Age of Dreams

To be a good brand, Xiao Qi believes that the most important thing is to make a good product quality.

But it's not enough to just make a good product. You must have a lot of advertising investment to let more people know how good your product is.

What is more important is the after-sales service, which is even related to the safety of the entire company.

Why can the future Xiaomi mobile phones become popular all over the country so quickly and become the number one overlord of domestic mobile phones in China?

The reason is not only their novel marketing method, but also the right grasp of fashion. A bigger reason is that their after-sales service is very good, so that customers don't have to worry about being excused after they buy a mobile phone.

Buying something is just buying gas. This idea has been plagued by consumers in China in recent years. Suddenly, it is so bright that there is a company that values ​​customers so much. Can they support it?

Of course, this kind of after-sales service attitude is only compared to other domestic manufacturers, and compared to some manufacturers doing abroad, it is even average.

Some people are wondering, how can foreign products be sold in China different from after-sales abroad?

The big reason lies in the lack of supervision, but the fundamental reason is that they despise Chinese consumers from the bottom of their hearts and do not care about their rights protection at all.

For example, the Apple rear door incident in 2013 was like this. Apple's two warranty attitudes at home and abroad once angered Chinese consumers and caused a large number of users to lose, making Apple's image also suffer a lot of impact.

Xiao Qi learned so many lessons from the company when he founded Fairy Company. Take after-sales service as a very important thing.

For example, the first "fairy mobile phone", although only a few hundred yuan cheap mobile phone. Although the quality is very good, Xiao Qi still prepared a large number of parts and components, borrowed the channel of Xoceco mobile phones, implemented various warranty policies according to his previous promises, and did not stop until the end of the warranty period.

The same is true for the current DreamPad. In addition to providing customers to experience and receive DreamPad, Fairy’s direct-sale stores around the world also provide maintenance and replacement.

The back cover of DreamPad is not removable. Therefore, the customer service staff cannot take them to the nearby repair shop to repair them like ordinary electronic products. If the DreamPad is broken, they can only get it to the direct store.

Xiao Qi’s warranty period for DreamPad is still one year in accordance with the international practice. During this year, as long as the machine is not deliberately damaged, there will always be quality problems. You can get a new machine at a directly-operated store—well, I learned this from Qiao’s helper, and it saves a lot of trouble.

However, the difference between Xiao Qi and Qiao’s gang is that if it is inconvenient for people to get the DreamPad to the directly-operated store, they can send it directly to the directly-operated store. If the cause is found out, it is because of quality problems. Then not only will the new machine be replaced, but the mailing fee will be refunded to the user's purchase account.

This kind of small caring touched not only the Chinese, but also foreigners.

Although it is not worth much money, it at least means that they are thoughtful.

more than this. If the DreamPad you bought broke within three months, then it's time for you to replace it with a new one. The manager of the directly-operated store where you are will also personally write a letter and send it to your home, expressing sincere apologies, and promising that the fairy company will make better products.

This feeling is even better. Consumers are generally in the position of the disadvantaged, both at home and abroad. Many powerful companies, even if they lose the lawsuit by the court, would rather lose money than refuse to verbally apologize, let alone Said to write an apology.

Therefore, for this kind of responsible and shameful company, everyone will like it very much. Every consumer who receives a letter will immediately wipe away the depression in his heart, and not only will he buy a special one within the seven colors. Version, and I am excited to call relatives and friends to recommend.

As a result, DreamPad's reputation is getting higher and higher, and sales are naturally getting better and better.

Then for DreamPad after the warranty period, or the parts damaged by the user's improper use, the replacement parts of DreamPad are not cheap, but they are definitely the best service attitude, not only the repair quality must be guaranteed, but also the fastest The speed is handled well, and it will not be procrastinated.

Now all DreamPads have not passed the warranty period, but those users who have damaged DreamPad on their own praise the maintenance attitude of the Fairy Company's direct store, and feel that even if it is expensive, it is worth it.

Then again, according to a survey conducted by a well-known survey agency in the world, the repair rate of DreamPad produced by Fairy Company is only 0.2%.

In other words, during the warranty period, only two out of 100,000 DreamPads have problems, and this ratio is far lower than that of a mature product such as a laptop computer.

Otherwise, if the repair rate is too high, those store managers will have to write letters every day. Isn't it too sad?

Because of the need to increase after-sales phone calls and maintenance services, Xiao Qi deliberately added more than 20 shop assistants in each direct-sale store to handle various affairs.

The increased expenses for this have exceeded 50 million U.S. dollars each month.

But Xiao Qi never feels distressed because of this. If a company's product quality and after-sales service are reassuring, others will buy your things.

Over time, they will form a consumption habit. Every time this company releases a new product, they will buy it and try it.

Such consumption inertia ~www.readwn.com~ actually exists anytime and anywhere in people's daily life.

For example, Apple is like this. Many people will buy it from arrival, then to IPAD, and finally, even when they appear on the market.

The good experience of others, Xiao Qi, needs to study seriously, and the purpose is naturally also the products produced by Fairy Company in the future, which can also form the mental inertia of people eagerly buying.

It now appears that even if you spend more money on after-sales, this kind of rave reviews is enough to make up for the consumption of money and manpower.

In fact, many people are now more and more fond of the Fairy Company, and have high expectations for the upcoming DreamStars. One of the reasons for this is the "worry-free purchase" guarantee.

After-sales win people's hearts!

Not only the headquarters of the Fairy Company, but also the rest of the Fairy Company, Xiao Qi also decided to implement such high-quality after-sales service! (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)