Age of Dreams

For a long time, everyone has a misunderstanding.

Many people think that as much as the market value of a company is, the company has as much money.

For example, when Apple's market value was as high as US$600 billion, many people wondered how they would spend so much money.

In fact, the more than 600 billion yuan belongs to all shareholders. The real Apple can use, but only tens of billions of dollars. This is still earned by selling goods, and most of the market value. They are all lying on the stock market.

Moreover, it is impossible for these big companies to have the final say on how to spend money and how to do things.

What do you want to do alone?

Cough.

Sorry.

The founder of Apple back then, the always rebellious old boy Joe Clan leader, he just wanted to do this, and then...then he was kicked out of the company he founded.

So, in fact, in the United States, there are also many companies that have never been listed. They are generally run by one or several private families. It is better to deal with it through consultation than a group of people.

Xiao Qi also saw this, so he resolutely let the core assets of Fairy Company not be listed.

Therefore, Xiao Qi has ample decision-making power. For example, the current pricing of DreamStars can be determined by one person, regardless of anyone's opinions.

DreamPad’s shares were sold by 20%, but DreamStars’ shares were all owned by them.

Don't underestimate a mere pricing problem, the knowledge in the pricing problem. It's definitely more than you think.

Sometimes, the price to one digit after the decimal point. Can determine the life and death of a product.

Some broke the news that there was a company that until the first day before the product went public, the company's top executives were still racking their brains to negotiate prices. It really might not be bragging.

What price is the most acceptable to the audience?

What price is the most profitable?

What price can remain competitive?

...

These are all issues that decision makers need to consider, because a little carelessness will trigger a direct crash.

For example, the models have always been good. Between 2010 and 2012, it sold very well in China.

However, they did not keep up with the times. When the mobile phones of Xiaomi, Coolpad, Huawei, etc. in the Mainland began to occupy the market, they did not adjust their prices in time. Instead, they maintained a consistent noble and glamorous and put their own new products. Adjusted to the same grade as Samsung and Apple.

As a result, high-end people look down on them, and the low-end market is swallowed by mainland manufacturers. It was so miserable that it almost exited the market.

You know, behind the misery, it was just a year ago that Wang Hong became the most popular entrepreneurial queen in the mainland with a high profile!

In fact, people rarely know that the pricing power is often not in your hands, but in the hands of the high-end controllers of the entire industry.

Let's take Xiaomi as an example. Don't think that your Xiaomi phone in 1999 is a low price. If the former Qiao leader is still there, it will be launched as soon as possible-this is the current low-profile phone.

Think about it, if the Qiao Gang’s price is set at the legendary 2600 or so. Mi phones...There is no more Mi phones. Rebs was directly beaten by his idol, Joe Gang, so that the waves did not even rise. The ship capsized and sank into the sea

When Rebs price Xiaomi mobile phones, it was also after observing the pricing of international giants, and then priced according to their prices. Because of this, Xiaomi mobile phones became a blockbuster and made Rebs famous throughout his life.

Of course, Rebs certainly didn't think that at that time, after more than a year, his pricing was regarded as a benchmark by the rest of the chasers, and they all set prices according to his pricing. It can't be said that this is the fate of life. It's amazing.

It is difficult for a person to do things beyond the constraints of the times, so naturally what looks good now may be out of date in two or three years.

Doing business has always had this problem.

But this problem alone cannot appear in Xiao Qi's body.

The reason is simple. His experience has surpassed this era. The experience of reincarnation and rebirth gave him seven or eight years of experience and lessons more than others. Naturally, he will plan a plan that can run through at least ten years from the beginning.

The same is true for pricing.

Since the pricing of Qiao Gang and Li Jianxi proved the great success of Apple and Samsung’s mobile phones, Xiao Qi used their pricing to price DreamPad from the beginning, even when DreamStars was still in Xiao Qi’s mind. Its price has already been decided.

It is still the same rules as DreamPad. Based on the US price, the 16G version of DreamStars is 599 dollars, and the 32G version is 688 dollars. The standard colors are only bright black and silver white. If you want to buy light gold, you have to add another 20 dollars. For pink, an additional $40 is required.

According to different tax rates, other countries and regions will also increase or decrease the price a little bit.

As for the Huaguo market, it is still sold at a 20% discount. If you have a kind of cattle, please come to China to scan the goods again!

The pricing of DreamStars is similar. Xiao Qi has no intention of competing with prices in the high-end market, let alone reducing prices after being sold halfway.

Because once a product is in a price war, the blessing aura surrounding it will disappear.

Samsung's several mobile phones sell so well, why are they regarded as the second in the millennium?

Isn't it because they followed the previous marketing method of selling mobile phones?

It was very expensive at the beginning ~www.readwn.com~ and then replaced it with cheaper materials, lowered the price, and finally replaced it, then lowered the price...

This kind of behavior makes everyone feel that Samsung's mobile phone is a top-heavy guy, depreciating too fast and too cheating!

Apple is very clever when playing.

They do not cut the price for each generation, but from the beginning, after each delisting, the 8G version of this model will be sold at a low price. It is reasonable to say that the price is reduced because of the reduction of memory. Actually Everyone knows what the cost of this memory is!

With the experience of success and failure, which one do you think Xiao Qi should learn? (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)

PS: Thanks to brothers such as Shalex,,,,, Blade Dancer, Qingqing 611, Jia Shimei Eyes, etc. for their recent rewards! Thank you brothers who subscribed to the monthly pass to recommend and like!