Yu Shanshan. In addition to the necessary advertising bombing by print media, online media, and television media, he also There are some unexpected publicity.

For example, now Xiaoyao Logistics has completed one-third of the first phase of the project, and the rented area of ​​Xiaoyao Mall has been completely constructed and put into storage.

Qin Yibin specially separated a small room in the sky for others to visit, and let them see how the Xiaoyao Shopping Mall handles goods and operations.

This event started in early December. Every day, we select twenty lucky people from local online forums and let them watch it.

Undoubtedly, everyone who came to visit was stunned.

The logistics industry in China has always been known for its soil farmers. The ordinary logistics and warehousing areas are messy and messy everywhere. Where are the moon-white plastic tiles on the ground like Xiaoyao Logistics, and the ground is completely terribly clean?

There are also neat rows of shelves, no matter from which point of view, they are so neat and organized.

The electronic doors that are controlled by induction are opened automatically from time to time. The staff in the uniform of Xiaoyao Mall are pushing the trolley, or riding the modern small electric tricycle, shuttled between the shelves, and put pieces of goods. Put them into the automatic small elevators on the surrounding walls, and send them neatly to the staff waiting outside through the conduction belt~www.readwn.com~ and put them into each trolley according to the needs of the delivery place.

Although the act of delivering goods is just a concealment over and over again, but in such a large space, it is so quiet and quiet, no one talks, just doing things quietly, it is too much to feel, just watching them work, It is simply a kind of enjoyment.

And these experiencers also all took their own photos, videos, and texts, and posted them on various forums, which caused a rapid and explosive spread of goodwill.

Xiaoyao Mall is like this not only in one place, but also in all cities’ logistics centers, except for the difference in scale. This neat assembly line and large-scale configuration immediately made people praised, and they felt that Xiao Qi is indeed among the geniuses. Genius not only makes the product an art, but also makes the process of work an art.

In such a compliment, Xiaoyao Mall has not yet opened, but quickly occupied a large number of pages, occupying a profound position in people's minds.

The initial success of the promotion! (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)

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